際際滷shows by User: letterbox_consultancy / http://www.slideshare.net/images/logo.gif 際際滷shows by User: letterbox_consultancy / Tue, 29 May 2018 08:50:10 GMT 際際滷Share feed for 際際滷shows by User: letterbox_consultancy SMART-Drop Distribution /slideshow/smartdrop-distribution/99352858 smart-dropslides-180529085010
A brief overview to explain how SMART-Drop distribution works alongside traditional door drop methods to deliver a highly targeted, national door to door proposition.]]>
A brief overview to explain how SMART-Drop distribution works alongside traditional door drop methods to deliver a highly targeted, national door to door proposition.]]> Tue, 29 May 2018 08:50:10 GMT /slideshow/smartdrop-distribution/99352858 letterbox_consultancy@slideshare.net(letterbox_consultancy) SMART-Drop Distribution letterbox_consultancy A brief overview to explain how SMART-Drop distribution works alongside traditional door drop methods to deliver a highly targeted, national door to door proposition. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/smart-dropslides-180529085010-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A brief overview to explain how SMART-Drop distribution works alongside traditional door drop methods to deliver a highly targeted, national door to door proposition.
SMART-Drop Distribution from letterbox_consultancy
]]> 1155 2 https://cdn.slidesharecdn.com/ss_thumbnails/smart-dropslides-180529085010-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Dma 2013 Statistics /slideshow/dma-2013-statistics/43999577 dma2013statistics-150128095649-conversion-gate02
DMA door drop statistics for 2015]]>
DMA door drop statistics for 2015]]> Wed, 28 Jan 2015 09:56:48 GMT /slideshow/dma-2013-statistics/43999577 letterbox_consultancy@slideshare.net(letterbox_consultancy) Dma 2013 Statistics letterbox_consultancy DMA door drop statistics for 2015 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/dma2013statistics-150128095649-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> DMA door drop statistics for 2015
Dma 2013 Statistics from letterbox_consultancy
]]> 2029 4 https://cdn.slidesharecdn.com/ss_thumbnails/dma2013statistics-150128095649-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 DMA Go Integrated (door drop presentation) /slideshow/dma-go-integrated-door-drop-presentation/12753990 dmagointegrateddoordrop-2012a-120501034220-phpapp01
Presentation by CJ (All Response Media) and Mark Davies (TNT Post) at the DMA Go Integrated Conference 2012. This slideshow looks at how offline marketing channels such as inserts and door drops can work alongside an online strategy; driving consumers online with a powerful response mechanism.]]>
Presentation by CJ (All Response Media) and Mark Davies (TNT Post) at the DMA Go Integrated Conference 2012. This slideshow looks at how offline marketing channels such as inserts and door drops can work alongside an online strategy; driving consumers online with a powerful response mechanism.]]> Tue, 01 May 2012 03:42:18 GMT /slideshow/dma-go-integrated-door-drop-presentation/12753990 letterbox_consultancy@slideshare.net(letterbox_consultancy) DMA Go Integrated (door drop presentation) letterbox_consultancy Presentation by CJ (All Response Media) and Mark Davies (TNT Post) at the DMA Go Integrated Conference 2012. This slideshow looks at how offline marketing channels such as inserts and door drops can work alongside an online strategy; driving consumers online with a powerful response mechanism. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/dmagointegrateddoordrop-2012a-120501034220-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentation by CJ (All Response Media) and Mark Davies (TNT Post) at the DMA Go Integrated Conference 2012. This slideshow looks at how offline marketing channels such as inserts and door drops can work alongside an online strategy; driving consumers online with a powerful response mechanism.
DMA Go Integrated (door drop presentation) from letterbox_consultancy
]]> 546 5 https://cdn.slidesharecdn.com/ss_thumbnails/dmagointegrateddoordrop-2012a-120501034220-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The Marketing Gap /slideshow/the-marketing-gap-9903463/9903463 fastmapeventpresentation5-111027053157-phpapp01
David Cole of fast.MAP outlines the changes that have happened across the last 7 years of the survey. Beginning this year, an increased focus on promotions has revealed significantly more areas where Marketers feelings are not borne out by the facts. This presentation runs through all of the key areas correcting the impressions in some critical areas.]]>
David Cole of fast.MAP outlines the changes that have happened across the last 7 years of the survey. Beginning this year, an increased focus on promotions has revealed significantly more areas where Marketers feelings are not borne out by the facts. This presentation runs through all of the key areas correcting the impressions in some critical areas.]]> Thu, 27 Oct 2011 05:31:54 GMT /slideshow/the-marketing-gap-9903463/9903463 letterbox_consultancy@slideshare.net(letterbox_consultancy) The Marketing Gap letterbox_consultancy David Cole of fast.MAP outlines the changes that have happened across the last 7 years of the survey. Beginning this year, an increased focus on promotions has revealed significantly more areas where Marketers feelings are not borne out by the facts. This presentation runs through all of the key areas correcting the impressions in some critical areas. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/fastmapeventpresentation5-111027053157-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> David Cole of fast.MAP outlines the changes that have happened across the last 7 years of the survey. Beginning this year, an increased focus on promotions has revealed significantly more areas where Marketers feelings are not borne out by the facts. This presentation runs through all of the key areas correcting the impressions in some critical areas.
The Marketing Gap from letterbox_consultancy
]]> 304 1 https://cdn.slidesharecdn.com/ss_thumbnails/fastmapeventpresentation5-111027053157-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The role of facts in marketing /slideshow/2-the-role-of-facts-in-marketing/9903140 2-theroleoffactsinmarketing-111027051645-phpapp02
Colin Harper, the Head of Insight for the IPM explains the huge gap between what shoppers actually do, vs what marketers think they do. In the headlong rush for the new, integration with existing techniques can be lost, and a focus on what can be achieved by ensuring that one incentive works as hard as possible, goes at the same time. Colin suggests that working across barriers as the IPA also suggest gets by far the best result, and flagged areas already under test, as well as those to come.]]>
Colin Harper, the Head of Insight for the IPM explains the huge gap between what shoppers actually do, vs what marketers think they do. In the headlong rush for the new, integration with existing techniques can be lost, and a focus on what can be achieved by ensuring that one incentive works as hard as possible, goes at the same time. Colin suggests that working across barriers as the IPA also suggest gets by far the best result, and flagged areas already under test, as well as those to come.]]> Thu, 27 Oct 2011 05:16:43 GMT /slideshow/2-the-role-of-facts-in-marketing/9903140 letterbox_consultancy@slideshare.net(letterbox_consultancy) The role of facts in marketing letterbox_consultancy Colin Harper, the Head of Insight for the IPM explains the huge gap between what shoppers actually do, vs what marketers think they do. In the headlong rush for the new, integration with existing techniques can be lost, and a focus on what can be achieved by ensuring that one incentive works as hard as possible, goes at the same time. Colin suggests that working across barriers as the IPA also suggest gets by far the best result, and flagged areas already under test, as well as those to come. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2-theroleoffactsinmarketing-111027051645-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Colin Harper, the Head of Insight for the IPM explains the huge gap between what shoppers actually do, vs what marketers think they do. In the headlong rush for the new, integration with existing techniques can be lost, and a focus on what can be achieved by ensuring that one incentive works as hard as possible, goes at the same time. Colin suggests that working across barriers as the IPA also suggest gets by far the best result, and flagged areas already under test, as well as those to come.
The role of facts in marketing from letterbox_consultancy
]]> 291 2 https://cdn.slidesharecdn.com/ss_thumbnails/2-theroleoffactsinmarketing-111027051645-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Door drop facts figures 2010 /slideshow/door-drop-facts-figures-2010/8172107 doordropfactsfigures2010-110601055059-phpapp01
Published by the DMA Door Drop Council; industry facts and figures for 2010. ]]>
Published by the DMA Door Drop Council; industry facts and figures for 2010. ]]> Wed, 01 Jun 2011 05:50:56 GMT /slideshow/door-drop-facts-figures-2010/8172107 letterbox_consultancy@slideshare.net(letterbox_consultancy) Door drop facts figures 2010 letterbox_consultancy Published by the DMA Door Drop Council; industry facts and figures for 2010. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/doordropfactsfigures2010-110601055059-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Published by the DMA Door Drop Council; industry facts and figures for 2010.
Door drop facts figures 2010 from letterbox_consultancy
]]> 485 1 https://cdn.slidesharecdn.com/ss_thumbnails/doordropfactsfigures2010-110601055059-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 British Marketing Survey - January 2011 /slideshow/channel-trends/8172036 channeltrends-110601054528-phpapp02
The British Marketing Survey has published surveys related to response from marketing channels. This shows door drops to generate the greatest level of recall and response.]]>
The British Marketing Survey has published surveys related to response from marketing channels. This shows door drops to generate the greatest level of recall and response.]]> Wed, 01 Jun 2011 05:45:25 GMT /slideshow/channel-trends/8172036 letterbox_consultancy@slideshare.net(letterbox_consultancy) British Marketing Survey - January 2011 letterbox_consultancy The British Marketing Survey has published surveys related to response from marketing channels. This shows door drops to generate the greatest level of recall and response. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/channeltrends-110601054528-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The British Marketing Survey has published surveys related to response from marketing channels. This shows door drops to generate the greatest level of recall and response.
British Marketing Survey - January 2011 from letterbox_consultancy
]]> 778 5 https://cdn.slidesharecdn.com/ss_thumbnails/channeltrends-110601054528-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds document White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 SMART-Drop Door Drop seminar - May 2011 /letterbox_consultancy/smartdrop-seminar-may-2011 selectedslidesforian-110526034420-phpapp02
A summary of the presentations made during our SMART-Drop door drop seminar in which better targeting of leaflet distributions was demonstrated. This also reduces wastage and provides an improved ROI.]]>
A summary of the presentations made during our SMART-Drop door drop seminar in which better targeting of leaflet distributions was demonstrated. This also reduces wastage and provides an improved ROI.]]> Thu, 26 May 2011 03:44:18 GMT /letterbox_consultancy/smartdrop-seminar-may-2011 letterbox_consultancy@slideshare.net(letterbox_consultancy) SMART-Drop Door Drop seminar - May 2011 letterbox_consultancy A summary of the presentations made during our SMART-Drop door drop seminar in which better targeting of leaflet distributions was demonstrated. This also reduces wastage and provides an improved ROI. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/selectedslidesforian-110526034420-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A summary of the presentations made during our SMART-Drop door drop seminar in which better targeting of leaflet distributions was demonstrated. This also reduces wastage and provides an improved ROI.
SMART-Drop Door Drop seminar - May 2011 from letterbox_consultancy
]]> 344 1 https://cdn.slidesharecdn.com/ss_thumbnails/selectedslidesforian-110526034420-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://public.slidesharecdn.com/v2/images/profile-picture.png https://cdn.slidesharecdn.com/ss_thumbnails/smart-dropslides-180529085010-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/smartdrop-distribution/99352858 SMART-Drop Distribution https://cdn.slidesharecdn.com/ss_thumbnails/dma2013statistics-150128095649-conversion-gate02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/dma-2013-statistics/43999577 Dma 2013 Statistics https://cdn.slidesharecdn.com/ss_thumbnails/dmagointegrateddoordrop-2012a-120501034220-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/dma-go-integrated-door-drop-presentation/12753990 DMA Go Integrated (doo...