�ݺ�ߣshows by User: lgiani

�ݺ�ߣshows by User: lgiani / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: lgiani / Thu, 20 Jul 2017 15:42:34 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: lgiani Kick-starting the digital transformation of a more traditional business /slideshow/kickstarting-the-digital-transformation-of-a-more-traditional-business-78091654/78091654 lgtiretech-170720154234
• Putting the focus on strategy and vision first • Where does the supply chain fit into the transformation cycle • Defining key targets, KPIs and scorecards • Technology drivers for future business success: from social to AI and robotics • Top tips and examples from the tire industry]]>
• Putting the focus on strategy and vision first • Where does the supply chain fit into the transformation cycle • Defining key targets, KPIs and scorecards • Technology drivers for future business success: from social to AI and robotics • Top tips and examples from the tire industry]]> Thu, 20 Jul 2017 15:42:34 GMT /slideshow/kickstarting-the-digital-transformation-of-a-more-traditional-business-78091654/78091654 lgiani@slideshare.net(lgiani) Kick-starting the digital transformation of a more traditional business lgiani • Putting the focus on strategy and vision first • Where does the supply chain fit into the transformation cycle • Defining key targets, KPIs and scorecards • Technology drivers for future business success: from social to AI and robotics • Top tips and examples from the tire industry <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/lgtiretech-170720154234-thumbnail.jpg?width=120&height=120&fit=bounds" /> • Putting the focus on strategy and vision first • Where does the supply chain fit into the transformation cycle • Defining key targets, KPIs and scorecards • Technology drivers for future business success: from social to AI and robotics • Top tips and examples from the tire industry

Kick-starting the digital transformation of a more traditional business from Luisella Giani

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0 Digital Transformation for Manufacturing /slideshow/digital-transformation-for-manufacturing/72228376 digitaltransformationtiretechnology2017-170216133806
Digital Transformation is the buzz word of the latest year: What it really means? Which trends and technologies should manufacturers follow? What's next? What to focus on? IoT, Chatbot, Artificial Intelligence, Digical, Big Data]]>
Digital Transformation is the buzz word of the latest year: What it really means? Which trends and technologies should manufacturers follow? What's next? What to focus on? IoT, Chatbot, Artificial Intelligence, Digical, Big Data]]> Thu, 16 Feb 2017 13:38:06 GMT /slideshow/digital-transformation-for-manufacturing/72228376 lgiani@slideshare.net(lgiani) Digital Transformation for Manufacturing lgiani Digital Transformation is the buzz word of the latest year: What it really means? Which trends and technologies should manufacturers follow? What's next? What to focus on? IoT, Chatbot, Artificial Intelligence, Digical, Big Data <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/digitaltransformationtiretechnology2017-170216133806-thumbnail.jpg?width=120&height=120&fit=bounds" /> Digital Transformation is the buzz word of the latest year: What it really means? Which trends and technologies should manufacturers follow? What's next? What to focus on? IoT, Chatbot, Artificial Intelligence, Digical, Big Data

Digital Transformation for Manufacturing from Luisella Giani

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0 The sharing economy is changing service delivery /slideshow/the-sharing-economy-is-changing-service-delivery/71778894 tlgexpatgenius2-170205140750
It's a fact: the sharing economy is changing service delivery. What corporations can learn from start-ups? Discover ExpatGenius experience on the sharing economy, user generated content and community management. ExpatGenius is the first marketplace connecting expats to local people/long-time expats able to help them to settle in abroad.]]>
It's a fact: the sharing economy is changing service delivery. What corporations can learn from start-ups? Discover ExpatGenius experience on the sharing economy, user generated content and community management. ExpatGenius is the first marketplace connecting expats to local people/long-time expats able to help them to settle in abroad.]]> Sun, 05 Feb 2017 14:07:50 GMT /slideshow/the-sharing-economy-is-changing-service-delivery/71778894 lgiani@slideshare.net(lgiani) The sharing economy is changing service delivery lgiani It's a fact: the sharing economy is changing service delivery. What corporations can learn from start-ups? Discover ExpatGenius experience on the sharing economy, user generated content and community management. ExpatGenius is the first marketplace connecting expats to local people/long-time expats able to help them to settle in abroad. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/tlgexpatgenius2-170205140750-thumbnail.jpg?width=120&height=120&fit=bounds" /> It's a fact: the sharing economy is changing service delivery. What corporations can learn from start-ups? Discover ExpatGenius experience on the sharing economy, user generated content and community management. ExpatGenius is the first marketplace connecting expats to local people/long-time expats able to help them to settle in abroad.

The sharing economy is changing service delivery from Luisella Giani

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0 Maximum ROI with customer management 2.0. Implementing a successful CRM system integration /slideshow/maximum-roi-with-customer-management-20-implementing-a-successful-crm-system-integration/63279641 rethinkmadmindslondonjune2016copy-160621072959
Why CRM should not be considered as a cross operational tool, but as a core businness strategy. How to unleash the digital quotient of your marketing and sales team. Identifying and benefiting from opportunities and risks Efficient software = efficient customer relationship management? The role of chat bots: the end of customer service?]]>
Why CRM should not be considered as a cross operational tool, but as a core businness strategy. How to unleash the digital quotient of your marketing and sales team. Identifying and benefiting from opportunities and risks Efficient software = efficient customer relationship management? The role of chat bots: the end of customer service?]]> Tue, 21 Jun 2016 07:29:59 GMT /slideshow/maximum-roi-with-customer-management-20-implementing-a-successful-crm-system-integration/63279641 lgiani@slideshare.net(lgiani) Maximum ROI with customer management 2.0. Implementing a successful CRM system integration lgiani Why CRM should not be considered as a cross operational tool, but as a core businness strategy. How to unleash the digital quotient of your marketing and sales team. Identifying and benefiting from opportunities and risks Efficient software = efficient customer relationship management? The role of chat bots: the end of customer service? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/rethinkmadmindslondonjune2016copy-160621072959-thumbnail.jpg?width=120&height=120&fit=bounds" /> Why CRM should not be considered as a cross operational tool, but as a core businness strategy. How to unleash the digital quotient of your marketing and sales team. Identifying and benefiting from opportunities and risks Efficient software = efficient customer relationship management? The role of chat bots: the end of customer service?

Maximum ROI with customer management 2.0. Implementing a successful CRM system integration from Luisella Giani

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0 Omnichannel Marketing: How to achieve a truly integrated multichannel strategy /lgiani/omnichannel-marketing-how-to-achieve-a-truly-integrated-multichannel-strategy tlg2016last-160422112929
Presentation given for the 10th Strategic Marketing and Branding Forum, Thought Leader Global, Amsterdam. What is omnichannel? How B2C customer experience has influenced B2B customer expectations? What's the impact of Omnichannel on customer service, supply chain, in-shop experience, buyer journey.]]>
Presentation given for the 10th Strategic Marketing and Branding Forum, Thought Leader Global, Amsterdam. What is omnichannel? How B2C customer experience has influenced B2B customer expectations? What's the impact of Omnichannel on customer service, supply chain, in-shop experience, buyer journey.]]> Fri, 22 Apr 2016 11:29:29 GMT /lgiani/omnichannel-marketing-how-to-achieve-a-truly-integrated-multichannel-strategy lgiani@slideshare.net(lgiani) Omnichannel Marketing: How to achieve a truly integrated multichannel strategy lgiani Presentation given for the 10th Strategic Marketing and Branding Forum, Thought Leader Global, Amsterdam. What is omnichannel? How B2C customer experience has influenced B2B customer expectations? What's the impact of Omnichannel on customer service, supply chain, in-shop experience, buyer journey. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/tlg2016last-160422112929-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presentation given for the 10th Strategic Marketing and Branding Forum, Thought Leader Global, Amsterdam. What is omnichannel? How B2C customer experience has influenced B2B customer expectations? What's the impact of Omnichannel on customer service, supply chain, in-shop experience, buyer journey.

Omnichannel Marketing: How to achieve a truly integrated multichannel strategy from Luisella Giani

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0 Collaboratively developing the big data roadmap amongst key divisions /slideshow/collaboratively-developing-the-big-data-roadmap-amongst-key-divisions/57729994 bigdatadigitalmarketingdialogueascot2016-160201121320
Understanding the types of data available for profitable business application Clarifying and analysing data to power the data project Involving key stakeholders to educate and determine expectations]]>
Understanding the types of data available for profitable business application Clarifying and analysing data to power the data project Involving key stakeholders to educate and determine expectations]]> Mon, 01 Feb 2016 12:13:20 GMT /slideshow/collaboratively-developing-the-big-data-roadmap-amongst-key-divisions/57729994 lgiani@slideshare.net(lgiani) Collaboratively developing the big data roadmap amongst key divisions lgiani Understanding the types of data available for profitable business application Clarifying and analysing data to power the data project Involving key stakeholders to educate and determine expectations <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/bigdatadigitalmarketingdialogueascot2016-160201121320-thumbnail.jpg?width=120&height=120&fit=bounds" /> Understanding the types of data available for profitable business application Clarifying and analysing data to power the data project Involving key stakeholders to educate and determine expectations

Collaboratively developing the big data roadmap amongst key divisions from Luisella Giani

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0 The future of digital purchasing, ecommerce and how it will change sales and marketing /slideshow/the-future-of-digital-purchasing-ecommerce-and-how-it-will-change-sales-and-marketing/57574676 thefutureofdigitalpurchasingecommerceandhowitwillchangesalesandmarketing-160127193820
Key Take aways A framework based on real life success case; how you can unleash the digital quotient of your sales & marketing team Critical factors and must have digital tools to transform sales performance, take advantage of digital platforms, and evolve customers’ purchasing behaviour Best Practices on how to guide your sales & marketing team into redefining their relationship with the customers crafting an engaging and winning offer thanks to training, content marketing, customers data.]]>
Key Take aways A framework based on real life success case; how you can unleash the digital quotient of your sales & marketing team Critical factors and must have digital tools to transform sales performance, take advantage of digital platforms, and evolve customers’ purchasing behaviour Best Practices on how to guide your sales & marketing team into redefining their relationship with the customers crafting an engaging and winning offer thanks to training, content marketing, customers data.]]> Wed, 27 Jan 2016 19:38:20 GMT /slideshow/the-future-of-digital-purchasing-ecommerce-and-how-it-will-change-sales-and-marketing/57574676 lgiani@slideshare.net(lgiani) The future of digital purchasing, ecommerce and how it will change sales and marketing lgiani Key Take aways A framework based on real life success case; how you can unleash the digital quotient of your sales & marketing team Critical factors and must have digital tools to transform sales performance, take advantage of digital platforms, and evolve customers’ purchasing behaviour Best Practices on how to guide your sales & marketing team into redefining their relationship with the customers crafting an engaging and winning offer thanks to training, content marketing, customers data. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/thefutureofdigitalpurchasingecommerceandhowitwillchangesalesandmarketing-160127193820-thumbnail.jpg?width=120&height=120&fit=bounds" /> Key Take aways A framework based on real life success case; how you can unleash the digital quotient of your sales & marketing team Critical factors and must have digital tools to transform sales performance, take advantage of digital platforms, and evolve customers’ purchasing behaviour Best Practices on how to guide your sales & marketing team into redefining their relationship with the customers crafting an engaging and winning offer thanks to training, content marketing, customers data.

The future of digital purchasing, ecommerce and how it will change sales and marketing from Luisella Giani

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0 The B2B Digital Pioneer /slideshow/the-b2b-digital-pioneer/55286025 theb2bdigitalpioneerdigitalmarketingdialogoct2015-151119091548-lva1-app6892
Talk for the Digital Marketing Dialog Benelux, Amsterdam, October 2015. What does it mean to be a digital pioneer in B2B? Innovation is not anymore only product innovation. Digital changed the costumer experience and the relationship between marketing and sales. As B2B company you should understand in which area of the customer experience you can be part of the conversation. ]]>
Talk for the Digital Marketing Dialog Benelux, Amsterdam, October 2015. What does it mean to be a digital pioneer in B2B? Innovation is not anymore only product innovation. Digital changed the costumer experience and the relationship between marketing and sales. As B2B company you should understand in which area of the customer experience you can be part of the conversation. ]]> Thu, 19 Nov 2015 09:15:48 GMT /slideshow/the-b2b-digital-pioneer/55286025 lgiani@slideshare.net(lgiani) The B2B Digital Pioneer lgiani Talk for the Digital Marketing Dialog Benelux, Amsterdam, October 2015. What does it mean to be a digital pioneer in B2B? Innovation is not anymore only product innovation. Digital changed the costumer experience and the relationship between marketing and sales. As B2B company you should understand in which area of the customer experience you can be part of the conversation. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/theb2bdigitalpioneerdigitalmarketingdialogoct2015-151119091548-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> Talk for the Digital Marketing Dialog Benelux, Amsterdam, October 2015. What does it mean to be a digital pioneer in B2B? Innovation is not anymore only product innovation. Digital changed the costumer experience and the relationship between marketing and sales. As B2B company you should understand in which area of the customer experience you can be part of the conversation.

The B2B Digital Pioneer from Luisella Giani

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0 Social Media as targeting marketing tool in a Privacy-sensitive digital age /lgiani/social-media-as-targeting-marketing-tool-in-a-privacysensitive-digital-age socialmediamarketingtoolinaprivacysensitiveagejan15nyc-151002151336-lva1-app6892
Presentation held in New York City at the Business of Privacy Summit in January 2015. How to use social media to offer an engaging and personalised content without invading users privacy? How millenials consider privacy? and baby boomers? Gen Z? How to target the different groups? Campaigns best practises.]]>
Presentation held in New York City at the Business of Privacy Summit in January 2015. How to use social media to offer an engaging and personalised content without invading users privacy? How millenials consider privacy? and baby boomers? Gen Z? How to target the different groups? Campaigns best practises.]]> Fri, 02 Oct 2015 15:13:36 GMT /lgiani/social-media-as-targeting-marketing-tool-in-a-privacysensitive-digital-age lgiani@slideshare.net(lgiani) Social Media as targeting marketing tool in a Privacy-sensitive digital age lgiani Presentation held in New York City at the Business of Privacy Summit in January 2015. How to use social media to offer an engaging and personalised content without invading users privacy? How millenials consider privacy? and baby boomers? Gen Z? How to target the different groups? Campaigns best practises. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/socialmediamarketingtoolinaprivacysensitiveagejan15nyc-151002151336-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presentation held in New York City at the Business of Privacy Summit in January 2015. How to use social media to offer an engaging and personalised content without invading users privacy? How millenials consider privacy? and baby boomers? Gen Z? How to target the different groups? Campaigns best practises.

Social Media as targeting marketing tool in a Privacy-sensitive digital age from Luisella Giani

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0 It's just business...getting seriously personal /slideshow/its-just-businessgetting-seriously-personal/52936228 luisellagianimrmw17sept2015-150918141646-lva1-app6891
Presentation given for MRMW 2015 in London. The deck analyses how to use the data collected by market research to personalise content marketing, UX, UI. The cosumer behaviour thanks to mobile technology changed forever. Today's battle for hearts, minds, and dollars is won (or lost) in micro-moments—intent-driven moments of decision-making and preference-shaping that occur throughout the entire consumer journey. How data analysis and market research could help us to be there when a consumer has a micromoment?]]>
Presentation given for MRMW 2015 in London. The deck analyses how to use the data collected by market research to personalise content marketing, UX, UI. The cosumer behaviour thanks to mobile technology changed forever. Today's battle for hearts, minds, and dollars is won (or lost) in micro-moments—intent-driven moments of decision-making and preference-shaping that occur throughout the entire consumer journey. How data analysis and market research could help us to be there when a consumer has a micromoment?]]> Fri, 18 Sep 2015 14:16:46 GMT /slideshow/its-just-businessgetting-seriously-personal/52936228 lgiani@slideshare.net(lgiani) It's just business...getting seriously personal lgiani Presentation given for MRMW 2015 in London. The deck analyses how to use the data collected by market research to personalise content marketing, UX, UI. The cosumer behaviour thanks to mobile technology changed forever. Today's battle for hearts, minds, and dollars is won (or lost) in micro-moments—intent-driven moments of decision-making and preference-shaping that occur throughout the entire consumer journey. How data analysis and market research could help us to be there when a consumer has a micromoment? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/luisellagianimrmw17sept2015-150918141646-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presentation given for MRMW 2015 in London. The deck analyses how to use the data collected by market research to personalise content marketing, UX, UI. The cosumer behaviour thanks to mobile technology changed forever. Today's battle for hearts, minds, and dollars is won (or lost) in micro-moments—intent-driven moments of decision-making and preference-shaping that occur throughout the entire consumer journey. How data analysis and market research could help us to be there when a consumer has a micromoment?

It's just business...getting seriously personal from Luisella Giani

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0 Mobile Intelligence: Truly understanding your mobile customers /slideshow/czlny15-luisella-gianimobileintelligence/46544475 czlny15luisellagianimobileintelligence-150401110705-conversion-gate01
Understand how mobile, once considered as the second screen, is becoming the first screen for many consumers. Explore where and how mobile is complementary to the digital consumer journey and when is emerging as a self-contained experiential platform for a mobile-only consumer. Learn how to track, monitor, evaluate and gain from a multidevices consumers experience apparently inconsistent. Find out how you can create new business opportunities integrating mobile with real-world experiences, such as beacon technology in physical settings or loyalty programs.]]>
Understand how mobile, once considered as the second screen, is becoming the first screen for many consumers. Explore where and how mobile is complementary to the digital consumer journey and when is emerging as a self-contained experiential platform for a mobile-only consumer. Learn how to track, monitor, evaluate and gain from a multidevices consumers experience apparently inconsistent. Find out how you can create new business opportunities integrating mobile with real-world experiences, such as beacon technology in physical settings or loyalty programs.]]> Wed, 01 Apr 2015 11:07:05 GMT /slideshow/czlny15-luisella-gianimobileintelligence/46544475 lgiani@slideshare.net(lgiani) Mobile Intelligence: Truly understanding your mobile customers lgiani Understand how mobile, once considered as the second screen, is becoming the first screen for many consumers. Explore where and how mobile is complementary to the digital consumer journey and when is emerging as a self-contained experiential platform for a mobile-only consumer. Learn how to track, monitor, evaluate and gain from a multidevices consumers experience apparently inconsistent. Find out how you can create new business opportunities integrating mobile with real-world experiences, such as beacon technology in physical settings or loyalty programs. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/czlny15luisellagianimobileintelligence-150401110705-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Understand how mobile, once considered as the second screen, is becoming the first screen for many consumers. Explore where and how mobile is complementary to the digital consumer journey and when is emerging as a self-contained experiential platform for a mobile-only consumer. Learn how to track, monitor, evaluate and gain from a multidevices consumers experience apparently inconsistent. Find out how you can create new business opportunities integrating mobile with real-world experiences, such as beacon technology in physical settings or loyalty programs.

Mobile Intelligence: Truly understanding your mobile customers from Luisella Giani

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0 The top 10 Future Trends you should know. /slideshow/the-top-10-future-trends-you-should-know/46039787 thetop10futuretrendsinno-150319094946-conversion-gate01
Recession or transformation? 2008 was a key milestone to understand future trends. The shift became endemic, structural and not linear impacting Society, Economy, Geopolitics. The change is driven by a set of disruptive technologies intended to be combined and recombined in an infinite loop in order to create newer and newer disruptive changes. We entered in the the so called "metaspace economy". Which are the technologies driving this new economy? Where people are spending their money? Where jobs have been created?]]>
Recession or transformation? 2008 was a key milestone to understand future trends. The shift became endemic, structural and not linear impacting Society, Economy, Geopolitics. The change is driven by a set of disruptive technologies intended to be combined and recombined in an infinite loop in order to create newer and newer disruptive changes. We entered in the the so called "metaspace economy". Which are the technologies driving this new economy? Where people are spending their money? Where jobs have been created?]]> Thu, 19 Mar 2015 09:49:45 GMT /slideshow/the-top-10-future-trends-you-should-know/46039787 lgiani@slideshare.net(lgiani) The top 10 Future Trends you should know. lgiani Recession or transformation? 2008 was a key milestone to understand future trends. The shift became endemic, structural and not linear impacting Society, Economy, Geopolitics. The change is driven by a set of disruptive technologies intended to be combined and recombined in an infinite loop in order to create newer and newer disruptive changes. We entered in the the so called "metaspace economy". Which are the technologies driving this new economy? Where people are spending their money? Where jobs have been created? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/thetop10futuretrendsinno-150319094946-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Recession or transformation? 2008 was a key milestone to understand future trends. The shift became endemic, structural and not linear impacting Society, Economy, Geopolitics. The change is driven by a set of disruptive technologies intended to be combined and recombined in an infinite loop in order to create newer and newer disruptive changes. We entered in the the so called "metaspace economy". Which are the technologies driving this new economy? Where people are spending their money? Where jobs have been created?

The top 10 Future Trends you should know. from Luisella Giani

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0 Adopting the Digital First approach /slideshow/adopting-the-digital-first-approach/44225246 digitaldialoguebeneluxfeb2015-150203133428-conversion-gate01
Adopting a digital first approach is a must as well for traditional companies. Why you should be digital first? what are the key strategic area to define? What is holding back companies from be successful on driving the digital transformation? on How to implement the digital transformation?]]>
Adopting a digital first approach is a must as well for traditional companies. Why you should be digital first? what are the key strategic area to define? What is holding back companies from be successful on driving the digital transformation? on How to implement the digital transformation?]]> Tue, 03 Feb 2015 13:34:28 GMT /slideshow/adopting-the-digital-first-approach/44225246 lgiani@slideshare.net(lgiani) Adopting the Digital First approach lgiani Adopting a digital first approach is a must as well for traditional companies. Why you should be digital first? what are the key strategic area to define? What is holding back companies from be successful on driving the digital transformation? on How to implement the digital transformation? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/digitaldialoguebeneluxfeb2015-150203133428-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Adopting a digital first approach is a must as well for traditional companies. Why you should be digital first? what are the key strategic area to define? What is holding back companies from be successful on driving the digital transformation? on How to implement the digital transformation?

Adopting the Digital First approach from Luisella Giani

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0 Driving Engagement with Consumers across digital channels /slideshow/dialog-konferenzen14-luisellagiani/38489212 dialogkonferenzen14luisellagiani-140829083958-phpapp01
Digital Engagement channels in 2014. Presentation given for the 2014 Dialog Konferanzen in Stramstadt organised by Bring Dialog]]>
Digital Engagement channels in 2014. Presentation given for the 2014 Dialog Konferanzen in Stramstadt organised by Bring Dialog]]> Fri, 29 Aug 2014 08:39:58 GMT /slideshow/dialog-konferenzen14-luisellagiani/38489212 lgiani@slideshare.net(lgiani) Driving Engagement with Consumers across digital channels lgiani Digital Engagement channels in 2014. Presentation given for the 2014 Dialog Konferanzen in Stramstadt organised by Bring Dialog <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/dialogkonferenzen14luisellagiani-140829083958-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Digital Engagement channels in 2014. Presentation given for the 2014 Dialog Konferanzen in Stramstadt organised by Bring Dialog

Driving Engagement with Consumers across digital channels from Luisella Giani

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0 The Digital Transformation of a traditional company /lgiani/the-digital-transformation-of-a-traditional-company luisellagianitlgpresentationcompressed-131030121936-phpapp01
Presentation for 5th Strategic Marketing and branding forum. Thought Global Leader. The digital transformation of a traditional business]]>
Presentation for 5th Strategic Marketing and branding forum. Thought Global Leader. The digital transformation of a traditional business]]> Wed, 30 Oct 2013 12:19:36 GMT /lgiani/the-digital-transformation-of-a-traditional-company lgiani@slideshare.net(lgiani) The Digital Transformation of a traditional company lgiani Presentation for 5th Strategic Marketing and branding forum. Thought Global Leader. The digital transformation of a traditional business <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/luisellagianitlgpresentationcompressed-131030121936-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presentation for 5th Strategic Marketing and branding forum. Thought Global Leader. The digital transformation of a traditional business

The Digital Transformation of a traditional company from Luisella Giani

]]> 2118 7 https://cdn.slidesharecdn.com/ss_thumbnails/luisellagianitlgpresentationcompressed-131030121936-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post

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0 https://cdn.slidesharecdn.com/profile-photo-lgiani-48x48.jpg?cb=1705326931 1. Strategy always comes before technology. 2. Customer, not corporate silos, must be the centre of a business strategy. 3. Success = Deliverables - Expectations. Don't ever go negative. 4. Every product must pass the valuable, usable, and feasible test. 5. Let human-centered design&marketing guide you. 6. Build fast& always deliver. 7. Never deliberate without data&benchmark. 8. Participation is the 5th P of marketing. 9. (High-Quality) Content is (still) the king. 10. Change is the norm. Be ready for anything. 16 years of multifaceted experience in different corporate cultures with growing responsibilities from product management to digital marketing to lead digital strategy and digit... www.vegashark.com/ https://cdn.slidesharecdn.com/ss_thumbnails/lgtiretech-170720154234-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/kickstarting-the-digital-transformation-of-a-more-traditional-business-78091654/78091654 Kick-starting the digi... https://cdn.slidesharecdn.com/ss_thumbnails/digitaltransformationtiretechnology2017-170216133806-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/digital-transformation-for-manufacturing/72228376 Digital Transformation... https://cdn.slidesharecdn.com/ss_thumbnails/tlgexpatgenius2-170205140750-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/the-sharing-economy-is-changing-service-delivery/71778894 The sharing economy is...