/ http://www.slideshare.net/images/logo.gif / ºÝºÝߣShare feed for ºÝºÝߣshows by User: lingsien https://cdn.slidesharecdn.com/profile-photo-lingsien-48x48.jpg?cb=1523289365 I’m a senior service designer, who's worked at digital/ ad agencies and consultancies in Melbourne. I use design thinking to solve business problems and in the process create useful and beautiful products and services. I believe design-led thinking and insights should take precedence over the traditional agency model of problem-solving, especially today because EXPERIENCE is the new USP of business. To tackle these new challenges and give brands a new competitive advantage across every touchpoint (especially digital) a unique combination of creative thinking (involving UX, Content, Design, and Code) is necessary. I believe in doing work that balances commercial success with more purp...