際際滷shows by User: lizpaul71 / http://www.slideshare.net/images/logo.gif 際際滷shows by User: lizpaul71 / Tue, 17 Feb 2015 21:45:58 GMT 際際滷Share feed for 際際滷shows by User: lizpaul71 The Choicefuls -Progressive Consumers - 12 Innovative Ways into their Hearts & Carts /slideshow/the-choicefuls-progressive-consumers/44813053 thechoicefuls-progressiveconsumers-150217214558-conversion-gate01
What if there was a group of 50 million Americans who eat, shop and live their values? This presentation will enlighten marketers on what matters most to this group and how to best reach them at retail. Learning Objectives - Key insights from proprietary quantitative study identifying a group of progressive consumers (The Choicefuls) who are enthusiastically making choices that are better-for-me and better-for-the-planet. - Shopper journeys plus ideas on how to connect with these progressive consumers at retail.]]>
What if there was a group of 50 million Americans who eat, shop and live their values? This presentation will enlighten marketers on what matters most to this group and how to best reach them at retail. Learning Objectives - Key insights from proprietary quantitative study identifying a group of progressive consumers (The Choicefuls) who are enthusiastically making choices that are better-for-me and better-for-the-planet. - Shopper journeys plus ideas on how to connect with these progressive consumers at retail.]]> Tue, 17 Feb 2015 21:45:58 GMT /slideshow/the-choicefuls-progressive-consumers/44813053 lizpaul71@slideshare.net(lizpaul71) The Choicefuls -Progressive Consumers - 12 Innovative Ways into their Hearts & Carts lizpaul71 What if there was a group of 50 million Americans who eat, shop and live their values? This presentation will enlighten marketers on what matters most to this group and how to best reach them at retail. Learning Objectives - Key insights from proprietary quantitative study identifying a group of progressive consumers (The Choicefuls) who are enthusiastically making choices that are better-for-me and better-for-the-planet. - Shopper journeys plus ideas on how to connect with these progressive consumers at retail. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/thechoicefuls-progressiveconsumers-150217214558-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> What if there was a group of 50 million Americans who eat, shop and live their values? This presentation will enlighten marketers on what matters most to this group and how to best reach them at retail. Learning Objectives - Key insights from proprietary quantitative study identifying a group of progressive consumers (The Choicefuls) who are enthusiastically making choices that are better-for-me and better-for-the-planet. - Shopper journeys plus ideas on how to connect with these progressive consumers at retail.
The Choicefuls -Progressive Consumers - 12 Innovative Ways into their Hearts & Carts from Liz Paul
]]> 2474 12 https://cdn.slidesharecdn.com/ss_thumbnails/thechoicefuls-progressiveconsumers-150217214558-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-lizpaul71-48x48.jpg?cb=1529893508 Led agencys proprietary thought leadership initiative - The Choicefuls - quantitative study integrating consumer,shopper and brand persona/archetypes. Speaker, 2014 Expo West, "Progressive Consumers: 12 Innovative ways into their hearts and carts" Strategy lead for successful seven year Kashi campaign (7 Whole Grains on a Mission), including evolution from sub-brand to Masterbrand positioning Core team member of Kashi segmentation project resulting in identification of new target consumer segments for new product/category expansion ideation as well communication messaging New product positioning development and launch communication testing experience across numer...