際際滷shows by User: lmccadney / http://www.slideshare.net/images/logo.gif 際際滷shows by User: lmccadney / Tue, 04 Jun 2013 08:06:10 GMT 際際滷Share feed for 際際滷shows by User: lmccadney Advocates and Influencers: Social Media is About People /lmccadney/de-paul-symposiumadvocatesfinal depaulsymposium-advocates-final-130604080610-phpapp01
What do you do when people don't trust advertisers but they do trust what their peers have to say? If you are CDW, a leading provider of technology solutions, you go where the insight leads you and develop a program to help stimulate conversations about the brand. Learn how customer insights lead to the program structure and the impact the programs are having. This presentation was given by Lauren McCadney of CDW at DePaul University's KMG Symposium "The Modern Marketing Direction: Creating Today's Customer Experience". ]]>
What do you do when people don't trust advertisers but they do trust what their peers have to say? If you are CDW, a leading provider of technology solutions, you go where the insight leads you and develop a program to help stimulate conversations about the brand. Learn how customer insights lead to the program structure and the impact the programs are having. This presentation was given by Lauren McCadney of CDW at DePaul University's KMG Symposium "The Modern Marketing Direction: Creating Today's Customer Experience". ]]> Tue, 04 Jun 2013 08:06:10 GMT /lmccadney/de-paul-symposiumadvocatesfinal lmccadney@slideshare.net(lmccadney) Advocates and Influencers: Social Media is About People lmccadney What do you do when people don't trust advertisers but they do trust what their peers have to say? If you are CDW, a leading provider of technology solutions, you go where the insight leads you and develop a program to help stimulate conversations about the brand. Learn how customer insights lead to the program structure and the impact the programs are having. This presentation was given by Lauren McCadney of CDW at DePaul University's KMG Symposium "The Modern Marketing Direction: Creating Today's Customer Experience". <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/depaulsymposium-advocates-final-130604080610-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> What do you do when people don&#39;t trust advertisers but they do trust what their peers have to say? If you are CDW, a leading provider of technology solutions, you go where the insight leads you and develop a program to help stimulate conversations about the brand. Learn how customer insights lead to the program structure and the impact the programs are having. This presentation was given by Lauren McCadney of CDW at DePaul University&#39;s KMG Symposium &quot;The Modern Marketing Direction: Creating Today&#39;s Customer Experience&quot;.
Advocates and Influencers: Social Media is About People from Lauren McCadney
]]> 657 2 https://cdn.slidesharecdn.com/ss_thumbnails/depaulsymposium-advocates-final-130604080610-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The Value of Social Media /slideshow/the-value-of-social-media-22336520/22336520 bma-valueofsocialmedia-final-130602125814-phpapp01
You can measure the impact of social media from changes in perception to ROI. This presentation shows how CDW, a leading provider of technology solutions, used a strategic learning agenda to understand the role that social media plays for IT Pros and the actions taken after engagement. The presentation also showcases two programs with quantifiable impact on the business. This presentation was given by Lauren McCadney, CDW Sr. Manager Social Media at the Business Marketing Association (BMA) 2013 Annual Conference.]]>
You can measure the impact of social media from changes in perception to ROI. This presentation shows how CDW, a leading provider of technology solutions, used a strategic learning agenda to understand the role that social media plays for IT Pros and the actions taken after engagement. The presentation also showcases two programs with quantifiable impact on the business. This presentation was given by Lauren McCadney, CDW Sr. Manager Social Media at the Business Marketing Association (BMA) 2013 Annual Conference.]]> Sun, 02 Jun 2013 12:58:14 GMT /slideshow/the-value-of-social-media-22336520/22336520 lmccadney@slideshare.net(lmccadney) The Value of Social Media lmccadney You can measure the impact of social media from changes in perception to ROI. This presentation shows how CDW, a leading provider of technology solutions, used a strategic learning agenda to understand the role that social media plays for IT Pros and the actions taken after engagement. The presentation also showcases two programs with quantifiable impact on the business. This presentation was given by Lauren McCadney, CDW Sr. Manager Social Media at the Business Marketing Association (BMA) 2013 Annual Conference. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/bma-valueofsocialmedia-final-130602125814-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> You can measure the impact of social media from changes in perception to ROI. This presentation shows how CDW, a leading provider of technology solutions, used a strategic learning agenda to understand the role that social media plays for IT Pros and the actions taken after engagement. The presentation also showcases two programs with quantifiable impact on the business. This presentation was given by Lauren McCadney, CDW Sr. Manager Social Media at the Business Marketing Association (BMA) 2013 Annual Conference.
The Value of Social Media from Lauren McCadney
]]> 663 2 https://cdn.slidesharecdn.com/ss_thumbnails/bma-valueofsocialmedia-final-130602125814-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-lmccadney-48x48.jpg?cb=1589391283 Award winning marketing professional with a focus on social media and a belief that analytics and customer insight are the keys to marketing success. Doing my part to shape the next generation of marketing leaders through my teaching. You can also find me behind the lens of a camera or volunteering to help ensure children receive a quality education regardless of their zip code. www.laurenmccadneyphotography.com https://cdn.slidesharecdn.com/ss_thumbnails/depaulsymposium-advocates-final-130604080610-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds lmccadney/de-paul-symposiumadvocatesfinal Advocates and Influenc... https://cdn.slidesharecdn.com/ss_thumbnails/bma-valueofsocialmedia-final-130602125814-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/the-value-of-social-media-22336520/22336520 The Value of Social Media