ºÝºÝߣshows by User: lmcdougald / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: lmcdougald / Tue, 11 Feb 2014 14:07:33 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: lmcdougald Who is your WHO? The importance of understanding motivations in Design /slideshow/20131016-wh-opresentationfinal/31093744 20131016whopresentationfinal-140211140733-phpapp02
"Just because I like something doesn’t mean I will purchase it And just because I purchase it doesn’t mean I will find value in it, or have loyalty to it, or will use it." I think most of us naturally think about who might be using whatever it is we are designing/exploring/selling. But I am here to talk about the importance of this often unnoticed, afterthought of a step. And all the different ways the WHO can be explored. *Motivations are the key to uncovering your who ]]>
"Just because I like something doesn’t mean I will purchase it And just because I purchase it doesn’t mean I will find value in it, or have loyalty to it, or will use it." I think most of us naturally think about who might be using whatever it is we are designing/exploring/selling. But I am here to talk about the importance of this often unnoticed, afterthought of a step. And all the different ways the WHO can be explored. *Motivations are the key to uncovering your who ]]> Tue, 11 Feb 2014 14:07:33 GMT /slideshow/20131016-wh-opresentationfinal/31093744 lmcdougald@slideshare.net(lmcdougald) Who is your WHO? The importance of understanding motivations in Design lmcdougald "Just because I like something doesn’t mean I will purchase it And just because I purchase it doesn’t mean I will find value in it, or have loyalty to it, or will use it." I think most of us naturally think about who might be using whatever it is we are designing/exploring/selling. But I am here to talk about the importance of this often unnoticed, afterthought of a step. And all the different ways the WHO can be explored. *Motivations are the key to uncovering your who <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/20131016whopresentationfinal-140211140733-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> &quot;Just because I like something doesn’t mean I will purchase it And just because I purchase it doesn’t mean I will find value in it, or have loyalty to it, or will use it.&quot; I think most of us naturally think about who might be using whatever it is we are designing/exploring/selling. But I am here to talk about the importance of this often unnoticed, afterthought of a step. And all the different ways the WHO can be explored. *Motivations are the key to uncovering your who
Who is your WHO? The importance of understanding motivations in Design from lmcdougald
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