際際滷shows by User: lmelcher / http://www.slideshare.net/images/logo.gif 際際滷shows by User: lmelcher / Tue, 22 Oct 2013 09:50:09 GMT 際際滷Share feed for 際際滷shows by User: lmelcher Generating Insights: Using Competitive Assessment to Shape Your Content Strategy /slideshow/lavacon-blaydon-131023/27453831 lavaconblaydon131023-131022095009-phpapp02
Most organizations today are facing an increasingly competitive global market, requiring greater brand and product differentiation than ever before. In this environment, assessment of competitor content offerings provides valuable insights that can be leveraged when creating near- and long-term content strategies. Whether highlighting opportunities for creating new content, repositioning current offerings or completely overhauling content, competitive assessment enables content strategists to provide specific, targeted recommendations that can transform a brand and win the hearts and minds of consumers.]]>
Most organizations today are facing an increasingly competitive global market, requiring greater brand and product differentiation than ever before. In this environment, assessment of competitor content offerings provides valuable insights that can be leveraged when creating near- and long-term content strategies. Whether highlighting opportunities for creating new content, repositioning current offerings or completely overhauling content, competitive assessment enables content strategists to provide specific, targeted recommendations that can transform a brand and win the hearts and minds of consumers.]]> Tue, 22 Oct 2013 09:50:09 GMT /slideshow/lavacon-blaydon-131023/27453831 lmelcher@slideshare.net(lmelcher) Generating Insights: Using Competitive Assessment to Shape Your Content Strategy lmelcher Most organizations today are facing an increasingly competitive global market, requiring greater brand and product differentiation than ever before. In this environment, assessment of competitor content offerings provides valuable insights that can be leveraged when creating near- and long-term content strategies. Whether highlighting opportunities for creating new content, repositioning current offerings or completely overhauling content, competitive assessment enables content strategists to provide specific, targeted recommendations that can transform a brand and win the hearts and minds of consumers. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/lavaconblaydon131023-131022095009-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Most organizations today are facing an increasingly competitive global market, requiring greater brand and product differentiation than ever before. In this environment, assessment of competitor content offerings provides valuable insights that can be leveraged when creating near- and long-term content strategies. Whether highlighting opportunities for creating new content, repositioning current offerings or completely overhauling content, competitive assessment enables content strategists to provide specific, targeted recommendations that can transform a brand and win the hearts and minds of consumers.
Generating Insights: Using Competitive Assessment to Shape Your Content Strategy from Laura Blaydon
]]> 2490 6 https://cdn.slidesharecdn.com/ss_thumbnails/lavaconblaydon131023-131022095009-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 A Changing Paradigm: Is Your Content Strategy Keeping Up? /slideshow/cs-forum-lblaydon130912v2/27434927 csforumlblaydon130912v2-131021215629-phpapp02
Technologys continued evolution is changing customer expectations and needs, offering content strategists new opportunities and challenges in the race to win share of mind. To reach this empowered, digitally connected audience, content providers must offer information thats timely, relevant and integrated into (and across) the products and tools consumers use every day.]]>
Technologys continued evolution is changing customer expectations and needs, offering content strategists new opportunities and challenges in the race to win share of mind. To reach this empowered, digitally connected audience, content providers must offer information thats timely, relevant and integrated into (and across) the products and tools consumers use every day.]]> Mon, 21 Oct 2013 21:56:29 GMT /slideshow/cs-forum-lblaydon130912v2/27434927 lmelcher@slideshare.net(lmelcher) A Changing Paradigm: Is Your Content Strategy Keeping Up? lmelcher Technologys continued evolution is changing customer expectations and needs, offering content strategists new opportunities and challenges in the race to win share of mind. To reach this empowered, digitally connected audience, content providers must offer information thats timely, relevant and integrated into (and across) the products and tools consumers use every day. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/csforumlblaydon130912v2-131021215629-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Technologys continued evolution is changing customer expectations and needs, offering content strategists new opportunities and challenges in the race to win share of mind. To reach this empowered, digitally connected audience, content providers must offer information thats timely, relevant and integrated into (and across) the products and tools consumers use every day.
A Changing Paradigm: Is Your Content Strategy Keeping Up? from Laura Blaydon
]]> 6662 5 https://cdn.slidesharecdn.com/ss_thumbnails/csforumlblaydon130912v2-131021215629-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 CS/IT: Where Content and Technology Meet /slideshow/melcher-content-and-it/1198901 melchercontentandit-090325183125-phpapp01
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]]> Wed, 25 Mar 2009 18:31:15 GMT /slideshow/melcher-content-and-it/1198901 lmelcher@slideshare.net(lmelcher) CS/IT: Where Content and Technology Meet lmelcher <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/melchercontentandit-090325183125-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
CS/IT: Where Content and Technology Meet from Laura Blaydon
]]> 1944 3 https://cdn.slidesharecdn.com/ss_thumbnails/melchercontentandit-090325183125-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-lmelcher-48x48.jpg?cb=1522823422 https://cdn.slidesharecdn.com/ss_thumbnails/lavaconblaydon131023-131022095009-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/lavacon-blaydon-131023/27453831 Generating Insights: U... https://cdn.slidesharecdn.com/ss_thumbnails/csforumlblaydon130912v2-131021215629-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/cs-forum-lblaydon130912v2/27434927 A Changing Paradigm: I... https://cdn.slidesharecdn.com/ss_thumbnails/melchercontentandit-090325183125-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/melcher-content-and-it/1198901 CS/IT: Where Content a...