際際滷shows by User: lowen42 / http://www.slideshare.net/images/logo.gif 際際滷shows by User: lowen42 / Tue, 31 Dec 2019 05:41:22 GMT 際際滷Share feed for 際際滷shows by User: lowen42 Locking In CX Value Delivery: /slideshow/locking-in-cx-value-delivery/213242727 beyondphilosophymktginsightsexandcxvaluelinkage-191231054122
Forging and Leveraging the Partnership Between Enterprise Leadership, Marketing, Operations, and HR]]>

Forging and Leveraging the Partnership Between Enterprise Leadership, Marketing, Operations, and HR]]>
Tue, 31 Dec 2019 05:41:22 GMT /slideshow/locking-in-cx-value-delivery/213242727 lowen42@slideshare.net(lowen42) Locking In CX Value Delivery: lowen42 Forging and Leveraging the Partnership Between Enterprise Leadership, Marketing, Operations, and HR <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/beyondphilosophymktginsightsexandcxvaluelinkage-191231054122-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Forging and Leveraging the Partnership Between Enterprise Leadership, Marketing, Operations, and HR
Locking In CX Value Delivery: from Michael Lowenstein
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Market probe loyalty programs vs. loyalty behavior white paper /slideshow/market-probe-loyalty-programs-vs-loyalty-behavior-white-paper/22203953 marketprobeloyaltyprogramsvs-loyaltybehaviorwhitepaper-130530113025-phpapp02
Loyalty programs are often designed with minimal inclusion of potential or current member input.]]>

Loyalty programs are often designed with minimal inclusion of potential or current member input.]]>
Thu, 30 May 2013 11:30:24 GMT /slideshow/market-probe-loyalty-programs-vs-loyalty-behavior-white-paper/22203953 lowen42@slideshare.net(lowen42) Market probe loyalty programs vs. loyalty behavior white paper lowen42 Loyalty programs are often designed with minimal inclusion of potential or current member input. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/marketprobeloyaltyprogramsvs-loyaltybehaviorwhitepaper-130530113025-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Loyalty programs are often designed with minimal inclusion of potential or current member input.
Market probe loyalty programs vs. loyalty behavior white paper from Michael Lowenstein
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Market probe pre customers and former customers white paper /slideshow/market-probe-pre-customers-and-former-customers-white-paper-22203737/22203737 marketprobeprecustomersandformercustomerswhitepaper-130530112701-phpapp01
Enterprise preoccupation with generating prospects (sometimes at the expense of cultivating existing customers) and neglect of potentially profitable former customers]]>

Enterprise preoccupation with generating prospects (sometimes at the expense of cultivating existing customers) and neglect of potentially profitable former customers]]>
Thu, 30 May 2013 11:27:01 GMT /slideshow/market-probe-pre-customers-and-former-customers-white-paper-22203737/22203737 lowen42@slideshare.net(lowen42) Market probe pre customers and former customers white paper lowen42 Enterprise preoccupation with generating prospects (sometimes at the expense of cultivating existing customers) and neglect of potentially profitable former customers <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/marketprobeprecustomersandformercustomerswhitepaper-130530112701-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Enterprise preoccupation with generating prospects (sometimes at the expense of cultivating existing customers) and neglect of potentially profitable former customers
Market probe pre customers and former customers white paper from Michael Lowenstein
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Market probe barcelona presentation /slideshow/market-probe-barcelona-presentation/22203264 marketprobebarcelonapresentation-130530111745-phpapp01
Customer advocacy, brand passion, and linkage (customer-brand bonding)]]>

Customer advocacy, brand passion, and linkage (customer-brand bonding)]]>
Thu, 30 May 2013 11:17:45 GMT /slideshow/market-probe-barcelona-presentation/22203264 lowen42@slideshare.net(lowen42) Market probe barcelona presentation lowen42 Customer advocacy, brand passion, and linkage (customer-brand bonding) <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/marketprobebarcelonapresentation-130530111745-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Customer advocacy, brand passion, and linkage (customer-brand bonding)
Market probe barcelona presentation from Michael Lowenstein
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Market probe pre customers and former customers white paper /lowen42/market-probe-pre-customers-and-former-customers-white-paper marketprobeprecustomersandformercustomerswhitepaper-130530111605-phpapp01
Preoccupation with generating customer prospects and neglect of potentially attractive former customers]]>

Preoccupation with generating customer prospects and neglect of potentially attractive former customers]]>
Thu, 30 May 2013 11:16:05 GMT /lowen42/market-probe-pre-customers-and-former-customers-white-paper lowen42@slideshare.net(lowen42) Market probe pre customers and former customers white paper lowen42 Preoccupation with generating customer prospects and neglect of potentially attractive former customers <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/marketprobeprecustomersandformercustomerswhitepaper-130530111605-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Preoccupation with generating customer prospects and neglect of potentially attractive former customers
Market probe pre customers and former customers white paper from Michael Lowenstein
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Market probe asq service quality conference presentation.pptx /slideshow/market-probe-asq-service-quality-conference-presentationpptx/22203158 marketprobeasqservicequalityconferencepresentation-pptx-130530111436-phpapp02
Customer advocacy: Overall value, actionability, application to multiple marketing decision areas, case studies]]>

Customer advocacy: Overall value, actionability, application to multiple marketing decision areas, case studies]]>
Thu, 30 May 2013 11:14:36 GMT /slideshow/market-probe-asq-service-quality-conference-presentationpptx/22203158 lowen42@slideshare.net(lowen42) Market probe asq service quality conference presentation.pptx lowen42 Customer advocacy: Overall value, actionability, application to multiple marketing decision areas, case studies <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/marketprobeasqservicequalityconferencepresentation-pptx-130530111436-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Customer advocacy: Overall value, actionability, application to multiple marketing decision areas, case studies
Market probe asq service quality conference presentation.pptx from Michael Lowenstein
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inside out customer-centricity white paper /slideshow/inside-out-customercentricity-white-paper/16603228 marketprobeinsideoutadvocacywhitepaper-130218080744-phpapp02
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Mon, 18 Feb 2013 08:07:44 GMT /slideshow/inside-out-customercentricity-white-paper/16603228 lowen42@slideshare.net(lowen42) inside out customer-centricity white paper lowen42 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/marketprobeinsideoutadvocacywhitepaper-130218080744-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
inside out customer-centricity white paper from Michael Lowenstein
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Market probe impact of alienation and sabotage white paper /slideshow/market-probe-impact-of-alienation-and-sabotage-white-paper/16603201 marketprobeimpactofalienationandsabotagewhitepaper-130218080612-phpapp02
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Mon, 18 Feb 2013 08:06:12 GMT /slideshow/market-probe-impact-of-alienation-and-sabotage-white-paper/16603201 lowen42@slideshare.net(lowen42) Market probe impact of alienation and sabotage white paper lowen42 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/marketprobeimpactofalienationandsabotagewhitepaper-130218080612-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Market probe impact of alienation and sabotage white paper from Michael Lowenstein
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Corporate Reputation and Image White Paper /slideshow/corporate-reputation-and-image-white-paper/16603173 marketprobecorporatereputationandimagewhitepaper-130218080407-phpapp02
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Mon, 18 Feb 2013 08:04:07 GMT /slideshow/corporate-reputation-and-image-white-paper/16603173 lowen42@slideshare.net(lowen42) Corporate Reputation and Image White Paper lowen42 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/marketprobecorporatereputationandimagewhitepaper-130218080407-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Corporate Reputation and Image White Paper from Michael Lowenstein
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Branded Customer Experience White Paper /slideshow/branded-customer-experience-white-paper/16603128 marketprobebrandedcustomerexperiencewhitepaper-130218080216-phpapp01
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Mon, 18 Feb 2013 08:02:16 GMT /slideshow/branded-customer-experience-white-paper/16603128 lowen42@slideshare.net(lowen42) Branded Customer Experience White Paper lowen42 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/marketprobebrandedcustomerexperiencewhitepaper-130218080216-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Branded Customer Experience White Paper from Michael Lowenstein
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B2B Customer Behavior White paper. /slideshow/b2b-customer-behavior-white-paper/16603088 marketprobeb2bcustomeradvocacywhitepaper-130218080019-phpapp01
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Mon, 18 Feb 2013 08:00:19 GMT /slideshow/b2b-customer-behavior-white-paper/16603088 lowen42@slideshare.net(lowen42) B2B Customer Behavior White paper. lowen42 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/marketprobeb2bcustomeradvocacywhitepaper-130218080019-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
B2B Customer Behavior White paper. from Michael Lowenstein
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New Customer Acquisition Presentation[1] /slideshow/new-customer-acquisition-presentation1/3599481 newcustomeracquisitionpresentation1-12699987508146-phpapp02
Targeting the most desirable new customers is often missed in favor of throwing a non-selective, broad net. This brief presentation suggests approaches for acquiring the best prospective customers]]>

Targeting the most desirable new customers is often missed in favor of throwing a non-selective, broad net. This brief presentation suggests approaches for acquiring the best prospective customers]]>
Tue, 30 Mar 2010 20:27:27 GMT /slideshow/new-customer-acquisition-presentation1/3599481 lowen42@slideshare.net(lowen42) New Customer Acquisition Presentation[1] lowen42 Targeting the most desirable new customers is often missed in favor of throwing a non-selective, broad net. This brief presentation suggests approaches for acquiring the best prospective customers <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/newcustomeracquisitionpresentation1-12699987508146-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Targeting the most desirable new customers is often missed in favor of throwing a non-selective, broad net. This brief presentation suggests approaches for acquiring the best prospective customers
New Customer Acquisition Presentation[1] from Michael Lowenstein
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Financial Value Of Wom[1] /lowen42/financial-value-of-wom1 financialvalueofwom1-12699064120495-phpapp02
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Mon, 29 Mar 2010 18:47:01 GMT /lowen42/financial-value-of-wom1 lowen42@slideshare.net(lowen42) Financial Value Of Wom[1] lowen42 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/financialvalueofwom1-12699064120495-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Financial Value Of Wom[1] from Michael Lowenstein
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Employee Ambassadorship Ii, July, 2009 /slideshow/employee-ambassadorship-ii-july-2009-3589247/3589247 employeeambassadorshipiijuly2009-12699011538907-phpapp02
This presentation details the linkage and behavioral impact of employee commitment to the enteprise, to the company\'s product and service value proposition, and to customers. It also points out key differences between employee ambassadorship (advocacy) and employee engagement, which has less customer focus.]]>

This presentation details the linkage and behavioral impact of employee commitment to the enteprise, to the company\'s product and service value proposition, and to customers. It also points out key differences between employee ambassadorship (advocacy) and employee engagement, which has less customer focus.]]>
Mon, 29 Mar 2010 17:21:14 GMT /slideshow/employee-ambassadorship-ii-july-2009-3589247/3589247 lowen42@slideshare.net(lowen42) Employee Ambassadorship Ii, July, 2009 lowen42 This presentation details the linkage and behavioral impact of employee commitment to the enteprise, to the company\'s product and service value proposition, and to customers. It also points out key differences between employee ambassadorship (advocacy) and employee engagement, which has less customer focus. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/employeeambassadorshipiijuly2009-12699011538907-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This presentation details the linkage and behavioral impact of employee commitment to the enteprise, to the company\&#39;s product and service value proposition, and to customers. It also points out key differences between employee ambassadorship (advocacy) and employee engagement, which has less customer focus.
Employee Ambassadorship Ii, July, 2009 from Michael Lowenstein
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Lowenstein Deliver Article /slideshow/lowenstein-deliver-article/3586463 lowensteindeliverarticle-12698788092352-phpapp02
Article developed for speicialty publication aimed at small businesses]]>

Article developed for speicialty publication aimed at small businesses]]>
Mon, 29 Mar 2010 11:07:41 GMT /slideshow/lowenstein-deliver-article/3586463 lowen42@slideshare.net(lowen42) Lowenstein Deliver Article lowen42 Article developed for speicialty publication aimed at small businesses <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/lowensteindeliverarticle-12698788092352-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Article developed for speicialty publication aimed at small businesses
Lowenstein Deliver Article from Michael Lowenstein
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Lowenstein Webcast /slideshow/lowenstein-webcast/3586452 lowensteinwebcast-12698787527359-phpapp02
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Mon, 29 Mar 2010 11:06:15 GMT /slideshow/lowenstein-webcast/3586452 lowen42@slideshare.net(lowen42) Lowenstein Webcast lowen42 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/lowensteinwebcast-12698787527359-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Lowenstein Webcast from Michael Lowenstein
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Dma Win Back And Life Cycle Brochure 08 /slideshow/dma-win-back-and-life-cycle-brochure-08/3586404 dmawinbackandlifecyclebrochure08-12698782075575-phpapp01
Multi-day strategic customer life cycle workshop, focusing on risk, churn, and winback. Features both individual and team case studies, in banking and telecom]]>

Multi-day strategic customer life cycle workshop, focusing on risk, churn, and winback. Features both individual and team case studies, in banking and telecom]]>
Mon, 29 Mar 2010 10:58:34 GMT /slideshow/dma-win-back-and-life-cycle-brochure-08/3586404 lowen42@slideshare.net(lowen42) Dma Win Back And Life Cycle Brochure 08 lowen42 Multi-day strategic customer life cycle workshop, focusing on risk, churn, and winback. Features both individual and team case studies, in banking and telecom <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/dmawinbackandlifecyclebrochure08-12698782075575-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Multi-day strategic customer life cycle workshop, focusing on risk, churn, and winback. Features both individual and team case studies, in banking and telecom
Dma Win Back And Life Cycle Brochure 08 from Michael Lowenstein
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Harris Interactive Customer Wom Power Final /slideshow/harris-interactive-customer-wom-power-final-3585847/3585847 harrisinteractivecustomerwompowerfinal-12698744706969-phpapp01
Sources and applications of informal communication, offline and online, greatly influence downstream customer atitudes and behavior]]>

Sources and applications of informal communication, offline and online, greatly influence downstream customer atitudes and behavior]]>
Mon, 29 Mar 2010 09:57:30 GMT /slideshow/harris-interactive-customer-wom-power-final-3585847/3585847 lowen42@slideshare.net(lowen42) Harris Interactive Customer Wom Power Final lowen42 Sources and applications of informal communication, offline and online, greatly influence downstream customer atitudes and behavior <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/harrisinteractivecustomerwompowerfinal-12698744706969-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Sources and applications of informal communication, offline and online, greatly influence downstream customer atitudes and behavior
Harris Interactive Customer Wom Power Final from Michael Lowenstein
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Employee Ambassadorship Ii White Paper Final /lowen42/employee-ambassadorship-ii-white-paper-final employeeambassadorshipiiwhitepaperfinal-12698734913847-phpapp02
Employee ambassadorship, or advocacy, goes beyond engagement to determine level of commitment to enterprise, value of products and services, and customers]]>

Employee ambassadorship, or advocacy, goes beyond engagement to determine level of commitment to enterprise, value of products and services, and customers]]>
Mon, 29 Mar 2010 09:56:01 GMT /lowen42/employee-ambassadorship-ii-white-paper-final lowen42@slideshare.net(lowen42) Employee Ambassadorship Ii White Paper Final lowen42 Employee ambassadorship, or advocacy, goes beyond engagement to determine level of commitment to enterprise, value of products and services, and customers <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/employeeambassadorshipiiwhitepaperfinal-12698734913847-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Employee ambassadorship, or advocacy, goes beyond engagement to determine level of commitment to enterprise, value of products and services, and customers
Employee Ambassadorship Ii White Paper Final from Michael Lowenstein
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Employee Ambassadorship Profitably Linking Exec Brief /slideshow/employee-ambassadorship-profitably-linking-exec-brief/3585818 employeeambassadorshipprofitablylinkingexecbrief-12698730100071-phpapp01
There is a powerful, and actively monetizing, link between employee attitudes and behavior (on behalf of the enterprise, its product and service value proposition, and its customers) and customer behavior. This white paper discusses approaches for identifying key linkage factors and how organiztions can apply them.]]>

There is a powerful, and actively monetizing, link between employee attitudes and behavior (on behalf of the enterprise, its product and service value proposition, and its customers) and customer behavior. This white paper discusses approaches for identifying key linkage factors and how organiztions can apply them.]]>
Mon, 29 Mar 2010 09:55:51 GMT /slideshow/employee-ambassadorship-profitably-linking-exec-brief/3585818 lowen42@slideshare.net(lowen42) Employee Ambassadorship Profitably Linking Exec Brief lowen42 There is a powerful, and actively monetizing, link between employee attitudes and behavior (on behalf of the enterprise, its product and service value proposition, and its customers) and customer behavior. This white paper discusses approaches for identifying key linkage factors and how organiztions can apply them. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/employeeambassadorshipprofitablylinkingexecbrief-12698730100071-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> There is a powerful, and actively monetizing, link between employee attitudes and behavior (on behalf of the enterprise, its product and service value proposition, and its customers) and customer behavior. This white paper discusses approaches for identifying key linkage factors and how organiztions can apply them.
Employee Ambassadorship Profitably Linking Exec Brief from Michael Lowenstein
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