�ݺ�ߣshows by User: lucamascaro

�ݺ�ߣshows by User: lucamascaro / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: lucamascaro / Fri, 10 Jun 2016 12:52:41 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: lucamascaro Design for corporate transformation /lucamascaro/design-for-corporate-transformation designforcorporatetransformation-160610125241
This presentation will delve into the emerging role of design as a game changer for big corporations in the challenge of business transformation and competition with the startups world. Through a few principles, I will show how new design discipline such as service and strategic design can help even big corporations can evolve their organization, empower the human experience and embrace the nimbleness and fast paced innovation practices typical of the startup ecosystem.]]>
This presentation will delve into the emerging role of design as a game changer for big corporations in the challenge of business transformation and competition with the startups world. Through a few principles, I will show how new design discipline such as service and strategic design can help even big corporations can evolve their organization, empower the human experience and embrace the nimbleness and fast paced innovation practices typical of the startup ecosystem.]]> Fri, 10 Jun 2016 12:52:41 GMT /lucamascaro/design-for-corporate-transformation lucamascaro@slideshare.net(lucamascaro) Design for corporate transformation lucamascaro This presentation will delve into the emerging role of design as a game changer for big corporations in the challenge of business transformation and competition with the startups world. Through a few principles, I will show how new design discipline such as service and strategic design can help even big corporations can evolve their organization, empower the human experience and embrace the nimbleness and fast paced innovation practices typical of the startup ecosystem. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/designforcorporatetransformation-160610125241-thumbnail.jpg?width=120&height=120&fit=bounds" /> This presentation will delve into the emerging role of design as a game changer for big corporations in the challenge of business transformation and competition with the startups world. Through a few principles, I will show how new design discipline such as service and strategic design can help even big corporations can evolve their organization, empower the human experience and embrace the nimbleness and fast paced innovation practices typical of the startup ecosystem.

Design for corporate transformation from Luca Mascaro

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0 Newspapers are dead, long live the content /lucamascaro/newspapers-are-dead-long-live-the-content newspapersaredead-longlivethecontent-160220145538
In the last 5 years the way in which we inform ourselves every day has radically changed. A progressive evolution of the experience of discovery, use, and sharing of content is being generated by an ever-expanding and specialized availability of contents, different points of view, news technologies and devices at affordable costs, largely available connectivity and, more generally, the advent of new global platforms of communication. Sketchin has invested three years in attempting to understand readers and their experiences, thus identifying 11 behavioral trends that are potentially decisive in implementing a more efficient publishing design. The speech will focus in these 11 behaviors and on the evolution of how the publishing industry can better devise and distribute content.]]>
In the last 5 years the way in which we inform ourselves every day has radically changed. A progressive evolution of the experience of discovery, use, and sharing of content is being generated by an ever-expanding and specialized availability of contents, different points of view, news technologies and devices at affordable costs, largely available connectivity and, more generally, the advent of new global platforms of communication. Sketchin has invested three years in attempting to understand readers and their experiences, thus identifying 11 behavioral trends that are potentially decisive in implementing a more efficient publishing design. The speech will focus in these 11 behaviors and on the evolution of how the publishing industry can better devise and distribute content.]]> Sat, 20 Feb 2016 14:55:38 GMT /lucamascaro/newspapers-are-dead-long-live-the-content lucamascaro@slideshare.net(lucamascaro) Newspapers are dead, long live the content lucamascaro In the last 5 years the way in which we inform ourselves every day has radically changed. A progressive evolution of the experience of discovery, use, and sharing of content is being generated by an ever-expanding and specialized availability of contents, different points of view, news technologies and devices at affordable costs, largely available connectivity and, more generally, the advent of new global platforms of communication. Sketchin has invested three years in attempting to understand readers and their experiences, thus identifying 11 behavioral trends that are potentially decisive in implementing a more efficient publishing design. The speech will focus in these 11 behaviors and on the evolution of how the publishing industry can better devise and distribute content. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/newspapersaredead-longlivethecontent-160220145538-thumbnail.jpg?width=120&height=120&fit=bounds" /> In the last 5 years the way in which we inform ourselves every day has radically changed. A progressive evolution of the experience of discovery, use, and sharing of content is being generated by an ever-expanding and specialized availability of contents, different points of view, news technologies and devices at affordable costs, largely available connectivity and, more generally, the advent of new global platforms of communication. Sketchin has invested three years in attempting to understand readers and their experiences, thus identifying 11 behavioral trends that are potentially decisive in implementing a more efficient publishing design. The speech will focus in these 11 behaviors and on the evolution of how the publishing industry can better devise and distribute content.

Newspapers are dead, long live the content from Luca Mascaro

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0 Design management and agile world: fitting customer expectations /slideshow/design-management-and-agile-world-fitting-customer-expectations-54792736/54792736 ltixqaqpm50rzllh18la-signature-0adfd1a1219efd5848818055cb7299f0a89b0f94a00eb6f8842e84e75062ea5b-poli-151105183346-lva1-app6892
In the Customer Age, Design has become the business most powerful ally in the challenge to create and offer products/services that can provide superior quality experiences. We are often invited to assume a partnership role with product managers/owners in most of our projects, bridging the requests coming from stakeholders and users and following the entire project life through an experience management approach. Experience Centered Design is thus becoming the new frontier that we, as designers, are called to cross. So how design can assume the role of a strategic partner in the daily experience management? I will present some real cases regarding big and complex projects in which we have played this role and the agile methods, tools and best practices that can be used in such a delicate process.]]>
In the Customer Age, Design has become the business most powerful ally in the challenge to create and offer products/services that can provide superior quality experiences. We are often invited to assume a partnership role with product managers/owners in most of our projects, bridging the requests coming from stakeholders and users and following the entire project life through an experience management approach. Experience Centered Design is thus becoming the new frontier that we, as designers, are called to cross. So how design can assume the role of a strategic partner in the daily experience management? I will present some real cases regarding big and complex projects in which we have played this role and the agile methods, tools and best practices that can be used in such a delicate process.]]> Thu, 05 Nov 2015 18:33:46 GMT /slideshow/design-management-and-agile-world-fitting-customer-expectations-54792736/54792736 lucamascaro@slideshare.net(lucamascaro) Design management and agile world: fitting customer expectations lucamascaro In the Customer Age, Design has become the business most powerful ally in the challenge to create and offer products/services that can provide superior quality experiences. We are often invited to assume a partnership role with product managers/owners in most of our projects, bridging the requests coming from stakeholders and users and following the entire project life through an experience management approach. Experience Centered Design is thus becoming the new frontier that we, as designers, are called to cross. So how design can assume the role of a strategic partner in the daily experience management? I will present some real cases regarding big and complex projects in which we have played this role and the agile methods, tools and best practices that can be used in such a delicate process. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ltixqaqpm50rzllh18la-signature-0adfd1a1219efd5848818055cb7299f0a89b0f94a00eb6f8842e84e75062ea5b-poli-151105183346-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> In the Customer Age, Design has become the business most powerful ally in the challenge to create and offer products/services that can provide superior quality experiences. We are often invited to assume a partnership role with product managers/owners in most of our projects, bridging the requests coming from stakeholders and users and following the entire project life through an experience management approach. Experience Centered Design is thus becoming the new frontier that we, as designers, are called to cross. So how design can assume the role of a strategic partner in the daily experience management? I will present some real cases regarding big and complex projects in which we have played this role and the agile methods, tools and best practices that can be used in such a delicate process.

Design management and agile world: fitting customer expectations from Luca Mascaro

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0 Il valore dell'esperienza /slideshow/luca-mascaro-sketchin-il-valore-dellesperienza/49825138 vuyhswtsmuo1dwaexcfu-signature-b8b43e1a191376548fce64f19bf6368529bf71932fa447fc00ca94c6383f5f01-poli-150625102433-lva1-app6891
Viviamo nella Customer Age, un'epoca in cui il consumatore non si accontenta più di prodotti standard ma ricerca esperienze memorabili che sappiano superare le sue aspettative e continuare a farlo nel tempo. Il compito dei brand, quindi, non è più tanto quello di trovare nuove forme di "racconto dell'offerta" - diversificazione del messaggio e dei touchpoint di comunicazione - ma di progettare e offrire ai propri consumatori esperienze rilevanti, capaci di generare valore a prescindere del tipo di canale/strumento/touchpoint utilizzato per veicolarle. Il punto non è (più): "Come i brand comunicano ai consumatori" MA "che tipo di esperienza i brand fanno vivere ai propri consumatori e come ridefiniscono i loro prodotti/servizi per rispondere a questo mutato scenario competitivo?"]]>
Viviamo nella Customer Age, un'epoca in cui il consumatore non si accontenta più di prodotti standard ma ricerca esperienze memorabili che sappiano superare le sue aspettative e continuare a farlo nel tempo. Il compito dei brand, quindi, non è più tanto quello di trovare nuove forme di "racconto dell'offerta" - diversificazione del messaggio e dei touchpoint di comunicazione - ma di progettare e offrire ai propri consumatori esperienze rilevanti, capaci di generare valore a prescindere del tipo di canale/strumento/touchpoint utilizzato per veicolarle. Il punto non è (più): "Come i brand comunicano ai consumatori" MA "che tipo di esperienza i brand fanno vivere ai propri consumatori e come ridefiniscono i loro prodotti/servizi per rispondere a questo mutato scenario competitivo?"]]> Thu, 25 Jun 2015 10:24:33 GMT /slideshow/luca-mascaro-sketchin-il-valore-dellesperienza/49825138 lucamascaro@slideshare.net(lucamascaro) Il valore dell'esperienza lucamascaro Viviamo nella Customer Age, un'epoca in cui il consumatore non si accontenta più di prodotti standard ma ricerca esperienze memorabili che sappiano superare le sue aspettative e continuare a farlo nel tempo. Il compito dei brand, quindi, non è più tanto quello di trovare nuove forme di "racconto dell'offerta" - diversificazione del messaggio e dei touchpoint di comunicazione - ma di progettare e offrire ai propri consumatori esperienze rilevanti, capaci di generare valore a prescindere del tipo di canale/strumento/touchpoint utilizzato per veicolarle. Il punto non è (più): "Come i brand comunicano ai consumatori" MA "che tipo di esperienza i brand fanno vivere ai propri consumatori e come ridefiniscono i loro prodotti/servizi per rispondere a questo mutato scenario competitivo?" <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/vuyhswtsmuo1dwaexcfu-signature-b8b43e1a191376548fce64f19bf6368529bf71932fa447fc00ca94c6383f5f01-poli-150625102433-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> Viviamo nella Customer Age, un'epoca in cui il consumatore non si accontenta più di prodotti standard ma ricerca esperienze memorabili che sappiano superare le sue aspettative e continuare a farlo nel tempo. Il compito dei brand, quindi, non è più tanto quello di trovare nuove forme di "racconto dell'offerta" - diversificazione del messaggio e dei touchpoint di comunicazione - ma di progettare e offrire ai propri consumatori esperienze rilevanti, capaci di generare valore a prescindere del tipo di canale/strumento/touchpoint utilizzato per veicolarle. Il punto non è (più): "Come i brand comunicano ai consumatori" MA "che tipo di esperienza i brand fanno vivere ai propri consumatori e come ridefiniscono i loro prodotti/servizi per rispondere a questo mutato scenario competitivo?"

Il valore dell'esperienza from Luca Mascaro

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0 Evolutive experience design, or the survival of the fittest /slideshow/evolutive-experience-design-or-the-survival-of-the-fittest/49054553 vgbkrkfwspeqkgkdz3xn-signature-02d84b9a4a4151a3f6adcb49bda420cedb9870947c6f86fd9c178be161cb84c5-poli-150606000607-lva1-app6892
My speech at the San Francisco Design Week about design for the experience. There is no life without evolution. Products, services, systems and solutions, like living organisms, come into the world, grow, struggle to survive and eventually die. They change and evolve, trying to fit a complex environment shaped by people needs and expectations, competitive or alternative experiences and emerging trends. Survive only those that can adapt and continue offering their users superior quality experiences. Design has the means to understand people and environments and the power of moulding experiences. It can thus shape experiences while changing over time artifacts and interfaces with whom people interact. How can design manage this evolution? The key is in adopting a continuous experience-centered approach.]]>
My speech at the San Francisco Design Week about design for the experience. There is no life without evolution. Products, services, systems and solutions, like living organisms, come into the world, grow, struggle to survive and eventually die. They change and evolve, trying to fit a complex environment shaped by people needs and expectations, competitive or alternative experiences and emerging trends. Survive only those that can adapt and continue offering their users superior quality experiences. Design has the means to understand people and environments and the power of moulding experiences. It can thus shape experiences while changing over time artifacts and interfaces with whom people interact. How can design manage this evolution? The key is in adopting a continuous experience-centered approach.]]> Sat, 06 Jun 2015 00:06:07 GMT /slideshow/evolutive-experience-design-or-the-survival-of-the-fittest/49054553 lucamascaro@slideshare.net(lucamascaro) Evolutive experience design, or the survival of the fittest lucamascaro My speech at the San Francisco Design Week about design for the experience. There is no life without evolution. Products, services, systems and solutions, like living organisms, come into the world, grow, struggle to survive and eventually die. They change and evolve, trying to fit a complex environment shaped by people needs and expectations, competitive or alternative experiences and emerging trends. Survive only those that can adapt and continue offering their users superior quality experiences. Design has the means to understand people and environments and the power of moulding experiences. It can thus shape experiences while changing over time artifacts and interfaces with whom people interact. How can design manage this evolution? The key is in adopting a continuous experience-centered approach. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/vgbkrkfwspeqkgkdz3xn-signature-02d84b9a4a4151a3f6adcb49bda420cedb9870947c6f86fd9c178be161cb84c5-poli-150606000607-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> My speech at the San Francisco Design Week about design for the experience. There is no life without evolution. Products, services, systems and solutions, like living organisms, come into the world, grow, struggle to survive and eventually die. They change and evolve, trying to fit a complex environment shaped by people needs and expectations, competitive or alternative experiences and emerging trends. Survive only those that can adapt and continue offering their users superior quality experiences. Design has the means to understand people and environments and the power of moulding experiences. It can thus shape experiences while changing over time artifacts and interfaces with whom people interact. How can design manage this evolution? The key is in adopting a continuous experience-centered approach.

Evolutive experience design, or the survival of the fittest from Luca Mascaro

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0 L'opportunità di progettare per l'esperienza /slideshow/lopportunita-di-progettare-per-lesperienza/48433897 okvdwweotcwnh4asn5aq-signature-843292584568b4b32faeda3343b0558704ee61078114a19e1f1fc87dec96ec34-poli-150521130034-lva1-app6892
Che cosa significa adottare un approccio alla progettazione centrato sull’esperienza? Di certo comprendere i bisogni delle persone, il contesto in cui questi bisogni si esprimono e la dimensione emotiva che li circonda; ma non basta: occorre orchestrare tutte queste informazioni secondo un approccio strategico e coerente per poter far vivere alle persone esperienze positive e significative. A tutto vantaggio della qualità della vita degli utenti, ma anche delle iniziative di business.]]>
Che cosa significa adottare un approccio alla progettazione centrato sull’esperienza? Di certo comprendere i bisogni delle persone, il contesto in cui questi bisogni si esprimono e la dimensione emotiva che li circonda; ma non basta: occorre orchestrare tutte queste informazioni secondo un approccio strategico e coerente per poter far vivere alle persone esperienze positive e significative. A tutto vantaggio della qualità della vita degli utenti, ma anche delle iniziative di business.]]> Thu, 21 May 2015 13:00:34 GMT /slideshow/lopportunita-di-progettare-per-lesperienza/48433897 lucamascaro@slideshare.net(lucamascaro) L'opportunità di progettare per l'esperienza lucamascaro Che cosa significa adottare un approccio alla progettazione centrato sull’esperienza? Di certo comprendere i bisogni delle persone, il contesto in cui questi bisogni si esprimono e la dimensione emotiva che li circonda; ma non basta: occorre orchestrare tutte queste informazioni secondo un approccio strategico e coerente per poter far vivere alle persone esperienze positive e significative. A tutto vantaggio della qualità della vita degli utenti, ma anche delle iniziative di business. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/okvdwweotcwnh4asn5aq-signature-843292584568b4b32faeda3343b0558704ee61078114a19e1f1fc87dec96ec34-poli-150521130034-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> Che cosa significa adottare un approccio alla progettazione centrato sull’esperienza? Di certo comprendere i bisogni delle persone, il contesto in cui questi bisogni si esprimono e la dimensione emotiva che li circonda; ma non basta: occorre orchestrare tutte queste informazioni secondo un approccio strategico e coerente per poter far vivere alle persone esperienze positive e significative. A tutto vantaggio della qualità della vita degli utenti, ma anche delle iniziative di business.

L'opportunità di progettare per l'esperienza from Luca Mascaro

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0 Design leadership and experience management /lucamascaro/design-leadership-and-experience-management ifghsnzergstnnihgmy5-signature-2ca0ca80ef2a5a3c1d4e12c818ade49acafdc7c188842bafc85b470ee8a58f35-poli-150418101854-conversion-gate02
In the Customer Age design has become the business most powerful ally in the challenge to create and offer products and services that can provide superior quality experiences. More and more often we are invited to assume the leadership role in the projects we are involved in, bridging the request coming from all the stakeholders and from the users and follow the entire project life through an experience management approach. Experience centered design is thus becoming the new frontier that we, as design, are called to cross. So how design can assume the role of strategic partner in the daily experience management? I will present some real cases regarding big and complex projects in which we have played this role and the methods, tools and best practices that can be used in this delicate process.]]>
In the Customer Age design has become the business most powerful ally in the challenge to create and offer products and services that can provide superior quality experiences. More and more often we are invited to assume the leadership role in the projects we are involved in, bridging the request coming from all the stakeholders and from the users and follow the entire project life through an experience management approach. Experience centered design is thus becoming the new frontier that we, as design, are called to cross. So how design can assume the role of strategic partner in the daily experience management? I will present some real cases regarding big and complex projects in which we have played this role and the methods, tools and best practices that can be used in this delicate process.]]> Sat, 18 Apr 2015 10:18:54 GMT /lucamascaro/design-leadership-and-experience-management lucamascaro@slideshare.net(lucamascaro) Design leadership and experience management lucamascaro In the Customer Age design has become the business most powerful ally in the challenge to create and offer products and services that can provide superior quality experiences. More and more often we are invited to assume the leadership role in the projects we are involved in, bridging the request coming from all the stakeholders and from the users and follow the entire project life through an experience management approach. Experience centered design is thus becoming the new frontier that we, as design, are called to cross. So how design can assume the role of strategic partner in the daily experience management? I will present some real cases regarding big and complex projects in which we have played this role and the methods, tools and best practices that can be used in this delicate process. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ifghsnzergstnnihgmy5-signature-2ca0ca80ef2a5a3c1d4e12c818ade49acafdc7c188842bafc85b470ee8a58f35-poli-150418101854-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds" /> In the Customer Age design has become the business most powerful ally in the challenge to create and offer products and services that can provide superior quality experiences. More and more often we are invited to assume the leadership role in the projects we are involved in, bridging the request coming from all the stakeholders and from the users and follow the entire project life through an experience management approach. Experience centered design is thus becoming the new frontier that we, as design, are called to cross. So how design can assume the role of strategic partner in the daily experience management? I will present some real cases regarding big and complex projects in which we have played this role and the methods, tools and best practices that can be used in this delicate process.

Design leadership and experience management from Luca Mascaro

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0 Multichannel interfaces: what kind of approach? /slideshow/multichannel-interfaces/42868321 okixhojrw20bghyq2i3m-signature-b931eb944eda72726a3df95c7fe4b996294df0382ddefcf82762ca11b3abe9d7-poli-141219065739-conversion-gate01
In a more complex word how to design in a universal way]]>
In a more complex word how to design in a universal way]]> Fri, 19 Dec 2014 06:57:39 GMT /slideshow/multichannel-interfaces/42868321 lucamascaro@slideshare.net(lucamascaro) Multichannel interfaces: what kind of approach? lucamascaro In a more complex word how to design in a universal way <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/okixhojrw20bghyq2i3m-signature-b931eb944eda72726a3df95c7fe4b996294df0382ddefcf82762ca11b3abe9d7-poli-141219065739-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> In a more complex word how to design in a universal way

Multichannel interfaces: what kind of approach? from Luca Mascaro

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0 Introduzione ux /slideshow/introduzione-ux/41853127 vheuef2orfdnm5hfsind-signature-55ff9db5dc6316bfa66b8944db796b5b419d316ac0755cd672e1ca41fcdd6bc6-poli-141121070222-conversion-gate01
Introduction to the experience economy and the design for the experience discipline]]>
Introduction to the experience economy and the design for the experience discipline]]> Fri, 21 Nov 2014 07:02:22 GMT /slideshow/introduzione-ux/41853127 lucamascaro@slideshare.net(lucamascaro) Introduzione ux lucamascaro Introduction to the experience economy and the design for the experience discipline <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/vheuef2orfdnm5hfsind-signature-55ff9db5dc6316bfa66b8944db796b5b419d316ac0755cd672e1ca41fcdd6bc6-poli-141121070222-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Introduction to the experience economy and the design for the experience discipline

Introduzione ux from Luca Mascaro

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0 Lean Experience Design /slideshow/lean-experience-design/35301268 leanexperiencedesign-140530074900-phpapp01
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]]> Fri, 30 May 2014 07:48:59 GMT /slideshow/lean-experience-design/35301268 lucamascaro@slideshare.net(lucamascaro) Lean Experience Design lucamascaro <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/leanexperiencedesign-140530074900-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" />

Lean Experience Design from Luca Mascaro

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0 Peoples and services tales /slideshow/peoples-and-services-tales/28146752 peoplesandservicestales-131112022935-phpapp02
some new prospective on experience management for agile product vision definition and management presented at better software 2013]]>
some new prospective on experience management for agile product vision definition and management presented at better software 2013]]> Tue, 12 Nov 2013 02:29:35 GMT /slideshow/peoples-and-services-tales/28146752 lucamascaro@slideshare.net(lucamascaro) Peoples and services tales lucamascaro some new prospective on experience management for agile product vision definition and management presented at better software 2013 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/peoplesandservicestales-131112022935-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> some new prospective on experience management for agile product vision definition and management presented at better software 2013

Peoples and services tales from Luca Mascaro

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0 Experience change /slideshow/experience-change/22249782 experiencechange-130531104239-phpapp02
Metodologie di progettazioni agili, Lean, evolutive fondano il loro sviluppo sull'utilizzare come stakeholder principale l'utenza nel loro comportamento e nel loro feedback sviluppando quello che viene chiamato customer development. Questo approccio di analisi e progettazione dell'esperienza utente viene largamente adottato nel mondo delle startup porta però una serie di impatti importanti non solo sull'aspetto di design funzionale ma sulla dimensione tecnologica e del modello di business. La domanda dunque è: l'utente come ci cambia? ]]>
Metodologie di progettazioni agili, Lean, evolutive fondano il loro sviluppo sull'utilizzare come stakeholder principale l'utenza nel loro comportamento e nel loro feedback sviluppando quello che viene chiamato customer development. Questo approccio di analisi e progettazione dell'esperienza utente viene largamente adottato nel mondo delle startup porta però una serie di impatti importanti non solo sull'aspetto di design funzionale ma sulla dimensione tecnologica e del modello di business. La domanda dunque è: l'utente come ci cambia? ]]> Fri, 31 May 2013 10:42:39 GMT /slideshow/experience-change/22249782 lucamascaro@slideshare.net(lucamascaro) Experience change lucamascaro Metodologie di progettazioni agili, Lean, evolutive fondano il loro sviluppo sull'utilizzare come stakeholder principale l'utenza nel loro comportamento e nel loro feedback sviluppando quello che viene chiamato customer development. Questo approccio di analisi e progettazione dell'esperienza utente viene largamente adottato nel mondo delle startup porta però una serie di impatti importanti non solo sull'aspetto di design funzionale ma sulla dimensione tecnologica e del modello di business. La domanda dunque è: l'utente come ci cambia? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/experiencechange-130531104239-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Metodologie di progettazioni agili, Lean, evolutive fondano il loro sviluppo sull'utilizzare come stakeholder principale l'utenza nel loro comportamento e nel loro feedback sviluppando quello che viene chiamato customer development. Questo approccio di analisi e progettazione dell'esperienza utente viene largamente adottato nel mondo delle startup porta però una serie di impatti importanti non solo sull'aspetto di design funzionale ma sulla dimensione tecnologica e del modello di business. La domanda dunque è: l'utente come ci cambia?

Experience change from Luca Mascaro

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0 Change: business & design strategy /slideshow/change-business-strategy-design-strategy/17102196 change-businessstrategydesignstrategy-130311075611-phpapp02
how design thinking, business design, strategic design and service design change the way we define new business]]>
how design thinking, business design, strategic design and service design change the way we define new business]]> Mon, 11 Mar 2013 07:56:11 GMT /slideshow/change-business-strategy-design-strategy/17102196 lucamascaro@slideshare.net(lucamascaro) Change: business & design strategy lucamascaro how design thinking, business design, strategic design and service design change the way we define new business <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/change-businessstrategydesignstrategy-130311075611-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> how design thinking, business design, strategic design and service design change the way we define new business

Change: business & design strategy from Luca Mascaro

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0 UX laws - How to design a great user experience /slideshow/ux-mix-how-to-design-a-great-user-experience/16440878 uxmix-howtodesignagreatuserexperience-130209094305-phpapp01
11 tips for designing a great user and customer experience]]>
11 tips for designing a great user and customer experience]]> Sat, 09 Feb 2013 09:43:05 GMT /slideshow/ux-mix-how-to-design-a-great-user-experience/16440878 lucamascaro@slideshare.net(lucamascaro) UX laws - How to design a great user experience lucamascaro 11 tips for designing a great user and customer experience <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/uxmix-howtodesignagreatuserexperience-130209094305-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> 11 tips for designing a great user and customer experience

UX laws - How to design a great user experience from Luca Mascaro

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0 Me, myself and I: a dream tracking tale /slideshow/me-myself-and-i-a-dream-tracking-tale/15959438 memyselfandi-adreamtrackingtale-130112014940-phpapp02
Presentation about a year of dream tracking with Dreamboard presented at Quantified Self Meetup in Milan]]>
Presentation about a year of dream tracking with Dreamboard presented at Quantified Self Meetup in Milan]]> Sat, 12 Jan 2013 01:49:40 GMT /slideshow/me-myself-and-i-a-dream-tracking-tale/15959438 lucamascaro@slideshare.net(lucamascaro) Me, myself and I: a dream tracking tale lucamascaro Presentation about a year of dream tracking with Dreamboard presented at Quantified Self Meetup in Milan <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/memyselfandi-adreamtrackingtale-130112014940-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presentation about a year of dream tracking with Dreamboard presented at Quantified Self Meetup in Milan

Me, myself and I: a dream tracking tale from Luca Mascaro

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0 Governare l'evoluzione del software analizzandone l'esperienza d'uso /lucamascaro/governare-levoluzione-del-software-analizzandone-lesperienza-duso governarelevoluzionedelsoftwareanalizzandonelesperienzaduso-120927045913-phpapp01
Come gestire lo sviluppo ed il management dei prodotti e dei servizi software in maniera più efficace monitorandone l'esperienza in uso]]>
Come gestire lo sviluppo ed il management dei prodotti e dei servizi software in maniera più efficace monitorandone l'esperienza in uso]]> Thu, 27 Sep 2012 04:59:12 GMT /lucamascaro/governare-levoluzione-del-software-analizzandone-lesperienza-duso lucamascaro@slideshare.net(lucamascaro) Governare l'evoluzione del software analizzandone l'esperienza d'uso lucamascaro Come gestire lo sviluppo ed il management dei prodotti e dei servizi software in maniera più efficace monitorandone l'esperienza in uso <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/governarelevoluzionedelsoftwareanalizzandonelesperienzaduso-120927045913-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Come gestire lo sviluppo ed il management dei prodotti e dei servizi software in maniera più efficace monitorandone l'esperienza in uso

Governare l'evoluzione del software analizzandone l'esperienza d'uso from Luca Mascaro

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0 Il futuro dell'esperienza d'uso in wordpress /slideshow/il-futuro-dellesperienza-duso-in-wordpress-13378525/13378525 ilfuturodellesperienzadusoinwordpress-120619062248-phpapp01
un punto di vista sull'evoluzione dell'esperienza d'uso di prodotto offerta da wordpress nel panorama dei media digitali presentata alla wordpress conf]]>
un punto di vista sull'evoluzione dell'esperienza d'uso di prodotto offerta da wordpress nel panorama dei media digitali presentata alla wordpress conf]]> Tue, 19 Jun 2012 06:22:46 GMT /slideshow/il-futuro-dellesperienza-duso-in-wordpress-13378525/13378525 lucamascaro@slideshare.net(lucamascaro) Il futuro dell'esperienza d'uso in wordpress lucamascaro un punto di vista sull'evoluzione dell'esperienza d'uso di prodotto offerta da wordpress nel panorama dei media digitali presentata alla wordpress conf <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ilfuturodellesperienzadusoinwordpress-120619062248-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> un punto di vista sull'evoluzione dell'esperienza d'uso di prodotto offerta da wordpress nel panorama dei media digitali presentata alla wordpress conf

Il futuro dell'esperienza d'uso in wordpress from Luca Mascaro

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0 Reinventing experience, dall'artefatto al servizio nuove prospettive sull'esperienza utente /slideshow/reinventing-experience-dallartefatto-al-servizio-nuove-prospettive-sullesperienza-utente/13377972 reinventingexperience-dallartefattoalservizionuoveprospettivesullesperienzautente-120619051854-phpapp01
come sta evolvendo l'experience design in relazione all'innovazione di servizio? questa semplice presentazione fa il punto e da alcuni spunti su come identificare ed innovare nuove forme di servizi esperienziali con una giusta dose di realismo :)]]>
come sta evolvendo l'experience design in relazione all'innovazione di servizio? questa semplice presentazione fa il punto e da alcuni spunti su come identificare ed innovare nuove forme di servizi esperienziali con una giusta dose di realismo :)]]> Tue, 19 Jun 2012 05:18:52 GMT /slideshow/reinventing-experience-dallartefatto-al-servizio-nuove-prospettive-sullesperienza-utente/13377972 lucamascaro@slideshare.net(lucamascaro) Reinventing experience, dall'artefatto al servizio nuove prospettive sull'esperienza utente lucamascaro come sta evolvendo l'experience design in relazione all'innovazione di servizio? questa semplice presentazione fa il punto e da alcuni spunti su come identificare ed innovare nuove forme di servizi esperienziali con una giusta dose di realismo :) <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/reinventingexperience-dallartefattoalservizionuoveprospettivesullesperienzautente-120619051854-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> come sta evolvendo l'experience design in relazione all'innovazione di servizio? questa semplice presentazione fa il punto e da alcuni spunti su come identificare ed innovare nuove forme di servizi esperienziali con una giusta dose di realismo :)

Reinventing experience, dall'artefatto al servizio nuove prospettive sull'esperienza utente from Luca Mascaro

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0 evolutive design e design by code /slideshow/evolutive-design-e-design-by-code/12049052 evo-designbycode-120317150722-phpapp02
presentazione del methodcamp 2012 in Sketchin su come il design by code si interfaccia con l'evolutive experience design e come i designer devono affrontare la materia]]>
presentazione del methodcamp 2012 in Sketchin su come il design by code si interfaccia con l'evolutive experience design e come i designer devono affrontare la materia]]> Sat, 17 Mar 2012 15:07:19 GMT /slideshow/evolutive-design-e-design-by-code/12049052 lucamascaro@slideshare.net(lucamascaro) evolutive design e design by code lucamascaro presentazione del methodcamp 2012 in Sketchin su come il design by code si interfaccia con l'evolutive experience design e come i designer devono affrontare la materia <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/evo-designbycode-120317150722-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> presentazione del methodcamp 2012 in Sketchin su come il design by code si interfaccia con l'evolutive experience design e come i designer devono affrontare la materia

evolutive design e design by code from Luca Mascaro

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0 Il design digitale cambia /slideshow/il-design-digitale-cambia/11335712 50annicsia-120130092942-phpapp01
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]]> Mon, 30 Jan 2012 09:29:40 GMT /slideshow/il-design-digitale-cambia/11335712 lucamascaro@slideshare.net(lucamascaro) Il design digitale cambia lucamascaro <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/50annicsia-120130092942-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" />

Il design digitale cambia from Luca Mascaro

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0 https://cdn.slidesharecdn.com/profile-photo-lucamascaro-48x48.jpg?cb=1557851329 Sono un designer. Nei miei 10+ anni di esperienza professionale, sono stato ispirato dalla fantascienza, dall'architettura, dalla cultura giapponese e dall'esperienza che vivono quotidianamente le persone. Ho fondato Sketchin nel 2006 con un obiettivo: plasmare un mondo dove le persone possano vivere esperienze al di sopra delle loro aspettative. A Sketchin abbiamo lavorato con clienti diversi, da startup a brand globali come Google, Ebay, Yahoo, Moleskine, Eni e Swisscom, per evolvere l'esperienza complessiva che questi offrono alle persone. Ho insegnato a studenti e organizzazioni in tutta Europa come progettare da un punto di vista centrato sull'esperienza e orientato al business. Ho... www.lucamascaro.info https://cdn.slidesharecdn.com/ss_thumbnails/designforcorporatetransformation-160610125241-thumbnail.jpg?width=320&height=320&fit=bounds lucamascaro/design-for-corporate-transformation Design for corporate t... https://cdn.slidesharecdn.com/ss_thumbnails/newspapersaredead-longlivethecontent-160220145538-thumbnail.jpg?width=320&height=320&fit=bounds lucamascaro/newspapers-are-dead-long-live-the-content Newspapers are dead, l... https://cdn.slidesharecdn.com/ss_thumbnails/ltixqaqpm50rzllh18la-signature-0adfd1a1219efd5848818055cb7299f0a89b0f94a00eb6f8842e84e75062ea5b-poli-151105183346-lva1-app6892-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/design-management-and-agile-world-fitting-customer-expectations-54792736/54792736 Design management and ...