/ http://www.slideshare.net/images/logo.gif / 際際滷Share feed for 際際滷shows by User: lydiagayino https://cdn.slidesharecdn.com/profile-photo-lydiagayino-48x48.jpg?cb=1614533116 In charge of the Dairy Dessert solutions for the entire region (GCC & Levant). Grew the business for the past 3 years consequently, stabilised declining Market shares. Use consumer insight to launch a new product improving brand profitability. Drove operational initiatives and managed efficiently Marketing expenses to improve P&L. Revamped label to improve impact on the shelf; Focused on Social Media to increase brand awareness, loyalty & engagement, diffusing recipes to increase trial.