�ݺ�ߣshows by User: lynneluvah

�ݺ�ߣshows by User: lynneluvah / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: lynneluvah / Thu, 13 Aug 2015 14:40:09 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: lynneluvah The Future Of Augmented Reality /slideshow/the-future-of-augmented-reality-lynne-d-johnson-webvisions-portland-2014-wvpdx/51589111 wvpdx14-augmentedreality-lynnedjohnson-150813144009-lva1-app6892
The Future Of Augmented Reality - Lynne d Johnson WebVisions Portland 2014 #Wvpdx]]>
The Future Of Augmented Reality - Lynne d Johnson WebVisions Portland 2014 #Wvpdx]]> Thu, 13 Aug 2015 14:40:09 GMT /slideshow/the-future-of-augmented-reality-lynne-d-johnson-webvisions-portland-2014-wvpdx/51589111 lynneluvah@slideshare.net(lynneluvah) The Future Of Augmented Reality - Lynne d Johnson WebVisions Portland 2014 #Wvpdx lynneluvah The Future Of Augmented Reality - Lynne d Johnson WebVisions Portland 2014 #Wvpdx <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/wvpdx14-augmentedreality-lynnedjohnson-150813144009-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> The Future Of Augmented Reality - Lynne d Johnson WebVisions Portland 2014 #Wvpdx

The Future Of Augmented Reality - Lynne d Johnson WebVisions Portland 2014 #Wvpdx from Lynne d Johnson

]]> 22330 69 https://cdn.slidesharecdn.com/ss_thumbnails/wvpdx14-augmentedreality-lynnedjohnson-150813144009-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post

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0 Social Engagement Framework /slideshow/social-engagementframework/26106932 social-engagement-framework-130911132223-phpapp02
How to solve content marketing problems. Brands need to ATTRACT, ENGAGE, and INSPIRE people to ACQUIRE, ACTIVATE, and turn them into ADVOCATE(s). Monitor & listen to your existing audiences and communities (employees, media, influencers, etc.) to uncover their needs and where they are so that you can deliver the right content in the right places. Engage your audiences by creating compelling targeted content (campaigns, contests, crowdsourcing) tailored to specific audiences on specific platforms and distribute through paid and social media, implementing a process for tagging and SEO to acquire the right audiences in the right channels. Inspire the audience with content that is provocative, visionary, differentiated, relevant, timely, positions you as a thought leader, fulfils their needs, and has a narrative to drive them to action. Include call to actions to share content, sign up for newsletters, take surveys, etc. Acknowledge your engaged and inspired audiences via rewards (both tangible and intangible) such as RTs, Mentions, adding to a leaderboard, enabling co-creation (video or text story sharing), sharing in social stories, etc. Empower audiences to spread your story and awareness about your brand so that you can acquire new audiences. Measure & Learn by setting up dashboards to measure against KPIs, to find influencers, to monitor sentiment, generate leads, and evaluate your messaging and campaigns in case you have to reset the agenda.]]>
How to solve content marketing problems. Brands need to ATTRACT, ENGAGE, and INSPIRE people to ACQUIRE, ACTIVATE, and turn them into ADVOCATE(s). Monitor & listen to your existing audiences and communities (employees, media, influencers, etc.) to uncover their needs and where they are so that you can deliver the right content in the right places. Engage your audiences by creating compelling targeted content (campaigns, contests, crowdsourcing) tailored to specific audiences on specific platforms and distribute through paid and social media, implementing a process for tagging and SEO to acquire the right audiences in the right channels. Inspire the audience with content that is provocative, visionary, differentiated, relevant, timely, positions you as a thought leader, fulfils their needs, and has a narrative to drive them to action. Include call to actions to share content, sign up for newsletters, take surveys, etc. Acknowledge your engaged and inspired audiences via rewards (both tangible and intangible) such as RTs, Mentions, adding to a leaderboard, enabling co-creation (video or text story sharing), sharing in social stories, etc. Empower audiences to spread your story and awareness about your brand so that you can acquire new audiences. Measure & Learn by setting up dashboards to measure against KPIs, to find influencers, to monitor sentiment, generate leads, and evaluate your messaging and campaigns in case you have to reset the agenda.]]> Wed, 11 Sep 2013 13:22:23 GMT /slideshow/social-engagementframework/26106932 lynneluvah@slideshare.net(lynneluvah) Social Engagement Framework lynneluvah How to solve content marketing problems. Brands need to ATTRACT, ENGAGE, and INSPIRE people to ACQUIRE, ACTIVATE, and turn them into ADVOCATE(s). Monitor & listen to your existing audiences and communities (employees, media, influencers, etc.) to uncover their needs and where they are so that you can deliver the right content in the right places. Engage your audiences by creating compelling targeted content (campaigns, contests, crowdsourcing) tailored to specific audiences on specific platforms and distribute through paid and social media, implementing a process for tagging and SEO to acquire the right audiences in the right channels. Inspire the audience with content that is provocative, visionary, differentiated, relevant, timely, positions you as a thought leader, fulfils their needs, and has a narrative to drive them to action. Include call to actions to share content, sign up for newsletters, take surveys, etc. Acknowledge your engaged and inspired audiences via rewards (both tangible and intangible) such as RTs, Mentions, adding to a leaderboard, enabling co-creation (video or text story sharing), sharing in social stories, etc. Empower audiences to spread your story and awareness about your brand so that you can acquire new audiences. Measure & Learn by setting up dashboards to measure against KPIs, to find influencers, to monitor sentiment, generate leads, and evaluate your messaging and campaigns in case you have to reset the agenda. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/social-engagement-framework-130911132223-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> How to solve content marketing problems. Brands need to ATTRACT, ENGAGE, and INSPIRE people to ACQUIRE, ACTIVATE, and turn them into ADVOCATE(s). Monitor & listen to your existing audiences and communities (employees, media, influencers, etc.) to uncover their needs and where they are so that you can deliver the right content in the right places. Engage your audiences by creating compelling targeted content (campaigns, contests, crowdsourcing) tailored to specific audiences on specific platforms and distribute through paid and social media, implementing a process for tagging and SEO to acquire the right audiences in the right channels. Inspire the audience with content that is provocative, visionary, differentiated, relevant, timely, positions you as a thought leader, fulfils their needs, and has a narrative to drive them to action. Include call to actions to share content, sign up for newsletters, take surveys, etc. Acknowledge your engaged and inspired audiences via rewards (both tangible and intangible) such as RTs, Mentions, adding to a leaderboard, enabling co-creation (video or text story sharing), sharing in social stories, etc. Empower audiences to spread your story and awareness about your brand so that you can acquire new audiences. Measure & Learn by setting up dashboards to measure against KPIs, to find influencers, to monitor sentiment, generate leads, and evaluate your messaging and campaigns in case you have to reset the agenda.

Social Engagement Framework from Lynne d Johnson

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0 Lynne d Johnson Portfolio /slideshow/lynned-johnson-portfolio/26106931 lynnedjohnson-portfolio-130911132223-phpapp01
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]]> Wed, 11 Sep 2013 13:22:23 GMT /slideshow/lynned-johnson-portfolio/26106931 lynneluvah@slideshare.net(lynneluvah) Lynne d Johnson Portfolio lynneluvah <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/lynnedjohnson-portfolio-130911132223-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" />

Lynne d Johnson Portfolio from Lynne d Johnson

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0 Digital Storytelling For Brands /slideshow/ld-j-digital-storytelling-for-brands/24303434 ldj-digital-20storytelling-20for-20brands-130716114837-phpapp02
Lynne d Johnson, Director of Digital and Social Media Strategy, at Waggener Edstrom, presented Digital Storytelling For Brands at Brand Camp University in New York City on May 20, 2013 as part of Internet Week #iwnybcu13. Learn the structure for telling amazing stories about your brand with digital media. ]]>
Lynne d Johnson, Director of Digital and Social Media Strategy, at Waggener Edstrom, presented Digital Storytelling For Brands at Brand Camp University in New York City on May 20, 2013 as part of Internet Week #iwnybcu13. Learn the structure for telling amazing stories about your brand with digital media. ]]> Tue, 16 Jul 2013 11:48:37 GMT /slideshow/ld-j-digital-storytelling-for-brands/24303434 lynneluvah@slideshare.net(lynneluvah) Digital Storytelling For Brands lynneluvah Lynne d Johnson, Director of Digital and Social Media Strategy, at Waggener Edstrom, presented Digital Storytelling For Brands at Brand Camp University in New York City on May 20, 2013 as part of Internet Week #iwnybcu13. Learn the structure for telling amazing stories about your brand with digital media. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ldj-digital-20storytelling-20for-20brands-130716114837-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Lynne d Johnson, Director of Digital and Social Media Strategy, at Waggener Edstrom, presented Digital Storytelling For Brands at Brand Camp University in New York City on May 20, 2013 as part of Internet Week #iwnybcu13. Learn the structure for telling amazing stories about your brand with digital media.

Digital Storytelling For Brands from Lynne d Johnson

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0 Augmented Reality: Connect and Engage Using New Touchstone Technology /lynneluvah/prsa-augmented-realitylynnedjohnsonaugmented-reality-connect-and-engage-using-new-touchstone-technology prsa-augmentedreality-lynnedjohnson-130701101509-phpapp02
Presetned at PRSA Digital Impact Conference June 28, 2013 #PRSADIConf - Augmented Reality lets you overlay digital images and information on smartphone screens or computer monitors. But Augmented Reality is more than catchy 3-D graphics. Successful marketers use it to connect to people’s social networks and provide incentives for their purchases. In this session, you’ll learn how this technology layers mobile commerce, social networking and location-based advertising for consumers and brands.]]>
Presetned at PRSA Digital Impact Conference June 28, 2013 #PRSADIConf - Augmented Reality lets you overlay digital images and information on smartphone screens or computer monitors. But Augmented Reality is more than catchy 3-D graphics. Successful marketers use it to connect to people’s social networks and provide incentives for their purchases. In this session, you’ll learn how this technology layers mobile commerce, social networking and location-based advertising for consumers and brands.]]> Mon, 01 Jul 2013 10:15:09 GMT /lynneluvah/prsa-augmented-realitylynnedjohnsonaugmented-reality-connect-and-engage-using-new-touchstone-technology lynneluvah@slideshare.net(lynneluvah) Augmented Reality: Connect and Engage Using New Touchstone Technology lynneluvah Presetned at PRSA Digital Impact Conference June 28, 2013 #PRSADIConf - Augmented Reality lets you overlay digital images and information on smartphone screens or computer monitors. But Augmented Reality is more than catchy 3-D graphics. Successful marketers use it to connect to people’s social networks and provide incentives for their purchases. In this session, you’ll learn how this technology layers mobile commerce, social networking and location-based advertising for consumers and brands. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/prsa-augmentedreality-lynnedjohnson-130701101509-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presetned at PRSA Digital Impact Conference June 28, 2013 #PRSADIConf - Augmented Reality lets you overlay digital images and information on smartphone screens or computer monitors. But Augmented Reality is more than catchy 3-D graphics. Successful marketers use it to connect to people’s social networks and provide incentives for their purchases. In this session, you’ll learn how this technology layers mobile commerce, social networking and location-based advertising for consumers and brands.

Augmented Reality: Connect and Engage Using New Touchstone Technology from Lynne d Johnson

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0 Do We Need More Women In Tech? /slideshow/do-we-need-more-women-in-tech/22504220 influential-women-tech-emmecon-2013-130605134544-phpapp02
Influential Women In Tech Talk from Emerging Media Conference #EmMeCon 2013 in Seattle. It explores why women need to be more supportive of one another in tech careers, why girls need role models and mentors, and how men can help.]]>
Influential Women In Tech Talk from Emerging Media Conference #EmMeCon 2013 in Seattle. It explores why women need to be more supportive of one another in tech careers, why girls need role models and mentors, and how men can help.]]> Wed, 05 Jun 2013 13:45:44 GMT /slideshow/do-we-need-more-women-in-tech/22504220 lynneluvah@slideshare.net(lynneluvah) Do We Need More Women In Tech? lynneluvah Influential Women In Tech Talk from Emerging Media Conference #EmMeCon 2013 in Seattle. It explores why women need to be more supportive of one another in tech careers, why girls need role models and mentors, and how men can help. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/influential-women-tech-emmecon-2013-130605134544-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Influential Women In Tech Talk from Emerging Media Conference #EmMeCon 2013 in Seattle. It explores why women need to be more supportive of one another in tech careers, why girls need role models and mentors, and how men can help.

Do We Need More Women In Tech? from Lynne d Johnson

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0 Developing Your Online Presence In Social Media /slideshow/your-online-presence-in-social-media/22456077 onlinepresenceandsocialmedia-130604182443-phpapp01
A talk I gave on Your Online Presence In Social Media presented to the New Leader's Council Fellows in New York on May 4, 2013.]]>
A talk I gave on Your Online Presence In Social Media presented to the New Leader's Council Fellows in New York on May 4, 2013.]]> Tue, 04 Jun 2013 18:24:43 GMT /slideshow/your-online-presence-in-social-media/22456077 lynneluvah@slideshare.net(lynneluvah) Developing Your Online Presence In Social Media lynneluvah A talk I gave on Your Online Presence In Social Media presented to the New Leader's Council Fellows in New York on May 4, 2013. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/onlinepresenceandsocialmedia-130604182443-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> A talk I gave on Your Online Presence In Social Media presented to the New Leader's Council Fellows in New York on May 4, 2013.

Developing Your Online Presence In Social Media from Lynne d Johnson

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0 The Power Of Pinterest /slideshow/the-power-of-pinterest-20274733/20274733 the-power-of-pinterest-final-130430132036-phpapp01
The Power Of Pinterest: The Knowledge Economy Webinar at Waggener Edstrom with Reggie Borges and Lynne d Johnson]]>
The Power Of Pinterest: The Knowledge Economy Webinar at Waggener Edstrom with Reggie Borges and Lynne d Johnson]]> Tue, 30 Apr 2013 13:20:35 GMT /slideshow/the-power-of-pinterest-20274733/20274733 lynneluvah@slideshare.net(lynneluvah) The Power Of Pinterest lynneluvah The Power Of Pinterest: The Knowledge Economy Webinar at Waggener Edstrom with Reggie Borges and Lynne d Johnson <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/the-power-of-pinterest-final-130430132036-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> The Power Of Pinterest: The Knowledge Economy Webinar at Waggener Edstrom with Reggie Borges and Lynne d Johnson

The Power Of Pinterest from Lynne d Johnson

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0 Women in Technology /slideshow/women-in-technology-16297840/16297840 lynnedjohnson-womenintech-130201130400-phpapp01
A look at the role women have played in technology, getting to know some of our most inspirational women in the field, and thoughts on where women will continue to participate in social, mobile and gaming.]]>
A look at the role women have played in technology, getting to know some of our most inspirational women in the field, and thoughts on where women will continue to participate in social, mobile and gaming.]]> Fri, 01 Feb 2013 13:04:00 GMT /slideshow/women-in-technology-16297840/16297840 lynneluvah@slideshare.net(lynneluvah) Women in Technology lynneluvah A look at the role women have played in technology, getting to know some of our most inspirational women in the field, and thoughts on where women will continue to participate in social, mobile and gaming. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/lynnedjohnson-womenintech-130201130400-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> A look at the role women have played in technology, getting to know some of our most inspirational women in the field, and thoughts on where women will continue to participate in social, mobile and gaming.

Women in Technology from Lynne d Johnson

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0 Augmented Reality: Merging Our Real World WIth The Virtual /slideshow/augmented-reality-merging-our-real-world-with-the-virtual/13449523 lynnedjohnson-ar-emmecon-2012-120625154125-phpapp01
Lynne d Johnson's Emerging Media Conference #EmMeCon presentation June 19, 2012. A Virtual World: A look into where Augmented Reality is headed and the possibilities of bringing the virtual world into the real world.]]>
Lynne d Johnson's Emerging Media Conference #EmMeCon presentation June 19, 2012. A Virtual World: A look into where Augmented Reality is headed and the possibilities of bringing the virtual world into the real world.]]> Mon, 25 Jun 2012 15:41:22 GMT /slideshow/augmented-reality-merging-our-real-world-with-the-virtual/13449523 lynneluvah@slideshare.net(lynneluvah) Augmented Reality: Merging Our Real World WIth The Virtual lynneluvah Lynne d Johnson's Emerging Media Conference #EmMeCon presentation June 19, 2012. A Virtual World: A look into where Augmented Reality is headed and the possibilities of bringing the virtual world into the real world. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/lynnedjohnson-ar-emmecon-2012-120625154125-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Lynne d Johnson's Emerging Media Conference #EmMeCon presentation June 19, 2012. A Virtual World: A look into where Augmented Reality is headed and the possibilities of bringing the virtual world into the real world.

Augmented Reality: Merging Our Real World WIth The Virtual from Lynne d Johnson

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0 Pinterest and Facebook Timeline For Brands /slideshow/pinterest-and-facebook-timeline-for-brands/12273665 pinterest-fb-timeline-brands-ldj-120403163729-phpapp02
As Pinterest's popularity grows and Facebook's Timeline has become the default profile for brand pages, here's a look at how both channels enable brands to visually tell their stories. This presentation covers the why and how offering tips, use cases, and best practices.]]>
As Pinterest's popularity grows and Facebook's Timeline has become the default profile for brand pages, here's a look at how both channels enable brands to visually tell their stories. This presentation covers the why and how offering tips, use cases, and best practices.]]> Tue, 03 Apr 2012 16:37:28 GMT /slideshow/pinterest-and-facebook-timeline-for-brands/12273665 lynneluvah@slideshare.net(lynneluvah) Pinterest and Facebook Timeline For Brands lynneluvah As Pinterest's popularity grows and Facebook's Timeline has become the default profile for brand pages, here's a look at how both channels enable brands to visually tell their stories. This presentation covers the why and how offering tips, use cases, and best practices. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/pinterest-fb-timeline-brands-ldj-120403163729-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> As Pinterest's popularity grows and Facebook's Timeline has become the default profile for brand pages, here's a look at how both channels enable brands to visually tell their stories. This presentation covers the why and how offering tips, use cases, and best practices.

Pinterest and Facebook Timeline For Brands from Lynne d Johnson

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0 Inspired By Augmented Reality /slideshow/inspired-by-augmented-reality/10090430 inspiredbyaugmentedrealityadtech-111109122955-phpapp02
adtech New York adtech Inspire talk by Lynne d Johnson on Tuesday Nov. 8 2011. Inspired by Augmented Reality.]]>
adtech New York adtech Inspire talk by Lynne d Johnson on Tuesday Nov. 8 2011. Inspired by Augmented Reality.]]> Wed, 09 Nov 2011 12:29:52 GMT /slideshow/inspired-by-augmented-reality/10090430 lynneluvah@slideshare.net(lynneluvah) Inspired By Augmented Reality lynneluvah adtech New York adtech Inspire talk by Lynne d Johnson on Tuesday Nov. 8 2011. Inspired by Augmented Reality. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/inspiredbyaugmentedrealityadtech-111109122955-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> adtech New York adtech Inspire talk by Lynne d Johnson on Tuesday Nov. 8 2011. Inspired by Augmented Reality.

Inspired By Augmented Reality from Lynne d Johnson

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0 Social Media For Social Good: Tips & Rules Of Engagement /slideshow/social-media-for-social-good-tips-rules-of-engagement/10026866 socialmediaforsocialgood-111104102110-phpapp01
Lynne d Johnson presentation Social Media For Social Good: Tips & Rules Of Engagement at the UN Social Media Bootcamp presented by Huge at Barnard November 3, 2011]]>
Lynne d Johnson presentation Social Media For Social Good: Tips & Rules Of Engagement at the UN Social Media Bootcamp presented by Huge at Barnard November 3, 2011]]> Fri, 04 Nov 2011 10:21:09 GMT /slideshow/social-media-for-social-good-tips-rules-of-engagement/10026866 lynneluvah@slideshare.net(lynneluvah) Social Media For Social Good: Tips & Rules Of Engagement lynneluvah Lynne d Johnson presentation Social Media For Social Good: Tips & Rules Of Engagement at the UN Social Media Bootcamp presented by Huge at Barnard November 3, 2011 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/socialmediaforsocialgood-111104102110-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Lynne d Johnson presentation Social Media For Social Good: Tips & Rules Of Engagement at the UN Social Media Bootcamp presented by Huge at Barnard November 3, 2011

Social Media For Social Good: Tips & Rules Of Engagement from Lynne d Johnson

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0 Augmented Reality for Marketers: Mapping the Future of Consumer Interactions /slideshow/augmented-reality-for-marketers-mapping-the-future-of-consumer-interactions/7470365 w2eaugmentedrealityformarketers-110331173526-phpapp01
Talk from Web 2.0 Expo SF 2011 -- Augmented Reality (AR), is an emerging technology that allows for digital images and information to be overlaid on smartphone screens or computer monitors. While still an emerging technology, many major players in retail and technology are executing successful AR campaigns that move beyond catchy 3-D graphics to deliver ROI by connecting to people’s social networks and providing clear incentives to purchase. ]]>
Talk from Web 2.0 Expo SF 2011 -- Augmented Reality (AR), is an emerging technology that allows for digital images and information to be overlaid on smartphone screens or computer monitors. While still an emerging technology, many major players in retail and technology are executing successful AR campaigns that move beyond catchy 3-D graphics to deliver ROI by connecting to people’s social networks and providing clear incentives to purchase. ]]> Thu, 31 Mar 2011 17:35:21 GMT /slideshow/augmented-reality-for-marketers-mapping-the-future-of-consumer-interactions/7470365 lynneluvah@slideshare.net(lynneluvah) Augmented Reality for Marketers: Mapping the Future of Consumer Interactions lynneluvah Talk from Web 2.0 Expo SF 2011 -- Augmented Reality (AR), is an emerging technology that allows for digital images and information to be overlaid on smartphone screens or computer monitors. While still an emerging technology, many major players in retail and technology are executing successful AR campaigns that move beyond catchy 3-D graphics to deliver ROI by connecting to people’s social networks and providing clear incentives to purchase. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/w2eaugmentedrealityformarketers-110331173526-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Talk from Web 2.0 Expo SF 2011 -- Augmented Reality (AR), is an emerging technology that allows for digital images and information to be overlaid on smartphone screens or computer monitors. While still an emerging technology, many major players in retail and technology are executing successful AR campaigns that move beyond catchy 3-D graphics to deliver ROI by connecting to people’s social networks and providing clear incentives to purchase.

Augmented Reality for Marketers: Mapping the Future of Consumer Interactions from Lynne d Johnson

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0 Augmented Reality For Marketers: Future of Consumer Interactions (Part 1) - SXSW 2011 /slideshow/augmented-reality-for-marketers-future-of-consumer-interactions-part-i/7250548 pdf-sxsw11-augmented-reality-for-marketers-110313114558-phpapp02
Part 1 of Lynne d Johnson and John C. Havens presentation—Augmented Reality For Marketers: Future of Consumer Interactions at SXSW Interactive 2011. Emerging technologies are changing the way we communicate in culture and in commerce. Learn both the social and marketing implications of these future technologies.]]>
Part 1 of Lynne d Johnson and John C. Havens presentation—Augmented Reality For Marketers: Future of Consumer Interactions at SXSW Interactive 2011. Emerging technologies are changing the way we communicate in culture and in commerce. Learn both the social and marketing implications of these future technologies.]]> Sun, 13 Mar 2011 11:45:53 GMT /slideshow/augmented-reality-for-marketers-future-of-consumer-interactions-part-i/7250548 lynneluvah@slideshare.net(lynneluvah) Augmented Reality For Marketers: Future of Consumer Interactions (Part 1) - SXSW 2011 lynneluvah Part 1 of Lynne d Johnson and John C. Havens presentation—Augmented Reality For Marketers: Future of Consumer Interactions at SXSW Interactive 2011. Emerging technologies are changing the way we communicate in culture and in commerce. Learn both the social and marketing implications of these future technologies. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/pdf-sxsw11-augmented-reality-for-marketers-110313114558-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Part 1 of Lynne d Johnson and John C. Havens presentation—Augmented Reality For Marketers: Future of Consumer Interactions at SXSW Interactive 2011. Emerging technologies are changing the way we communicate in culture and in commerce. Learn both the social and marketing implications of these future technologies.

Augmented Reality For Marketers: Future of Consumer Interactions (Part 1) - SXSW 2011 from Lynne d Johnson

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0 Augmented Reality for Marketers - Lynne d Johnson and John C. Havens talk from Web 2.0 Expo 2010 /slideshow/augmented-reality-for-marketers-lynne-d-johnson-and-john-c-havens-talk-from-web-20-expo-2010-5320526/5320526 jch-ldj-ar-web20-100929221826-phpapp02
Lynne d Johnson and John C. Havens describe how Augmented Reality and other emerging technologies are changing the way we communicate in culture and commerce. This talk was presented at Web 2.0 Expo in New York City, September 2010. ]]>
Lynne d Johnson and John C. Havens describe how Augmented Reality and other emerging technologies are changing the way we communicate in culture and commerce. This talk was presented at Web 2.0 Expo in New York City, September 2010. ]]> Wed, 29 Sep 2010 22:18:18 GMT /slideshow/augmented-reality-for-marketers-lynne-d-johnson-and-john-c-havens-talk-from-web-20-expo-2010-5320526/5320526 lynneluvah@slideshare.net(lynneluvah) Augmented Reality for Marketers - Lynne d Johnson and John C. Havens talk from Web 2.0 Expo 2010 lynneluvah Lynne d Johnson and John C. Havens describe how Augmented Reality and other emerging technologies are changing the way we communicate in culture and commerce. This talk was presented at Web 2.0 Expo in New York City, September 2010. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/jch-ldj-ar-web20-100929221826-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Lynne d Johnson and John C. Havens describe how Augmented Reality and other emerging technologies are changing the way we communicate in culture and commerce. This talk was presented at Web 2.0 Expo in New York City, September 2010.

Augmented Reality for Marketers - Lynne d Johnson and John C. Havens talk from Web 2.0 Expo 2010 from Lynne d Johnson

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0 How To Use Social Media to Boost Marketing Effectiveness /slideshow/how-to-use-social-media-to-boost-marketing-effectiveness/5279455 howtousesocialmediatoboostmarketingeffectiveness-100924143831-phpapp02
How To Use Social Media To Boost Marketing Effectiveness presented at ARF University Social Media Bootcamp: Social Media for Research and Marketing June 21, 2010]]>
How To Use Social Media To Boost Marketing Effectiveness presented at ARF University Social Media Bootcamp: Social Media for Research and Marketing June 21, 2010]]> Fri, 24 Sep 2010 14:38:25 GMT /slideshow/how-to-use-social-media-to-boost-marketing-effectiveness/5279455 lynneluvah@slideshare.net(lynneluvah) How To Use Social Media to Boost Marketing Effectiveness lynneluvah How To Use Social Media To Boost Marketing Effectiveness presented at ARF University Social Media Bootcamp: Social Media for Research and Marketing June 21, 2010 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/howtousesocialmediatoboostmarketingeffectiveness-100924143831-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> How To Use Social Media To Boost Marketing Effectiveness presented at ARF University Social Media Bootcamp: Social Media for Research and Marketing June 21, 2010

How To Use Social Media to Boost Marketing Effectiveness from Lynne d Johnson

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0 Social Media: A Look Ahead /lynneluvah/social-mediaalookahead social-media-a-look-ahead-100806221552-phpapp01
Webinar presented by Lynne d Johnson, SVP Social Media, ARF (Advertising Research Foundation) to IPG (Interpublic Group), a global marketing communications and marketing services company, and its agency brands. Content: where social media is today as a real part of the media plan and the future of social media.]]>
Webinar presented by Lynne d Johnson, SVP Social Media, ARF (Advertising Research Foundation) to IPG (Interpublic Group), a global marketing communications and marketing services company, and its agency brands. Content: where social media is today as a real part of the media plan and the future of social media.]]> Fri, 06 Aug 2010 22:15:50 GMT /lynneluvah/social-mediaalookahead lynneluvah@slideshare.net(lynneluvah) Social Media: A Look Ahead lynneluvah Webinar presented by Lynne d Johnson, SVP Social Media, ARF (Advertising Research Foundation) to IPG (Interpublic Group), a global marketing communications and marketing services company, and its agency brands. Content: where social media is today as a real part of the media plan and the future of social media. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/social-media-a-look-ahead-100806221552-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Webinar presented by Lynne d Johnson, SVP Social Media, ARF (Advertising Research Foundation) to IPG (Interpublic Group), a global marketing communications and marketing services company, and its agency brands. Content: where social media is today as a real part of the media plan and the future of social media.

Social Media: A Look Ahead from Lynne d Johnson

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0 Social Media Opportunities and Challenges in Digital Signage /slideshow/arf-digitalsignagesminsights070210-4669634/4669634 arf-digital-signage-sm-insights-070210-100702173435-phpapp02
This is an Insight Brief covering the social media opportunities and challenges in the digital signage industry.]]>
This is an Insight Brief covering the social media opportunities and challenges in the digital signage industry.]]> Fri, 02 Jul 2010 17:34:24 GMT /slideshow/arf-digitalsignagesminsights070210-4669634/4669634 lynneluvah@slideshare.net(lynneluvah) Social Media Opportunities and Challenges in Digital Signage lynneluvah This is an Insight Brief covering the social media opportunities and challenges in the digital signage industry. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/arf-digital-signage-sm-insights-070210-100702173435-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> This is an Insight Brief covering the social media opportunities and challenges in the digital signage industry.

Social Media Opportunities and Challenges in Digital Signage from Lynne d Johnson

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0 Listening To Multicultural Consumers - #rethink10 /slideshow/listening-to-multicultural-consumers/3546796 listeningtomulticulturalconsumers-final-032410-100325001151-phpapp02
Presentation on Listening to the Multicultural Consumer from The Advertising Research Foundation (@The_ARF) Annual Convention Re:Think 2010. Presented by Lynne d Johnson, SVP, Social Media, The ARF and Anita Lai, Director of Research, Uniworld Group]]>
Presentation on Listening to the Multicultural Consumer from The Advertising Research Foundation (@The_ARF) Annual Convention Re:Think 2010. Presented by Lynne d Johnson, SVP, Social Media, The ARF and Anita Lai, Director of Research, Uniworld Group]]> Thu, 25 Mar 2010 00:11:25 GMT /slideshow/listening-to-multicultural-consumers/3546796 lynneluvah@slideshare.net(lynneluvah) Listening To Multicultural Consumers - #rethink10 lynneluvah Presentation on Listening to the Multicultural Consumer from The Advertising Research Foundation (@The_ARF) Annual Convention Re:Think 2010. Presented by Lynne d Johnson, SVP, Social Media, The ARF and Anita Lai, Director of Research, Uniworld Group <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/listeningtomulticulturalconsumers-final-032410-100325001151-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presentation on Listening to the Multicultural Consumer from The Advertising Research Foundation (@The_ARF) Annual Convention Re:Think 2010. Presented by Lynne d Johnson, SVP, Social Media, The ARF and Anita Lai, Director of Research, Uniworld Group

Listening To Multicultural Consumers - #rethink10 from Lynne d Johnson

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0 https://cdn.slidesharecdn.com/profile-photo-lynneluvah-48x48.jpg?cb=1540317074 A veteran journalist turned digital and social media strategist who led cross-functional teams to develop creative content and community experiences for popular media brands like Vibe, Spin, and Fast Company, as well as for a host of B2B and B2C brands. Currently working as a Content + Community Engagement Consultant developing brand marketing strategies and campaigns, with a focus on INSIGHTS, STRATEGY, PLANNING & EXECUTION to help brands reach their business goals by better engagement with their target audience through the power of storytelling. Also still a journalist covering popular culture, as well as various aspects of emerging media and technology, such as the augmented realit... www.lynnedjohnson.com https://cdn.slidesharecdn.com/ss_thumbnails/wvpdx14-augmentedreality-lynnedjohnson-150813144009-lva1-app6892-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/the-future-of-augmented-reality-lynne-d-johnson-webvisions-portland-2014-wvpdx/51589111 The Future Of Augmente... https://cdn.slidesharecdn.com/ss_thumbnails/social-engagement-framework-130911132223-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/social-engagementframework/26106932 Social Engagement Fram... https://cdn.slidesharecdn.com/ss_thumbnails/lynnedjohnson-portfolio-130911132223-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/lynned-johnson-portfolio/26106931 Lynne d Johnson Portfolio