�ݺ�ߣshows by User: lzahringer

�ݺ�ߣshows by User: lzahringer / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: lzahringer / Thu, 14 May 2015 19:32:12 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: lzahringer Design frontiers summer 2014, Whitewall Magazine /slideshow/design-frontiers-summer-2014-whitewall-magazine/48163054 designfrontierssummer2014-150514193212-lva1-app6892
Published article, interview, Terreform ONE]]>
Published article, interview, Terreform ONE]]> Thu, 14 May 2015 19:32:12 GMT /slideshow/design-frontiers-summer-2014-whitewall-magazine/48163054 lzahringer@slideshare.net(lzahringer) Design frontiers summer 2014, Whitewall Magazine lzahringer Published article, interview, Terreform ONE <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/designfrontierssummer2014-150514193212-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> Published article, interview, Terreform ONE

Design frontiers summer 2014, Whitewall Magazine from Lauren Zahringer

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0 B-CORP CERTIFICATION: A Marketing Research Study /slideshow/bcorp-certification-a-marketing-research-study/48162536 marketingresearchstudy-150514191941-lva1-app6892
The main topic of this research is the affect of a businesses marketing mix on customer loyalty. For a business a successful marketing mix creates customer interest in goods or services, builds strong customer relationships, and creates value for their customers and for themselves. This project will explore whether being a certified Benefit Corporation (B Corp) adds value to a business’s marketing mix, specifically researching the B Corp certification’s impact for a local coffee shop, addressing whether it creates value, satisfaction, or loyalty for the coffee shop’s customers. B Corps are less a legal entity (Archibald, 2007), such as a C Corporation or an S Corporation, but more so a certification of particular business practices and activities that are socially and environmentally beneficial. In a sense a B Corp certification is for sustainable businesses what LEED is for green buildings. According to the B Corp website, a B Corp certification enhances and adds value to a business by the business being recognized as a leader, and by differentiating the business’s commitments via a third party certification. But at the consumer level, just how powerful is a B Corp certification? Does having a B Corp certification enhance a business’s marketing mix by solidifying a commitment to social causes and in turn increase customer loyalty? If a business enhances a community and is committed to sustainable practices without a B Corp certification, will customer loyalty and brand value increase upon gaining a B Corp certification? This research study will examine Busboys and Poets, a local restaurant and coffee shop in Washington, DC that is a certified B Corp. Specifically the question driving this research is: Does the B Corp certification increase Busboys and Poets’ customer loyalty, and perception of brand value? An analysis of the data collected is unable to provide statistical significance for observed results regarding the aforementioned objective. Most likely the error in the data collection is a result of a too small sample size. Nevertheless, this research was able to bring to the attention of respondents information they were unaware of, such as Busboys and Poets’ B Corp certification and what it means, as well as thinking about business’ role in addressing climate change, and being accountable to all stakeholders. As a place for ideas, and conversations, inspiring interaction regarding these ideas was beneficial, and potentially increased customer awareness.]]>
The main topic of this research is the affect of a businesses marketing mix on customer loyalty. For a business a successful marketing mix creates customer interest in goods or services, builds strong customer relationships, and creates value for their customers and for themselves. This project will explore whether being a certified Benefit Corporation (B Corp) adds value to a business’s marketing mix, specifically researching the B Corp certification’s impact for a local coffee shop, addressing whether it creates value, satisfaction, or loyalty for the coffee shop’s customers. B Corps are less a legal entity (Archibald, 2007), such as a C Corporation or an S Corporation, but more so a certification of particular business practices and activities that are socially and environmentally beneficial. In a sense a B Corp certification is for sustainable businesses what LEED is for green buildings. According to the B Corp website, a B Corp certification enhances and adds value to a business by the business being recognized as a leader, and by differentiating the business’s commitments via a third party certification. But at the consumer level, just how powerful is a B Corp certification? Does having a B Corp certification enhance a business’s marketing mix by solidifying a commitment to social causes and in turn increase customer loyalty? If a business enhances a community and is committed to sustainable practices without a B Corp certification, will customer loyalty and brand value increase upon gaining a B Corp certification? This research study will examine Busboys and Poets, a local restaurant and coffee shop in Washington, DC that is a certified B Corp. Specifically the question driving this research is: Does the B Corp certification increase Busboys and Poets’ customer loyalty, and perception of brand value? An analysis of the data collected is unable to provide statistical significance for observed results regarding the aforementioned objective. Most likely the error in the data collection is a result of a too small sample size. Nevertheless, this research was able to bring to the attention of respondents information they were unaware of, such as Busboys and Poets’ B Corp certification and what it means, as well as thinking about business’ role in addressing climate change, and being accountable to all stakeholders. As a place for ideas, and conversations, inspiring interaction regarding these ideas was beneficial, and potentially increased customer awareness.]]> Thu, 14 May 2015 19:19:41 GMT /slideshow/bcorp-certification-a-marketing-research-study/48162536 lzahringer@slideshare.net(lzahringer) B-CORP CERTIFICATION: A Marketing Research Study lzahringer The main topic of this research is the affect of a businesses marketing mix on customer loyalty. For a business a successful marketing mix creates customer interest in goods or services, builds strong customer relationships, and creates value for their customers and for themselves. This project will explore whether being a certified Benefit Corporation (B Corp) adds value to a business’s marketing mix, specifically researching the B Corp certification’s impact for a local coffee shop, addressing whether it creates value, satisfaction, or loyalty for the coffee shop’s customers. B Corps are less a legal entity (Archibald, 2007), such as a C Corporation or an S Corporation, but more so a certification of particular business practices and activities that are socially and environmentally beneficial. In a sense a B Corp certification is for sustainable businesses what LEED is for green buildings. According to the B Corp website, a B Corp certification enhances and adds value to a business by the business being recognized as a leader, and by differentiating the business’s commitments via a third party certification. But at the consumer level, just how powerful is a B Corp certification? Does having a B Corp certification enhance a business’s marketing mix by solidifying a commitment to social causes and in turn increase customer loyalty? If a business enhances a community and is committed to sustainable practices without a B Corp certification, will customer loyalty and brand value increase upon gaining a B Corp certification? This research study will examine Busboys and Poets, a local restaurant and coffee shop in Washington, DC that is a certified B Corp. Specifically the question driving this research is: Does the B Corp certification increase Busboys and Poets’ customer loyalty, and perception of brand value? An analysis of the data collected is unable to provide statistical significance for observed results regarding the aforementioned objective. Most likely the error in the data collection is a result of a too small sample size. Nevertheless, this research was able to bring to the attention of respondents information they were unaware of, such as Busboys and Poets’ B Corp certification and what it means, as well as thinking about business’ role in addressing climate change, and being accountable to all stakeholders. As a place for ideas, and conversations, inspiring interaction regarding these ideas was beneficial, and potentially increased customer awareness. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/marketingresearchstudy-150514191941-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> The main topic of this research is the affect of a businesses marketing mix on customer loyalty. For a business a successful marketing mix creates customer interest in goods or services, builds strong customer relationships, and creates value for their customers and for themselves. This project will explore whether being a certified Benefit Corporation (B Corp) adds value to a business’s marketing mix, specifically researching the B Corp certification’s impact for a local coffee shop, addressing whether it creates value, satisfaction, or loyalty for the coffee shop’s customers. B Corps are less a legal entity (Archibald, 2007), such as a C Corporation or an S Corporation, but more so a certification of particular business practices and activities that are socially and environmentally beneficial. In a sense a B Corp certification is for sustainable businesses what LEED is for green buildings. According to the B Corp website, a B Corp certification enhances and adds value to a business by the business being recognized as a leader, and by differentiating the business’s commitments via a third party certification. But at the consumer level, just how powerful is a B Corp certification? Does having a B Corp certification enhance a business’s marketing mix by solidifying a commitment to social causes and in turn increase customer loyalty? If a business enhances a community and is committed to sustainable practices without a B Corp certification, will customer loyalty and brand value increase upon gaining a B Corp certification? This research study will examine Busboys and Poets, a local restaurant and coffee shop in Washington, DC that is a certified B Corp. Specifically the question driving this research is: Does the B Corp certification increase Busboys and Poets’ customer loyalty, and perception of brand value? An analysis of the data collected is unable to provide statistical significance for observed results regarding the aforementioned objective. Most likely the error in the data collection is a result of a too small sample size. Nevertheless, this research was able to bring to the attention of respondents information they were unaware of, such as Busboys and Poets’ B Corp certification and what it means, as well as thinking about business’ role in addressing climate change, and being accountable to all stakeholders. As a place for ideas, and conversations, inspiring interaction regarding these ideas was beneficial, and potentially increased customer awareness.

B-CORP CERTIFICATION: A Marketing Research Study from Lauren Zahringer

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0 Patagonia Inc: A Benefit Corp Case Study /slideshow/case-study-the-benefit-corporation/15472051 benefitcorporationcasestudy-121203150025-phpapp01
This is an official draft of my master's dissertation, a case study on the new US corporate status B Corporation, taking Patagonia, Inc., as the case of study. No data, information, quotes, or content may be copied without official permission.]]>
This is an official draft of my master's dissertation, a case study on the new US corporate status B Corporation, taking Patagonia, Inc., as the case of study. No data, information, quotes, or content may be copied without official permission.]]> Mon, 03 Dec 2012 15:00:25 GMT /slideshow/case-study-the-benefit-corporation/15472051 lzahringer@slideshare.net(lzahringer) Patagonia Inc: A Benefit Corp Case Study lzahringer This is an official draft of my master's dissertation, a case study on the new US corporate status B Corporation, taking Patagonia, Inc., as the case of study. No data, information, quotes, or content may be copied without official permission. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/benefitcorporationcasestudy-121203150025-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> This is an official draft of my master's dissertation, a case study on the new US corporate status B Corporation, taking Patagonia, Inc., as the case of study. No data, information, quotes, or content may be copied without official permission.

Patagonia Inc: A Benefit Corp Case Study from Lauren Zahringer

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0 First Solar Inc., Strategic Analysis Report /slideshow/first-solar-inc-strategic-analysis-report/10252962 firstsolarfinalreport-111121060709-phpapp02
Report includes, but not limited to: Pest, swot, and 5 Forces analysis, as well as summary of business operations, assets (tangible and intangible) and suggestions & recommendations for the company based on opportunities for future growth and development of the business.]]>
Report includes, but not limited to: Pest, swot, and 5 Forces analysis, as well as summary of business operations, assets (tangible and intangible) and suggestions & recommendations for the company based on opportunities for future growth and development of the business.]]> Mon, 21 Nov 2011 06:07:05 GMT /slideshow/first-solar-inc-strategic-analysis-report/10252962 lzahringer@slideshare.net(lzahringer) First Solar Inc., Strategic Analysis Report lzahringer Report includes, but not limited to: Pest, swot, and 5 Forces analysis, as well as summary of business operations, assets (tangible and intangible) and suggestions & recommendations for the company based on opportunities for future growth and development of the business. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/firstsolarfinalreport-111121060709-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Report includes, but not limited to: Pest, swot, and 5 Forces analysis, as well as summary of business operations, assets (tangible and intangible) and suggestions & recommendations for the company based on opportunities for future growth and development of the business.

First Solar Inc., Strategic Analysis Report from Lauren Zahringer

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0 Consumer Behavior Study: VALs /slideshow/consumer-behavior-study-vals/10218401 vals1-111118075502-phpapp02
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]]> Fri, 18 Nov 2011 07:54:59 GMT /slideshow/consumer-behavior-study-vals/10218401 lzahringer@slideshare.net(lzahringer) Consumer Behavior Study: VALs lzahringer <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/vals1-111118075502-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" />

Consumer Behavior Study: VALs from Lauren Zahringer

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0 First Solar: Strategic Analysis /slideshow/zahringer-solar/8666065 zahringersolar-110722134625-phpapp02
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]]> Fri, 22 Jul 2011 13:46:22 GMT /slideshow/zahringer-solar/8666065 lzahringer@slideshare.net(lzahringer) First Solar: Strategic Analysis lzahringer <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/zahringersolar-110722134625-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" />

First Solar: Strategic Analysis from Lauren Zahringer

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0 https://cdn.slidesharecdn.com/profile-photo-lzahringer-48x48.jpg?cb=1705332777 Business sustainability specialist, consultant, writer and researcher www.laurenzahringer.com https://cdn.slidesharecdn.com/ss_thumbnails/designfrontierssummer2014-150514193212-lva1-app6892-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/design-frontiers-summer-2014-whitewall-magazine/48163054 Design frontiers summe... https://cdn.slidesharecdn.com/ss_thumbnails/marketingresearchstudy-150514191941-lva1-app6892-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/bcorp-certification-a-marketing-research-study/48162536 B-CORP CERTIFICATION: ... https://cdn.slidesharecdn.com/ss_thumbnails/benefitcorporationcasestudy-121203150025-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/case-study-the-benefit-corporation/15472051 Patagonia Inc: A Benef...