ºÝºÝߣshows by User: mParticle / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: mParticle / Mon, 10 Sep 2018 21:03:19 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: mParticle DMPs are Dead. Welcome to the CDP Era. /slideshow/welcome-to-the-cdp-era-113831673/113831673 mkadexchangerpresentationslideshareedit-180910210319
Gartner named customer data platforms (CDPs) one of the key technologies that will demand marketers’ attention in 2018. Michael Katz, Cofounder and CEO of mParticle, explains why CDPs are not just another acronym and how consumer brands ranging from Airbnb to NBCUniversal to Zappos are using them to optimize omnichannel customer experiences and marketing outcomes, in all the moments that matter. Originally presented at AdExchanger Industry Preview 2018 by Michael Katz, Cofounder and CEO, mParticle.]]>
Gartner named customer data platforms (CDPs) one of the key technologies that will demand marketers’ attention in 2018. Michael Katz, Cofounder and CEO of mParticle, explains why CDPs are not just another acronym and how consumer brands ranging from Airbnb to NBCUniversal to Zappos are using them to optimize omnichannel customer experiences and marketing outcomes, in all the moments that matter. Originally presented at AdExchanger Industry Preview 2018 by Michael Katz, Cofounder and CEO, mParticle.]]> Mon, 10 Sep 2018 21:03:19 GMT /slideshow/welcome-to-the-cdp-era-113831673/113831673 mParticle@slideshare.net(mParticle) DMPs are Dead. Welcome to the CDP Era. mParticle Gartner named customer data platforms (CDPs) one of the key technologies that will demand marketers’ attention in 2018. Michael Katz, Cofounder and CEO of mParticle, explains why CDPs are not just another acronym and how consumer brands ranging from Airbnb to NBCUniversal to Zappos are using them to optimize omnichannel customer experiences and marketing outcomes, in all the moments that matter. Originally presented at AdExchanger Industry Preview 2018 by Michael Katz, Cofounder and CEO, mParticle. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mkadexchangerpresentationslideshareedit-180910210319-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Gartner named customer data platforms (CDPs) one of the key technologies that will demand marketers’ attention in 2018. Michael Katz, Cofounder and CEO of mParticle, explains why CDPs are not just another acronym and how consumer brands ranging from Airbnb to NBCUniversal to Zappos are using them to optimize omnichannel customer experiences and marketing outcomes, in all the moments that matter. Originally presented at AdExchanger Industry Preview 2018 by Michael Katz, Cofounder and CEO, mParticle.
DMPs are Dead. Welcome to the CDP Era. from mParticle
]]> 3097 11 https://cdn.slidesharecdn.com/ss_thumbnails/mkadexchangerpresentationslideshareedit-180910210319-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Where does mobile data fit in your infrastructure? /slideshow/where-does-mobile-data-fit-in-your-infrastructure/112299925 wheredoesmobiledatafitinyourinfrastructureslideshareedit-180830200243
Connected devices are everywhere, and that means that opportunities for customer engagement are also everywhere. Learn where mobile data collection should fit in your martech infrastructure.]]>
Connected devices are everywhere, and that means that opportunities for customer engagement are also everywhere. Learn where mobile data collection should fit in your martech infrastructure.]]> Thu, 30 Aug 2018 20:02:43 GMT /slideshow/where-does-mobile-data-fit-in-your-infrastructure/112299925 mParticle@slideshare.net(mParticle) Where does mobile data fit in your infrastructure? mParticle Connected devices are everywhere, and that means that opportunities for customer engagement are also everywhere. Learn where mobile data collection should fit in your martech infrastructure. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/wheredoesmobiledatafitinyourinfrastructureslideshareedit-180830200243-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Connected devices are everywhere, and that means that opportunities for customer engagement are also everywhere. Learn where mobile data collection should fit in your martech infrastructure.
Where does mobile data fit in your infrastructure? from mParticle
]]> 182 2 https://cdn.slidesharecdn.com/ss_thumbnails/wheredoesmobiledatafitinyourinfrastructureslideshareedit-180830200243-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-mParticle-48x48.jpg?cb=1555014440 mParticle empowers marketers to integrate and orchestrate their entire technology stack and win in key moments of the customer journey. mparticle.com/ https://cdn.slidesharecdn.com/ss_thumbnails/mkadexchangerpresentationslideshareedit-180910210319-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/welcome-to-the-cdp-era-113831673/113831673 DMPs are Dead. Welcome... https://cdn.slidesharecdn.com/ss_thumbnails/wheredoesmobiledatafitinyourinfrastructureslideshareedit-180830200243-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/where-does-mobile-data-fit-in-your-infrastructure/112299925 Where does mobile data...