ºÝºÝߣshows by User: manisha86 / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: manisha86 / Wed, 19 Oct 2011 00:48:32 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: manisha86 UTV Coffee with Priyanka /manisha86/utv-coffee-with-priyanka cwp-utv-111019004835-phpapp02
UTV Interactive rolled out an innovative 360 degree campaign titled ‘Coffee with Priyanka Chopra’ in August/September 2011. The campaign revolved around a contest on Priyanka’s voice blog, wherein subscribers were prompted to leave a ‘reply back’ explaining why they are Priyanka’s biggest fans. Priyanka personally handpicked the winner from hundreds of contestants. The winner got to go on a ‘coffee date’ with Priyanka, which was a unique 360 degree event covered on broadcast and digital platforms. The half hour date was streamed live on the Facebook Fan pages for UTV Stars, Bindass, Action and Movies, offering a combined reach of close to 2 million fans, in addition to being streamed live on the UTV Stars website. UTV Interactive also organized a half hour Facebook live chat with Priyanka Chopra on the same day, offering her the chance to connect directly with her fans. To round off the 360 degree coverage, UTV Stars featured the Coffee Date as a special on TV a week later. ]]>
UTV Interactive rolled out an innovative 360 degree campaign titled ‘Coffee with Priyanka Chopra’ in August/September 2011. The campaign revolved around a contest on Priyanka’s voice blog, wherein subscribers were prompted to leave a ‘reply back’ explaining why they are Priyanka’s biggest fans. Priyanka personally handpicked the winner from hundreds of contestants. The winner got to go on a ‘coffee date’ with Priyanka, which was a unique 360 degree event covered on broadcast and digital platforms. The half hour date was streamed live on the Facebook Fan pages for UTV Stars, Bindass, Action and Movies, offering a combined reach of close to 2 million fans, in addition to being streamed live on the UTV Stars website. UTV Interactive also organized a half hour Facebook live chat with Priyanka Chopra on the same day, offering her the chance to connect directly with her fans. To round off the 360 degree coverage, UTV Stars featured the Coffee Date as a special on TV a week later. ]]> Wed, 19 Oct 2011 00:48:32 GMT /manisha86/utv-coffee-with-priyanka manisha86@slideshare.net(manisha86) UTV Coffee with Priyanka manisha86 UTV Interactive rolled out an innovative 360 degree campaign titled ‘Coffee with Priyanka Chopra’ in August/September 2011. The campaign revolved around a contest on Priyanka’s voice blog, wherein subscribers were prompted to leave a ‘reply back’ explaining why they are Priyanka’s biggest fans. Priyanka personally handpicked the winner from hundreds of contestants. The winner got to go on a ‘coffee date’ with Priyanka, which was a unique 360 degree event covered on broadcast and digital platforms. The half hour date was streamed live on the Facebook Fan pages for UTV Stars, Bindass, Action and Movies, offering a combined reach of close to 2 million fans, in addition to being streamed live on the UTV Stars website. UTV Interactive also organized a half hour Facebook live chat with Priyanka Chopra on the same day, offering her the chance to connect directly with her fans. To round off the 360 degree coverage, UTV Stars featured the Coffee Date as a special on TV a week later. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/cwp-utv-111019004835-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> UTV Interactive rolled out an innovative 360 degree campaign titled ‘Coffee with Priyanka Chopra’ in August/September 2011. The campaign revolved around a contest on Priyanka’s voice blog, wherein subscribers were prompted to leave a ‘reply back’ explaining why they are Priyanka’s biggest fans. Priyanka personally handpicked the winner from hundreds of contestants. The winner got to go on a ‘coffee date’ with Priyanka, which was a unique 360 degree event covered on broadcast and digital platforms. The half hour date was streamed live on the Facebook Fan pages for UTV Stars, Bindass, Action and Movies, offering a combined reach of close to 2 million fans, in addition to being streamed live on the UTV Stars website. UTV Interactive also organized a half hour Facebook live chat with Priyanka Chopra on the same day, offering her the chance to connect directly with her fans. To round off the 360 degree coverage, UTV Stars featured the Coffee Date as a special on TV a week later.
UTV Coffee with Priyanka from Manisha Sharma
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