ºÝºÝߣshows by User: marcelotripoli / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: marcelotripoli / Fri, 15 Apr 2011 14:56:59 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: marcelotripoli Aula Marcelo Tripoli FGV https://pt.slideshare.net/slideshow/aula-marcelo-tripoli-fgv-7643318/7643318 aulafgvfinal-110415145701-phpapp02
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]]> Fri, 15 Apr 2011 14:56:59 GMT https://pt.slideshare.net/slideshow/aula-marcelo-tripoli-fgv-7643318/7643318 marcelotripoli@slideshare.net(marcelotripoli) Aula Marcelo Tripoli FGV marcelotripoli <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/aulafgvfinal-110415145701-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
from Marcelo Tripoli
]]> 1072 6 https://cdn.slidesharecdn.com/ss_thumbnails/aulafgvfinal-110415145701-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 ithink 2010 -Resumo dos conceitos apresentados em Cannes https://pt.slideshare.net/slideshow/cannes-2010-slideshare/5054795 cannes2010slideshare-100825124613-phpapp02
Conceitos e tend¨ºncias apresentadas nas palestras que ocorreram em Cannes em 2010]]>
Conceitos e tend¨ºncias apresentadas nas palestras que ocorreram em Cannes em 2010]]> Wed, 25 Aug 2010 12:46:06 GMT https://pt.slideshare.net/slideshow/cannes-2010-slideshare/5054795 marcelotripoli@slideshare.net(marcelotripoli) ithink 2010 -Resumo dos conceitos apresentados em Cannes marcelotripoli Conceitos e tend¨ºncias apresentadas nas palestras que ocorreram em Cannes em 2010 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/cannes2010slideshare-100825124613-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Conceitos e tend¨ºncias apresentadas nas palestras que ocorreram em Cannes em 2010
from Marcelo Tripoli
]]> 443 1 https://cdn.slidesharecdn.com/ss_thumbnails/cannes2010slideshare-100825124613-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 ithink 2010 -An¨²ncio, que an¨²ncio? branded content e brand utillity s?o o novo trend https://pt.slideshare.net/slideshow/anncio-que-anncio-branded-content-e-brand-utillity-so-o-novo-trend/5027833 keynotedigitalageslideshare-100821221229-phpapp02
Apresentado no Digital Age 2.0 2010 Num cen¨¢rio no qual consumidores hiperconectados podem escolher que marcas ir?o impact¨¢-los, as empresas buscam alternativas aos an¨²ncios que interrompem a conversa. E apostam em usar cada vez mais conte¨²do, entretenimento e servi?o para conectar suas marcas ¨¤s audi¨ºncias.]]>
Apresentado no Digital Age 2.0 2010 Num cen¨¢rio no qual consumidores hiperconectados podem escolher que marcas ir?o impact¨¢-los, as empresas buscam alternativas aos an¨²ncios que interrompem a conversa. E apostam em usar cada vez mais conte¨²do, entretenimento e servi?o para conectar suas marcas ¨¤s audi¨ºncias.]]> Sat, 21 Aug 2010 22:12:15 GMT https://pt.slideshare.net/slideshow/anncio-que-anncio-branded-content-e-brand-utillity-so-o-novo-trend/5027833 marcelotripoli@slideshare.net(marcelotripoli) ithink 2010 -An¨²ncio, que an¨²ncio? branded content e brand utillity s?o o novo trend marcelotripoli Apresentado no Digital Age 2.0 2010 Num cen¨¢rio no qual consumidores hiperconectados podem escolher que marcas ir?o impact¨¢-los, as empresas buscam alternativas aos an¨²ncios que interrompem a conversa. E apostam em usar cada vez mais conte¨²do, entretenimento e servi?o para conectar suas marcas ¨¤s audi¨ºncias. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/keynotedigitalageslideshare-100821221229-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Apresentado no Digital Age 2.0 2010 Num cen¨¢rio no qual consumidores hiperconectados podem escolher que marcas ir?o impact¨¢-los, as empresas buscam alternativas aos an¨²ncios que interrompem a conversa. E apostam em usar cada vez mais conte¨²do, entretenimento e servi?o para conectar suas marcas ¨¤s audi¨ºncias.
from Marcelo Tripoli
]]> 1967 22 https://cdn.slidesharecdn.com/ss_thumbnails/keynotedigitalageslideshare-100821221229-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 ithink 2010 - Caf¨¦ da manh? SXSW https://pt.slideshare.net/marcelotripoli/caf-da-manh-sxsw sxswsemvideo-100527081514-phpapp01
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]]> Thu, 27 May 2010 08:15:09 GMT https://pt.slideshare.net/marcelotripoli/caf-da-manh-sxsw marcelotripoli@slideshare.net(marcelotripoli) ithink 2010 - Caf¨¦ da manh? SXSW marcelotripoli <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sxswsemvideo-100527081514-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
from Marcelo Tripoli
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O Fim do Digital. Palestra realizada no Thinksuccess 6th Edition, em 11 de agosto de 2009.]]>
O Fim do Digital. Palestra realizada no Thinksuccess 6th Edition, em 11 de agosto de 2009.]]> Fri, 14 Aug 2009 18:38:26 GMT https://pt.slideshare.net/slideshow/thinksuccess-6th-edition/1864344 marcelotripoli@slideshare.net(marcelotripoli) ithink 2009 - ThinkSuccess 6th Edition marcelotripoli O Fim do Digital. Palestra realizada no Thinksuccess 6th Edition, em 11 de agosto de 2009. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/thinksuccess6thslideshare-090814183840-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> O Fim do Digital. Palestra realizada no Thinksuccess 6th Edition, em 11 de agosto de 2009.
from Marcelo Tripoli
]]> 1385 745 https://cdn.slidesharecdn.com/ss_thumbnails/thinksuccess6thslideshare-090814183840-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 ithink 2009 - O fim do digital que eu vi em Cannes (e vejo todos os dias) https://pt.slideshare.net/slideshow/o-fim-do-digital-que-eu-vi-em-cannes-e-vejo-todos-os-dias/1851415 ebp2009slideshare-090812171417-phpapp02
Palestra que fiz no EBP 2009 sobre o fim do digital.]]>
Palestra que fiz no EBP 2009 sobre o fim do digital.]]> Wed, 12 Aug 2009 17:14:11 GMT https://pt.slideshare.net/slideshow/o-fim-do-digital-que-eu-vi-em-cannes-e-vejo-todos-os-dias/1851415 marcelotripoli@slideshare.net(marcelotripoli) ithink 2009 - O fim do digital que eu vi em Cannes (e vejo todos os dias) marcelotripoli Palestra que fiz no EBP 2009 sobre o fim do digital. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ebp2009slideshare-090812171417-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Palestra que fiz no EBP 2009 sobre o fim do digital.
from Marcelo Tripoli
]]> 967 150 https://cdn.slidesharecdn.com/ss_thumbnails/ebp2009slideshare-090812171417-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 ithink 2009 - Apresenta??o Encontro Locaweb ºÝºÝߣshare https://pt.slideshare.net/slideshow/apresentacao-encontro-locaweb-slideshare/1688444 apresentacaoencontrolocawebslideshare-090706161525-phpapp02
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]]> Mon, 06 Jul 2009 16:15:23 GMT https://pt.slideshare.net/slideshow/apresentacao-encontro-locaweb-slideshare/1688444 marcelotripoli@slideshare.net(marcelotripoli) ithink 2009 - Apresenta??o Encontro Locaweb ºÝºÝߣshare marcelotripoli <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/apresentacaoencontrolocawebslideshare-090706161525-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
from Marcelo Tripoli
]]> 379 12 https://cdn.slidesharecdn.com/ss_thumbnails/apresentacaoencontrolocawebslideshare-090706161525-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 ithink 2009 - Social Media ¨¦ a resposta para o banner blindness? https://pt.slideshare.net/slideshow/social-media-a-resposta-para-o-banner-blindness-1635950/1635950 bannerblindnessslideshare-090608171810-phpapp01-090624191200-phpapp01
Estudos recentes mostram que os consumidores est?o apresentando sinais de "banner blindness": uma tend¨ºncia de ignorar o o conte¨²do de banners em websites, seja comercial ou n?o. Cada vez mais, percebemos que a comunica??o deve, al¨¦m de ter conte¨²do relevante, estabelecer um di¨¢logo com o consumidor. Seriam as m¨ªdias sociais uma forma adequada de criar essa conversa, e fazer com que as marcas tenham um impacto real e consistente em seu p¨²blico?]]>
Estudos recentes mostram que os consumidores est?o apresentando sinais de "banner blindness": uma tend¨ºncia de ignorar o o conte¨²do de banners em websites, seja comercial ou n?o. Cada vez mais, percebemos que a comunica??o deve, al¨¦m de ter conte¨²do relevante, estabelecer um di¨¢logo com o consumidor. Seriam as m¨ªdias sociais uma forma adequada de criar essa conversa, e fazer com que as marcas tenham um impacto real e consistente em seu p¨²blico?]]> Wed, 24 Jun 2009 19:11:26 GMT https://pt.slideshare.net/slideshow/social-media-a-resposta-para-o-banner-blindness-1635950/1635950 marcelotripoli@slideshare.net(marcelotripoli) ithink 2009 - Social Media ¨¦ a resposta para o banner blindness? marcelotripoli Estudos recentes mostram que os consumidores est?o apresentando sinais de "banner blindness": uma tend¨ºncia de ignorar o o conte¨²do de banners em websites, seja comercial ou n?o. Cada vez mais, percebemos que a comunica??o deve, al¨¦m de ter conte¨²do relevante, estabelecer um di¨¢logo com o consumidor. Seriam as m¨ªdias sociais uma forma adequada de criar essa conversa, e fazer com que as marcas tenham um impacto real e consistente em seu p¨²blico? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/bannerblindnessslideshare-090608171810-phpapp01-090624191200-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Estudos recentes mostram que os consumidores est?o apresentando sinais de &quot;banner blindness&quot;: uma tend¨ºncia de ignorar o o conte¨²do de banners em websites, seja comercial ou n?o. Cada vez mais, percebemos que a comunica??o deve, al¨¦m de ter conte¨²do relevante, estabelecer um di¨¢logo com o consumidor. Seriam as m¨ªdias sociais uma forma adequada de criar essa conversa, e fazer com que as marcas tenham um impacto real e consistente em seu p¨²blico?
from Marcelo Tripoli
]]> 454 8 https://cdn.slidesharecdn.com/ss_thumbnails/bannerblindnessslideshare-090608171810-phpapp01-090624191200-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 ithink 2009 - Palestra ResultsON - Marcelo Tripoli https://pt.slideshare.net/slideshow/palestra-resultson-marcelo-tripoli-1635828/1635828 palestraresultsonslideshare-090528160836-phpapp01-090624184055-phpapp02
It's everywhere - A economia sem peso]]>
It's everywhere - A economia sem peso]]> Wed, 24 Jun 2009 18:40:49 GMT https://pt.slideshare.net/slideshow/palestra-resultson-marcelo-tripoli-1635828/1635828 marcelotripoli@slideshare.net(marcelotripoli) ithink 2009 - Palestra ResultsON - Marcelo Tripoli marcelotripoli It's everywhere - A economia sem peso <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/palestraresultsonslideshare-090528160836-phpapp01-090624184055-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> It&#39;s everywhere - A economia sem peso
from Marcelo Tripoli
]]> 285 3 https://cdn.slidesharecdn.com/ss_thumbnails/palestraresultsonslideshare-090528160836-phpapp01-090624184055-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-marcelotripoli-48x48.jpg?cb=1522840755 Thru the last 15 years leading projects based on marketing, tecnology, strategy and new media comunications for TOP 500 companies such as Telefonica, ABN AMRO Real, Sanofi-Aventis, Honda, Johnson&Jonhson, Wal-Mart and others. www.ifound.com.br https://cdn.slidesharecdn.com/ss_thumbnails/aulafgvfinal-110415145701-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/aula-marcelo-tripoli-fgv-7643318/7643318 Aula Marcelo Tripoli FGV https://cdn.slidesharecdn.com/ss_thumbnails/cannes2010slideshare-100825124613-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/cannes-2010-slideshare/5054795 ithink 2010 -Resumo do... https://cdn.slidesharecdn.com/ss_thumbnails/keynotedigitalageslideshare-100821221229-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/anncio-que-anncio-branded-content-e-brand-utillity-so-o-novo-trend/5027833 ithink 2010 -An¨²ncio, ...