際際滷shows by User: margerynabors / http://www.slideshare.net/images/logo.gif 際際滷shows by User: margerynabors / Sun, 19 Mar 2017 04:47:50 GMT 際際滷Share feed for 際際滷shows by User: margerynabors Creativity and Copywriting - Video /slideshow/creativity-and-copywriting-video/73294561 lynnlecture10cs4029-170319044751
The evolution of TV ads. Copywriting advice for video ads. Visual ad techniques. ]]>
The evolution of TV ads. Copywriting advice for video ads. Visual ad techniques. ]]> Sun, 19 Mar 2017 04:47:50 GMT /slideshow/creativity-and-copywriting-video/73294561 margerynabors@slideshare.net(margerynabors) Creativity and Copywriting - Video margerynabors The evolution of TV ads. Copywriting advice for video ads. Visual ad techniques. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/lynnlecture10cs4029-170319044751-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The evolution of TV ads. Copywriting advice for video ads. Visual ad techniques.
Creativity and Copywriting - Video from Margery Lynn
]]> 756 7 https://cdn.slidesharecdn.com/ss_thumbnails/lynnlecture10cs4029-170319044751-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Creativity and Copywriting - Radio /slideshow/creativity-and-copywriting-radio/72843222 lynnlecture8cs4029-170306042522
Copywriting for radio - best practices, key terms, and what the future holds.]]>
Copywriting for radio - best practices, key terms, and what the future holds.]]> Mon, 06 Mar 2017 04:25:21 GMT /slideshow/creativity-and-copywriting-radio/72843222 margerynabors@slideshare.net(margerynabors) Creativity and Copywriting - Radio margerynabors Copywriting for radio - best practices, key terms, and what the future holds. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/lynnlecture8cs4029-170306042522-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Copywriting for radio - best practices, key terms, and what the future holds.
Creativity and Copywriting - Radio from Margery Lynn
]]> 647 7 https://cdn.slidesharecdn.com/ss_thumbnails/lynnlecture8cs4029-170306042522-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Creativity and Copywriting - Creativity /slideshow/creativity-and-copywriting-creativity/72391873 lynnlecture4s2cs4029-170221034001
Creativity is about creation and originality. It can't exist without both. I believe creativity is a skill; one that can be enhanced through the right behaviour and attitude. ]]>
Creativity is about creation and originality. It can't exist without both. I believe creativity is a skill; one that can be enhanced through the right behaviour and attitude. ]]> Tue, 21 Feb 2017 03:40:01 GMT /slideshow/creativity-and-copywriting-creativity/72391873 margerynabors@slideshare.net(margerynabors) Creativity and Copywriting - Creativity margerynabors Creativity is about creation and originality. It can't exist without both. I believe creativity is a skill; one that can be enhanced through the right behaviour and attitude. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/lynnlecture4s2cs4029-170221034001-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Creativity is about creation and originality. It can&#39;t exist without both. I believe creativity is a skill; one that can be enhanced through the right behaviour and attitude.
Creativity and Copywriting - Creativity from Margery Lynn
]]> 653 8 https://cdn.slidesharecdn.com/ss_thumbnails/lynnlecture4s2cs4029-170221034001-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Creativity and Copywriting - Print /slideshow/creativity-and-copywriting-print/72345737 lynnlecture6s2cs4029-170220044252
Copywriting for print advertising.]]>
Copywriting for print advertising.]]> Mon, 20 Feb 2017 04:42:52 GMT /slideshow/creativity-and-copywriting-print/72345737 margerynabors@slideshare.net(margerynabors) Creativity and Copywriting - Print margerynabors Copywriting for print advertising. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/lynnlecture6s2cs4029-170220044252-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Copywriting for print advertising.
Creativity and Copywriting - Print from Margery Lynn
]]> 1620 7 https://cdn.slidesharecdn.com/ss_thumbnails/lynnlecture6s2cs4029-170220044252-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Creativity and Copywriting - Online /margerynabors/elearning-cs4029-margery-lynn lynne-learningcs4029-170218070224
Copywriting today requires more of a copywriter. Above all, they should understand the context in which their words are published.]]>
Copywriting today requires more of a copywriter. Above all, they should understand the context in which their words are published.]]> Sat, 18 Feb 2017 07:02:24 GMT /margerynabors/elearning-cs4029-margery-lynn margerynabors@slideshare.net(margerynabors) Creativity and Copywriting - Online margerynabors Copywriting today requires more of a copywriter. Above all, they should understand the context in which their words are published. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/lynne-learningcs4029-170218070224-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Copywriting today requires more of a copywriter. Above all, they should understand the context in which their words are published.
Creativity and Copywriting - Online from Margery Lynn
]]> 733 5 https://cdn.slidesharecdn.com/ss_thumbnails/lynne-learningcs4029-170218070224-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Creativity and Copywriting - Copywriting Basics /slideshow/lynn-lecture5-cs4029/72075437 lynnlecture5cs4029-170213063251
Copywriting basics can be summed up in 6 s's: specificity, structure, sound, statement, story, and style. ]]>
Copywriting basics can be summed up in 6 s's: specificity, structure, sound, statement, story, and style. ]]> Mon, 13 Feb 2017 06:32:51 GMT /slideshow/lynn-lecture5-cs4029/72075437 margerynabors@slideshare.net(margerynabors) Creativity and Copywriting - Copywriting Basics margerynabors Copywriting basics can be summed up in 6 s's: specificity, structure, sound, statement, story, and style. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/lynnlecture5cs4029-170213063251-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Copywriting basics can be summed up in 6 s&#39;s: specificity, structure, sound, statement, story, and style.
Creativity and Copywriting - Copywriting Basics from Margery Lynn
]]> 700 5 https://cdn.slidesharecdn.com/ss_thumbnails/lynnlecture5cs4029-170213063251-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Creativity and Copywriting - Strategy /slideshow/lynn-lecture3-s2cs4029/71275180 lynnlecture3s2cs4029-170123042829
In order to set themselves up for success, copywriters should aim to not only understand and assess a strategy (in the form of a creative brief), but also strengthen it. ]]>
In order to set themselves up for success, copywriters should aim to not only understand and assess a strategy (in the form of a creative brief), but also strengthen it. ]]> Mon, 23 Jan 2017 04:28:29 GMT /slideshow/lynn-lecture3-s2cs4029/71275180 margerynabors@slideshare.net(margerynabors) Creativity and Copywriting - Strategy margerynabors In order to set themselves up for success, copywriters should aim to not only understand and assess a strategy (in the form of a creative brief), but also strengthen it. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/lynnlecture3s2cs4029-170123042829-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In order to set themselves up for success, copywriters should aim to not only understand and assess a strategy (in the form of a creative brief), but also strengthen it.
Creativity and Copywriting - Strategy from Margery Lynn
]]> 1485 6 https://cdn.slidesharecdn.com/ss_thumbnails/lynnlecture3s2cs4029-170123042829-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Creativity and Copywriting - Research /slideshow/lynn-lecture2-s2cs4029-71044826/71044826 lynnlecture2s2cs4029-170116042132
Research has a role to play in creative development. Copywriters should not rely solely on account teams to give them the information the need about the product, consumer, and context. Ultimately, they are responsible to do enough research to move their work beyond the obvious. ]]>
Research has a role to play in creative development. Copywriters should not rely solely on account teams to give them the information the need about the product, consumer, and context. Ultimately, they are responsible to do enough research to move their work beyond the obvious. ]]> Mon, 16 Jan 2017 04:21:32 GMT /slideshow/lynn-lecture2-s2cs4029-71044826/71044826 margerynabors@slideshare.net(margerynabors) Creativity and Copywriting - Research margerynabors Research has a role to play in creative development. Copywriters should not rely solely on account teams to give them the information the need about the product, consumer, and context. Ultimately, they are responsible to do enough research to move their work beyond the obvious. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/lynnlecture2s2cs4029-170116042132-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Research has a role to play in creative development. Copywriters should not rely solely on account teams to give them the information the need about the product, consumer, and context. Ultimately, they are responsible to do enough research to move their work beyond the obvious.
Creativity and Copywriting - Research from Margery Lynn
]]> 494 6 https://cdn.slidesharecdn.com/ss_thumbnails/lynnlecture2s2cs4029-170116042132-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 3 Ways the Cruise Industry in Asia Can Drop Anchor in Social Media /slideshow/cruise-shipping-asia-trends-in-social-engagement/10082373 cruise-shipping-asiadachis-group-111108222425-phpapp02
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]]> Tue, 08 Nov 2011 22:24:23 GMT /slideshow/cruise-shipping-asia-trends-in-social-engagement/10082373 margerynabors@slideshare.net(margerynabors) 3 Ways the Cruise Industry in Asia Can Drop Anchor in Social Media margerynabors <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/cruise-shipping-asiadachis-group-111108222425-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
3 Ways the Cruise Industry in Asia Can Drop Anchor in Social Media from Margery Lynn
]]> 1238 7 https://cdn.slidesharecdn.com/ss_thumbnails/cruise-shipping-asiadachis-group-111108222425-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Gen Y for Social Business /slideshow/gen-y-for-social-business/9078426 genyforsocialbusiness-110830213251-phpapp01
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]]> Tue, 30 Aug 2011 21:32:47 GMT /slideshow/gen-y-for-social-business/9078426 margerynabors@slideshare.net(margerynabors) Gen Y for Social Business margerynabors <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/genyforsocialbusiness-110830213251-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Gen Y for Social Business from Margery Lynn
]]> 741 4 https://cdn.slidesharecdn.com/ss_thumbnails/genyforsocialbusiness-110830213251-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 State of Advertising Agency X /slideshow/the-state-oftheagency/5176505 thestateoftheagency-100910183106-phpapp01
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]]> Fri, 10 Sep 2010 18:30:58 GMT /slideshow/the-state-oftheagency/5176505 margerynabors@slideshare.net(margerynabors) State of Advertising Agency X margerynabors <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/thestateoftheagency-100910183106-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
State of Advertising Agency X from Margery Lynn
]]> 454 2 https://cdn.slidesharecdn.com/ss_thumbnails/thestateoftheagency-100910183106-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Creative Agency Websites - Website Redesign Fodder for a Social Business /margerynabors/creative-agency-site-redesign-fodder creative-agencysite-redesignfodder-091221160407-phpapp02
This presentation was created for the creative team at my agency to help them understand the landscape of agency spaces online, especially as it relates to becoming a "social business."]]>
This presentation was created for the creative team at my agency to help them understand the landscape of agency spaces online, especially as it relates to becoming a "social business."]]> Mon, 21 Dec 2009 16:03:42 GMT /margerynabors/creative-agency-site-redesign-fodder margerynabors@slideshare.net(margerynabors) Creative Agency Websites - Website Redesign Fodder for a Social Business margerynabors This presentation was created for the creative team at my agency to help them understand the landscape of agency spaces online, especially as it relates to becoming a "social business." <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/creative-agencysite-redesignfodder-091221160407-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This presentation was created for the creative team at my agency to help them understand the landscape of agency spaces online, especially as it relates to becoming a &quot;social business.&quot;
Creative Agency Websites - Website Redesign Fodder for a Social Business from Margery Lynn
]]> 927 5 https://cdn.slidesharecdn.com/ss_thumbnails/creative-agencysite-redesignfodder-091221160407-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Personal Health Records & HIPAA /slideshow/personal-health-records/1636917 personalhealthrecords-090624231612-phpapp02
While this presentation offers a rudimentary understanding of HIPAA as it relates to PHRs, its primary objective is to highlight key aspects of PHR privacy policies provided by non-covered entities (Microsoft & Google) and argue that HIPAA, after significant amendments, should be extended to them.]]>
While this presentation offers a rudimentary understanding of HIPAA as it relates to PHRs, its primary objective is to highlight key aspects of PHR privacy policies provided by non-covered entities (Microsoft & Google) and argue that HIPAA, after significant amendments, should be extended to them.]]> Wed, 24 Jun 2009 23:16:05 GMT /slideshow/personal-health-records/1636917 margerynabors@slideshare.net(margerynabors) Personal Health Records & HIPAA margerynabors While this presentation offers a rudimentary understanding of HIPAA as it relates to PHRs, its primary objective is to highlight key aspects of PHR privacy policies provided by non-covered entities (Microsoft & Google) and argue that HIPAA, after significant amendments, should be extended to them. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/personalhealthrecords-090624231612-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> While this presentation offers a rudimentary understanding of HIPAA as it relates to PHRs, its primary objective is to highlight key aspects of PHR privacy policies provided by non-covered entities (Microsoft &amp; Google) and argue that HIPAA, after significant amendments, should be extended to them.
Personal Health Records & HIPAA from Margery Lynn
]]> 3836 11 https://cdn.slidesharecdn.com/ss_thumbnails/personalhealthrecords-090624231612-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-margerynabors-48x48.jpg?cb=1589965783 www.linkedin.com/in/margerylynn/ https://cdn.slidesharecdn.com/ss_thumbnails/lynnlecture10cs4029-170319044751-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/creativity-and-copywriting-video/73294561 Creativity and Copywri... https://cdn.slidesharecdn.com/ss_thumbnails/lynnlecture8cs4029-170306042522-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/creativity-and-copywriting-radio/72843222 Creativity and Copywri... https://cdn.slidesharecdn.com/ss_thumbnails/lynnlecture4s2cs4029-170221034001-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/creativity-and-copywriting-creativity/72391873 Creativity and Copywri...