�ݺ�ߣshows by User: marijeteerling

�ݺ�ߣshows by User: marijeteerling / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: marijeteerling / Thu, 10 Feb 2011 03:35:16 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: marijeteerling Teerling: Het digitale kanaal als brug tussen efficiency en service /slideshow/teerling-het-digitale-kanaal-als-brug-tussen-efficiency-en-service/6875131 teerlingpresentatiecmscongres-110210033520-phpapp02
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]]> Thu, 10 Feb 2011 03:35:16 GMT /slideshow/teerling-het-digitale-kanaal-als-brug-tussen-efficiency-en-service/6875131 marijeteerling@slideshare.net(marijeteerling) Teerling: Het digitale kanaal als brug tussen efficiency en service marijeteerling <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/teerlingpresentatiecmscongres-110210033520-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" />

Teerling: Het digitale kanaal als brug tussen efficiency en service from Marije Teerling

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0 CRM: Overheid versus bedrijfsleven /slideshow/crm-overheid-versus-bedrijfsleven/6575470 kanaleninbedrijfcrmoverheidversusbedrijfsleven-110115034728-phpapp01
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]]> Sat, 15 Jan 2011 03:47:23 GMT /slideshow/crm-overheid-versus-bedrijfsleven/6575470 marijeteerling@slideshare.net(marijeteerling) CRM: Overheid versus bedrijfsleven marijeteerling <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/kanaleninbedrijfcrmoverheidversusbedrijfsleven-110115034728-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" />

CRM: Overheid versus bedrijfsleven from Marije Teerling

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0 Ken Uw Klant /slideshow/ken-uw-klant-6448056/6448056 kenuwklant-12941602280921-phpapp01
Invited speaker at conference for the municipality of Zwolle. Talk on customer insights and the power of customer knowledge.]]>
Invited speaker at conference for the municipality of Zwolle. Talk on customer insights and the power of customer knowledge.]]> Tue, 04 Jan 2011 10:58:58 GMT /slideshow/ken-uw-klant-6448056/6448056 marijeteerling@slideshare.net(marijeteerling) Ken Uw Klant marijeteerling Invited speaker at conference for the municipality of Zwolle. Talk on customer insights and the power of customer knowledge. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/kenuwklant-12941602280921-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Invited speaker at conference for the municipality of Zwolle. Talk on customer insights and the power of customer knowledge.

Ken Uw Klant from Marije Teerling

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0 Introductie Uniform Klantbeeld & Kanaalsturing 02032010 /slideshow/introductie-uniform-klantbeeld-kanaalsturing-02032010/3547571 introductieuniformklantbeeldkanaalsturing02032010-100325033046-phpapp01
Introductie tot crm en kanaalsturing voor een open discussie bijeenkomst tussen overheid en bedrijfsleven.]]>
Introductie tot crm en kanaalsturing voor een open discussie bijeenkomst tussen overheid en bedrijfsleven.]]> Thu, 25 Mar 2010 03:30:31 GMT /slideshow/introductie-uniform-klantbeeld-kanaalsturing-02032010/3547571 marijeteerling@slideshare.net(marijeteerling) Introductie Uniform Klantbeeld & Kanaalsturing 02032010 marijeteerling Introductie tot crm en kanaalsturing voor een open discussie bijeenkomst tussen overheid en bedrijfsleven. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/introductieuniformklantbeeldkanaalsturing02032010-100325033046-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Introductie tot crm en kanaalsturing voor een open discussie bijeenkomst tussen overheid en bedrijfsleven.

Introductie Uniform Klantbeeld & Kanaalsturing 02032010 from Marije Teerling

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0 Kanalen in Balans: Sturen van klanten naar het voorkeurskanaal /slideshow/kibapeldoorn25junionline/1749354 kibapeldoorn25junionline-124819405465-phpapp01
Presentatie gegeven bij de Gemeente Apeldoorn op 25 juni 2009.]]>
Presentatie gegeven bij de Gemeente Apeldoorn op 25 juni 2009.]]> Tue, 21 Jul 2009 11:35:31 GMT /slideshow/kibapeldoorn25junionline/1749354 marijeteerling@slideshare.net(marijeteerling) Kanalen in Balans: Sturen van klanten naar het voorkeurskanaal marijeteerling Presentatie gegeven bij de Gemeente Apeldoorn op 25 juni 2009. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/kibapeldoorn25junionline-124819405465-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presentatie gegeven bij de Gemeente Apeldoorn op 25 juni 2009.

Kanalen in Balans: Sturen van klanten naar het voorkeurskanaal from Marije Teerling

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0 Government Multichannel Marketing: How to seduce citizens to the web channels? /slideshow/government-multichannel-marketing-how-to-seduce-citizens-to-the-web-channels/1464930 dmarijesdocumentsnovaylopendeprojectenkanaleninbalanspresentatiesengelstalighicsskibmultichannelmarketingteerling-090520102621-phpapp01
Governments have a variety of channels at their disposal to interact with their citizens. Having realized that citizens still prefer the traditional channels, such as the front desk and the telephone, governments have to (re)think their multichannel marketing (MCM) strategies. In order to be successful, not only knowledge on citizen multichannel behavior is required but also on the effects of MCM instruments. Questions such as how do citizens’ perceive the various instruments and to what extent are the instruments associated with each other rise up. Moreover, can instruments be used to target specific citizen segments? Based on qualitative depth interviews we formulate constructs to measure the citizens’ perceptions on the instruments. Subsequently, we answer our research questions based on a quantitative survey amongst almost 2,000 citizens. As a result, this research increases the knowledge on government MCM and as such the possibilities to influence citizen multichannel behavior.]]>
Governments have a variety of channels at their disposal to interact with their citizens. Having realized that citizens still prefer the traditional channels, such as the front desk and the telephone, governments have to (re)think their multichannel marketing (MCM) strategies. In order to be successful, not only knowledge on citizen multichannel behavior is required but also on the effects of MCM instruments. Questions such as how do citizens’ perceive the various instruments and to what extent are the instruments associated with each other rise up. Moreover, can instruments be used to target specific citizen segments? Based on qualitative depth interviews we formulate constructs to measure the citizens’ perceptions on the instruments. Subsequently, we answer our research questions based on a quantitative survey amongst almost 2,000 citizens. As a result, this research increases the knowledge on government MCM and as such the possibilities to influence citizen multichannel behavior.]]> Wed, 20 May 2009 10:26:18 GMT /slideshow/government-multichannel-marketing-how-to-seduce-citizens-to-the-web-channels/1464930 marijeteerling@slideshare.net(marijeteerling) Government Multichannel Marketing: How to seduce citizens to the web channels? marijeteerling Governments have a variety of channels at their disposal to interact with their citizens. Having realized that citizens still prefer the traditional channels, such as the front desk and the telephone, governments have to (re)think their multichannel marketing (MCM) strategies. In order to be successful, not only knowledge on citizen multichannel behavior is required but also on the effects of MCM instruments. Questions such as how do citizens’ perceive the various instruments and to what extent are the instruments associated with each other rise up. Moreover, can instruments be used to target specific citizen segments? Based on qualitative depth interviews we formulate constructs to measure the citizens’ perceptions on the instruments. Subsequently, we answer our research questions based on a quantitative survey amongst almost 2,000 citizens. As a result, this research increases the knowledge on government MCM and as such the possibilities to influence citizen multichannel behavior. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/dmarijesdocumentsnovaylopendeprojectenkanaleninbalanspresentatiesengelstalighicsskibmultichannelmarketingteerling-090520102621-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Governments have a variety of channels at their disposal to interact with their citizens. Having realized that citizens still prefer the traditional channels, such as the front desk and the telephone, governments have to (re)think their multichannel marketing (MCM) strategies. In order to be successful, not only knowledge on citizen multichannel behavior is required but also on the effects of MCM instruments. Questions such as how do citizens’ perceive the various instruments and to what extent are the instruments associated with each other rise up. Moreover, can instruments be used to target specific citizen segments? Based on qualitative depth interviews we formulate constructs to measure the citizens’ perceptions on the instruments. Subsequently, we answer our research questions based on a quantitative survey amongst almost 2,000 citizens. As a result, this research increases the knowledge on government MCM and as such the possibilities to influence citizen multichannel behavior.

Government Multichannel Marketing: How to seduce citizens to the web channels? from Marije Teerling

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0 Bundled Mobile Services: The Impact on Consumers’ Intention to Adopt /slideshow/bundled-mobile-services-the-impact-on-consumers-intention-to-adopt/1464865 dmarijesdocumentsnovayafgerondeprojectenfruxsubtask2-1-2hiccshicssm-servicebundlesteerling-090520101614-phpapp01
Mobile services (m-services) are different from traditional services in that the use of these services takes place through a mobile device and as such can be used any time and any place. Even though consumers increasingly use their mobile phones, adoption of m-services is still lingering. In this study, we add to current knowledge on the consumer’s value and adoption of m-service bundles. We determine how m-service bundle compatibility, meaning the extent to which the m-service bundle fits together, affects consumers’ value and intention to use a m-service bundle. We show that m-service bundle compatibility enhances key relationships in the value-intention framework. The analyses reveal that not only does m-service bundle compatibility matter, but also that this varies for current adopters versus non-adopters of m-services. As a result, managers should focus on designing compatible m-service bundles in order to increase adoption amongst new customers.]]>
Mobile services (m-services) are different from traditional services in that the use of these services takes place through a mobile device and as such can be used any time and any place. Even though consumers increasingly use their mobile phones, adoption of m-services is still lingering. In this study, we add to current knowledge on the consumer’s value and adoption of m-service bundles. We determine how m-service bundle compatibility, meaning the extent to which the m-service bundle fits together, affects consumers’ value and intention to use a m-service bundle. We show that m-service bundle compatibility enhances key relationships in the value-intention framework. The analyses reveal that not only does m-service bundle compatibility matter, but also that this varies for current adopters versus non-adopters of m-services. As a result, managers should focus on designing compatible m-service bundles in order to increase adoption amongst new customers.]]> Wed, 20 May 2009 10:16:03 GMT /slideshow/bundled-mobile-services-the-impact-on-consumers-intention-to-adopt/1464865 marijeteerling@slideshare.net(marijeteerling) Bundled Mobile Services: The Impact on Consumers’ Intention to Adopt marijeteerling Mobile services (m-services) are different from traditional services in that the use of these services takes place through a mobile device and as such can be used any time and any place. Even though consumers increasingly use their mobile phones, adoption of m-services is still lingering. In this study, we add to current knowledge on the consumer’s value and adoption of m-service bundles. We determine how m-service bundle compatibility, meaning the extent to which the m-service bundle fits together, affects consumers’ value and intention to use a m-service bundle. We show that m-service bundle compatibility enhances key relationships in the value-intention framework. The analyses reveal that not only does m-service bundle compatibility matter, but also that this varies for current adopters versus non-adopters of m-services. As a result, managers should focus on designing compatible m-service bundles in order to increase adoption amongst new customers. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/dmarijesdocumentsnovayafgerondeprojectenfruxsubtask2-1-2hiccshicssm-servicebundlesteerling-090520101614-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Mobile services (m-services) are different from traditional services in that the use of these services takes place through a mobile device and as such can be used any time and any place. Even though consumers increasingly use their mobile phones, adoption of m-services is still lingering. In this study, we add to current knowledge on the consumer’s value and adoption of m-service bundles. We determine how m-service bundle compatibility, meaning the extent to which the m-service bundle fits together, affects consumers’ value and intention to use a m-service bundle. We show that m-service bundle compatibility enhances key relationships in the value-intention framework. The analyses reveal that not only does m-service bundle compatibility matter, but also that this varies for current adopters versus non-adopters of m-services. As a result, managers should focus on designing compatible m-service bundles in order to increase adoption amongst new customers.

Bundled Mobile Services: The Impact on Consumers’ Intention to Adopt from Marije Teerling

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0 Cross-channel effect of informational websites /marijeteerling/crosschannel-effect-of-informational-websites promotieonderzoek201106-090520101003-phpapp01
In my dissertation research I focused on determining the effectiveness of informational web sites on individual customer buying behavior. I show that this effectiveness, given the multichannel environment, is not necessarily positive and that customers have a lot to benefit from the information offered online.]]>
In my dissertation research I focused on determining the effectiveness of informational web sites on individual customer buying behavior. I show that this effectiveness, given the multichannel environment, is not necessarily positive and that customers have a lot to benefit from the information offered online.]]> Wed, 20 May 2009 10:10:00 GMT /marijeteerling/crosschannel-effect-of-informational-websites marijeteerling@slideshare.net(marijeteerling) Cross-channel effect of informational websites marijeteerling In my dissertation research I focused on determining the effectiveness of informational web sites on individual customer buying behavior. I show that this effectiveness, given the multichannel environment, is not necessarily positive and that customers have a lot to benefit from the information offered online. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/promotieonderzoek201106-090520101003-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> In my dissertation research I focused on determining the effectiveness of informational web sites on individual customer buying behavior. I show that this effectiveness, given the multichannel environment, is not necessarily positive and that customers have a lot to benefit from the information offered online.

Cross-channel effect of informational websites from Marije Teerling

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0 https://cdn.slidesharecdn.com/profile-photo-marijeteerling-48x48.jpg?cb=1557942792 Combining marketing research, ICT and innovation is my main passion. ICT innovations provide new and exciting opportunities for personalized service in a cost-efficient manner. We can build and enhance this mutually reinforcing relationship if we start with a thorough understanding of the customers (businesses or consumers) we serve. I facilitate, support and guide organizations in service delivery and/or service marketing developments. The premise of the mutually reinforcing relationship allows organizations to achieve better value for their customers and themselves. My expertise ensures customer-driven development, effect measurement, and continuous improvements in service delivery. www.linkedin.com/in/mlteerling https://cdn.slidesharecdn.com/ss_thumbnails/teerlingpresentatiecmscongres-110210033520-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/teerling-het-digitale-kanaal-als-brug-tussen-efficiency-en-service/6875131 Teerling: Het digitale... https://cdn.slidesharecdn.com/ss_thumbnails/kanaleninbedrijfcrmoverheidversusbedrijfsleven-110115034728-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/crm-overheid-versus-bedrijfsleven/6575470 CRM: Overheid versus ... https://cdn.slidesharecdn.com/ss_thumbnails/kenuwklant-12941602280921-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/ken-uw-klant-6448056/6448056 Ken Uw Klant