�ݺ�ߣshows by User: marketo

�ݺ�ߣshows by User: marketo / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: marketo / Mon, 30 Aug 2021 17:30:37 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: marketo Adobe marketo engage august 2021 release presentation slides https://fr.slideshare.net/slideshow/adobe-marketo-engage-august-2021-release-presentation-slides/250081110 adobemarketoengageaugust2021releasepresentationslides-210830173037
Adobe Marketo Engage August 2021 Release Presentation �ݺ�ߣs]]>
Adobe Marketo Engage August 2021 Release Presentation �ݺ�ߣs]]> Mon, 30 Aug 2021 17:30:37 GMT https://fr.slideshare.net/slideshow/adobe-marketo-engage-august-2021-release-presentation-slides/250081110 marketo@slideshare.net(marketo) Adobe marketo engage august 2021 release presentation slides marketo Adobe Marketo Engage August 2021 Release Presentation �ݺ�ߣs <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/adobemarketoengageaugust2021releasepresentationslides-210830173037-thumbnail.jpg?width=120&height=120&fit=bounds" /> Adobe Marketo Engage August 2021 Release Presentation �ݺ�ߣs

from Marketo

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1 7 Marketing Strategies for Business Growth /slideshow/7-marketing-strategies-for-business-growth/248636731 7marketingstrategiesforbusinessgrowthjwfinal-210527205443
The overall benchmark for the online customer experience has risen dramatically. Businesses are faced with new challenges and will need to experiment with a variety of channels, deploy their budget strategically, and continue to analyze what is working for them. How can you grow your businesses in this busy market? You will need to level up your marketing game. You’ll learn: -Tips for personalizing your customer journey -How to coordinate a cross-channel strategy -Ways to analyze what’s working in order to grow your business ]]>
The overall benchmark for the online customer experience has risen dramatically. Businesses are faced with new challenges and will need to experiment with a variety of channels, deploy their budget strategically, and continue to analyze what is working for them. How can you grow your businesses in this busy market? You will need to level up your marketing game. You’ll learn: -Tips for personalizing your customer journey -How to coordinate a cross-channel strategy -Ways to analyze what’s working in order to grow your business ]]> Thu, 27 May 2021 20:54:43 GMT /slideshow/7-marketing-strategies-for-business-growth/248636731 marketo@slideshare.net(marketo) 7 Marketing Strategies for Business Growth marketo The overall benchmark for the online customer experience has risen dramatically. Businesses are faced with new challenges and will need to experiment with a variety of channels, deploy their budget strategically, and continue to analyze what is working for them. How can you grow your businesses in this busy market? You will need to level up your marketing game. You’ll learn: -Tips for personalizing your customer journey -How to coordinate a cross-channel strategy -Ways to analyze what’s working in order to grow your business <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/7marketingstrategiesforbusinessgrowthjwfinal-210527205443-thumbnail.jpg?width=120&height=120&fit=bounds" /> The overall benchmark for the online customer experience has risen dramatically. Businesses are faced with new challenges and will need to experiment with a variety of channels, deploy their budget strategically, and continue to analyze what is working for them. How can you grow your businesses in this busy market? You will need to level up your marketing game. You’ll learn: -Tips for personalizing your customer journey -How to coordinate a cross-channel strategy -Ways to analyze what’s working in order to grow your business

7 Marketing Strategies for Business Growth from Marketo

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1 Adobe Marketo Engage Q2 2021 Release Presentation https://fr.slideshare.net/slideshow/adobe-marketo-engage-q2-2021-release-presentation/248314223 adobemarketoengageq22021releasepresentation-210514161141
Learn about Adobe Engage Innovations released in May 2021]]>
Learn about Adobe Engage Innovations released in May 2021]]> Fri, 14 May 2021 16:11:40 GMT https://fr.slideshare.net/slideshow/adobe-marketo-engage-q2-2021-release-presentation/248314223 marketo@slideshare.net(marketo) Adobe Marketo Engage Q2 2021 Release Presentation marketo Learn about Adobe Engage Innovations released in May 2021 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/adobemarketoengageq22021releasepresentation-210514161141-thumbnail.jpg?width=120&height=120&fit=bounds" /> Learn about Adobe Engage Innovations released in May 2021

from Marketo

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1 Industry Success: Bring Your Content and Demand Generation Teams Together /slideshow/industry-success-bring-your-content-and-demand-generation-teams-together/246666557 industry-success-webinar-final-210421180907
How can marketing teams stand out in the digital world that is oversaturated with content, emails, and virtual events? One of the ways to achieve efficiency and success is to bring the content, demand generation, and industry teams together to ensure close collaboration. You'll learn: -How to approach content strategy design with demand in mind -What makes the partnership between content and industry teams so valuable -Why joining the forces enables powerful customer journeys]]>
How can marketing teams stand out in the digital world that is oversaturated with content, emails, and virtual events? One of the ways to achieve efficiency and success is to bring the content, demand generation, and industry teams together to ensure close collaboration. You'll learn: -How to approach content strategy design with demand in mind -What makes the partnership between content and industry teams so valuable -Why joining the forces enables powerful customer journeys]]> Wed, 21 Apr 2021 18:09:07 GMT /slideshow/industry-success-bring-your-content-and-demand-generation-teams-together/246666557 marketo@slideshare.net(marketo) Industry Success: Bring Your Content and Demand Generation Teams Together marketo How can marketing teams stand out in the digital world that is oversaturated with content, emails, and virtual events? One of the ways to achieve efficiency and success is to bring the content, demand generation, and industry teams together to ensure close collaboration. You'll learn: -How to approach content strategy design with demand in mind -What makes the partnership between content and industry teams so valuable -Why joining the forces enables powerful customer journeys <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/industry-success-webinar-final-210421180907-thumbnail.jpg?width=120&height=120&fit=bounds" /> How can marketing teams stand out in the digital world that is oversaturated with content, emails, and virtual events? One of the ways to achieve efficiency and success is to bring the content, demand generation, and industry teams together to ensure close collaboration. You'll learn: -How to approach content strategy design with demand in mind -What makes the partnership between content and industry teams so valuable -Why joining the forces enables powerful customer journeys

Industry Success: Bring Your Content and Demand Generation Teams Together from Marketo

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1 Customer-First: Embedding Experience Design in Your GTM Strategy /slideshow/customerfirst-embedding-experience-design-in-your-gtm-strategy/245866935 customerfirstwebinar-210407175536
Customers are the lifeblood of every business, but how many companies can say that they truly have a customer-centric go-to-market strategy? With so many touchpoints in a customer’s lifecycle, there are innumerable ways to misstep and think about what makes sense for your company instead of who your company serves. Are you segmenting in ways that make sense for your audience? Are you creating marketing events and programs that bring the right types of customers together? When you speak to your audience, are you speaking in their language? You'll learn: -Dos and Don’ts of account segmentation -Creative ways to think through programs and activities -How to connect with your customers in meaningful ways]]>
Customers are the lifeblood of every business, but how many companies can say that they truly have a customer-centric go-to-market strategy? With so many touchpoints in a customer’s lifecycle, there are innumerable ways to misstep and think about what makes sense for your company instead of who your company serves. Are you segmenting in ways that make sense for your audience? Are you creating marketing events and programs that bring the right types of customers together? When you speak to your audience, are you speaking in their language? You'll learn: -Dos and Don’ts of account segmentation -Creative ways to think through programs and activities -How to connect with your customers in meaningful ways]]> Wed, 07 Apr 2021 17:55:36 GMT /slideshow/customerfirst-embedding-experience-design-in-your-gtm-strategy/245866935 marketo@slideshare.net(marketo) Customer-First: Embedding Experience Design in Your GTM Strategy marketo Customers are the lifeblood of every business, but how many companies can say that they truly have a customer-centric go-to-market strategy? With so many touchpoints in a customer’s lifecycle, there are innumerable ways to misstep and think about what makes sense for your company instead of who your company serves. Are you segmenting in ways that make sense for your audience? Are you creating marketing events and programs that bring the right types of customers together? When you speak to your audience, are you speaking in their language? You'll learn: -Dos and Don’ts of account segmentation -Creative ways to think through programs and activities -How to connect with your customers in meaningful ways <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/customerfirstwebinar-210407175536-thumbnail.jpg?width=120&height=120&fit=bounds" /> Customers are the lifeblood of every business, but how many companies can say that they truly have a customer-centric go-to-market strategy? With so many touchpoints in a customer’s lifecycle, there are innumerable ways to misstep and think about what makes sense for your company instead of who your company serves. Are you segmenting in ways that make sense for your audience? Are you creating marketing events and programs that bring the right types of customers together? When you speak to your audience, are you speaking in their language? You'll learn: -Dos and Don’ts of account segmentation -Creative ways to think through programs and activities -How to connect with your customers in meaningful ways

Customer-First: Embedding Experience Design in Your GTM Strategy from Marketo

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1 Prove Your Marketing Impact: The Fundamentals of Marketing Attribution /slideshow/prove-your-marketing-impact-the-fundamentals-of-marketing-attribution/245007073 proveyourmarketingimpact-210324181724
Every marketing team faces the challenge of proving direct impact to the bottom line, but it’s no longer enough to show email metrics or the number of leads generated. In order for marketing to earn its seat at the table, the C-suite needs to know how it translates to revenue for the business. You'll learn: -Why attribution is essential to modern marketing teams -How to establish marketing KPIs that align with business objectives -How to think like the C-suite in your marketing strategy and reporting]]>
Every marketing team faces the challenge of proving direct impact to the bottom line, but it’s no longer enough to show email metrics or the number of leads generated. In order for marketing to earn its seat at the table, the C-suite needs to know how it translates to revenue for the business. You'll learn: -Why attribution is essential to modern marketing teams -How to establish marketing KPIs that align with business objectives -How to think like the C-suite in your marketing strategy and reporting]]> Wed, 24 Mar 2021 18:17:24 GMT /slideshow/prove-your-marketing-impact-the-fundamentals-of-marketing-attribution/245007073 marketo@slideshare.net(marketo) Prove Your Marketing Impact: The Fundamentals of Marketing Attribution marketo Every marketing team faces the challenge of proving direct impact to the bottom line, but it’s no longer enough to show email metrics or the number of leads generated. In order for marketing to earn its seat at the table, the C-suite needs to know how it translates to revenue for the business. You'll learn: -Why attribution is essential to modern marketing teams -How to establish marketing KPIs that align with business objectives -How to think like the C-suite in your marketing strategy and reporting <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/proveyourmarketingimpact-210324181724-thumbnail.jpg?width=120&height=120&fit=bounds" /> Every marketing team faces the challenge of proving direct impact to the bottom line, but it’s no longer enough to show email metrics or the number of leads generated. In order for marketing to earn its seat at the table, the C-suite needs to know how it translates to revenue for the business. You'll learn: -Why attribution is essential to modern marketing teams -How to establish marketing KPIs that align with business objectives -How to think like the C-suite in your marketing strategy and reporting

Prove Your Marketing Impact: The Fundamentals of Marketing Attribution from Marketo

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1 Prove and Improve Your Marketing Impact in 2021 /slideshow/prove-and-improve-your-marketing-impact-in-2021/243221358 marketingattributionwebinaramafeb18-210222163716
Many marketing teams are starting 2021 with limited resources, so it is more important than ever before to make your marketing dollars count and consistently optimize your marketing strategy. Fortunately, we have an expert who can help set you up on the right path. Watch our webinar, Prove and Improve Your Marketing Impact in 2021. Featured speaker Matt Erstad, Solutions Consultant at Adobe, will discuss the overall importance of attribution, the two different models that can be applied to your marketing strategy, and how to incorporate automation to increase efficiency and productivity at scale this year. During this webinar, you will: -Discover the key differences between attribution and analytics, and why both must come together for successful digital campaigns -Get an idea of the challenges marketers face when it comes to connecting ROI to marketing efforts -Learn more about the two most-used attribution models, their pros and cons, and see which one may better align with your business needs -Gain a better understanding of what the automation process of attribution looks like, and the fundamental approaches you’ll need to know]]>
Many marketing teams are starting 2021 with limited resources, so it is more important than ever before to make your marketing dollars count and consistently optimize your marketing strategy. Fortunately, we have an expert who can help set you up on the right path. Watch our webinar, Prove and Improve Your Marketing Impact in 2021. Featured speaker Matt Erstad, Solutions Consultant at Adobe, will discuss the overall importance of attribution, the two different models that can be applied to your marketing strategy, and how to incorporate automation to increase efficiency and productivity at scale this year. During this webinar, you will: -Discover the key differences between attribution and analytics, and why both must come together for successful digital campaigns -Get an idea of the challenges marketers face when it comes to connecting ROI to marketing efforts -Learn more about the two most-used attribution models, their pros and cons, and see which one may better align with your business needs -Gain a better understanding of what the automation process of attribution looks like, and the fundamental approaches you’ll need to know]]> Mon, 22 Feb 2021 16:37:16 GMT /slideshow/prove-and-improve-your-marketing-impact-in-2021/243221358 marketo@slideshare.net(marketo) Prove and Improve Your Marketing Impact in 2021 marketo Many marketing teams are starting 2021 with limited resources, so it is more important than ever before to make your marketing dollars count and consistently optimize your marketing strategy. Fortunately, we have an expert who can help set you up on the right path. Watch our webinar, Prove and Improve Your Marketing Impact in 2021. Featured speaker Matt Erstad, Solutions Consultant at Adobe, will discuss the overall importance of attribution, the two different models that can be applied to your marketing strategy, and how to incorporate automation to increase efficiency and productivity at scale this year. During this webinar, you will: -Discover the key differences between attribution and analytics, and why both must come together for successful digital campaigns -Get an idea of the challenges marketers face when it comes to connecting ROI to marketing efforts -Learn more about the two most-used attribution models, their pros and cons, and see which one may better align with your business needs -Gain a better understanding of what the automation process of attribution looks like, and the fundamental approaches you’ll need to know <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/marketingattributionwebinaramafeb18-210222163716-thumbnail.jpg?width=120&height=120&fit=bounds" /> Many marketing teams are starting 2021 with limited resources, so it is more important than ever before to make your marketing dollars count and consistently optimize your marketing strategy. Fortunately, we have an expert who can help set you up on the right path. Watch our webinar, Prove and Improve Your Marketing Impact in 2021. Featured speaker Matt Erstad, Solutions Consultant at Adobe, will discuss the overall importance of attribution, the two different models that can be applied to your marketing strategy, and how to incorporate automation to increase efficiency and productivity at scale this year. During this webinar, you will: -Discover the key differences between attribution and analytics, and why both must come together for successful digital campaigns -Get an idea of the challenges marketers face when it comes to connecting ROI to marketing efforts -Learn more about the two most-used attribution models, their pros and cons, and see which one may better align with your business needs -Gain a better understanding of what the automation process of attribution looks like, and the fundamental approaches you’ll need to know

Prove and Improve Your Marketing Impact in 2021 from Marketo

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1 What's in Store for Marketing Operations in 2021 /marketo/whats-in-store-for-marketing-operations-in-2021 whatsinstoreformarketingoperationsin2021-210210214446
As businesses pivot their strategies and start to incorporate new technologies into the mix this year, marketing operations is becoming even more crucial when it comes to keeping the leads flowing and the ROI growing. Watch Alex Fleming, Head of Marketing Operations, Adobe Experience Cloud, present his webinar: What's in Store for Marketing Operations in 2021. In this webinar, you'll learn: -Tips and best practices on how to integrate new technologies into your mix -Predictions about what's yet to come in marketing operations this year -How to prioritize and structure your team for success]]>
As businesses pivot their strategies and start to incorporate new technologies into the mix this year, marketing operations is becoming even more crucial when it comes to keeping the leads flowing and the ROI growing. Watch Alex Fleming, Head of Marketing Operations, Adobe Experience Cloud, present his webinar: What's in Store for Marketing Operations in 2021. In this webinar, you'll learn: -Tips and best practices on how to integrate new technologies into your mix -Predictions about what's yet to come in marketing operations this year -How to prioritize and structure your team for success]]> Wed, 10 Feb 2021 21:44:45 GMT /marketo/whats-in-store-for-marketing-operations-in-2021 marketo@slideshare.net(marketo) What's in Store for Marketing Operations in 2021 marketo As businesses pivot their strategies and start to incorporate new technologies into the mix this year, marketing operations is becoming even more crucial when it comes to keeping the leads flowing and the ROI growing. Watch Alex Fleming, Head of Marketing Operations, Adobe Experience Cloud, present his webinar: What's in Store for Marketing Operations in 2021. In this webinar, you'll learn: -Tips and best practices on how to integrate new technologies into your mix -Predictions about what's yet to come in marketing operations this year -How to prioritize and structure your team for success <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/whatsinstoreformarketingoperationsin2021-210210214446-thumbnail.jpg?width=120&height=120&fit=bounds" /> As businesses pivot their strategies and start to incorporate new technologies into the mix this year, marketing operations is becoming even more crucial when it comes to keeping the leads flowing and the ROI growing. Watch Alex Fleming, Head of Marketing Operations, Adobe Experience Cloud, present his webinar: What's in Store for Marketing Operations in 2021. In this webinar, you'll learn: -Tips and best practices on how to integrate new technologies into your mix -Predictions about what's yet to come in marketing operations this year -How to prioritize and structure your team for success

What's in Store for Marketing Operations in 2021 from Marketo

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1 How to Bring Sales and Marketing Together in 2021 /slideshow/how-to-bring-sales-and-marketing-together-in-2021-241915926/241915926 how-to-bring-sales-and-marketing-together-in-2021-final-210127184156
Marketing and sales have traditionally gone head-to-head. But as we jump into a new year, it’s more important than ever that these two teams come together. Watch Sam Gong, BDR Director, Adobe Experience Cloud, for his webinar: How to Bring Sales and Marketing Together in 2021. In this webinar, you'll learn: • How to create your all-star team • Tips to drive better results for your business in 2021 • How to bring sales and marketing together in the new year]]>
Marketing and sales have traditionally gone head-to-head. But as we jump into a new year, it’s more important than ever that these two teams come together. Watch Sam Gong, BDR Director, Adobe Experience Cloud, for his webinar: How to Bring Sales and Marketing Together in 2021. In this webinar, you'll learn: • How to create your all-star team • Tips to drive better results for your business in 2021 • How to bring sales and marketing together in the new year]]> Wed, 27 Jan 2021 18:41:56 GMT /slideshow/how-to-bring-sales-and-marketing-together-in-2021-241915926/241915926 marketo@slideshare.net(marketo) How to Bring Sales and Marketing Together in 2021 marketo Marketing and sales have traditionally gone head-to-head. But as we jump into a new year, it’s more important than ever that these two teams come together. Watch Sam Gong, BDR Director, Adobe Experience Cloud, for his webinar: How to Bring Sales and Marketing Together in 2021. In this webinar, you'll learn: • How to create your all-star team • Tips to drive better results for your business in 2021 • How to bring sales and marketing together in the new year <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/how-to-bring-sales-and-marketing-together-in-2021-final-210127184156-thumbnail.jpg?width=120&height=120&fit=bounds" /> Marketing and sales have traditionally gone head-to-head. But as we jump into a new year, it’s more important than ever that these two teams come together. Watch Sam Gong, BDR Director, Adobe Experience Cloud, for his webinar: How to Bring Sales and Marketing Together in 2021. In this webinar, you'll learn: • How to create your all-star team • Tips to drive better results for your business in 2021 • How to bring sales and marketing together in the new year

How to Bring Sales and Marketing Together in 2021 from Marketo

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1 Marketo Engage January 2021 Product Release Presentation /slideshow/marketo-engage-january-2021-product-release-presentation/241714521 marketoengageq12021productreleasepresentation-210122180426
Marketo Engage January 2021 Product Release Presentation]]>
Marketo Engage January 2021 Product Release Presentation]]> Fri, 22 Jan 2021 18:04:26 GMT /slideshow/marketo-engage-january-2021-product-release-presentation/241714521 marketo@slideshare.net(marketo) Marketo Engage January 2021 Product Release Presentation marketo Marketo Engage January 2021 Product Release Presentation <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/marketoengageq12021productreleasepresentation-210122180426-thumbnail.jpg?width=120&height=120&fit=bounds" /> Marketo Engage January 2021 Product Release Presentation

Marketo Engage January 2021 Product Release Presentation from Marketo

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1 Demand Generation New Year Planning Session: How to Stand Out in 2021 /slideshow/demand-generation-new-year-planning-session-how-to-stand-out-in-2021/241296741 2021predictionsdghnffinalv2-210113201700
An ever-changing environment can shift business priorities in an instant, but one thing remains the same — demand generation has a significant impact on the bottom line. So, what happens in 2021? And how can we prepare? In this webinar, you'll learn: • How to achieve growth with limited resources • Why and how intent data can be a core part of your strategy • Simple tactics and optimization techniques to move the needle]]>
An ever-changing environment can shift business priorities in an instant, but one thing remains the same — demand generation has a significant impact on the bottom line. So, what happens in 2021? And how can we prepare? In this webinar, you'll learn: • How to achieve growth with limited resources • Why and how intent data can be a core part of your strategy • Simple tactics and optimization techniques to move the needle]]> Wed, 13 Jan 2021 20:17:00 GMT /slideshow/demand-generation-new-year-planning-session-how-to-stand-out-in-2021/241296741 marketo@slideshare.net(marketo) Demand Generation New Year Planning Session: How to Stand Out in 2021 marketo An ever-changing environment can shift business priorities in an instant, but one thing remains the same — demand generation has a significant impact on the bottom line. So, what happens in 2021? And how can we prepare? In this webinar, you'll learn: • How to achieve growth with limited resources • Why and how intent data can be a core part of your strategy • Simple tactics and optimization techniques to move the needle <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2021predictionsdghnffinalv2-210113201700-thumbnail.jpg?width=120&height=120&fit=bounds" /> An ever-changing environment can shift business priorities in an instant, but one thing remains the same — demand generation has a significant impact on the bottom line. So, what happens in 2021? And how can we prepare? In this webinar, you'll learn: • How to achieve growth with limited resources • Why and how intent data can be a core part of your strategy • Simple tactics and optimization techniques to move the needle

Demand Generation New Year Planning Session: How to Stand Out in 2021 from Marketo

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1 Field Marketing in the New Year: Preparing and Planning Events in 2021 /marketo/field-marketing-in-the-new-year-preparing-and-planning-events-in-2021-240188599 fieldmarketinginthenewyear-201216193204
Field marketers have been forced to think outside the box this year as events moved from in-person to digital. So, what happens in 2021? And how can we prepare? Join Caroline Hull, Director of Commercial Field and Partner Marketing, Adobe Experience Cloud, for her webinar: Field Marketing in the New Year: Preparing and Planning Events in 2021. In this webinar, you'll learn: • How event marketing has changed drastically over the past year • The silver lining to the sudden chaos • How to start planning for your virtual events in 2021]]>
Field marketers have been forced to think outside the box this year as events moved from in-person to digital. So, what happens in 2021? And how can we prepare? Join Caroline Hull, Director of Commercial Field and Partner Marketing, Adobe Experience Cloud, for her webinar: Field Marketing in the New Year: Preparing and Planning Events in 2021. In this webinar, you'll learn: • How event marketing has changed drastically over the past year • The silver lining to the sudden chaos • How to start planning for your virtual events in 2021]]> Wed, 16 Dec 2020 19:32:04 GMT /marketo/field-marketing-in-the-new-year-preparing-and-planning-events-in-2021-240188599 marketo@slideshare.net(marketo) Field Marketing in the New Year: Preparing and Planning Events in 2021 marketo Field marketers have been forced to think outside the box this year as events moved from in-person to digital. So, what happens in 2021? And how can we prepare? Join Caroline Hull, Director of Commercial Field and Partner Marketing, Adobe Experience Cloud, for her webinar: Field Marketing in the New Year: Preparing and Planning Events in 2021. In this webinar, you'll learn: • How event marketing has changed drastically over the past year • The silver lining to the sudden chaos • How to start planning for your virtual events in 2021 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/fieldmarketinginthenewyear-201216193204-thumbnail.jpg?width=120&height=120&fit=bounds" /> Field marketers have been forced to think outside the box this year as events moved from in-person to digital. So, what happens in 2021? And how can we prepare? Join Caroline Hull, Director of Commercial Field and Partner Marketing, Adobe Experience Cloud, for her webinar: Field Marketing in the New Year: Preparing and Planning Events in 2021. In this webinar, you'll learn: • How event marketing has changed drastically over the past year • The silver lining to the sudden chaos • How to start planning for your virtual events in 2021

Field Marketing in the New Year: Preparing and Planning Events in 2021 from Marketo

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1 Scroll-Stopping Digital Ads: Planning for Success in 2021 /marketo/scrollstopping-digital-ads-planning-for-success-in-2021 scroll-stoppingdigitalads-planningforsuccessin2021-final-201202190923
2020 has completely shifted the digital advertising space. Fortunately, digital marketers are pretty experienced at adapting to change. But as adaptable as you may be, it never hurts to get ahead! Join Paulo Martins, Head of Global Digital Marketing, Commercial – Adobe Digital Experience, for his webinar: Scroll-Stopping Digital Ads: Planning for Success in 2021. In this webinar, you'll learn: • Predictions on what's to come in the digital marketing space in 2021 • Tips and advice on how you can prepare and plan campaigns for the new year • Which digital trends to keep your eyes on]]>
2020 has completely shifted the digital advertising space. Fortunately, digital marketers are pretty experienced at adapting to change. But as adaptable as you may be, it never hurts to get ahead! Join Paulo Martins, Head of Global Digital Marketing, Commercial – Adobe Digital Experience, for his webinar: Scroll-Stopping Digital Ads: Planning for Success in 2021. In this webinar, you'll learn: • Predictions on what's to come in the digital marketing space in 2021 • Tips and advice on how you can prepare and plan campaigns for the new year • Which digital trends to keep your eyes on]]> Wed, 02 Dec 2020 19:09:23 GMT /marketo/scrollstopping-digital-ads-planning-for-success-in-2021 marketo@slideshare.net(marketo) Scroll-Stopping Digital Ads: Planning for Success in 2021 marketo 2020 has completely shifted the digital advertising space. Fortunately, digital marketers are pretty experienced at adapting to change. But as adaptable as you may be, it never hurts to get ahead! Join Paulo Martins, Head of Global Digital Marketing, Commercial – Adobe Digital Experience, for his webinar: Scroll-Stopping Digital Ads: Planning for Success in 2021. In this webinar, you'll learn: • Predictions on what's to come in the digital marketing space in 2021 • Tips and advice on how you can prepare and plan campaigns for the new year • Which digital trends to keep your eyes on <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/scroll-stoppingdigitalads-planningforsuccessin2021-final-201202190923-thumbnail.jpg?width=120&height=120&fit=bounds" /> 2020 has completely shifted the digital advertising space. Fortunately, digital marketers are pretty experienced at adapting to change. But as adaptable as you may be, it never hurts to get ahead! Join Paulo Martins, Head of Global Digital Marketing, Commercial – Adobe Digital Experience, for his webinar: Scroll-Stopping Digital Ads: Planning for Success in 2021. In this webinar, you'll learn: • Predictions on what's to come in the digital marketing space in 2021 • Tips and advice on how you can prepare and plan campaigns for the new year • Which digital trends to keep your eyes on

Scroll-Stopping Digital Ads: Planning for Success in 2021 from Marketo

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1 The New Age of Marketing: Predicting, Planning and Prepping for 2021 /slideshow/the-new-age-of-marketing-predicting-planning-and-prepping-for-2021/239321626 thenewageofmarketingpredictingplanningandpreppingfor2021final-201118192425
It’s about time we start wrapping up 2020! Even though everyone wants this year to finally be over, when it comes to planning for 2021, we need to be real. There are tons of valuable takeaways and lessons we need to take with us if we want to be sure that 2021 is as successful as possible. We want to help make 2021 an amazing year! Watch Michael Madden, Director of Commercial Demand Generation, Adobe Experience Cloud for his webinar: The New Age of Marketing: Predicting, Planning, and Prepping for 2021. In this webinar, you'll learn: • Which key takeaways from 2020 we should keep in mind going forward • Essential planning tools for the new year • Tips on how you can prepare to be successful in 2021]]>
It’s about time we start wrapping up 2020! Even though everyone wants this year to finally be over, when it comes to planning for 2021, we need to be real. There are tons of valuable takeaways and lessons we need to take with us if we want to be sure that 2021 is as successful as possible. We want to help make 2021 an amazing year! Watch Michael Madden, Director of Commercial Demand Generation, Adobe Experience Cloud for his webinar: The New Age of Marketing: Predicting, Planning, and Prepping for 2021. In this webinar, you'll learn: • Which key takeaways from 2020 we should keep in mind going forward • Essential planning tools for the new year • Tips on how you can prepare to be successful in 2021]]> Wed, 18 Nov 2020 19:24:25 GMT /slideshow/the-new-age-of-marketing-predicting-planning-and-prepping-for-2021/239321626 marketo@slideshare.net(marketo) The New Age of Marketing: Predicting, Planning and Prepping for 2021 marketo It’s about time we start wrapping up 2020! Even though everyone wants this year to finally be over, when it comes to planning for 2021, we need to be real. There are tons of valuable takeaways and lessons we need to take with us if we want to be sure that 2021 is as successful as possible. We want to help make 2021 an amazing year! Watch Michael Madden, Director of Commercial Demand Generation, Adobe Experience Cloud for his webinar: The New Age of Marketing: Predicting, Planning, and Prepping for 2021. In this webinar, you'll learn: • Which key takeaways from 2020 we should keep in mind going forward • Essential planning tools for the new year • Tips on how you can prepare to be successful in 2021 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/thenewageofmarketingpredictingplanningandpreppingfor2021final-201118192425-thumbnail.jpg?width=120&height=120&fit=bounds" /> It’s about time we start wrapping up 2020! Even though everyone wants this year to finally be over, when it comes to planning for 2021, we need to be real. There are tons of valuable takeaways and lessons we need to take with us if we want to be sure that 2021 is as successful as possible. We want to help make 2021 an amazing year! Watch Michael Madden, Director of Commercial Demand Generation, Adobe Experience Cloud for his webinar: The New Age of Marketing: Predicting, Planning, and Prepping for 2021. In this webinar, you'll learn: • Which key takeaways from 2020 we should keep in mind going forward • Essential planning tools for the new year • Tips on how you can prepare to be successful in 2021

The New Age of Marketing: Predicting, Planning and Prepping for 2021 from Marketo

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1 Future Proof: How to Create a Lead Scoring Model That Scales /slideshow/future-proof-how-to-create-a-lead-scoring-model-that-scales-239005641/239005641 leadscoringwebinarfinal-201028182719
With the right lead scoring model in place, you and your team are able to make the most out of every lead that enters your pipeline. Kylie Alexander, Marketing Operations Manager at Adobe, covers how you can create a lead scoring model that will scale with your business. You'll learn: -How to partner with the right stakeholders to make decisions that are aligned across the business -Lessons the Marketo Engage operations team has learned so you don't make the same mistakes -How to plan for a scoring model that will scale]]>
With the right lead scoring model in place, you and your team are able to make the most out of every lead that enters your pipeline. Kylie Alexander, Marketing Operations Manager at Adobe, covers how you can create a lead scoring model that will scale with your business. You'll learn: -How to partner with the right stakeholders to make decisions that are aligned across the business -Lessons the Marketo Engage operations team has learned so you don't make the same mistakes -How to plan for a scoring model that will scale]]> Wed, 28 Oct 2020 18:27:19 GMT /slideshow/future-proof-how-to-create-a-lead-scoring-model-that-scales-239005641/239005641 marketo@slideshare.net(marketo) Future Proof: How to Create a Lead Scoring Model That Scales marketo With the right lead scoring model in place, you and your team are able to make the most out of every lead that enters your pipeline. Kylie Alexander, Marketing Operations Manager at Adobe, covers how you can create a lead scoring model that will scale with your business. You'll learn: -How to partner with the right stakeholders to make decisions that are aligned across the business -Lessons the Marketo Engage operations team has learned so you don't make the same mistakes -How to plan for a scoring model that will scale <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/leadscoringwebinarfinal-201028182719-thumbnail.jpg?width=120&height=120&fit=bounds" /> With the right lead scoring model in place, you and your team are able to make the most out of every lead that enters your pipeline. Kylie Alexander, Marketing Operations Manager at Adobe, covers how you can create a lead scoring model that will scale with your business. You'll learn: -How to partner with the right stakeholders to make decisions that are aligned across the business -Lessons the Marketo Engage operations team has learned so you don't make the same mistakes -How to plan for a scoring model that will scale

Future Proof: How to Create a Lead Scoring Model That Scales from Marketo

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1 Marketo Engage Innovationen in 2020 /slideshow/marketo-engage-innovationen-in-2020/239000833 webinar-marketoengageinnovation2020ktfinal-201028102005
Um die digitalen Erlebnisse zu ermöglichen, die den immer komplexeren Bedürfnissen der Käufer gerecht werden und das Wachstum vorantreiben, brauchst du vorausschauende Lösungen. Hört von Kathrin Thorburn, Solution Consultant von Marketo Engage, die neuesten Innovationen von Marketo Engage informiert euch über all die aufregenden neuen Produktfunktionen, die jetzt verfügbar sind, sowie die, die später in diesem Jahr auf euch zukommen. Lerne mehr über die Marketo Roadmap Themen und welche Innovationen damit verbunden sind.]]>
Um die digitalen Erlebnisse zu ermöglichen, die den immer komplexeren Bedürfnissen der Käufer gerecht werden und das Wachstum vorantreiben, brauchst du vorausschauende Lösungen. Hört von Kathrin Thorburn, Solution Consultant von Marketo Engage, die neuesten Innovationen von Marketo Engage informiert euch über all die aufregenden neuen Produktfunktionen, die jetzt verfügbar sind, sowie die, die später in diesem Jahr auf euch zukommen. Lerne mehr über die Marketo Roadmap Themen und welche Innovationen damit verbunden sind.]]> Wed, 28 Oct 2020 10:20:05 GMT /slideshow/marketo-engage-innovationen-in-2020/239000833 marketo@slideshare.net(marketo) Marketo Engage Innovationen in 2020 marketo Um die digitalen Erlebnisse zu ermöglichen, die den immer komplexeren Bedürfnissen der Käufer gerecht werden und das Wachstum vorantreiben, brauchst du vorausschauende Lösungen. Hört von Kathrin Thorburn, Solution Consultant von Marketo Engage, die neuesten Innovationen von Marketo Engage informiert euch über all die aufregenden neuen Produktfunktionen, die jetzt verfügbar sind, sowie die, die später in diesem Jahr auf euch zukommen. Lerne mehr über die Marketo Roadmap Themen und welche Innovationen damit verbunden sind. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/webinar-marketoengageinnovation2020ktfinal-201028102005-thumbnail.jpg?width=120&height=120&fit=bounds" /> Um die digitalen Erlebnisse zu ermöglichen, die den immer komplexeren Bedürfnissen der Käufer gerecht werden und das Wachstum vorantreiben, brauchst du vorausschauende Lösungen. Hört von Kathrin Thorburn, Solution Consultant von Marketo Engage, die neuesten Innovationen von Marketo Engage informiert euch über all die aufregenden neuen Produktfunktionen, die jetzt verfügbar sind, sowie die, die später in diesem Jahr auf euch zukommen. Lerne mehr über die Marketo Roadmap Themen und welche Innovationen damit verbunden sind.

Marketo Engage Innovationen in 2020 from Marketo

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1 Marketing Through the Funnel: Tips for Small Yet Powerful Teams /slideshow/marketing-through-the-funnel-tips-for-small-yet-powerful-teams/238782610 smallteamswebinarfinaldeck-201007175637
Marketing goals are lofty and it often takes a lot of hands on deck to make them happen. But what if you don’t have enough hands? Or budget? Or time? Join our Commercial Demand Generation team for their webinar, Marketing Through the Funnel: Tips for Small Yet Powerful Teams, to learn how they overcame these common marketing barriers and get some tips for how small teams can scale their efforts throughout the marketing funnel. You'll learn: -What mix of channels will help you see the most results -How marketing automation helps small teams scale -How to structure small teams in order to get the most done]]>
Marketing goals are lofty and it often takes a lot of hands on deck to make them happen. But what if you don’t have enough hands? Or budget? Or time? Join our Commercial Demand Generation team for their webinar, Marketing Through the Funnel: Tips for Small Yet Powerful Teams, to learn how they overcame these common marketing barriers and get some tips for how small teams can scale their efforts throughout the marketing funnel. You'll learn: -What mix of channels will help you see the most results -How marketing automation helps small teams scale -How to structure small teams in order to get the most done]]> Wed, 07 Oct 2020 17:56:37 GMT /slideshow/marketing-through-the-funnel-tips-for-small-yet-powerful-teams/238782610 marketo@slideshare.net(marketo) Marketing Through the Funnel: Tips for Small Yet Powerful Teams marketo Marketing goals are lofty and it often takes a lot of hands on deck to make them happen. But what if you don’t have enough hands? Or budget? Or time? Join our Commercial Demand Generation team for their webinar, Marketing Through the Funnel: Tips for Small Yet Powerful Teams, to learn how they overcame these common marketing barriers and get some tips for how small teams can scale their efforts throughout the marketing funnel. You'll learn: -What mix of channels will help you see the most results -How marketing automation helps small teams scale -How to structure small teams in order to get the most done <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/smallteamswebinarfinaldeck-201007175637-thumbnail.jpg?width=120&height=120&fit=bounds" /> Marketing goals are lofty and it often takes a lot of hands on deck to make them happen. But what if you don’t have enough hands? Or budget? Or time? Join our Commercial Demand Generation team for their webinar, Marketing Through the Funnel: Tips for Small Yet Powerful Teams, to learn how they overcame these common marketing barriers and get some tips for how small teams can scale their efforts throughout the marketing funnel. You'll learn: -What mix of channels will help you see the most results -How marketing automation helps small teams scale -How to structure small teams in order to get the most done

Marketing Through the Funnel: Tips for Small Yet Powerful Teams from Marketo

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1 Marketing Attribution: The Journey from Cost Center to Cash Cow /slideshow/marketing-attribution-the-journey-from-cost-center-to-cash-cow/238661317 webinarmarketingattributionfinaldeckv2-200928194447
Featured speaker Andy Schneider, Solutions Consultant at Adobe, will discuss the overall importance of attribution, the two different models that can be applied to your marketing strategy, and how to incorporate automation to increase efficiency and productivity at scale. During this webinar, you will: -Discover the key differences between attribution and analytics, and why both must come together for successful digital campaigns -Get an idea of the challenges marketers face when it comes to connecting ROI to marketing efforts -Learn more about the two most-used attribution models, their pros and cons, and see which one may better align with your business needs -Gain a better understanding of what the automation process of attribution looks like, and the fundamental approaches you’ll need to know]]>
Featured speaker Andy Schneider, Solutions Consultant at Adobe, will discuss the overall importance of attribution, the two different models that can be applied to your marketing strategy, and how to incorporate automation to increase efficiency and productivity at scale. During this webinar, you will: -Discover the key differences between attribution and analytics, and why both must come together for successful digital campaigns -Get an idea of the challenges marketers face when it comes to connecting ROI to marketing efforts -Learn more about the two most-used attribution models, their pros and cons, and see which one may better align with your business needs -Gain a better understanding of what the automation process of attribution looks like, and the fundamental approaches you’ll need to know]]> Mon, 28 Sep 2020 19:44:47 GMT /slideshow/marketing-attribution-the-journey-from-cost-center-to-cash-cow/238661317 marketo@slideshare.net(marketo) Marketing Attribution: The Journey from Cost Center to Cash Cow marketo Featured speaker Andy Schneider, Solutions Consultant at Adobe, will discuss the overall importance of attribution, the two different models that can be applied to your marketing strategy, and how to incorporate automation to increase efficiency and productivity at scale. During this webinar, you will: -Discover the key differences between attribution and analytics, and why both must come together for successful digital campaigns -Get an idea of the challenges marketers face when it comes to connecting ROI to marketing efforts -Learn more about the two most-used attribution models, their pros and cons, and see which one may better align with your business needs -Gain a better understanding of what the automation process of attribution looks like, and the fundamental approaches you’ll need to know <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/webinarmarketingattributionfinaldeckv2-200928194447-thumbnail.jpg?width=120&height=120&fit=bounds" /> Featured speaker Andy Schneider, Solutions Consultant at Adobe, will discuss the overall importance of attribution, the two different models that can be applied to your marketing strategy, and how to incorporate automation to increase efficiency and productivity at scale. During this webinar, you will: -Discover the key differences between attribution and analytics, and why both must come together for successful digital campaigns -Get an idea of the challenges marketers face when it comes to connecting ROI to marketing efforts -Learn more about the two most-used attribution models, their pros and cons, and see which one may better align with your business needs -Gain a better understanding of what the automation process of attribution looks like, and the fundamental approaches you’ll need to know

Marketing Attribution: The Journey from Cost Center to Cash Cow from Marketo

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1 The Total Economic Impact of Marketo Engage /slideshow/the-total-economic-impact-of-marketo-engage/238243731 forresterteiwebinardeckv5-200826005723
In this webinar, you'll hear from a top marketing analyst on how the world of marketing is changing and why investment is crucial. Next, we’ll share the results of a recent ROI study commissioned by Adobe and conducted by Forrester Consulting, an independent research firm. This study quantifies the value of Marketo Engage, based on interviews with real customers. Finally, you'll hear from a Marketo Engage customer to hear her personal story of driving martech investments, transformation and value at her company.]]>
In this webinar, you'll hear from a top marketing analyst on how the world of marketing is changing and why investment is crucial. Next, we’ll share the results of a recent ROI study commissioned by Adobe and conducted by Forrester Consulting, an independent research firm. This study quantifies the value of Marketo Engage, based on interviews with real customers. Finally, you'll hear from a Marketo Engage customer to hear her personal story of driving martech investments, transformation and value at her company.]]> Wed, 26 Aug 2020 00:57:23 GMT /slideshow/the-total-economic-impact-of-marketo-engage/238243731 marketo@slideshare.net(marketo) The Total Economic Impact of Marketo Engage marketo In this webinar, you'll hear from a top marketing analyst on how the world of marketing is changing and why investment is crucial. Next, we’ll share the results of a recent ROI study commissioned by Adobe and conducted by Forrester Consulting, an independent research firm. This study quantifies the value of Marketo Engage, based on interviews with real customers. Finally, you'll hear from a Marketo Engage customer to hear her personal story of driving martech investments, transformation and value at her company. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/forresterteiwebinardeckv5-200826005723-thumbnail.jpg?width=120&height=120&fit=bounds" /> In this webinar, you'll hear from a top marketing analyst on how the world of marketing is changing and why investment is crucial. Next, we’ll share the results of a recent ROI study commissioned by Adobe and conducted by Forrester Consulting, an independent research firm. This study quantifies the value of Marketo Engage, based on interviews with real customers. Finally, you'll hear from a Marketo Engage customer to hear her personal story of driving martech investments, transformation and value at her company.

The Total Economic Impact of Marketo Engage from Marketo

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1 Art Meets Science: How Marketers Can Transform Their Results With Predictive Capabilities /slideshow/art-meets-science-how-marketers-can-transform-their-results-with-predictive-capabilities/237792760 webinarslides-predictiveaiinmarketing-200812181801
Artificial intelligence has demonstrated that it has powerful potential across many industries. According to reports, however, most marketers don't realize that AI and Machine Learning can be used to dramatically streamline and scale marketing efforts. Marketo Engage makes it simple and seamless to implement AI in your predictive marketing strategy. Watch as Alexandra Quick (Product Marketing Manager at Adobe) and Badsah Mukherji (Senior Manager, Marketo Engage Product Management at Adobe) share their insights around Artificial Intelligence and the many ways your team can put it to work within Marketo Engage.]]>
Artificial intelligence has demonstrated that it has powerful potential across many industries. According to reports, however, most marketers don't realize that AI and Machine Learning can be used to dramatically streamline and scale marketing efforts. Marketo Engage makes it simple and seamless to implement AI in your predictive marketing strategy. Watch as Alexandra Quick (Product Marketing Manager at Adobe) and Badsah Mukherji (Senior Manager, Marketo Engage Product Management at Adobe) share their insights around Artificial Intelligence and the many ways your team can put it to work within Marketo Engage.]]> Wed, 12 Aug 2020 18:18:01 GMT /slideshow/art-meets-science-how-marketers-can-transform-their-results-with-predictive-capabilities/237792760 marketo@slideshare.net(marketo) Art Meets Science: How Marketers Can Transform Their Results With Predictive Capabilities marketo Artificial intelligence has demonstrated that it has powerful potential across many industries. According to reports, however, most marketers don't realize that AI and Machine Learning can be used to dramatically streamline and scale marketing efforts. Marketo Engage makes it simple and seamless to implement AI in your predictive marketing strategy. Watch as Alexandra Quick (Product Marketing Manager at Adobe) and Badsah Mukherji (Senior Manager, Marketo Engage Product Management at Adobe) share their insights around Artificial Intelligence and the many ways your team can put it to work within Marketo Engage. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/webinarslides-predictiveaiinmarketing-200812181801-thumbnail.jpg?width=120&height=120&fit=bounds" /> Artificial intelligence has demonstrated that it has powerful potential across many industries. According to reports, however, most marketers don't realize that AI and Machine Learning can be used to dramatically streamline and scale marketing efforts. Marketo Engage makes it simple and seamless to implement AI in your predictive marketing strategy. Watch as Alexandra Quick (Product Marketing Manager at Adobe) and Badsah Mukherji (Senior Manager, Marketo Engage Product Management at Adobe) share their insights around Artificial Intelligence and the many ways your team can put it to work within Marketo Engage.

Art Meets Science: How Marketers Can Transform Their Results With Predictive Capabilities from Marketo

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1 https://cdn.slidesharecdn.com/profile-photo-marketo-48x48.jpg?cb=1635780843 Marketo, Inc., offers the leading Engagement Platform that empowers marketers to create lasting relationships and grow revenue. Consistently recognized as the industry’s innovation pioneer, Marketo is the trusted platform for thousands of CMOs thanks to its scalability, reliability, and openness. www.marketo.com https://cdn.slidesharecdn.com/ss_thumbnails/adobemarketoengageaugust2021releasepresentationslides-210830173037-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/adobe-marketo-engage-august-2021-release-presentation-slides/250081110 Adobe marketo engage a... https://cdn.slidesharecdn.com/ss_thumbnails/7marketingstrategiesforbusinessgrowthjwfinal-210527205443-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/7-marketing-strategies-for-business-growth/248636731 7 Marketing Strategies... https://cdn.slidesharecdn.com/ss_thumbnails/adobemarketoengageq22021releasepresentation-210514161141-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/adobe-marketo-engage-q2-2021-release-presentation/248314223 Adobe Marketo Engage Q...