際際滷shows by User: marksqui / http://www.slideshare.net/images/logo.gif 際際滷shows by User: marksqui / Wed, 02 Jul 2014 00:48:47 GMT 際際滷Share feed for 際際滷shows by User: marksqui Increased reach and lowered CPA with DoubleClick /slideshow/talk-talkincreasesreachandlowerscpawithdoubleclick/36537624 talk-talk-increases-reach-and-lowers-cpa-with-doubleclick-140702004847-phpapp01
THE GOALS - Maximize every pound in the marketing budget - Keep the CPA in balance while serving dynamic vouchering campaigns to a new audience on mobile devices - Decrease the rate of costly, ineffective GIF backup images THE APPROACH - Experiment with a mixed-mode campaign created on Google Web Designer - Use Flash backed up by HTML5 to ease the switch to HTML5-only campaigns THE RESULTS - Backup images have decreased from 7% to 0.5% - HTML5 outperforms Flash so convincingly that marketers switched to an HTML5-only approach - HTML5 campaigns increase reach by adding mobile inventory yet decrease overall eCPA by 12% - Process 50% faster because designers can create ads without help from a developer]]>
THE GOALS - Maximize every pound in the marketing budget - Keep the CPA in balance while serving dynamic vouchering campaigns to a new audience on mobile devices - Decrease the rate of costly, ineffective GIF backup images THE APPROACH - Experiment with a mixed-mode campaign created on Google Web Designer - Use Flash backed up by HTML5 to ease the switch to HTML5-only campaigns THE RESULTS - Backup images have decreased from 7% to 0.5% - HTML5 outperforms Flash so convincingly that marketers switched to an HTML5-only approach - HTML5 campaigns increase reach by adding mobile inventory yet decrease overall eCPA by 12% - Process 50% faster because designers can create ads without help from a developer]]> Wed, 02 Jul 2014 00:48:47 GMT /slideshow/talk-talkincreasesreachandlowerscpawithdoubleclick/36537624 marksqui@slideshare.net(marksqui) Increased reach and lowered CPA with DoubleClick marksqui THE GOALS - Maximize every pound in the marketing budget - Keep the CPA in balance while serving dynamic vouchering campaigns to a new audience on mobile devices - Decrease the rate of costly, ineffective GIF backup images THE APPROACH - Experiment with a mixed-mode campaign created on Google Web Designer - Use Flash backed up by HTML5 to ease the switch to HTML5-only campaigns THE RESULTS - Backup images have decreased from 7% to 0.5% - HTML5 outperforms Flash so convincingly that marketers switched to an HTML5-only approach - HTML5 campaigns increase reach by adding mobile inventory yet decrease overall eCPA by 12% - Process 50% faster because designers can create ads without help from a developer <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/talk-talk-increases-reach-and-lowers-cpa-with-doubleclick-140702004847-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> THE GOALS - Maximize every pound in the marketing budget - Keep the CPA in balance while serving dynamic vouchering campaigns to a new audience on mobile devices - Decrease the rate of costly, ineffective GIF backup images THE APPROACH - Experiment with a mixed-mode campaign created on Google Web Designer - Use Flash backed up by HTML5 to ease the switch to HTML5-only campaigns THE RESULTS - Backup images have decreased from 7% to 0.5% - HTML5 outperforms Flash so convincingly that marketers switched to an HTML5-only approach - HTML5 campaigns increase reach by adding mobile inventory yet decrease overall eCPA by 12% - Process 50% faster because designers can create ads without help from a developer
Increased reach and lowered CPA with DoubleClick from Mark Squires
]]> 555 3 https://cdn.slidesharecdn.com/ss_thumbnails/talk-talk-increases-reach-and-lowers-cpa-with-doubleclick-140702004847-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds document 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Demand sideplatforms oct_2010 https://fr.slideshare.net/slideshow/demand-sideplatforms-oct2010/5621363 demandsideplatformsoct2010-101031060953-phpapp02
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]]> Sun, 31 Oct 2010 06:09:41 GMT https://fr.slideshare.net/slideshow/demand-sideplatforms-oct2010/5621363 marksqui@slideshare.net(marksqui) Demand sideplatforms oct_2010 marksqui <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/demandsideplatformsoct2010-101031060953-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
from Mark Squires
]]> 261 1 https://cdn.slidesharecdn.com/ss_thumbnails/demandsideplatformsoct2010-101031060953-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-marksqui-48x48.jpg?cb=1522842601 As an enthusiastic and hardworking media professional, I have a strong sense of commercial acumen, setting and exceeding targets. As my strong results demonstrate, I am motivated and passionate about individual objectives and responsibilities. Uniquely, I have had exposure to many areas of marketing from cutting edge FMCG environment, through to fast moving retail marketing. As a media professional, over the last 6 years I have been involved with creating and designating tactical budgets of 贈20 million+ and developing strategy. I am interested in technologies and how to deliver bespoke advertising in real-time to the right user, reducing wastage and increaseing marketing intelligence. www.msquires.co.uk https://cdn.slidesharecdn.com/ss_thumbnails/talk-talk-increases-reach-and-lowers-cpa-with-doubleclick-140702004847-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/talk-talkincreasesreachandlowerscpawithdoubleclick/36537624 Increased reach and lo... https://cdn.slidesharecdn.com/ss_thumbnails/demandsideplatformsoct2010-101031060953-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/demand-sideplatforms-oct2010/5621363 Demand sideplatforms o...