ºÝºÝߣshows by User: marleysmom1 / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: marleysmom1 / Wed, 24 Oct 2018 00:42:53 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: marleysmom1 REVIVING A STUDENT MULTIMEDIA TEAM /marleysmom1/reviving-a-student-multimedia-team 2018hewtie7-181024004253
Sometimes the best-laid plans aren’t really well made at all. About a year ago, Louisiana Tech University had a group of students who were tasked with providing video and photo content to be used across all communication channels. An enviable position, right? Problem was, the team didn’t have a strategic direction. They had equipment and some knowledge, but feedback and guidance were lacking. What was the best way to help this team of humans who really wanted to make a difference for the university find their direction in terms of recruiting and sharing brand messaging? Tom and Tonya will tell you how they helped the team gel into a cohesive customer-oriented group of creatives who now make beautiful videos for the entire campus. These students developed a purpose and learned to serve as shepherds for the University brand – some of them are even considering making marketing and communication their life’s work as a result.]]>
Sometimes the best-laid plans aren’t really well made at all. About a year ago, Louisiana Tech University had a group of students who were tasked with providing video and photo content to be used across all communication channels. An enviable position, right? Problem was, the team didn’t have a strategic direction. They had equipment and some knowledge, but feedback and guidance were lacking. What was the best way to help this team of humans who really wanted to make a difference for the university find their direction in terms of recruiting and sharing brand messaging? Tom and Tonya will tell you how they helped the team gel into a cohesive customer-oriented group of creatives who now make beautiful videos for the entire campus. These students developed a purpose and learned to serve as shepherds for the University brand – some of them are even considering making marketing and communication their life’s work as a result.]]> Wed, 24 Oct 2018 00:42:53 GMT /marleysmom1/reviving-a-student-multimedia-team marleysmom1@slideshare.net(marleysmom1) REVIVING A STUDENT MULTIMEDIA TEAM marleysmom1 Sometimes the best-laid plans aren’t really well made at all. About a year ago, Louisiana Tech University had a group of students who were tasked with providing video and photo content to be used across all communication channels. An enviable position, right? Problem was, the team didn’t have a strategic direction. They had equipment and some knowledge, but feedback and guidance were lacking. What was the best way to help this team of humans who really wanted to make a difference for the university find their direction in terms of recruiting and sharing brand messaging? Tom and Tonya will tell you how they helped the team gel into a cohesive customer-oriented group of creatives who now make beautiful videos for the entire campus. These students developed a purpose and learned to serve as shepherds for the University brand – some of them are even considering making marketing and communication their life’s work as a result. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2018hewtie7-181024004253-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Sometimes the best-laid plans aren’t really well made at all. About a year ago, Louisiana Tech University had a group of students who were tasked with providing video and photo content to be used across all communication channels. An enviable position, right? Problem was, the team didn’t have a strategic direction. They had equipment and some knowledge, but feedback and guidance were lacking. What was the best way to help this team of humans who really wanted to make a difference for the university find their direction in terms of recruiting and sharing brand messaging? Tom and Tonya will tell you how they helped the team gel into a cohesive customer-oriented group of creatives who now make beautiful videos for the entire campus. These students developed a purpose and learned to serve as shepherds for the University brand – some of them are even considering making marketing and communication their life’s work as a result.
REVIVING A STUDENT MULTIMEDIA TEAM from Tonya Oaks Smith
]]> 360 3 https://cdn.slidesharecdn.com/ss_thumbnails/2018hewtie7-181024004253-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 RSO training - Louisiana Tech 2018 /marleysmom1/rso-training-louisiana-tech-2018 2018rsotraining-180925215619
Training on events, marketing, branding delivered 24 September 2018 for recognized student organizations. ]]>
Training on events, marketing, branding delivered 24 September 2018 for recognized student organizations. ]]> Tue, 25 Sep 2018 21:56:19 GMT /marleysmom1/rso-training-louisiana-tech-2018 marleysmom1@slideshare.net(marleysmom1) RSO training - Louisiana Tech 2018 marleysmom1 Training on events, marketing, branding delivered 24 September 2018 for recognized student organizations. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2018rsotraining-180925215619-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Training on events, marketing, branding delivered 24 September 2018 for recognized student organizations.
RSO training - Louisiana Tech 2018 from Tonya Oaks Smith
]]> 333 6 https://cdn.slidesharecdn.com/ss_thumbnails/2018rsotraining-180925215619-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Tear Down the Wall - Building Relationships Through Program Promotion /slideshow/tear-down-the-wall-building-relationships-through-program-promotion/80619800 2017highedweb-171009181424
According to the 2016 Ruffalo Noel Levitz survey of prospective students, academic program data is one of the most valuable tools we have in the recruiting arsenal. Yet much of the information they really need – job statistics, alumni information, faculty and student stories – is buried in the traditional academic hierarchy. How do we provide the information prospective students and their parents need to make smart decisions about college? How do we persuade faculty to play an active role in the promotion of their teaching and research? Take a look at how Henderson State University instituted the Academic Program of the Week promotion, the content required to produce this plan and the results from a focused effort on sharing valuable information on academic programs.]]>
According to the 2016 Ruffalo Noel Levitz survey of prospective students, academic program data is one of the most valuable tools we have in the recruiting arsenal. Yet much of the information they really need – job statistics, alumni information, faculty and student stories – is buried in the traditional academic hierarchy. How do we provide the information prospective students and their parents need to make smart decisions about college? How do we persuade faculty to play an active role in the promotion of their teaching and research? Take a look at how Henderson State University instituted the Academic Program of the Week promotion, the content required to produce this plan and the results from a focused effort on sharing valuable information on academic programs.]]> Mon, 09 Oct 2017 18:14:24 GMT /slideshow/tear-down-the-wall-building-relationships-through-program-promotion/80619800 marleysmom1@slideshare.net(marleysmom1) Tear Down the Wall - Building Relationships Through Program Promotion marleysmom1 According to the 2016 Ruffalo Noel Levitz survey of prospective students, academic program data is one of the most valuable tools we have in the recruiting arsenal. Yet much of the information they really need – job statistics, alumni information, faculty and student stories – is buried in the traditional academic hierarchy. How do we provide the information prospective students and their parents need to make smart decisions about college? How do we persuade faculty to play an active role in the promotion of their teaching and research? Take a look at how Henderson State University instituted the Academic Program of the Week promotion, the content required to produce this plan and the results from a focused effort on sharing valuable information on academic programs. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2017highedweb-171009181424-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> According to the 2016 Ruffalo Noel Levitz survey of prospective students, academic program data is one of the most valuable tools we have in the recruiting arsenal. Yet much of the information they really need – job statistics, alumni information, faculty and student stories – is buried in the traditional academic hierarchy. How do we provide the information prospective students and their parents need to make smart decisions about college? How do we persuade faculty to play an active role in the promotion of their teaching and research? Take a look at how Henderson State University instituted the Academic Program of the Week promotion, the content required to produce this plan and the results from a focused effort on sharing valuable information on academic programs.
Tear Down the Wall - Building Relationships Through Program Promotion from Tonya Oaks Smith
]]> 1220 5 https://cdn.slidesharecdn.com/ss_thumbnails/2017highedweb-171009181424-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Promoting Academic Offerings - Using MarComm to Tell Your Reddie Story /slideshow/promoting-academic-offerings-using-marcomm-to-tell-your-reddie-story/73194695 2017tlc-170316013536
Henderson State's Office of Marketing and Communications manages the university's official channels of communication, working to market the university as a whole first, and then individual academic programs. The office also works to engage multiple channels of communication at once in order to create an integrated marketing campaign, as a part of the university’s strategic plan. In this session, the learner will engage in a strategic exercise focused on establishing goals and success metrics for marketing academic programs as well as learn how to prepare for a campaign that utilizes each of the channels available. The learner will also establish which key stakeholder groups are most important to achieving the academic program’s goals and what channels are available to communicate information not focused on marketing.]]>
Henderson State's Office of Marketing and Communications manages the university's official channels of communication, working to market the university as a whole first, and then individual academic programs. The office also works to engage multiple channels of communication at once in order to create an integrated marketing campaign, as a part of the university’s strategic plan. In this session, the learner will engage in a strategic exercise focused on establishing goals and success metrics for marketing academic programs as well as learn how to prepare for a campaign that utilizes each of the channels available. The learner will also establish which key stakeholder groups are most important to achieving the academic program’s goals and what channels are available to communicate information not focused on marketing.]]> Thu, 16 Mar 2017 01:35:36 GMT /slideshow/promoting-academic-offerings-using-marcomm-to-tell-your-reddie-story/73194695 marleysmom1@slideshare.net(marleysmom1) Promoting Academic Offerings - Using MarComm to Tell Your Reddie Story marleysmom1 Henderson State's Office of Marketing and Communications manages the university's official channels of communication, working to market the university as a whole first, and then individual academic programs. The office also works to engage multiple channels of communication at once in order to create an integrated marketing campaign, as a part of the university’s strategic plan. In this session, the learner will engage in a strategic exercise focused on establishing goals and success metrics for marketing academic programs as well as learn how to prepare for a campaign that utilizes each of the channels available. The learner will also establish which key stakeholder groups are most important to achieving the academic program’s goals and what channels are available to communicate information not focused on marketing. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2017tlc-170316013536-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Henderson State&#39;s Office of Marketing and Communications manages the university&#39;s official channels of communication, working to market the university as a whole first, and then individual academic programs. The office also works to engage multiple channels of communication at once in order to create an integrated marketing campaign, as a part of the university’s strategic plan. In this session, the learner will engage in a strategic exercise focused on establishing goals and success metrics for marketing academic programs as well as learn how to prepare for a campaign that utilizes each of the channels available. The learner will also establish which key stakeholder groups are most important to achieving the academic program’s goals and what channels are available to communicate information not focused on marketing.
Promoting Academic Offerings - Using MarComm to Tell Your Reddie Story from Tonya Oaks Smith
]]> 299 2 https://cdn.slidesharecdn.com/ss_thumbnails/2017tlc-170316013536-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Measuring the Value of Communications /slideshow/measuring-the-value-of-communications/60192071 aascucommconf-160330014945
University communications offices have come a long way since they measured their value by reporting the number of press releases produced or the number of column inches printed in a newspaper. But what metrics are useful in illustrating the real value of the communications function today? The speaker will share her experience in changing the perception of the value of her institution’s Office of Marketing and Communications through the use of metrics. ]]>
University communications offices have come a long way since they measured their value by reporting the number of press releases produced or the number of column inches printed in a newspaper. But what metrics are useful in illustrating the real value of the communications function today? The speaker will share her experience in changing the perception of the value of her institution’s Office of Marketing and Communications through the use of metrics. ]]> Wed, 30 Mar 2016 01:49:45 GMT /slideshow/measuring-the-value-of-communications/60192071 marleysmom1@slideshare.net(marleysmom1) Measuring the Value of Communications marleysmom1 University communications offices have come a long way since they measured their value by reporting the number of press releases produced or the number of column inches printed in a newspaper. But what metrics are useful in illustrating the real value of the communications function today? The speaker will share her experience in changing the perception of the value of her institution’s Office of Marketing and Communications through the use of metrics. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/aascucommconf-160330014945-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> University communications offices have come a long way since they measured their value by reporting the number of press releases produced or the number of column inches printed in a newspaper. But what metrics are useful in illustrating the real value of the communications function today? The speaker will share her experience in changing the perception of the value of her institution’s Office of Marketing and Communications through the use of metrics.
Measuring the Value of Communications from Tonya Oaks Smith
]]> 617 6 https://cdn.slidesharecdn.com/ss_thumbnails/aascucommconf-160330014945-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 All I Ever Needed to Know About Social Media I Learned from the Muppets - #minnewebcon 2015 /slideshow/15-minnewebcon/46948852 15minnewebcon-150413135357-conversion-gate01
In this presentation, Tonya Oaks Smith will argue that the Muppet Show is simply a display of what we see everyday when we manage our social media presence. Take a time machine back to childhood and see how various personalities interacted on the Muppet Show – and how those very characters appear day in and day out on the social web. We’ll talk about how the Muppets serve as a microcosm for the social web, and then we’ll talk about how to deal with things when they go awry.]]>
In this presentation, Tonya Oaks Smith will argue that the Muppet Show is simply a display of what we see everyday when we manage our social media presence. Take a time machine back to childhood and see how various personalities interacted on the Muppet Show – and how those very characters appear day in and day out on the social web. We’ll talk about how the Muppets serve as a microcosm for the social web, and then we’ll talk about how to deal with things when they go awry.]]> Mon, 13 Apr 2015 13:53:57 GMT /slideshow/15-minnewebcon/46948852 marleysmom1@slideshare.net(marleysmom1) All I Ever Needed to Know About Social Media I Learned from the Muppets - #minnewebcon 2015 marleysmom1 In this presentation, Tonya Oaks Smith will argue that the Muppet Show is simply a display of what we see everyday when we manage our social media presence. Take a time machine back to childhood and see how various personalities interacted on the Muppet Show – and how those very characters appear day in and day out on the social web. We’ll talk about how the Muppets serve as a microcosm for the social web, and then we’ll talk about how to deal with things when they go awry. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/15minnewebcon-150413135357-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In this presentation, Tonya Oaks Smith will argue that the Muppet Show is simply a display of what we see everyday when we manage our social media presence. Take a time machine back to childhood and see how various personalities interacted on the Muppet Show – and how those very characters appear day in and day out on the social web. We’ll talk about how the Muppets serve as a microcosm for the social web, and then we’ll talk about how to deal with things when they go awry.
All I Ever Needed to Know About Social Media I Learned from the Muppets - #minnewebcon 2015 from Tonya Oaks Smith
]]> 711 1 https://cdn.slidesharecdn.com/ss_thumbnails/15minnewebcon-150413135357-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 All I Ever Needed to Know About Social Media I Learned from the Muppets - #psusocial edition /slideshow/14-ps-usocial2/35770794 14psusocial2-140611205258-phpapp01
It’s time to play the music. It’s time to light the lights. It’s time to meet the Muppets on the Muppet Show tonight. Whether or not you were a child of the 70s and 80s, you know the opening lyrics for the Muppet Show theme. You know Kermit the Frog and Fozzie Bear, Waldorf and Statler, Miss Piggy and Gonzo. The conflicts on the weekly variety show airing in the late 1970s were the stuff of legend for kids growing up at that time. What can we learn from these puppets who showed us how to be better and worse and everything in between? ]]>
It’s time to play the music. It’s time to light the lights. It’s time to meet the Muppets on the Muppet Show tonight. Whether or not you were a child of the 70s and 80s, you know the opening lyrics for the Muppet Show theme. You know Kermit the Frog and Fozzie Bear, Waldorf and Statler, Miss Piggy and Gonzo. The conflicts on the weekly variety show airing in the late 1970s were the stuff of legend for kids growing up at that time. What can we learn from these puppets who showed us how to be better and worse and everything in between? ]]> Wed, 11 Jun 2014 20:52:58 GMT /slideshow/14-ps-usocial2/35770794 marleysmom1@slideshare.net(marleysmom1) All I Ever Needed to Know About Social Media I Learned from the Muppets - #psusocial edition marleysmom1 It’s time to play the music. It’s time to light the lights. It’s time to meet the Muppets on the Muppet Show tonight. Whether or not you were a child of the 70s and 80s, you know the opening lyrics for the Muppet Show theme. You know Kermit the Frog and Fozzie Bear, Waldorf and Statler, Miss Piggy and Gonzo. The conflicts on the weekly variety show airing in the late 1970s were the stuff of legend for kids growing up at that time. What can we learn from these puppets who showed us how to be better and worse and everything in between? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/14psusocial2-140611205258-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> It’s time to play the music. It’s time to light the lights. It’s time to meet the Muppets on the Muppet Show tonight. Whether or not you were a child of the 70s and 80s, you know the opening lyrics for the Muppet Show theme. You know Kermit the Frog and Fozzie Bear, Waldorf and Statler, Miss Piggy and Gonzo. The conflicts on the weekly variety show airing in the late 1970s were the stuff of legend for kids growing up at that time. What can we learn from these puppets who showed us how to be better and worse and everything in between?
All I Ever Needed to Know About Social Media I Learned from the Muppets - #psusocial edition from Tonya Oaks Smith
]]> 886 4 https://cdn.slidesharecdn.com/ss_thumbnails/14psusocial2-140611205258-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 All I Ever Needed to Know About Social Media I Learned from the Muppets /slideshow/14-ps-uwebnonotes/35664014 14psuwebnonotes-140609141204-phpapp02
It's time to play the music. It's time to light the lights. It’s time to meet the Muppets on the Muppet Show tonight. Whether or not you were a child of the 70s and 80s, you know the opening lyrics for the Muppet Show theme. You know Kermit the Frog and Fozzie the Bear, Waldorf and Statler, Miss Piggy and Gonzo. The Muppets were not human, but they were terribly human-like. The conflicts on the weekly variety show airing in the late 1970s were the stuff of legend for kids growing up at that time. What can we learn from these puppets who showed us how to be better and worse and everything in between?]]>
It's time to play the music. It's time to light the lights. It’s time to meet the Muppets on the Muppet Show tonight. Whether or not you were a child of the 70s and 80s, you know the opening lyrics for the Muppet Show theme. You know Kermit the Frog and Fozzie the Bear, Waldorf and Statler, Miss Piggy and Gonzo. The Muppets were not human, but they were terribly human-like. The conflicts on the weekly variety show airing in the late 1970s were the stuff of legend for kids growing up at that time. What can we learn from these puppets who showed us how to be better and worse and everything in between?]]> Mon, 09 Jun 2014 14:12:04 GMT /slideshow/14-ps-uwebnonotes/35664014 marleysmom1@slideshare.net(marleysmom1) All I Ever Needed to Know About Social Media I Learned from the Muppets marleysmom1 It's time to play the music. It's time to light the lights. It’s time to meet the Muppets on the Muppet Show tonight. Whether or not you were a child of the 70s and 80s, you know the opening lyrics for the Muppet Show theme. You know Kermit the Frog and Fozzie the Bear, Waldorf and Statler, Miss Piggy and Gonzo. The Muppets were not human, but they were terribly human-like. The conflicts on the weekly variety show airing in the late 1970s were the stuff of legend for kids growing up at that time. What can we learn from these puppets who showed us how to be better and worse and everything in between? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/14psuwebnonotes-140609141204-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> It&#39;s time to play the music. It&#39;s time to light the lights. It’s time to meet the Muppets on the Muppet Show tonight. Whether or not you were a child of the 70s and 80s, you know the opening lyrics for the Muppet Show theme. You know Kermit the Frog and Fozzie the Bear, Waldorf and Statler, Miss Piggy and Gonzo. The Muppets were not human, but they were terribly human-like. The conflicts on the weekly variety show airing in the late 1970s were the stuff of legend for kids growing up at that time. What can we learn from these puppets who showed us how to be better and worse and everything in between?
All I Ever Needed to Know About Social Media I Learned from the Muppets from Tonya Oaks Smith
]]> 1141 2 https://cdn.slidesharecdn.com/ss_thumbnails/14psuwebnonotes-140609141204-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Death to Governance... Embrace the Chaos /slideshow/14-heweb-pitt/33551555 14hewebpitt-140415084551-phpapp01
Web governance… it’s 2013 and we’re still throwing that term around like it will solve all our problems with the web and how to develop content and manage resources and lead people. But it hasn’t and it won’t. So the question then becomes, how do we make sense of the chaos that’s inherent in the practice of making the web? Better yet, how do we prepare for the further chaos that fragmented systems and silos, shrinking budgets, and growing requirements – both governmental and organizational – throw in our way? Tonya Oaks Smith and Ron Bronson argue that – by embracing the basic principles of chaos theory we can improve our approach to the web and the communication and information we get from it. We’ll start by learning about what chaos is and how that idea relates to our concept of governance. Next, we’ll focus on how to embrace the disruption caused by our changing higher ed world.]]>
Web governance… it’s 2013 and we’re still throwing that term around like it will solve all our problems with the web and how to develop content and manage resources and lead people. But it hasn’t and it won’t. So the question then becomes, how do we make sense of the chaos that’s inherent in the practice of making the web? Better yet, how do we prepare for the further chaos that fragmented systems and silos, shrinking budgets, and growing requirements – both governmental and organizational – throw in our way? Tonya Oaks Smith and Ron Bronson argue that – by embracing the basic principles of chaos theory we can improve our approach to the web and the communication and information we get from it. We’ll start by learning about what chaos is and how that idea relates to our concept of governance. Next, we’ll focus on how to embrace the disruption caused by our changing higher ed world.]]> Tue, 15 Apr 2014 08:45:51 GMT /slideshow/14-heweb-pitt/33551555 marleysmom1@slideshare.net(marleysmom1) Death to Governance... Embrace the Chaos marleysmom1 Web governance… it’s 2013 and we’re still throwing that term around like it will solve all our problems with the web and how to develop content and manage resources and lead people. But it hasn’t and it won’t. So the question then becomes, how do we make sense of the chaos that’s inherent in the practice of making the web? Better yet, how do we prepare for the further chaos that fragmented systems and silos, shrinking budgets, and growing requirements – both governmental and organizational – throw in our way? Tonya Oaks Smith and Ron Bronson argue that – by embracing the basic principles of chaos theory we can improve our approach to the web and the communication and information we get from it. We’ll start by learning about what chaos is and how that idea relates to our concept of governance. Next, we’ll focus on how to embrace the disruption caused by our changing higher ed world. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/14hewebpitt-140415084551-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Web governance… it’s 2013 and we’re still throwing that term around like it will solve all our problems with the web and how to develop content and manage resources and lead people. But it hasn’t and it won’t. So the question then becomes, how do we make sense of the chaos that’s inherent in the practice of making the web? Better yet, how do we prepare for the further chaos that fragmented systems and silos, shrinking budgets, and growing requirements – both governmental and organizational – throw in our way? Tonya Oaks Smith and Ron Bronson argue that – by embracing the basic principles of chaos theory we can improve our approach to the web and the communication and information we get from it. We’ll start by learning about what chaos is and how that idea relates to our concept of governance. Next, we’ll focus on how to embrace the disruption caused by our changing higher ed world.
Death to Governance... Embrace the Chaos from Tonya Oaks Smith
]]> 800 3 https://cdn.slidesharecdn.com/ss_thumbnails/14hewebpitt-140415084551-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Google Hangouts /slideshow/google-hangouts-28046703/28046703 googlehangouts-131108112247-phpapp02
Presentation for the 8 Nov 2013 faculty meeting. Teaching how to use Google Hangouts. First in a series focused on using tools inherent in Gmail. Desired outcomes: TLW access and use UALR's preferred email interface, TLW use video and text chat in Gmail]]>
Presentation for the 8 Nov 2013 faculty meeting. Teaching how to use Google Hangouts. First in a series focused on using tools inherent in Gmail. Desired outcomes: TLW access and use UALR's preferred email interface, TLW use video and text chat in Gmail]]> Fri, 08 Nov 2013 11:22:47 GMT /slideshow/google-hangouts-28046703/28046703 marleysmom1@slideshare.net(marleysmom1) Google Hangouts marleysmom1 Presentation for the 8 Nov 2013 faculty meeting. Teaching how to use Google Hangouts. First in a series focused on using tools inherent in Gmail. Desired outcomes: TLW access and use UALR's preferred email interface, TLW use video and text chat in Gmail <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/googlehangouts-131108112247-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentation for the 8 Nov 2013 faculty meeting. Teaching how to use Google Hangouts. First in a series focused on using tools inherent in Gmail. Desired outcomes: TLW access and use UALR&#39;s preferred email interface, TLW use video and text chat in Gmail
Google Hangouts from Tonya Oaks Smith
]]> 799 2 https://cdn.slidesharecdn.com/ss_thumbnails/googlehangouts-131108112247-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 These Are Not the Droids You're Looking For /slideshow/these-are-not-the-droids-youre-looking-for-22621791/22621791 2013psuweb-130607155001-phpapp01
Workshop on making social media more human presented at the PSU Web Conference 2013. ]]>
Workshop on making social media more human presented at the PSU Web Conference 2013. ]]> Fri, 07 Jun 2013 15:50:01 GMT /slideshow/these-are-not-the-droids-youre-looking-for-22621791/22621791 marleysmom1@slideshare.net(marleysmom1) These Are Not the Droids You're Looking For marleysmom1 Workshop on making social media more human presented at the PSU Web Conference 2013. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2013psuweb-130607155001-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Workshop on making social media more human presented at the PSU Web Conference 2013.
These Are Not the Droids You're Looking For from Tonya Oaks Smith
]]> 1061 4 https://cdn.slidesharecdn.com/ss_thumbnails/2013psuweb-130607155001-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Strategic Thinking in Communication /slideshow/strategic-thinking-in-communication/21291727 2013afppreso-130516204130-phpapp01
Presentation for the Arkansas Chapter of the Association of Fundraising Professionals - 16 May 2013]]>
Presentation for the Arkansas Chapter of the Association of Fundraising Professionals - 16 May 2013]]> Thu, 16 May 2013 20:41:30 GMT /slideshow/strategic-thinking-in-communication/21291727 marleysmom1@slideshare.net(marleysmom1) Strategic Thinking in Communication marleysmom1 Presentation for the Arkansas Chapter of the Association of Fundraising Professionals - 16 May 2013 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2013afppreso-130516204130-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentation for the Arkansas Chapter of the Association of Fundraising Professionals - 16 May 2013
Strategic Thinking in Communication from Tonya Oaks Smith
]]> 871 3 https://cdn.slidesharecdn.com/ss_thumbnails/2013afppreso-130516204130-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 We're Gonna Need a Bigger Boat /slideshow/were-gonna-need-a-bigger-boat-19637068/19637068 hewebflcrisis-130422155346-phpapp02
Crisis communication presentation for the HighEdWeb Florida regional 22 April 2013.]]>
Crisis communication presentation for the HighEdWeb Florida regional 22 April 2013.]]> Mon, 22 Apr 2013 15:53:46 GMT /slideshow/were-gonna-need-a-bigger-boat-19637068/19637068 marleysmom1@slideshare.net(marleysmom1) We're Gonna Need a Bigger Boat marleysmom1 Crisis communication presentation for the HighEdWeb Florida regional 22 April 2013. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/hewebflcrisis-130422155346-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Crisis communication presentation for the HighEdWeb Florida regional 22 April 2013.
We're Gonna Need a Bigger Boat from Tonya Oaks Smith
]]> 1258 3 https://cdn.slidesharecdn.com/ss_thumbnails/hewebflcrisis-130422155346-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 In Pursuit of Passion /slideshow/in-pursuit-of-passion-19069960/19069960 staffsenateawards-130418082035-phpapp01
Talk for the 2013 Staff Senate Awards at UALR. ]]>
Talk for the 2013 Staff Senate Awards at UALR. ]]> Thu, 18 Apr 2013 08:20:34 GMT /slideshow/in-pursuit-of-passion-19069960/19069960 marleysmom1@slideshare.net(marleysmom1) In Pursuit of Passion marleysmom1 Talk for the 2013 Staff Senate Awards at UALR. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/staffsenateawards-130418082035-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Talk for the 2013 Staff Senate Awards at UALR.
In Pursuit of Passion from Tonya Oaks Smith
]]> 402 3 https://cdn.slidesharecdn.com/ss_thumbnails/staffsenateawards-130418082035-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 These Are Not the Droids You Are Looking For: Making Social Media More Human /slideshow/these-are-not-the-droids-you-are-looking-for-be/18958528 2013minnewebcon-130416205145-phpapp01
Three-hour workshop for Minnewebcon 2013. Focused on using interpersonal communication rules to help SM practitioners more human.]]>
Three-hour workshop for Minnewebcon 2013. Focused on using interpersonal communication rules to help SM practitioners more human.]]> Tue, 16 Apr 2013 20:51:45 GMT /slideshow/these-are-not-the-droids-you-are-looking-for-be/18958528 marleysmom1@slideshare.net(marleysmom1) These Are Not the Droids You Are Looking For: Making Social Media More Human marleysmom1 Three-hour workshop for Minnewebcon 2013. Focused on using interpersonal communication rules to help SM practitioners more human. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2013minnewebcon-130416205145-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Three-hour workshop for Minnewebcon 2013. Focused on using interpersonal communication rules to help SM practitioners more human.
These Are Not the Droids You Are Looking For: Making Social Media More Human from Tonya Oaks Smith
]]> 575 5 https://cdn.slidesharecdn.com/ss_thumbnails/2013minnewebcon-130416205145-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Marketing Myths for SM Use in #highered /slideshow/marketing-myths-for-sm-use-in-highered/15055063 sm-educause-121106145836-phpapp02
My portion of the Mythbusting Media: Expert Tips and Techniques for Effectively Using Social and Digital Media panel discussion at Educause 2012 annual conference.]]>
My portion of the Mythbusting Media: Expert Tips and Techniques for Effectively Using Social and Digital Media panel discussion at Educause 2012 annual conference.]]> Tue, 06 Nov 2012 14:58:33 GMT /slideshow/marketing-myths-for-sm-use-in-highered/15055063 marleysmom1@slideshare.net(marleysmom1) Marketing Myths for SM Use in #highered marleysmom1 My portion of the Mythbusting Media: Expert Tips and Techniques for Effectively Using Social and Digital Media panel discussion at Educause 2012 annual conference. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sm-educause-121106145836-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> My portion of the Mythbusting Media: Expert Tips and Techniques for Effectively Using Social and Digital Media panel discussion at Educause 2012 annual conference.
Marketing Myths for SM Use in #highered from Tonya Oaks Smith
]]> 884 3 https://cdn.slidesharecdn.com/ss_thumbnails/sm-educause-121106145836-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 There's Life Beyond the Four-Year University /slideshow/theres-life-beyond-the-fouryear-university/14669851 tlb4yu-121010094655-phpapp02
Presentation on challenges and opportunities for working with professional and graduate schools. Made at HighEdWeb 2012 with Aaron Rester of the University of Chicago School of Law. ]]>
Presentation on challenges and opportunities for working with professional and graduate schools. Made at HighEdWeb 2012 with Aaron Rester of the University of Chicago School of Law. ]]> Wed, 10 Oct 2012 09:46:54 GMT /slideshow/theres-life-beyond-the-fouryear-university/14669851 marleysmom1@slideshare.net(marleysmom1) There's Life Beyond the Four-Year University marleysmom1 Presentation on challenges and opportunities for working with professional and graduate schools. Made at HighEdWeb 2012 with Aaron Rester of the University of Chicago School of Law. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/tlb4yu-121010094655-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentation on challenges and opportunities for working with professional and graduate schools. Made at HighEdWeb 2012 with Aaron Rester of the University of Chicago School of Law.
There's Life Beyond the Four-Year University from Tonya Oaks Smith
]]> 838 3 https://cdn.slidesharecdn.com/ss_thumbnails/tlb4yu-121010094655-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 We're Gonna Need a Bigger Boat: Web Communication Before, During and After a Crisis /slideshow/were-gonna-need-a-bigger-boat-web-communication-before-during-and-after-a-crisis/13448407 hewebsyrcrisis-120625133037-phpapp01
This presentation was given 25 June 2012 at HighEdweb Syracuse. ]]>
This presentation was given 25 June 2012 at HighEdweb Syracuse. ]]> Mon, 25 Jun 2012 13:30:35 GMT /slideshow/were-gonna-need-a-bigger-boat-web-communication-before-during-and-after-a-crisis/13448407 marleysmom1@slideshare.net(marleysmom1) We're Gonna Need a Bigger Boat: Web Communication Before, During and After a Crisis marleysmom1 This presentation was given 25 June 2012 at HighEdweb Syracuse. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/hewebsyrcrisis-120625133037-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This presentation was given 25 June 2012 at HighEdweb Syracuse.
We're Gonna Need a Bigger Boat: Web Communication Before, During and After a Crisis from Tonya Oaks Smith
]]> 423 3 https://cdn.slidesharecdn.com/ss_thumbnails/hewebsyrcrisis-120625133037-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 We're Gonna Need a Bigger Boat /slideshow/were-gonna-need-a-bigger-boat/13311996 psuweb12crisis-120613110327-phpapp02
We're Gonna Need a Bigger Boat: Web Communication Before, During and After a Crisis was presented 12 June 2012 at the Penn State Web Conference. ]]>
We're Gonna Need a Bigger Boat: Web Communication Before, During and After a Crisis was presented 12 June 2012 at the Penn State Web Conference. ]]> Wed, 13 Jun 2012 11:03:26 GMT /slideshow/were-gonna-need-a-bigger-boat/13311996 marleysmom1@slideshare.net(marleysmom1) We're Gonna Need a Bigger Boat marleysmom1 We're Gonna Need a Bigger Boat: Web Communication Before, During and After a Crisis was presented 12 June 2012 at the Penn State Web Conference. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/psuweb12crisis-120613110327-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> We&#39;re Gonna Need a Bigger Boat: Web Communication Before, During and After a Crisis was presented 12 June 2012 at the Penn State Web Conference.
We're Gonna Need a Bigger Boat from Tonya Oaks Smith
]]> 3203 12 https://cdn.slidesharecdn.com/ss_thumbnails/psuweb12crisis-120613110327-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The Joneses: Communication Networks to Do Your Dirty Work /slideshow/the-joneses-communication-networks-to-do-your-dirty-work-12581024/12581024 2012minnewebcon-120417200346-phpapp02
Keeping up with the Joneses… That idea is an integral part of selling anything – whether it's a car or a spot in an upcoming freshman class. We all know that we have to have conversations with our audiences and more importantly listen, but why is this approach so important? Does this engagement approach directly oppose the traditional idea of marketing our wares? Do folks actually listen to what we have to say when we tweet, Facebook, email? How do we engage them – and convince them to do what we want? The answer is often not in how we engage, but in how we help communication networks develop. In this session, you'll learn the characteristics of a strong communication network and of great opinion leaders as well as what communication behaviors individuals bring to social media. Finally, you'll find out best practices for engaging with opinion leaders and how to *use* them wisely. ]]>
Keeping up with the Joneses… That idea is an integral part of selling anything – whether it's a car or a spot in an upcoming freshman class. We all know that we have to have conversations with our audiences and more importantly listen, but why is this approach so important? Does this engagement approach directly oppose the traditional idea of marketing our wares? Do folks actually listen to what we have to say when we tweet, Facebook, email? How do we engage them – and convince them to do what we want? The answer is often not in how we engage, but in how we help communication networks develop. In this session, you'll learn the characteristics of a strong communication network and of great opinion leaders as well as what communication behaviors individuals bring to social media. Finally, you'll find out best practices for engaging with opinion leaders and how to *use* them wisely. ]]> Tue, 17 Apr 2012 20:03:43 GMT /slideshow/the-joneses-communication-networks-to-do-your-dirty-work-12581024/12581024 marleysmom1@slideshare.net(marleysmom1) The Joneses: Communication Networks to Do Your Dirty Work marleysmom1 Keeping up with the Joneses… That idea is an integral part of selling anything – whether it's a car or a spot in an upcoming freshman class. We all know that we have to have conversations with our audiences and more importantly listen, but why is this approach so important? Does this engagement approach directly oppose the traditional idea of marketing our wares? Do folks actually listen to what we have to say when we tweet, Facebook, email? How do we engage them – and convince them to do what we want? The answer is often not in how we engage, but in how we help communication networks develop. In this session, you'll learn the characteristics of a strong communication network and of great opinion leaders as well as what communication behaviors individuals bring to social media. Finally, you'll find out best practices for engaging with opinion leaders and how to *use* them wisely. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2012minnewebcon-120417200346-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Keeping up with the Joneses… That idea is an integral part of selling anything – whether it&#39;s a car or a spot in an upcoming freshman class. We all know that we have to have conversations with our audiences and more importantly listen, but why is this approach so important? Does this engagement approach directly oppose the traditional idea of marketing our wares? Do folks actually listen to what we have to say when we tweet, Facebook, email? How do we engage them – and convince them to do what we want? The answer is often not in how we engage, but in how we help communication networks develop. In this session, you&#39;ll learn the characteristics of a strong communication network and of great opinion leaders as well as what communication behaviors individuals bring to social media. Finally, you&#39;ll find out best practices for engaging with opinion leaders and how to *use* them wisely.
The Joneses: Communication Networks to Do Your Dirty Work from Tonya Oaks Smith
]]> 613 2 https://cdn.slidesharecdn.com/ss_thumbnails/2012minnewebcon-120417200346-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-marleysmom1-48x48.jpg?cb=1540341610 Tonya Oaks Smith has spent most of her adult life smoothing frayed edges, herding wet and hungry cats, breaking down silos, and perfecting the #facepalm – all while dancing backwards and in heels with a big smile on her face. https://cdn.slidesharecdn.com/ss_thumbnails/2018hewtie7-181024004253-thumbnail.jpg?width=320&height=320&fit=bounds marleysmom1/reviving-a-student-multimedia-team REVIVING A STUDENT MUL... https://cdn.slidesharecdn.com/ss_thumbnails/2018rsotraining-180925215619-thumbnail.jpg?width=320&height=320&fit=bounds marleysmom1/rso-training-louisiana-tech-2018 RSO training - Louisia... https://cdn.slidesharecdn.com/ss_thumbnails/2017highedweb-171009181424-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/tear-down-the-wall-building-relationships-through-program-promotion/80619800 Tear Down the Wall - B...