際際滷shows by User: mathert / http://www.slideshare.net/images/logo.gif 際際滷shows by User: mathert / Tue, 22 Jul 2014 10:19:08 GMT 際際滷Share feed for 際際滷shows by User: mathert Content pr 2014 /slideshow/content-pr-2014/37242726 contentpr2014-140722101908-phpapp01
I'm done with "old PR". The act of brand-forward communications is about a appealing as clicking on a banner ad. With companies from sea to shining sea harnessing their own content & thought leadership & opinions to drive consumer and media awareness the act of amplifying a brand story must also change. Enter "Content PR" - a methodology that revolves around consumer/media first and brand second. Being the helpful expert through useful information - getting to the "why" - and engaging assets and action items is the path to success. Are you on board?]]>
I'm done with "old PR". The act of brand-forward communications is about a appealing as clicking on a banner ad. With companies from sea to shining sea harnessing their own content & thought leadership & opinions to drive consumer and media awareness the act of amplifying a brand story must also change. Enter "Content PR" - a methodology that revolves around consumer/media first and brand second. Being the helpful expert through useful information - getting to the "why" - and engaging assets and action items is the path to success. Are you on board?]]> Tue, 22 Jul 2014 10:19:08 GMT /slideshow/content-pr-2014/37242726 mathert@slideshare.net(mathert) Content pr 2014 mathert I'm done with "old PR". The act of brand-forward communications is about a appealing as clicking on a banner ad. With companies from sea to shining sea harnessing their own content & thought leadership & opinions to drive consumer and media awareness the act of amplifying a brand story must also change. Enter "Content PR" - a methodology that revolves around consumer/media first and brand second. Being the helpful expert through useful information - getting to the "why" - and engaging assets and action items is the path to success. Are you on board? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/contentpr2014-140722101908-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> I&#39;m done with &quot;old PR&quot;. The act of brand-forward communications is about a appealing as clicking on a banner ad. With companies from sea to shining sea harnessing their own content &amp; thought leadership &amp; opinions to drive consumer and media awareness the act of amplifying a brand story must also change. Enter &quot;Content PR&quot; - a methodology that revolves around consumer/media first and brand second. Being the helpful expert through useful information - getting to the &quot;why&quot; - and engaging assets and action items is the path to success. Are you on board?
Content pr 2014 from Malcolm Atherton
]]> 816 2 https://cdn.slidesharecdn.com/ss_thumbnails/contentpr2014-140722101908-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Helping vs. Telling - the press release's next chapter /slideshow/helping-vs-telling-the-press-releases-next-chapter/33919543 helpingvstelling-aztechcouncil-140424184942-phpapp01
The obituary of the press release has been written time and time again, and with good reason. The days of lengthy, superlative-filled releases written by a company for the company should be over. Consumers of information - media and B2B/B2C consumers - want information that is useful and helpful to aid them in their journalistic endeavors or guide them towards a more informed purchasing decision. Join PR Newswire and AZTC to learn about: Changes in how content is found and consumed online The major shift towards "content marketing" and the use of thought leadership as a marketing & advertising channel How is the press release evolving, and how can it be used to support marketing, advertising, and public relations pros? What are the benefits of syndication? Five tips for crafting an evolved release or "content advisory" Who Should Attend Marketers, advertising, content, public relations, corporate communicators, or anyone responsible for promoting an organization. ]]>
The obituary of the press release has been written time and time again, and with good reason. The days of lengthy, superlative-filled releases written by a company for the company should be over. Consumers of information - media and B2B/B2C consumers - want information that is useful and helpful to aid them in their journalistic endeavors or guide them towards a more informed purchasing decision. Join PR Newswire and AZTC to learn about: Changes in how content is found and consumed online The major shift towards "content marketing" and the use of thought leadership as a marketing & advertising channel How is the press release evolving, and how can it be used to support marketing, advertising, and public relations pros? What are the benefits of syndication? Five tips for crafting an evolved release or "content advisory" Who Should Attend Marketers, advertising, content, public relations, corporate communicators, or anyone responsible for promoting an organization. ]]> Thu, 24 Apr 2014 18:49:42 GMT /slideshow/helping-vs-telling-the-press-releases-next-chapter/33919543 mathert@slideshare.net(mathert) Helping vs. Telling - the press release's next chapter mathert The obituary of the press release has been written time and time again, and with good reason. The days of lengthy, superlative-filled releases written by a company for the company should be over. Consumers of information - media and B2B/B2C consumers - want information that is useful and helpful to aid them in their journalistic endeavors or guide them towards a more informed purchasing decision. Join PR Newswire and AZTC to learn about: Changes in how content is found and consumed online The major shift towards "content marketing" and the use of thought leadership as a marketing & advertising channel How is the press release evolving, and how can it be used to support marketing, advertising, and public relations pros? What are the benefits of syndication? Five tips for crafting an evolved release or "content advisory" Who Should Attend Marketers, advertising, content, public relations, corporate communicators, or anyone responsible for promoting an organization. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/helpingvstelling-aztechcouncil-140424184942-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The obituary of the press release has been written time and time again, and with good reason. The days of lengthy, superlative-filled releases written by a company for the company should be over. Consumers of information - media and B2B/B2C consumers - want information that is useful and helpful to aid them in their journalistic endeavors or guide them towards a more informed purchasing decision. Join PR Newswire and AZTC to learn about: Changes in how content is found and consumed online The major shift towards &quot;content marketing&quot; and the use of thought leadership as a marketing &amp; advertising channel How is the press release evolving, and how can it be used to support marketing, advertising, and public relations pros? What are the benefits of syndication? Five tips for crafting an evolved release or &quot;content advisory&quot; Who Should Attend Marketers, advertising, content, public relations, corporate communicators, or anyone responsible for promoting an organization.
Helping vs. Telling - the press release's next chapter from Malcolm Atherton
]]> 5528 6 https://cdn.slidesharecdn.com/ss_thumbnails/helpingvstelling-aztechcouncil-140424184942-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Integrated Communications and The Dawn of Agile Engagement /slideshow/integrated-communications-and-the-dawn-of-agile-engagement/15527215 prn-atcagileengagement1252012-121206200815-phpapp01
Static is not an option any longer for communicators, neither is having silo'd pr and marketing groups. Organizations will benefit from having PR and marketing and digital and anyone else in communications/external work together to understand audiences, strategize as one, and ultimately use owned media to attain earned media (and earned media to drive creation of owned media). ]]>
Static is not an option any longer for communicators, neither is having silo'd pr and marketing groups. Organizations will benefit from having PR and marketing and digital and anyone else in communications/external work together to understand audiences, strategize as one, and ultimately use owned media to attain earned media (and earned media to drive creation of owned media). ]]> Thu, 06 Dec 2012 20:08:15 GMT /slideshow/integrated-communications-and-the-dawn-of-agile-engagement/15527215 mathert@slideshare.net(mathert) Integrated Communications and The Dawn of Agile Engagement mathert Static is not an option any longer for communicators, neither is having silo'd pr and marketing groups. Organizations will benefit from having PR and marketing and digital and anyone else in communications/external work together to understand audiences, strategize as one, and ultimately use owned media to attain earned media (and earned media to drive creation of owned media). <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/prn-atcagileengagement1252012-121206200815-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Static is not an option any longer for communicators, neither is having silo&#39;d pr and marketing groups. Organizations will benefit from having PR and marketing and digital and anyone else in communications/external work together to understand audiences, strategize as one, and ultimately use owned media to attain earned media (and earned media to drive creation of owned media).
Integrated Communications and The Dawn of Agile Engagement from Malcolm Atherton
]]> 2619 10 https://cdn.slidesharecdn.com/ss_thumbnails/prn-atcagileengagement1252012-121206200815-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Practitioners Guide to Social Influencer Engagement /slideshow/practitioners-guide-to-social-influencer-engagement/15527205 ebook-social-influencers-121206200615-phpapp01
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]]> Thu, 06 Dec 2012 20:06:15 GMT /slideshow/practitioners-guide-to-social-influencer-engagement/15527205 mathert@slideshare.net(mathert) Practitioners Guide to Social Influencer Engagement mathert <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ebook-social-influencers-121206200615-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Practitioners Guide to Social Influencer Engagement from Malcolm Atherton
]]> 3086 6 https://cdn.slidesharecdn.com/ss_thumbnails/ebook-social-influencers-121206200615-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Call malcolm when /mathert/call-malcolm-when callmalcolmwhen-111024141728-phpapp02
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Call malcolm when from Malcolm Atherton
]]> 418 2 https://cdn.slidesharecdn.com/ss_thumbnails/callmalcolmwhen-111024141728-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Prn arc ppt current mal /slideshow/prn-arc-ppt-current-mal/9598325 prnarcpptcurrentmal-111007142020-phpapp02
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Prn arc ppt current mal from Malcolm Atherton
]]> 864 3 https://cdn.slidesharecdn.com/ss_thumbnails/prnarcpptcurrentmal-111007142020-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Web presence optimization prn /slideshow/web-presence-optimization-prn/9057317 webpresenceoptimization-prn-110829110546-phpapp02
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Web presence optimization prn from Malcolm Atherton
]]> 458 1 https://cdn.slidesharecdn.com/ss_thumbnails/webpresenceoptimization-prn-110829110546-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Why Release Headlines Matter. /slideshow/malcolmiabcarticleheadlines/1282480 malcolmiabcarticleheadlines-123965199444-phpapp02
The headline can make or break your entire press release. Check out this article for some tips and tricks regarding headlines and your press releases.]]>
The headline can make or break your entire press release. Check out this article for some tips and tricks regarding headlines and your press releases.]]> Mon, 13 Apr 2009 14:54:47 GMT /slideshow/malcolmiabcarticleheadlines/1282480 mathert@slideshare.net(mathert) Why Release Headlines Matter. mathert The headline can make or break your entire press release. Check out this article for some tips and tricks regarding headlines and your press releases. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/malcolmiabcarticleheadlines-123965199444-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The headline can make or break your entire press release. Check out this article for some tips and tricks regarding headlines and your press releases.
Why Release Headlines Matter. from Malcolm Atherton
]]> 526 6 https://cdn.slidesharecdn.com/ss_thumbnails/malcolmiabcarticleheadlines-123965199444-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Social Media &amp; Investor Relations /slideshow/socialmediairniri0309/1282427 socialmediairniri0309-123965148045-phpapp01
I gave this presentation to the Arizona NIRI chapter in late March 2009. The objective was to discuss the possible benefits and hurdles associated with integrating social media into the corporate communications strategy for the IR side of an organization. Includes some points to consider, case studies, platforms to consider, and more. Questions? malcolm.atherton@businesswire.com]]>
I gave this presentation to the Arizona NIRI chapter in late March 2009. The objective was to discuss the possible benefits and hurdles associated with integrating social media into the corporate communications strategy for the IR side of an organization. Includes some points to consider, case studies, platforms to consider, and more. Questions? malcolm.atherton@businesswire.com]]> Mon, 13 Apr 2009 14:45:59 GMT /slideshow/socialmediairniri0309/1282427 mathert@slideshare.net(mathert) Social Media &amp; Investor Relations mathert I gave this presentation to the Arizona NIRI chapter in late March 2009. The objective was to discuss the possible benefits and hurdles associated with integrating social media into the corporate communications strategy for the IR side of an organization. Includes some points to consider, case studies, platforms to consider, and more. Questions? malcolm.atherton@businesswire.com <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/socialmediairniri0309-123965148045-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> I gave this presentation to the Arizona NIRI chapter in late March 2009. The objective was to discuss the possible benefits and hurdles associated with integrating social media into the corporate communications strategy for the IR side of an organization. Includes some points to consider, case studies, platforms to consider, and more. Questions? malcolm.atherton@businesswire.com
Social Media &amp; Investor Relations from Malcolm Atherton
]]> 640 3 https://cdn.slidesharecdn.com/ss_thumbnails/socialmediairniri0309-123965148045-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-mathert-48x48.jpg?cb=1666174447 Salesforce ExactTarget Marketing Cloud is a global Software as a Service (SaaS) leader that powers all types of interactive marketing messages - from targeted email marketing, mobile marketing, social media marketing, and landing page marketing - through a single Interactive Marketing Hub. It's our mission to deliver business results for clients - from small businesses to large enterprises. Providers, Health Plans, Pharma and Med Device companies are transforming their businesses to meet new market challenges, connecting in new ways with employees, HCPs, partners, and patients to drive responsive and personalized healthcare. Enterprise cloud computing is enabling these new connections a... www.prnewswire.com https://cdn.slidesharecdn.com/ss_thumbnails/contentpr2014-140722101908-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/content-pr-2014/37242726 Content pr 2014 https://cdn.slidesharecdn.com/ss_thumbnails/helpingvstelling-aztechcouncil-140424184942-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/helping-vs-telling-the-press-releases-next-chapter/33919543 Helping vs. Telling - ... https://cdn.slidesharecdn.com/ss_thumbnails/prn-atcagileengagement1252012-121206200815-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/integrated-communications-and-the-dawn-of-agile-engagement/15527215 Integrated Communicati...