�ݺ�ߣshows by User: mattskal

�ݺ�ߣshows by User: mattskal / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: mattskal / Thu, 02 Jun 2016 19:03:59 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: mattskal Spain Tourism 2016 LGBT Marketing Case Study /slideshow/spain-tourism-2016-lgbt-marketing-case-study/62669305 spaintourism2016casestudy-160602190359
With so many world-class destinations marketing themselves to the LGBT traveler today, it's important for some of these destinations to stand out amongst the crowd. For these select few, the following is a 3-pronged approach to doing just that, with a strategy developed over the past few years that taps into the growth of targeted, programmatic ad buying, along with the maturation and overall acceptance of social media in society today.]]>
With so many world-class destinations marketing themselves to the LGBT traveler today, it's important for some of these destinations to stand out amongst the crowd. For these select few, the following is a 3-pronged approach to doing just that, with a strategy developed over the past few years that taps into the growth of targeted, programmatic ad buying, along with the maturation and overall acceptance of social media in society today.]]> Thu, 02 Jun 2016 19:03:59 GMT /slideshow/spain-tourism-2016-lgbt-marketing-case-study/62669305 mattskal@slideshare.net(mattskal) Spain Tourism 2016 LGBT Marketing Case Study mattskal With so many world-class destinations marketing themselves to the LGBT traveler today, it's important for some of these destinations to stand out amongst the crowd. For these select few, the following is a 3-pronged approach to doing just that, with a strategy developed over the past few years that taps into the growth of targeted, programmatic ad buying, along with the maturation and overall acceptance of social media in society today. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/spaintourism2016casestudy-160602190359-thumbnail.jpg?width=120&height=120&fit=bounds" /> With so many world-class destinations marketing themselves to the LGBT traveler today, it's important for some of these destinations to stand out amongst the crowd. For these select few, the following is a 3-pronged approach to doing just that, with a strategy developed over the past few years that taps into the growth of targeted, programmatic ad buying, along with the maturation and overall acceptance of social media in society today.

Spain Tourism 2016 LGBT Marketing Case Study from Matt Skallerud

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0 LGBT Social Media Presentation - Photos and Video /slideshow/lgbt-social-media-presentation-photos-and-video/59538820 pbm-socialmedia2016-photosvideo-160314161406
An outline and strategy for how to utilize photos and short-form video in reaching the LGBT community online via Facebook, Twitter, Snapchat, Vine and Instagram, including discussions on #hashtags and more.]]>
An outline and strategy for how to utilize photos and short-form video in reaching the LGBT community online via Facebook, Twitter, Snapchat, Vine and Instagram, including discussions on #hashtags and more.]]> Mon, 14 Mar 2016 16:14:06 GMT /slideshow/lgbt-social-media-presentation-photos-and-video/59538820 mattskal@slideshare.net(mattskal) LGBT Social Media Presentation - Photos and Video mattskal An outline and strategy for how to utilize photos and short-form video in reaching the LGBT community online via Facebook, Twitter, Snapchat, Vine and Instagram, including discussions on #hashtags and more. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/pbm-socialmedia2016-photosvideo-160314161406-thumbnail.jpg?width=120&height=120&fit=bounds" /> An outline and strategy for how to utilize photos and short-form video in reaching the LGBT community online via Facebook, Twitter, Snapchat, Vine and Instagram, including discussions on #hashtags and more.

LGBT Social Media Presentation - Photos and Video from Matt Skallerud

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0 LGBT Online Marketing Presentation 2015 /slideshow/pink-banana-media-online-marketing-presentation-2015/42440392 pbm-socialmedia2015-141207081459-conversion-gate01
Hashtags, Social Media, Mobile Local Targeting and Programmatic LGBT Banner Ads We've added a new section to our presentation this year, highlighting some of the incredible, new opportunities in targeting your company's specific LGBT demographic online, whether that's in a specific neighborhood or region, as well as specific demographic characteristics such as "interest in gay travel", "enjoys spas and spa treatments" or "looking to buy a car within the next 30 days." We'll also touch on some of the more advanced topics in social media marketing available to us today, including influencers and hashtags, and how your company can put them to work to help maximize your social media outreach. Our focus is LGBT, but the strategies remain the same for almost any type of niche marketing today. Social Media and Website Analytics - Integrated to Give Your Company the Strategic Edge Bringing this all together, we'll be touching on both social media and search engine optimization [SEO] analytics, bringing to light some of the latest [and most cost-effective] advances in measuring and monitoring your online marketing campaigns. You'll learn how to measure what posts are most effective, who in your network are your strongest influencers, and based on your website's search engine key words, how you rank and who is advertising in your competitive landscape [including how much they are paying per click, their total monthly budget and what ads are most effective for them].]]>
Hashtags, Social Media, Mobile Local Targeting and Programmatic LGBT Banner Ads We've added a new section to our presentation this year, highlighting some of the incredible, new opportunities in targeting your company's specific LGBT demographic online, whether that's in a specific neighborhood or region, as well as specific demographic characteristics such as "interest in gay travel", "enjoys spas and spa treatments" or "looking to buy a car within the next 30 days." We'll also touch on some of the more advanced topics in social media marketing available to us today, including influencers and hashtags, and how your company can put them to work to help maximize your social media outreach. Our focus is LGBT, but the strategies remain the same for almost any type of niche marketing today. Social Media and Website Analytics - Integrated to Give Your Company the Strategic Edge Bringing this all together, we'll be touching on both social media and search engine optimization [SEO] analytics, bringing to light some of the latest [and most cost-effective] advances in measuring and monitoring your online marketing campaigns. You'll learn how to measure what posts are most effective, who in your network are your strongest influencers, and based on your website's search engine key words, how you rank and who is advertising in your competitive landscape [including how much they are paying per click, their total monthly budget and what ads are most effective for them].]]> Sun, 07 Dec 2014 08:14:59 GMT /slideshow/pink-banana-media-online-marketing-presentation-2015/42440392 mattskal@slideshare.net(mattskal) LGBT Online Marketing Presentation 2015 mattskal Hashtags, Social Media, Mobile Local Targeting and Programmatic LGBT Banner Ads We've added a new section to our presentation this year, highlighting some of the incredible, new opportunities in targeting your company's specific LGBT demographic online, whether that's in a specific neighborhood or region, as well as specific demographic characteristics such as "interest in gay travel", "enjoys spas and spa treatments" or "looking to buy a car within the next 30 days." We'll also touch on some of the more advanced topics in social media marketing available to us today, including influencers and hashtags, and how your company can put them to work to help maximize your social media outreach. Our focus is LGBT, but the strategies remain the same for almost any type of niche marketing today. Social Media and Website Analytics - Integrated to Give Your Company the Strategic Edge Bringing this all together, we'll be touching on both social media and search engine optimization [SEO] analytics, bringing to light some of the latest [and most cost-effective] advances in measuring and monitoring your online marketing campaigns. You'll learn how to measure what posts are most effective, who in your network are your strongest influencers, and based on your website's search engine key words, how you rank and who is advertising in your competitive landscape [including how much they are paying per click, their total monthly budget and what ads are most effective for them]. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/pbm-socialmedia2015-141207081459-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Hashtags, Social Media, Mobile Local Targeting and Programmatic LGBT Banner Ads We've added a new section to our presentation this year, highlighting some of the incredible, new opportunities in targeting your company's specific LGBT demographic online, whether that's in a specific neighborhood or region, as well as specific demographic characteristics such as "interest in gay travel", "enjoys spas and spa treatments" or "looking to buy a car within the next 30 days." We'll also touch on some of the more advanced topics in social media marketing available to us today, including influencers and hashtags, and how your company can put them to work to help maximize your social media outreach. Our focus is LGBT, but the strategies remain the same for almost any type of niche marketing today. Social Media and Website Analytics - Integrated to Give Your Company the Strategic Edge Bringing this all together, we'll be touching on both social media and search engine optimization [SEO] analytics, bringing to light some of the latest [and most cost-effective] advances in measuring and monitoring your online marketing campaigns. You'll learn how to measure what posts are most effective, who in your network are your strongest influencers, and based on your website's search engine key words, how you rank and who is advertising in your competitive landscape [including how much they are paying per click, their total monthly budget and what ads are most effective for them].

LGBT Online Marketing Presentation 2015 from Matt Skallerud

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0 LGBT Social Media Marketing for 2014 /mattskal/lgbt-social-media-marketing-for-2013 pbm-socialmedia2013-sales-130718092202-phpapp02
Including programmatic ad buying, mobile marketing, updates on #hashtag marketing, Twitter and LinkedIn sponsored posts and advertising, integrations with RebelMouse.com and TagBoard.com, as well as strategies with Instagram and Vine]]>
Including programmatic ad buying, mobile marketing, updates on #hashtag marketing, Twitter and LinkedIn sponsored posts and advertising, integrations with RebelMouse.com and TagBoard.com, as well as strategies with Instagram and Vine]]> Thu, 18 Jul 2013 09:22:02 GMT /mattskal/lgbt-social-media-marketing-for-2013 mattskal@slideshare.net(mattskal) LGBT Social Media Marketing for 2014 mattskal Including programmatic ad buying, mobile marketing, updates on #hashtag marketing, Twitter and LinkedIn sponsored posts and advertising, integrations with RebelMouse.com and TagBoard.com, as well as strategies with Instagram and Vine <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/pbm-socialmedia2013-sales-130718092202-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Including programmatic ad buying, mobile marketing, updates on #hashtag marketing, Twitter and LinkedIn sponsored posts and advertising, integrations with RebelMouse.com and TagBoard.com, as well as strategies with Instagram and Vine

LGBT Social Media Marketing for 2014 from Matt Skallerud

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0 PBM Gay Market Presentation /slideshow/pbm-gay-market-presentation/3027502 pbm-gaymarket-short-100130002052-phpapp02
Social network marketing, focused on the LGBT gay & lesbian community]]>
Social network marketing, focused on the LGBT gay & lesbian community]]> Sat, 30 Jan 2010 00:20:42 GMT /slideshow/pbm-gay-market-presentation/3027502 mattskal@slideshare.net(mattskal) PBM Gay Market Presentation mattskal Social network marketing, focused on the LGBT gay & lesbian community <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/pbm-gaymarket-short-100130002052-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Social network marketing, focused on the LGBT gay & lesbian community

PBM Gay Market Presentation from Matt Skallerud

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0 https://cdn.slidesharecdn.com/profile-photo-mattskal-48x48.jpg?cb=1522888447 Matt Skallerud began his online career in May 1995 with the launch of GayWired.com, which became one of the top 3 LGBT websites worldwide. Having worked with companies, large and small, for more than 19 years to reach the LGBT online consumer through this site and others, he is now focused on the most cutting-edge global innovations in programmatic ad buying, social networking and Web 2.0 technologies. He empowers his clients to reach the LGBT market using the most advanced techniques taking hold in the online marketing world today, including Real-Time Ad Bidding [RTB], Facebook, LinkedIn, Twitter, Google Plus, YouTube, blogs and others. http://www.pinkbananamedia.com https://cdn.slidesharecdn.com/ss_thumbnails/spaintourism2016casestudy-160602190359-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/spain-tourism-2016-lgbt-marketing-case-study/62669305 Spain Tourism 2016 LGB... https://cdn.slidesharecdn.com/ss_thumbnails/pbm-socialmedia2016-photosvideo-160314161406-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/lgbt-social-media-presentation-photos-and-video/59538820 LGBT Social Media Pres... https://cdn.slidesharecdn.com/ss_thumbnails/pbm-socialmedia2015-141207081459-conversion-gate01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/pink-banana-media-online-marketing-presentation-2015/42440392 LGBT Online Marketing ...