際際滷shows by User: mbohanes / http://www.slideshare.net/images/logo.gif 際際滷shows by User: mbohanes / Sun, 22 Apr 2012 11:51:54 GMT 際際滷Share feed for 際際滷shows by User: mbohanes Searchable luma scape /slideshow/searchable-luma-scape/12640735 searchablelumascape-120422115158-phpapp01
Short description: Terry Kawaja's Display Advertising LUMAScape is famous - but not searchable. DOWNLOAD this presentation if you want to be able to CTRL+F for a specific company. Enriched with the Improve Digital Display Ecosystem Map Longer description: Terry Kawaja's LUMAScape for the Display advertising market is legendary in the industry. However it has the problem of not being searchable - when you hear of an obscure company, you need to strain your eyes, searching for the needle in a haystack of company logos. In this presentation, I have written all company names out so that they can be found via CTRL+F. You'll need to download it. As a bonus, I combined it with the Improve Digital Display Advertising Eco-System map to give it a more European perspective, adding two further categories that the Kawaja slide doesn't have: Sales Houses and Non-Agency Trading Desks. Feedback is welcome! Michal]]>
Short description: Terry Kawaja's Display Advertising LUMAScape is famous - but not searchable. DOWNLOAD this presentation if you want to be able to CTRL+F for a specific company. Enriched with the Improve Digital Display Ecosystem Map Longer description: Terry Kawaja's LUMAScape for the Display advertising market is legendary in the industry. However it has the problem of not being searchable - when you hear of an obscure company, you need to strain your eyes, searching for the needle in a haystack of company logos. In this presentation, I have written all company names out so that they can be found via CTRL+F. You'll need to download it. As a bonus, I combined it with the Improve Digital Display Advertising Eco-System map to give it a more European perspective, adding two further categories that the Kawaja slide doesn't have: Sales Houses and Non-Agency Trading Desks. Feedback is welcome! Michal]]> Sun, 22 Apr 2012 11:51:54 GMT /slideshow/searchable-luma-scape/12640735 mbohanes@slideshare.net(mbohanes) Searchable luma scape mbohanes Short description: Terry Kawaja's Display Advertising LUMAScape is famous - but not searchable. DOWNLOAD this presentation if you want to be able to CTRL+F for a specific company. Enriched with the Improve Digital Display Ecosystem Map Longer description: Terry Kawaja's LUMAScape for the Display advertising market is legendary in the industry. However it has the problem of not being searchable - when you hear of an obscure company, you need to strain your eyes, searching for the needle in a haystack of company logos. In this presentation, I have written all company names out so that they can be found via CTRL+F. You'll need to download it. As a bonus, I combined it with the Improve Digital Display Advertising Eco-System map to give it a more European perspective, adding two further categories that the Kawaja slide doesn't have: Sales Houses and Non-Agency Trading Desks. Feedback is welcome! Michal <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/searchablelumascape-120422115158-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Short description: Terry Kawaja&#39;s Display Advertising LUMAScape is famous - but not searchable. DOWNLOAD this presentation if you want to be able to CTRL+F for a specific company. Enriched with the Improve Digital Display Ecosystem Map Longer description: Terry Kawaja&#39;s LUMAScape for the Display advertising market is legendary in the industry. However it has the problem of not being searchable - when you hear of an obscure company, you need to strain your eyes, searching for the needle in a haystack of company logos. In this presentation, I have written all company names out so that they can be found via CTRL+F. You&#39;ll need to download it. As a bonus, I combined it with the Improve Digital Display Advertising Eco-System map to give it a more European perspective, adding two further categories that the Kawaja slide doesn&#39;t have: Sales Houses and Non-Agency Trading Desks. Feedback is welcome! Michal
Searchable luma scape from Michal Bohanes
]]> 6321 6 https://cdn.slidesharecdn.com/ss_thumbnails/searchablelumascape-120422115158-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-mbohanes-48x48.jpg?cb=1682068117