�ݺ�ߣshows by User: mcorak

�ݺ�ߣshows by User: mcorak / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: mcorak / Wed, 20 Feb 2019 23:03:27 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: mcorak Local Digital Marketing - More Than a Pin - Digital Summit 2018 - Kansas City - Mike Corak /slideshow/local-digital-marketing-more-than-a-pin-digital-summit-2018-kansas-city-mike-corak/132623830 digitalsummitkc-morethanapin-mikecorak-may17-f-190220230327
Local Digital Marketing session at 2018 Digital Summit, Kansas City. Learn how to create and optimize a local digital marketing program beyond local listings, to capture interest on both the Enterprise and Local level. SEO, Content, SEM, Media, Social, Analytics and more.]]>
Local Digital Marketing session at 2018 Digital Summit, Kansas City. Learn how to create and optimize a local digital marketing program beyond local listings, to capture interest on both the Enterprise and Local level. SEO, Content, SEM, Media, Social, Analytics and more.]]> Wed, 20 Feb 2019 23:03:27 GMT /slideshow/local-digital-marketing-more-than-a-pin-digital-summit-2018-kansas-city-mike-corak/132623830 mcorak@slideshare.net(mcorak) Local Digital Marketing - More Than a Pin - Digital Summit 2018 - Kansas City - Mike Corak mcorak Local Digital Marketing session at 2018 Digital Summit, Kansas City. Learn how to create and optimize a local digital marketing program beyond local listings, to capture interest on both the Enterprise and Local level. SEO, Content, SEM, Media, Social, Analytics and more. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/digitalsummitkc-morethanapin-mikecorak-may17-f-190220230327-thumbnail.jpg?width=120&height=120&fit=bounds" /> Local Digital Marketing session at 2018 Digital Summit, Kansas City. Learn how to create and optimize a local digital marketing program beyond local listings, to capture interest on both the Enterprise and Local level. SEO, Content, SEM, Media, Social, Analytics and more.

Local Digital Marketing - More Than a Pin - Digital Summit 2018 - Kansas City - Mike Corak from Mike Corak

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0 TMSA - Modern SEO - DAC - Mike Corak - October 2018 - Chicago /slideshow/tmsa-modern-seo-dac-mike-corak-october-2018-chicago/122444236 tmsa-seo-shiftingsandsofsearch-dac-mikecorak-oct18-f4-181108183410
Digital strategist Mike Corak, Vice President / General Manager of DAC Group, provides insights on how to establish goals and benchmark your SEO strategy and improve your website for top SEO performance. You’ll also learn about emerging trends in search engine performance, including local digital marketing and trends not even on your radar.]]>
Digital strategist Mike Corak, Vice President / General Manager of DAC Group, provides insights on how to establish goals and benchmark your SEO strategy and improve your website for top SEO performance. You’ll also learn about emerging trends in search engine performance, including local digital marketing and trends not even on your radar.]]> Thu, 08 Nov 2018 18:34:10 GMT /slideshow/tmsa-modern-seo-dac-mike-corak-october-2018-chicago/122444236 mcorak@slideshare.net(mcorak) TMSA - Modern SEO - DAC - Mike Corak - October 2018 - Chicago mcorak Digital strategist Mike Corak, Vice President / General Manager of DAC Group, provides insights on how to establish goals and benchmark your SEO strategy and improve your website for top SEO performance. You’ll also learn about emerging trends in search engine performance, including local digital marketing and trends not even on your radar. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/tmsa-seo-shiftingsandsofsearch-dac-mikecorak-oct18-f4-181108183410-thumbnail.jpg?width=120&height=120&fit=bounds" /> Digital strategist Mike Corak, Vice President / General Manager of DAC Group, provides insights on how to establish goals and benchmark your SEO strategy and improve your website for top SEO performance. You’ll also learn about emerging trends in search engine performance, including local digital marketing and trends not even on your radar.

TMSA - Modern SEO - DAC - Mike Corak - October 2018 - Chicago from Mike Corak

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0 Local Digital Marketing - More Than A Pin - AMA Cincinnati - October 2017 /slideshow/local-digital-marketing-more-than-a-pin-ama-cincinnati-october-2017/81109027 ama-localdigitalmarketing-morethanapin-f-171023161336
When marketers talk about Local Digital Marketing, conversations almost always focus on Local Search. Are our location pins visible in the maps channel? Is our information correct? How do our reviews look? These are important questions to answer, and have a huge impact on business, but the truth is, Local Digital Marketing encompasses so much more. As technology, marketing capabilities, and user needs scale, so does our ability to engage with audiences in locally relevant ways across all digital channels.]]>
When marketers talk about Local Digital Marketing, conversations almost always focus on Local Search. Are our location pins visible in the maps channel? Is our information correct? How do our reviews look? These are important questions to answer, and have a huge impact on business, but the truth is, Local Digital Marketing encompasses so much more. As technology, marketing capabilities, and user needs scale, so does our ability to engage with audiences in locally relevant ways across all digital channels.]]> Mon, 23 Oct 2017 16:13:36 GMT /slideshow/local-digital-marketing-more-than-a-pin-ama-cincinnati-october-2017/81109027 mcorak@slideshare.net(mcorak) Local Digital Marketing - More Than A Pin - AMA Cincinnati - October 2017 mcorak When marketers talk about Local Digital Marketing, conversations almost always focus on Local Search. Are our location pins visible in the maps channel? Is our information correct? How do our reviews look? These are important questions to answer, and have a huge impact on business, but the truth is, Local Digital Marketing encompasses so much more. As technology, marketing capabilities, and user needs scale, so does our ability to engage with audiences in locally relevant ways across all digital channels. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ama-localdigitalmarketing-morethanapin-f-171023161336-thumbnail.jpg?width=120&height=120&fit=bounds" /> When marketers talk about Local Digital Marketing, conversations almost always focus on Local Search. Are our location pins visible in the maps channel? Is our information correct? How do our reviews look? These are important questions to answer, and have a huge impact on business, but the truth is, Local Digital Marketing encompasses so much more. As technology, marketing capabilities, and user needs scale, so does our ability to engage with audiences in locally relevant ways across all digital channels.

Local Digital Marketing - More Than A Pin - AMA Cincinnati - October 2017 from Mike Corak

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0 Local Digital Marketing 2.0 /slideshow/local-digital-marketing-20/67638662 lda-localdigitalmarketing2-161025171307
When it comes to digital markeitng on the local level, most organizations are not reaching their full potential. Why? Well, it’s hard, and often difficult to prioritize against percived larger oportunities. But in sum, making a difference in local markets digitally can impact overall brand marketing success in dramatic fashion. In this highly interactive session we’ll explore locally focussed tactics that progressive organizations are investing in, and provide helpful prioritization tips to help you make the most of your local digital efforts. And we’ll do it all using LASERS! Takeaways: · Understand where the current digital bar is set in local marketing to assess your organization’s baseline · Learn about ways to take these tactics to the next level · Explore new tactics and integration points · Prioritze your opportunities · See what your peers in the room think!]]>
When it comes to digital markeitng on the local level, most organizations are not reaching their full potential. Why? Well, it’s hard, and often difficult to prioritize against percived larger oportunities. But in sum, making a difference in local markets digitally can impact overall brand marketing success in dramatic fashion. In this highly interactive session we’ll explore locally focussed tactics that progressive organizations are investing in, and provide helpful prioritization tips to help you make the most of your local digital efforts. And we’ll do it all using LASERS! Takeaways: · Understand where the current digital bar is set in local marketing to assess your organization’s baseline · Learn about ways to take these tactics to the next level · Explore new tactics and integration points · Prioritze your opportunities · See what your peers in the room think!]]> Tue, 25 Oct 2016 17:13:07 GMT /slideshow/local-digital-marketing-20/67638662 mcorak@slideshare.net(mcorak) Local Digital Marketing 2.0 mcorak When it comes to digital markeitng on the local level, most organizations are not reaching their full potential. Why? Well, it’s hard, and often difficult to prioritize against percived larger oportunities. But in sum, making a difference in local markets digitally can impact overall brand marketing success in dramatic fashion. In this highly interactive session we’ll explore locally focussed tactics that progressive organizations are investing in, and provide helpful prioritization tips to help you make the most of your local digital efforts. And we’ll do it all using LASERS! Takeaways: · Understand where the current digital bar is set in local marketing to assess your organization’s baseline · Learn about ways to take these tactics to the next level · Explore new tactics and integration points · Prioritze your opportunities · See what your peers in the room think! <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/lda-localdigitalmarketing2-161025171307-thumbnail.jpg?width=120&height=120&fit=bounds" /> When it comes to digital markeitng on the local level, most organizations are not reaching their full potential. Why? Well, it’s hard, and often difficult to prioritize against percived larger oportunities. But in sum, making a difference in local markets digitally can impact overall brand marketing success in dramatic fashion. In this highly interactive session we’ll explore locally focussed tactics that progressive organizations are investing in, and provide helpful prioritization tips to help you make the most of your local digital efforts. And we’ll do it all using LASERS! Takeaways: · Understand where the current digital bar is set in local marketing to assess your organization’s baseline · Learn about ways to take these tactics to the next level · Explore new tactics and integration points · Prioritze your opportunities · See what your peers in the room think!

Local Digital Marketing 2.0 from Mike Corak

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0 Red Hot Digital Marketing Trends of 2016 - Cincinnati AMA - March /slideshow/red-hot-digital-marketing-trends-of-2016-cincinnati-ama-march/59850624 ama-2016-digitaltrends-presentationf2-160321234824
With digital in full bloom, it’s hard to keep on top of what’s hot and what’s not. Thankfully, as a brand marketers/managers and leaders it’s not your responsibility to be monitoring the rise and fall of the latest trends – it’s ours. As VP and GM of DAC Group, Louisville, Mike Corak wouldn’t be doing his job if he wasn’t up to speed on the real-world staying power of digital trends and tactics. From ‘Why customer experience needs to be a top concern’ to ‘Looking beyond the Googlesphere for unique traffic and sizing up the data hound’s bark vs. its bite’ – this session will expose false predictions and shine a light on performing trends that brands shouldn’t ignore. At the AMA Cincinnati event, Mike, or Mr. Corak as he is addressed by no one, will share his top eight digital trends that deliver. Together you’ll walk through the best of what’s ahead in digital tactics while gaining insight and tips for real-world application in digital communications, roadmap creation, and opportunity optimization for performance. And, there may be lasers. For real.]]>
With digital in full bloom, it’s hard to keep on top of what’s hot and what’s not. Thankfully, as a brand marketers/managers and leaders it’s not your responsibility to be monitoring the rise and fall of the latest trends – it’s ours. As VP and GM of DAC Group, Louisville, Mike Corak wouldn’t be doing his job if he wasn’t up to speed on the real-world staying power of digital trends and tactics. From ‘Why customer experience needs to be a top concern’ to ‘Looking beyond the Googlesphere for unique traffic and sizing up the data hound’s bark vs. its bite’ – this session will expose false predictions and shine a light on performing trends that brands shouldn’t ignore. At the AMA Cincinnati event, Mike, or Mr. Corak as he is addressed by no one, will share his top eight digital trends that deliver. Together you’ll walk through the best of what’s ahead in digital tactics while gaining insight and tips for real-world application in digital communications, roadmap creation, and opportunity optimization for performance. And, there may be lasers. For real.]]> Mon, 21 Mar 2016 23:48:24 GMT /slideshow/red-hot-digital-marketing-trends-of-2016-cincinnati-ama-march/59850624 mcorak@slideshare.net(mcorak) Red Hot Digital Marketing Trends of 2016 - Cincinnati AMA - March mcorak With digital in full bloom, it’s hard to keep on top of what’s hot and what’s not. Thankfully, as a brand marketers/managers and leaders it’s not your responsibility to be monitoring the rise and fall of the latest trends – it’s ours. As VP and GM of DAC Group, Louisville, Mike Corak wouldn’t be doing his job if he wasn’t up to speed on the real-world staying power of digital trends and tactics. From ‘Why customer experience needs to be a top concern’ to ‘Looking beyond the Googlesphere for unique traffic and sizing up the data hound’s bark vs. its bite’ – this session will expose false predictions and shine a light on performing trends that brands shouldn’t ignore. At the AMA Cincinnati event, Mike, or Mr. Corak as he is addressed by no one, will share his top eight digital trends that deliver. Together you’ll walk through the best of what’s ahead in digital tactics while gaining insight and tips for real-world application in digital communications, roadmap creation, and opportunity optimization for performance. And, there may be lasers. For real. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ama-2016-digitaltrends-presentationf2-160321234824-thumbnail.jpg?width=120&height=120&fit=bounds" /> With digital in full bloom, it’s hard to keep on top of what’s hot and what’s not. Thankfully, as a brand marketers/managers and leaders it’s not your responsibility to be monitoring the rise and fall of the latest trends – it’s ours. As VP and GM of DAC Group, Louisville, Mike Corak wouldn’t be doing his job if he wasn’t up to speed on the real-world staying power of digital trends and tactics. From ‘Why customer experience needs to be a top concern’ to ‘Looking beyond the Googlesphere for unique traffic and sizing up the data hound’s bark vs. its bite’ – this session will expose false predictions and shine a light on performing trends that brands shouldn’t ignore. At the AMA Cincinnati event, Mike, or Mr. Corak as he is addressed by no one, will share his top eight digital trends that deliver. Together you’ll walk through the best of what’s ahead in digital tactics while gaining insight and tips for real-world application in digital communications, roadmap creation, and opportunity optimization for performance. And, there may be lasers. For real.

Red Hot Digital Marketing Trends of 2016 - Cincinnati AMA - March from Mike Corak

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0 What's that smell? Your Content R.O.T! Ethology Content Marketing Webinar /slideshow/content-rot/47580284 contentrotwebinartemplate-f-150429160454-conversion-gate01
Website visitors and search engines love fresh, relevant content. You know what they hate? The redundant, outdated and trivial (R.O.T.) content that’s sitting on your site right now. How did we get here? By prioritizing quantity over quality, and focusing on the value of search over the value content brings to customers. More content is not the answer, and many marketers are content marketing their brands and customers to death. Thankfully, there is a solution.]]>
Website visitors and search engines love fresh, relevant content. You know what they hate? The redundant, outdated and trivial (R.O.T.) content that’s sitting on your site right now. How did we get here? By prioritizing quantity over quality, and focusing on the value of search over the value content brings to customers. More content is not the answer, and many marketers are content marketing their brands and customers to death. Thankfully, there is a solution.]]> Wed, 29 Apr 2015 16:04:54 GMT /slideshow/content-rot/47580284 mcorak@slideshare.net(mcorak) What's that smell? Your Content R.O.T! Ethology Content Marketing Webinar mcorak Website visitors and search engines love fresh, relevant content. You know what they hate? The redundant, outdated and trivial (R.O.T.) content that’s sitting on your site right now. How did we get here? By prioritizing quantity over quality, and focusing on the value of search over the value content brings to customers. More content is not the answer, and many marketers are content marketing their brands and customers to death. Thankfully, there is a solution. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/contentrotwebinartemplate-f-150429160454-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Website visitors and search engines love fresh, relevant content. You know what they hate? The redundant, outdated and trivial (R.O.T.) content that’s sitting on your site right now. How did we get here? By prioritizing quantity over quality, and focusing on the value of search over the value content brings to customers. More content is not the answer, and many marketers are content marketing their brands and customers to death. Thankfully, there is a solution.

What's that smell? Your Content R.O.T! Ethology Content Marketing Webinar from Mike Corak

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0 Top 8 Digital Marketing Trends of 2015 - SEMpdx - April 2015 - f /slideshow/top-8-digital-marketing-trends-of-2015-sempdx-apr14f/47030864 sempdx-top8digitaltrends2015-digitallove-apr14-f-150415100931-conversion-gate01
An updated presentation on the same topic from February's webinar, this presentation was from SEMpdx's April member meeting in Portland, Oregon. The session reviewed the top digital trends marketers are predicted to focus on this year, providing detail around the topics, and food for thought for future planning.]]>
An updated presentation on the same topic from February's webinar, this presentation was from SEMpdx's April member meeting in Portland, Oregon. The session reviewed the top digital trends marketers are predicted to focus on this year, providing detail around the topics, and food for thought for future planning.]]> Wed, 15 Apr 2015 10:09:31 GMT /slideshow/top-8-digital-marketing-trends-of-2015-sempdx-apr14f/47030864 mcorak@slideshare.net(mcorak) Top 8 Digital Marketing Trends of 2015 - SEMpdx - April 2015 - f mcorak An updated presentation on the same topic from February's webinar, this presentation was from SEMpdx's April member meeting in Portland, Oregon. The session reviewed the top digital trends marketers are predicted to focus on this year, providing detail around the topics, and food for thought for future planning. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sempdx-top8digitaltrends2015-digitallove-apr14-f-150415100931-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> An updated presentation on the same topic from February's webinar, this presentation was from SEMpdx's April member meeting in Portland, Oregon. The session reviewed the top digital trends marketers are predicted to focus on this year, providing detail around the topics, and food for thought for future planning.

Top 8 Digital Marketing Trends of 2015 - SEMpdx - April 2015 - f from Mike Corak

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0 Modern SEO - It Takes a Village - Ethology /slideshow/modern-seo/46331990 ethologymodernseowebinar-f-150326135924-conversion-gate01
Keyword research, content tagging and rankings are still important in search, but as engines become more sophisticated and consideration inputs expand, we’re moving closer than ever to realizing a true user-centric search ecosystem where the best answer for that user wins. Your developer still has a seat on the bus, and it’s an important one. But it’s time to make room for some friends!]]>
Keyword research, content tagging and rankings are still important in search, but as engines become more sophisticated and consideration inputs expand, we’re moving closer than ever to realizing a true user-centric search ecosystem where the best answer for that user wins. Your developer still has a seat on the bus, and it’s an important one. But it’s time to make room for some friends!]]> Thu, 26 Mar 2015 13:59:24 GMT /slideshow/modern-seo/46331990 mcorak@slideshare.net(mcorak) Modern SEO - It Takes a Village - Ethology mcorak Keyword research, content tagging and rankings are still important in search, but as engines become more sophisticated and consideration inputs expand, we’re moving closer than ever to realizing a true user-centric search ecosystem where the best answer for that user wins. Your developer still has a seat on the bus, and it’s an important one. But it’s time to make room for some friends! <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ethologymodernseowebinar-f-150326135924-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Keyword research, content tagging and rankings are still important in search, but as engines become more sophisticated and consideration inputs expand, we’re moving closer than ever to realizing a true user-centric search ecosystem where the best answer for that user wins. Your developer still has a seat on the bus, and it’s an important one. But it’s time to make room for some friends!

Modern SEO - It Takes a Village - Ethology from Mike Corak

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0 The Top 8 Digital Trends for 2015 - Digiday Digital Love 15 /slideshow/the-top-8-digital-trends-for-2015-digiday-top8-digitaltrends2015digitallovefeb5f/44321403 digiday-top8digitaltrends2015-digitallove-feb5-f-150205134141-conversion-gate02
With a new year comes new trends and tactics that can help drive your digital marketing efforts. But are they all really worth the hype and, more importantly, your time? Join Jay Baer, The New York Times best-selling author and President of Convince & Convert, and Mike Corak, Ethology’s Executive Vice President of Strategy, as they break down this year’s latest and greatest digital marketing trends to see if you should love ‘em or leave ‘em. In this webinar, you’ll learn how to: Determine which of the top 2015 trends are right for your digital marketing mix Incorporate user-centered design principles for a better brand experience Evolve your content strategy and content marketing tactics Make use of new organic search developments Enhance internal organizational efforts to make your digital marketing more effective]]>
With a new year comes new trends and tactics that can help drive your digital marketing efforts. But are they all really worth the hype and, more importantly, your time? Join Jay Baer, The New York Times best-selling author and President of Convince & Convert, and Mike Corak, Ethology’s Executive Vice President of Strategy, as they break down this year’s latest and greatest digital marketing trends to see if you should love ‘em or leave ‘em. In this webinar, you’ll learn how to: Determine which of the top 2015 trends are right for your digital marketing mix Incorporate user-centered design principles for a better brand experience Evolve your content strategy and content marketing tactics Make use of new organic search developments Enhance internal organizational efforts to make your digital marketing more effective]]> Thu, 05 Feb 2015 13:41:41 GMT /slideshow/the-top-8-digital-trends-for-2015-digiday-top8-digitaltrends2015digitallovefeb5f/44321403 mcorak@slideshare.net(mcorak) The Top 8 Digital Trends for 2015 - Digiday Digital Love 15 mcorak With a new year comes new trends and tactics that can help drive your digital marketing efforts. But are they all really worth the hype and, more importantly, your time? Join Jay Baer, The New York Times best-selling author and President of Convince & Convert, and Mike Corak, Ethology’s Executive Vice President of Strategy, as they break down this year’s latest and greatest digital marketing trends to see if you should love ‘em or leave ‘em. In this webinar, you’ll learn how to: Determine which of the top 2015 trends are right for your digital marketing mix Incorporate user-centered design principles for a better brand experience Evolve your content strategy and content marketing tactics Make use of new organic search developments Enhance internal organizational efforts to make your digital marketing more effective <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/digiday-top8digitaltrends2015-digitallove-feb5-f-150205134141-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds" /> With a new year comes new trends and tactics that can help drive your digital marketing efforts. But are they all really worth the hype and, more importantly, your time? Join Jay Baer, The New York Times best-selling author and President of Convince & Convert, and Mike Corak, Ethology’s Executive Vice President of Strategy, as they break down this year’s latest and greatest digital marketing trends to see if you should love ‘em or leave ‘em. In this webinar, you’ll learn how to: Determine which of the top 2015 trends are right for your digital marketing mix Incorporate user-centered design principles for a better brand experience Evolve your content strategy and content marketing tactics Make use of new organic search developments Enhance internal organizational efforts to make your digital marketing more effective

The Top 8 Digital Trends for 2015 - Digiday Digital Love 15 from Mike Corak

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0 Gut Checking Your 2015 Integrated Digital Marketing Plan /slideshow/12-1114-2015-integrated-digitalplanwebinarfinal-1/42623243 12-11-14-2015integrateddigitalplan-webinar-final1-141211171114-conversion-gate01
Progressive brands are analyzing and prioritizing digital integration in their 2015 plans. Speakers shared a few key considerations throughout the planning process. They will discuss research and strategy, integrated tactics v. programs, and full-funnel analytics as we move into 2015. Attendees of the webcast will take away the following: Planning: What inputs and analysis are used to understand where tactical and integrated opportunities exist? Execution: Where do “program” opportunities exist to improve cross-channel efficiencies and results? What tactics will help your team successfully plan and execute winning digital campaigns? Full-Funnel Analytics: What plans should be made to measure and capitalize upon results throughout the funnel, online and offline?]]>
Progressive brands are analyzing and prioritizing digital integration in their 2015 plans. Speakers shared a few key considerations throughout the planning process. They will discuss research and strategy, integrated tactics v. programs, and full-funnel analytics as we move into 2015. Attendees of the webcast will take away the following: Planning: What inputs and analysis are used to understand where tactical and integrated opportunities exist? Execution: Where do “program” opportunities exist to improve cross-channel efficiencies and results? What tactics will help your team successfully plan and execute winning digital campaigns? Full-Funnel Analytics: What plans should be made to measure and capitalize upon results throughout the funnel, online and offline?]]> Thu, 11 Dec 2014 17:11:14 GMT /slideshow/12-1114-2015-integrated-digitalplanwebinarfinal-1/42623243 mcorak@slideshare.net(mcorak) Gut Checking Your 2015 Integrated Digital Marketing Plan mcorak Progressive brands are analyzing and prioritizing digital integration in their 2015 plans. Speakers shared a few key considerations throughout the planning process. They will discuss research and strategy, integrated tactics v. programs, and full-funnel analytics as we move into 2015. Attendees of the webcast will take away the following: Planning: What inputs and analysis are used to understand where tactical and integrated opportunities exist? Execution: Where do “program” opportunities exist to improve cross-channel efficiencies and results? What tactics will help your team successfully plan and execute winning digital campaigns? Full-Funnel Analytics: What plans should be made to measure and capitalize upon results throughout the funnel, online and offline? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/12-11-14-2015integrateddigitalplan-webinar-final1-141211171114-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Progressive brands are analyzing and prioritizing digital integration in their 2015 plans. Speakers shared a few key considerations throughout the planning process. They will discuss research and strategy, integrated tactics v. programs, and full-funnel analytics as we move into 2015. Attendees of the webcast will take away the following: Planning: What inputs and analysis are used to understand where tactical and integrated opportunities exist? Execution: Where do “program” opportunities exist to improve cross-channel efficiencies and results? What tactics will help your team successfully plan and execute winning digital campaigns? Full-Funnel Analytics: What plans should be made to measure and capitalize upon results throughout the funnel, online and offline?

Gut Checking Your 2015 Integrated Digital Marketing Plan from Mike Corak

]]> 2193 7 https://cdn.slidesharecdn.com/ss_thumbnails/12-11-14-2015integrateddigitalplan-webinar-final1-141211171114-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post

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0 Top 8 Trends in Social Media for 2015 /slideshow/top-8-social-media-trends-for-2015/41820953 econsultancyppt-socialtrendsfor2015-f-e-141120133408-conversion-gate01
Accompanying webinar deck from Ethology's Mike Corak and Benjamin “Benjie” Pressman detailing how to tie social media across your earned, owned and paid digital media efforts in 2015 to accelerate your impact and deliver results. Both speakers tradeoff sharing their top social media marketing trends for 2015, so that you can hit the New Year running. Key takeaways: 1. The most important platforms for brands. 2. How to ensure your company is set up to execute social effectively. 3. Ways to amplify social activity beyond organic engagement.]]>
Accompanying webinar deck from Ethology's Mike Corak and Benjamin “Benjie” Pressman detailing how to tie social media across your earned, owned and paid digital media efforts in 2015 to accelerate your impact and deliver results. Both speakers tradeoff sharing their top social media marketing trends for 2015, so that you can hit the New Year running. Key takeaways: 1. The most important platforms for brands. 2. How to ensure your company is set up to execute social effectively. 3. Ways to amplify social activity beyond organic engagement.]]> Thu, 20 Nov 2014 13:34:08 GMT /slideshow/top-8-social-media-trends-for-2015/41820953 mcorak@slideshare.net(mcorak) Top 8 Trends in Social Media for 2015 mcorak Accompanying webinar deck from Ethology's Mike Corak and Benjamin “Benjie” Pressman detailing how to tie social media across your earned, owned and paid digital media efforts in 2015 to accelerate your impact and deliver results. Both speakers tradeoff sharing their top social media marketing trends for 2015, so that you can hit the New Year running. Key takeaways: 1. The most important platforms for brands. 2. How to ensure your company is set up to execute social effectively. 3. Ways to amplify social activity beyond organic engagement. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/econsultancyppt-socialtrendsfor2015-f-e-141120133408-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Accompanying webinar deck from Ethology's Mike Corak and Benjamin “Benjie” Pressman detailing how to tie social media across your earned, owned and paid digital media efforts in 2015 to accelerate your impact and deliver results. Both speakers tradeoff sharing their top social media marketing trends for 2015, so that you can hit the New Year running. Key takeaways: 1. The most important platforms for brands. 2. How to ensure your company is set up to execute social effectively. 3. Ways to amplify social activity beyond organic engagement.

Top 8 Trends in Social Media for 2015 from Mike Corak

]]> 9947 8 https://cdn.slidesharecdn.com/ss_thumbnails/econsultancyppt-socialtrendsfor2015-f-e-141120133408-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post

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0 11 Content Marketing Planning Tips for 2015 /slideshow/content-marketing-planning-tips-for-2015/38379551 econsultancyppt-contentmarketing2015-f-140826131258-phpapp02
This presentation, given by Jay Baer and Mike Corak, covers the top 11 +1 bonus content marketing tips for use in company's content marketing planning processes. Entering the new year it is critical to understand Tactically where the discipline is headed, Strategically how to create and what to consider in your plan, and Operationally how to pull of your your planned activity with processes and resources alike.]]>
This presentation, given by Jay Baer and Mike Corak, covers the top 11 +1 bonus content marketing tips for use in company's content marketing planning processes. Entering the new year it is critical to understand Tactically where the discipline is headed, Strategically how to create and what to consider in your plan, and Operationally how to pull of your your planned activity with processes and resources alike.]]> Tue, 26 Aug 2014 13:12:58 GMT /slideshow/content-marketing-planning-tips-for-2015/38379551 mcorak@slideshare.net(mcorak) 11 Content Marketing Planning Tips for 2015 mcorak This presentation, given by Jay Baer and Mike Corak, covers the top 11 +1 bonus content marketing tips for use in company's content marketing planning processes. Entering the new year it is critical to understand Tactically where the discipline is headed, Strategically how to create and what to consider in your plan, and Operationally how to pull of your your planned activity with processes and resources alike. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/econsultancyppt-contentmarketing2015-f-140826131258-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> This presentation, given by Jay Baer and Mike Corak, covers the top 11 +1 bonus content marketing tips for use in company's content marketing planning processes. Entering the new year it is critical to understand Tactically where the discipline is headed, Strategically how to create and what to consider in your plan, and Operationally how to pull of your your planned activity with processes and resources alike.

11 Content Marketing Planning Tips for 2015 from Mike Corak

]]> 4494 8 https://cdn.slidesharecdn.com/ss_thumbnails/econsultancyppt-contentmarketing2015-f-140826131258-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post

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0 Themes Not Keywords - Fusionmex - Content Marketing Conference 2014 /mcorak/themes-not-keywords-fusionmex-content-marketing-conference-2014 antwerp-themesnotkeywords-f-140610092215-phpapp02
“Topics, not Keywords: How to Make Content Work for Brands with Google Hummingbird” The presentation provides valuable insight as search engines move away from keywords and into semantics to find the best answer for a users’ inquiry. The gist is that search evolution toward the semantic web is good news for content marketers in that the need for keyword-focused content is being replaced by thematic relevance and authority. Google is essentially catching up to what user-focused content should have always been. The punch line is that future success in content marketing will be more dependent on system building than line-level content production and output. Create a centralized content strategy and integrated delivery systems to guide your content marketing efforts now. Per the theme of the conference, one way content marketing creates value for customers is when its output is usable for both businesses and users. Unfortunately, what’s sometimes created is not usable content—it’s often a blog post developed to plug a missing SEO ranking for a keyword. But what does result in something usable is when content is developed around a theme a brand is authentically authoritative on—coming from a true point of understanding user intent—and that the brand is proactively anticipating and creating content to be as useful and evergreen as possible. All you have to do is ask yourself what kind of content would BEST fulfill users’ needs? ]]>
“Topics, not Keywords: How to Make Content Work for Brands with Google Hummingbird” The presentation provides valuable insight as search engines move away from keywords and into semantics to find the best answer for a users’ inquiry. The gist is that search evolution toward the semantic web is good news for content marketers in that the need for keyword-focused content is being replaced by thematic relevance and authority. Google is essentially catching up to what user-focused content should have always been. The punch line is that future success in content marketing will be more dependent on system building than line-level content production and output. Create a centralized content strategy and integrated delivery systems to guide your content marketing efforts now. Per the theme of the conference, one way content marketing creates value for customers is when its output is usable for both businesses and users. Unfortunately, what’s sometimes created is not usable content—it’s often a blog post developed to plug a missing SEO ranking for a keyword. But what does result in something usable is when content is developed around a theme a brand is authentically authoritative on—coming from a true point of understanding user intent—and that the brand is proactively anticipating and creating content to be as useful and evergreen as possible. All you have to do is ask yourself what kind of content would BEST fulfill users’ needs? ]]> Tue, 10 Jun 2014 09:22:14 GMT /mcorak/themes-not-keywords-fusionmex-content-marketing-conference-2014 mcorak@slideshare.net(mcorak) Themes Not Keywords - Fusionmex - Content Marketing Conference 2014 mcorak “Topics, not Keywords: How to Make Content Work for Brands with Google Hummingbird” The presentation provides valuable insight as search engines move away from keywords and into semantics to find the best answer for a users’ inquiry. The gist is that search evolution toward the semantic web is good news for content marketers in that the need for keyword-focused content is being replaced by thematic relevance and authority. Google is essentially catching up to what user-focused content should have always been. The punch line is that future success in content marketing will be more dependent on system building than line-level content production and output. Create a centralized content strategy and integrated delivery systems to guide your content marketing efforts now. Per the theme of the conference, one way content marketing creates value for customers is when its output is usable for both businesses and users. Unfortunately, what’s sometimes created is not usable content—it’s often a blog post developed to plug a missing SEO ranking for a keyword. But what does result in something usable is when content is developed around a theme a brand is authentically authoritative on—coming from a true point of understanding user intent—and that the brand is proactively anticipating and creating content to be as useful and evergreen as possible. All you have to do is ask yourself what kind of content would BEST fulfill users’ needs? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/antwerp-themesnotkeywords-f-140610092215-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> “Topics, not Keywords: How to Make Content Work for Brands with Google Hummingbird” The presentation provides valuable insight as search engines move away from keywords and into semantics to find the best answer for a users’ inquiry. The gist is that search evolution toward the semantic web is good news for content marketers in that the need for keyword-focused content is being replaced by thematic relevance and authority. Google is essentially catching up to what user-focused content should have always been. The punch line is that future success in content marketing will be more dependent on system building than line-level content production and output. Create a centralized content strategy and integrated delivery systems to guide your content marketing efforts now. Per the theme of the conference, one way content marketing creates value for customers is when its output is usable for both businesses and users. Unfortunately, what’s sometimes created is not usable content—it’s often a blog post developed to plug a missing SEO ranking for a keyword. But what does result in something usable is when content is developed around a theme a brand is authentically authoritative on—coming from a true point of understanding user intent—and that the brand is proactively anticipating and creating content to be as useful and evergreen as possible. All you have to do is ask yourself what kind of content would BEST fulfill users’ needs?

Themes Not Keywords - Fusionmex - Content Marketing Conference 2014 from Mike Corak

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0 Modern SEO: Integrating Programs for Success - A Farmers Insurance Case Study /slideshow/modern-seo-integrating-programs-for-success-a-farmers-insurance-case-study/35017296 amafarmersethology-f-140522153841-phpapp01
How a national insurance company is building its brand, and improving its bottom line, through an integrated, content strategy and user experience driven, SEO program designed to delight its visitors: Hear from senior level Farmers Insurance marketing executives about their journey, significantly lifting web and local traffic, while improving engagement and conversion, through an integrated digital marketing approach to search centered in strong audience understanding, content strategy and user experience, guiding execution of organic and local search, social and content marketing. Learn how a mix of internal teams and agency partnerships help the Insurance firm innovate to maximize brand awareness and grow the customer base. Attendees of the session will take way the following: Why program integration is a must, from the user and search engine point of view What true integrated program looks like, satisfying user and search engine needs. A methodology for aligning staff and partners How to measure the impact, and the potential program improvements that can be achieved]]>
How a national insurance company is building its brand, and improving its bottom line, through an integrated, content strategy and user experience driven, SEO program designed to delight its visitors: Hear from senior level Farmers Insurance marketing executives about their journey, significantly lifting web and local traffic, while improving engagement and conversion, through an integrated digital marketing approach to search centered in strong audience understanding, content strategy and user experience, guiding execution of organic and local search, social and content marketing. Learn how a mix of internal teams and agency partnerships help the Insurance firm innovate to maximize brand awareness and grow the customer base. Attendees of the session will take way the following: Why program integration is a must, from the user and search engine point of view What true integrated program looks like, satisfying user and search engine needs. A methodology for aligning staff and partners How to measure the impact, and the potential program improvements that can be achieved]]> Thu, 22 May 2014 15:38:41 GMT /slideshow/modern-seo-integrating-programs-for-success-a-farmers-insurance-case-study/35017296 mcorak@slideshare.net(mcorak) Modern SEO: Integrating Programs for Success - A Farmers Insurance Case Study mcorak How a national insurance company is building its brand, and improving its bottom line, through an integrated, content strategy and user experience driven, SEO program designed to delight its visitors: Hear from senior level Farmers Insurance marketing executives about their journey, significantly lifting web and local traffic, while improving engagement and conversion, through an integrated digital marketing approach to search centered in strong audience understanding, content strategy and user experience, guiding execution of organic and local search, social and content marketing. Learn how a mix of internal teams and agency partnerships help the Insurance firm innovate to maximize brand awareness and grow the customer base. Attendees of the session will take way the following: Why program integration is a must, from the user and search engine point of view What true integrated program looks like, satisfying user and search engine needs. A methodology for aligning staff and partners How to measure the impact, and the potential program improvements that can be achieved <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/amafarmersethology-f-140522153841-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> How a national insurance company is building its brand, and improving its bottom line, through an integrated, content strategy and user experience driven, SEO program designed to delight its visitors: Hear from senior level Farmers Insurance marketing executives about their journey, significantly lifting web and local traffic, while improving engagement and conversion, through an integrated digital marketing approach to search centered in strong audience understanding, content strategy and user experience, guiding execution of organic and local search, social and content marketing. Learn how a mix of internal teams and agency partnerships help the Insurance firm innovate to maximize brand awareness and grow the customer base. Attendees of the session will take way the following: Why program integration is a must, from the user and search engine point of view What true integrated program looks like, satisfying user and search engine needs. A methodology for aligning staff and partners How to measure the impact, and the potential program improvements that can be achieved

Modern SEO: Integrating Programs for Success - A Farmers Insurance Case Study from Mike Corak

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0 Digital Marketing Program Evaluation, Maturation and Evolution - A Digital Marketing Depot Webinar with Mike Corak of ethology /slideshow/digital-marketing-program-evaluation-maturation-and-evolution/33917005 4-24-14-marketingmaturity-digitalmarketingdepot-ethology-f-140424170453-phpapp01
Is Your Marketing Mature Enough? Ways to Evolve Your Digital Marketing Today’s digital marketing world is evolving quickly. Keeping up to date with the latest developments in social media, mobile marketing and search is crucial to staying ahead of your competitors. Join Jeffrey Rohrs, author of the book “Audience: Marketing in the Age of Subscribers, Fans and Followers,” with panelist: Mike Corak a digital agency veteran as they share their experience in the rapidly evolving world of digital marketing. They’ll expose common digital marketing weaknesses and demonstrate how to turn those into game-changing opportunities. Attendees will learn: How to identify common mistakes in digital marketing How to pinpoint opportunities where none seem to exist What tactics will help your team successfully plan and execute winning digital campaigns Where to uncover unique opportunities to jump ahead of competitors. Jeffrey Rohrs is VP of Marketing for Exact Target and author of the book Audience: Marketing in the Age of Subscribers, Fans and Followers. Mike Corak has developed and implemented winning digital and integrated strategies for hundreds of companies over his 17-year career, including Bank of America, Coca-Cola, ConAgra Foods, FedEx, Farmers Insurance, Nike, Office Depot, and Walt Disney. ethology, a full service digital agency audits over 100 brands' digital marketing programs annually. Their team stays at the forefront of industry trends, conducts website analyses and audits, and reviews site architecture. It's been noted through these audits that Challenger brands - those competing with industry leaders - have a great opportunity to achieve competitive advantage through thoughtful digital expansion. ]]>
Is Your Marketing Mature Enough? Ways to Evolve Your Digital Marketing Today’s digital marketing world is evolving quickly. Keeping up to date with the latest developments in social media, mobile marketing and search is crucial to staying ahead of your competitors. Join Jeffrey Rohrs, author of the book “Audience: Marketing in the Age of Subscribers, Fans and Followers,” with panelist: Mike Corak a digital agency veteran as they share their experience in the rapidly evolving world of digital marketing. They’ll expose common digital marketing weaknesses and demonstrate how to turn those into game-changing opportunities. Attendees will learn: How to identify common mistakes in digital marketing How to pinpoint opportunities where none seem to exist What tactics will help your team successfully plan and execute winning digital campaigns Where to uncover unique opportunities to jump ahead of competitors. Jeffrey Rohrs is VP of Marketing for Exact Target and author of the book Audience: Marketing in the Age of Subscribers, Fans and Followers. Mike Corak has developed and implemented winning digital and integrated strategies for hundreds of companies over his 17-year career, including Bank of America, Coca-Cola, ConAgra Foods, FedEx, Farmers Insurance, Nike, Office Depot, and Walt Disney. ethology, a full service digital agency audits over 100 brands' digital marketing programs annually. Their team stays at the forefront of industry trends, conducts website analyses and audits, and reviews site architecture. It's been noted through these audits that Challenger brands - those competing with industry leaders - have a great opportunity to achieve competitive advantage through thoughtful digital expansion. ]]> Thu, 24 Apr 2014 17:04:53 GMT /slideshow/digital-marketing-program-evaluation-maturation-and-evolution/33917005 mcorak@slideshare.net(mcorak) Digital Marketing Program Evaluation, Maturation and Evolution - A Digital Marketing Depot Webinar with Mike Corak of ethology mcorak Is Your Marketing Mature Enough? Ways to Evolve Your Digital Marketing Today’s digital marketing world is evolving quickly. Keeping up to date with the latest developments in social media, mobile marketing and search is crucial to staying ahead of your competitors. Join Jeffrey Rohrs, author of the book “Audience: Marketing in the Age of Subscribers, Fans and Followers,” with panelist: Mike Corak a digital agency veteran as they share their experience in the rapidly evolving world of digital marketing. They’ll expose common digital marketing weaknesses and demonstrate how to turn those into game-changing opportunities. Attendees will learn: How to identify common mistakes in digital marketing How to pinpoint opportunities where none seem to exist What tactics will help your team successfully plan and execute winning digital campaigns Where to uncover unique opportunities to jump ahead of competitors. Jeffrey Rohrs is VP of Marketing for Exact Target and author of the book Audience: Marketing in the Age of Subscribers, Fans and Followers. Mike Corak has developed and implemented winning digital and integrated strategies for hundreds of companies over his 17-year career, including Bank of America, Coca-Cola, ConAgra Foods, FedEx, Farmers Insurance, Nike, Office Depot, and Walt Disney. ethology, a full service digital agency audits over 100 brands' digital marketing programs annually. Their team stays at the forefront of industry trends, conducts website analyses and audits, and reviews site architecture. It's been noted through these audits that Challenger brands - those competing with industry leaders - have a great opportunity to achieve competitive advantage through thoughtful digital expansion. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/4-24-14-marketingmaturity-digitalmarketingdepot-ethology-f-140424170453-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Is Your Marketing Mature Enough? Ways to Evolve Your Digital Marketing Today’s digital marketing world is evolving quickly. Keeping up to date with the latest developments in social media, mobile marketing and search is crucial to staying ahead of your competitors. Join Jeffrey Rohrs, author of the book “Audience: Marketing in the Age of Subscribers, Fans and Followers,” with panelist: Mike Corak a digital agency veteran as they share their experience in the rapidly evolving world of digital marketing. They’ll expose common digital marketing weaknesses and demonstrate how to turn those into game-changing opportunities. Attendees will learn: How to identify common mistakes in digital marketing How to pinpoint opportunities where none seem to exist What tactics will help your team successfully plan and execute winning digital campaigns Where to uncover unique opportunities to jump ahead of competitors. Jeffrey Rohrs is VP of Marketing for Exact Target and author of the book Audience: Marketing in the Age of Subscribers, Fans and Followers. Mike Corak has developed and implemented winning digital and integrated strategies for hundreds of companies over his 17-year career, including Bank of America, Coca-Cola, ConAgra Foods, FedEx, Farmers Insurance, Nike, Office Depot, and Walt Disney. ethology, a full service digital agency audits over 100 brands' digital marketing programs annually. Their team stays at the forefront of industry trends, conducts website analyses and audits, and reviews site architecture. It's been noted through these audits that Challenger brands - those competing with industry leaders - have a great opportunity to achieve competitive advantage through thoughtful digital expansion.

Digital Marketing Program Evaluation, Maturation and Evolution - A Digital Marketing Depot Webinar with Mike Corak of ethology from Mike Corak

]]> 6128 12 https://cdn.slidesharecdn.com/ss_thumbnails/4-24-14-marketingmaturity-digitalmarketingdepot-ethology-f-140424170453-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post

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0 Visualizing Visual Content - Digital Summit Phoenix 2014 /mcorak/ethology-digital-summit4114f ethologydigitalsummit4-1-14-f-140401112259-phpapp02
It doesn't take a research study to show that demand for engaging visual content is growing, both from consumers and marketers. Where consumer demand is high, brands are quick to follow as marketers adopt visually reliant communication platforms like YouTube, Instagram, YouTube, Pinterest, Vine and more. Truth be told, for most brands, current libraries unfortunately lack the kinds of assets consumers are responding to, and marketers are challenged to meet quality expectations with quality content. The need to create is strong, but run-of-the-mill visual content and promotion is no longer enough. These higher expectations represent an opportunity for brands that are ready to take the challenge on. Learn in this session why visual content is worth investing in and get tips on how brands can strategically plan for and deploy exceptional experiences specifically designed to maximize value.]]>
It doesn't take a research study to show that demand for engaging visual content is growing, both from consumers and marketers. Where consumer demand is high, brands are quick to follow as marketers adopt visually reliant communication platforms like YouTube, Instagram, YouTube, Pinterest, Vine and more. Truth be told, for most brands, current libraries unfortunately lack the kinds of assets consumers are responding to, and marketers are challenged to meet quality expectations with quality content. The need to create is strong, but run-of-the-mill visual content and promotion is no longer enough. These higher expectations represent an opportunity for brands that are ready to take the challenge on. Learn in this session why visual content is worth investing in and get tips on how brands can strategically plan for and deploy exceptional experiences specifically designed to maximize value.]]> Tue, 01 Apr 2014 11:22:59 GMT /mcorak/ethology-digital-summit4114f mcorak@slideshare.net(mcorak) Visualizing Visual Content - Digital Summit Phoenix 2014 mcorak It doesn't take a research study to show that demand for engaging visual content is growing, both from consumers and marketers. Where consumer demand is high, brands are quick to follow as marketers adopt visually reliant communication platforms like YouTube, Instagram, YouTube, Pinterest, Vine and more. Truth be told, for most brands, current libraries unfortunately lack the kinds of assets consumers are responding to, and marketers are challenged to meet quality expectations with quality content. The need to create is strong, but run-of-the-mill visual content and promotion is no longer enough. These higher expectations represent an opportunity for brands that are ready to take the challenge on. Learn in this session why visual content is worth investing in and get tips on how brands can strategically plan for and deploy exceptional experiences specifically designed to maximize value. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ethologydigitalsummit4-1-14-f-140401112259-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> It doesn't take a research study to show that demand for engaging visual content is growing, both from consumers and marketers. Where consumer demand is high, brands are quick to follow as marketers adopt visually reliant communication platforms like YouTube, Instagram, YouTube, Pinterest, Vine and more. Truth be told, for most brands, current libraries unfortunately lack the kinds of assets consumers are responding to, and marketers are challenged to meet quality expectations with quality content. The need to create is strong, but run-of-the-mill visual content and promotion is no longer enough. These higher expectations represent an opportunity for brands that are ready to take the challenge on. Learn in this session why visual content is worth investing in and get tips on how brands can strategically plan for and deploy exceptional experiences specifically designed to maximize value.

Visualizing Visual Content - Digital Summit Phoenix 2014 from Mike Corak

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0 Advanced Email Session - WACVB Tech Summit 2014 - Travel and Hospitality /slideshow/wacvb-2014-advanced-email-session-travel-and-hospitality/32321013 wacvb-presentation-2014-03-14-140314112250-phpapp01
This session for the WACVB Tech Summit 2014 event focussed on effective email marketing strategies and tactics for CVBs, DMOs, and the larger travel vertical. It includes information related to email trends, research, strategy, planning, execution, integration (content, social, offline). It also dives into specific examples of email branding, acquisition, loyalty, and retention strategies, covering best practices as well as advanced tactics. ]]>
This session for the WACVB Tech Summit 2014 event focussed on effective email marketing strategies and tactics for CVBs, DMOs, and the larger travel vertical. It includes information related to email trends, research, strategy, planning, execution, integration (content, social, offline). It also dives into specific examples of email branding, acquisition, loyalty, and retention strategies, covering best practices as well as advanced tactics. ]]> Fri, 14 Mar 2014 11:22:50 GMT /slideshow/wacvb-2014-advanced-email-session-travel-and-hospitality/32321013 mcorak@slideshare.net(mcorak) Advanced Email Session - WACVB Tech Summit 2014 - Travel and Hospitality mcorak This session for the WACVB Tech Summit 2014 event focussed on effective email marketing strategies and tactics for CVBs, DMOs, and the larger travel vertical. It includes information related to email trends, research, strategy, planning, execution, integration (content, social, offline). It also dives into specific examples of email branding, acquisition, loyalty, and retention strategies, covering best practices as well as advanced tactics. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/wacvb-presentation-2014-03-14-140314112250-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> This session for the WACVB Tech Summit 2014 event focussed on effective email marketing strategies and tactics for CVBs, DMOs, and the larger travel vertical. It includes information related to email trends, research, strategy, planning, execution, integration (content, social, offline). It also dives into specific examples of email branding, acquisition, loyalty, and retention strategies, covering best practices as well as advanced tactics.

Advanced Email Session - WACVB Tech Summit 2014 - Travel and Hospitality from Mike Corak

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0 Local Ain't Just A Listing Anymore: Local Search Evolution /slideshow/local-aint-just-listings-anymore/32188542 ethologylocal-webcastconns-f-140311140715-phpapp01
Local search is seriously changing, evolving from a directory listing exercise to fully localized content marketing, search, social and more. This presentation outlines the evolution of the discipline, highlighting where local search is going and what you need to do to stay ahead of the curve. ]]>
Local search is seriously changing, evolving from a directory listing exercise to fully localized content marketing, search, social and more. This presentation outlines the evolution of the discipline, highlighting where local search is going and what you need to do to stay ahead of the curve. ]]> Tue, 11 Mar 2014 14:07:15 GMT /slideshow/local-aint-just-listings-anymore/32188542 mcorak@slideshare.net(mcorak) Local Ain't Just A Listing Anymore: Local Search Evolution mcorak Local search is seriously changing, evolving from a directory listing exercise to fully localized content marketing, search, social and more. This presentation outlines the evolution of the discipline, highlighting where local search is going and what you need to do to stay ahead of the curve. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ethologylocal-webcastconns-f-140311140715-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Local search is seriously changing, evolving from a directory listing exercise to fully localized content marketing, search, social and more. This presentation outlines the evolution of the discipline, highlighting where local search is going and what you need to do to stay ahead of the curve.

Local Ain't Just A Listing Anymore: Local Search Evolution from Mike Corak

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0 How to Get Your Content Marketing Up and Running - SearchFest - SEMPDX /slideshow/how-to-get-your-content-marketing-up-and-running-sempdx/31773514 sempdx-contentmarketing101-f-140228122928-phpapp02
Leading businesses know that in addition to standard web pages describing their products and services, one of their best online marketing tools is useful content. So you totally buy in to the fact that content IS the new marketing, but how do you get your organization engaged and started down the content marketing path? In this session you will learn how to get organized, create your plan, generate great ideas for content (even if you think your business is boring), and consistently create content your market will enjoy. Presenters: Mike Corak @mikecorak and Arnie Kuenn @arniek SearchFest SEMPDX]]>
Leading businesses know that in addition to standard web pages describing their products and services, one of their best online marketing tools is useful content. So you totally buy in to the fact that content IS the new marketing, but how do you get your organization engaged and started down the content marketing path? In this session you will learn how to get organized, create your plan, generate great ideas for content (even if you think your business is boring), and consistently create content your market will enjoy. Presenters: Mike Corak @mikecorak and Arnie Kuenn @arniek SearchFest SEMPDX]]> Fri, 28 Feb 2014 12:29:28 GMT /slideshow/how-to-get-your-content-marketing-up-and-running-sempdx/31773514 mcorak@slideshare.net(mcorak) How to Get Your Content Marketing Up and Running - SearchFest - SEMPDX mcorak Leading businesses know that in addition to standard web pages describing their products and services, one of their best online marketing tools is useful content. So you totally buy in to the fact that content IS the new marketing, but how do you get your organization engaged and started down the content marketing path? In this session you will learn how to get organized, create your plan, generate great ideas for content (even if you think your business is boring), and consistently create content your market will enjoy. Presenters: Mike Corak @mikecorak and Arnie Kuenn @arniek SearchFest SEMPDX <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sempdx-contentmarketing101-f-140228122928-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Leading businesses know that in addition to standard web pages describing their products and services, one of their best online marketing tools is useful content. So you totally buy in to the fact that content IS the new marketing, but how do you get your organization engaged and started down the content marketing path? In this session you will learn how to get organized, create your plan, generate great ideas for content (even if you think your business is boring), and consistently create content your market will enjoy. Presenters: Mike Corak @mikecorak and Arnie Kuenn @arniek SearchFest SEMPDX

How to Get Your Content Marketing Up and Running - SearchFest - SEMPDX from Mike Corak

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0 Top 8 Social Media Trends for 2014 /slideshow/econsultancy-pptdecember17gary-vethologyf/29292928 econsultancy-ppt-december17-garyvethology-f-131217110025-phpapp02
Webinar presentation with Gary Vaynerchuk, NY Times Best Selling Author of Jab Jab Jab, Right Hook , and Mike Corak, EVP of Strategy with ethology for a discussion on the Top 8 social media trends for 2014. #SocialTrends2014 You will hear from Gary who will highlight how it takes more than just planning for the next sale or promotion with a single “right hook” to be successful in today’s marketplace. You’ll learn how to build relationships – the jab, jab, jab – with customers, before that punch to drive them to convert, and knock the competition out of the ring. You’ll hear from Mike who will discuss how to tie social media across your earned, paid and owned digital media efforts to accelerate your impact and deliver knock-down results. Both speakers will tradeoff sharing their top social media marketing trend for 2014, so that you can hit the New Year with a powerful punch. ]]>
Webinar presentation with Gary Vaynerchuk, NY Times Best Selling Author of Jab Jab Jab, Right Hook , and Mike Corak, EVP of Strategy with ethology for a discussion on the Top 8 social media trends for 2014. #SocialTrends2014 You will hear from Gary who will highlight how it takes more than just planning for the next sale or promotion with a single “right hook” to be successful in today’s marketplace. You’ll learn how to build relationships – the jab, jab, jab – with customers, before that punch to drive them to convert, and knock the competition out of the ring. You’ll hear from Mike who will discuss how to tie social media across your earned, paid and owned digital media efforts to accelerate your impact and deliver knock-down results. Both speakers will tradeoff sharing their top social media marketing trend for 2014, so that you can hit the New Year with a powerful punch. ]]> Tue, 17 Dec 2013 11:00:25 GMT /slideshow/econsultancy-pptdecember17gary-vethologyf/29292928 mcorak@slideshare.net(mcorak) Top 8 Social Media Trends for 2014 mcorak Webinar presentation with Gary Vaynerchuk, NY Times Best Selling Author of Jab Jab Jab, Right Hook , and Mike Corak, EVP of Strategy with ethology for a discussion on the Top 8 social media trends for 2014. #SocialTrends2014 You will hear from Gary who will highlight how it takes more than just planning for the next sale or promotion with a single “right hook” to be successful in today’s marketplace. You’ll learn how to build relationships – the jab, jab, jab – with customers, before that punch to drive them to convert, and knock the competition out of the ring. You’ll hear from Mike who will discuss how to tie social media across your earned, paid and owned digital media efforts to accelerate your impact and deliver knock-down results. Both speakers will tradeoff sharing their top social media marketing trend for 2014, so that you can hit the New Year with a powerful punch. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/econsultancy-ppt-december17-garyvethology-f-131217110025-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Webinar presentation with Gary Vaynerchuk, NY Times Best Selling Author of Jab Jab Jab, Right Hook , and Mike Corak, EVP of Strategy with ethology for a discussion on the Top 8 social media trends for 2014. #SocialTrends2014 You will hear from Gary who will highlight how it takes more than just planning for the next sale or promotion with a single “right hook” to be successful in today’s marketplace. You’ll learn how to build relationships – the jab, jab, jab – with customers, before that punch to drive them to convert, and knock the competition out of the ring. You’ll hear from Mike who will discuss how to tie social media across your earned, paid and owned digital media efforts to accelerate your impact and deliver knock-down results. Both speakers will tradeoff sharing their top social media marketing trend for 2014, so that you can hit the New Year with a powerful punch.

Top 8 Social Media Trends for 2014 from Mike Corak

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0 https://cdn.slidesharecdn.com/profile-photo-mcorak-48x48.jpg?cb=1550703070 C-level managing director and digital marketing strategist with full revenue, thought leadership and P&L responsibilities. Proven 20 year track record of designing and orchestrating successful integrated digital marketing programs with client partners such as Bank of America, Bridgestone, Coca-Cola, Conoco-Phillips, Farmers Insurance, FedEx, GE, Nike, Walt Disney, and Waste Management. Includes 10 years of experience developing, architecting, and implementing agency operational structures, service design and productization, and go to market strategies. www.digitalmarketingstrategy.com https://cdn.slidesharecdn.com/ss_thumbnails/digitalsummitkc-morethanapin-mikecorak-may17-f-190220230327-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/local-digital-marketing-more-than-a-pin-digital-summit-2018-kansas-city-mike-corak/132623830 Local Digital Marketin... https://cdn.slidesharecdn.com/ss_thumbnails/tmsa-seo-shiftingsandsofsearch-dac-mikecorak-oct18-f4-181108183410-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/tmsa-modern-seo-dac-mike-corak-october-2018-chicago/122444236 TMSA - Modern SEO - DA... https://cdn.slidesharecdn.com/ss_thumbnails/ama-localdigitalmarketing-morethanapin-f-171023161336-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/local-digital-marketing-more-than-a-pin-ama-cincinnati-october-2017/81109027 Local Digital Marketin...