ºÝºÝߣshows by User: mediaczar / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: mediaczar / Tue, 09 Jun 2015 14:12:42 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: mediaczar Generic Process from Congres Facebook Marketing /slideshow/2015-0401-process/49175397 2015-04-01process-150609141242-lva1-app6891
Generic "integrated process" that takes advantage of cost-effective, high quality traffic, takes account of the value hidden in "non-converters."]]>
Generic "integrated process" that takes advantage of cost-effective, high quality traffic, takes account of the value hidden in "non-converters."]]> Tue, 09 Jun 2015 14:12:42 GMT /slideshow/2015-0401-process/49175397 mediaczar@slideshare.net(mediaczar) Generic Process from Congres Facebook Marketing mediaczar Generic "integrated process" that takes advantage of cost-effective, high quality traffic, takes account of the value hidden in "non-converters." <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2015-04-01process-150609141242-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Generic &quot;integrated process&quot; that takes advantage of cost-effective, high quality traffic, takes account of the value hidden in &quot;non-converters.&quot;
Generic Process from Congres Facebook Marketing from Mat Morrison
]]> 5700 1 https://cdn.slidesharecdn.com/ss_thumbnails/2015-04-01process-150609141242-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Sentiment is Shite (2014) /slideshow/sentiment-is-shite-2014/38917780 2014-09-05sentimentisshite-140910080910-phpapp01
ºÝºÝߣ deck from a talk given at the BreakingNews.ie Measurement Conference on 10th September 2014. It's an updated version of a talk I gave (only once) in 2011. My understanding (and the technology) have developed since then. ]]>
ºÝºÝߣ deck from a talk given at the BreakingNews.ie Measurement Conference on 10th September 2014. It's an updated version of a talk I gave (only once) in 2011. My understanding (and the technology) have developed since then. ]]> Wed, 10 Sep 2014 08:09:10 GMT /slideshow/sentiment-is-shite-2014/38917780 mediaczar@slideshare.net(mediaczar) Sentiment is Shite (2014) mediaczar ºÝºÝߣ deck from a talk given at the BreakingNews.ie Measurement Conference on 10th September 2014. It's an updated version of a talk I gave (only once) in 2011. My understanding (and the technology) have developed since then. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2014-09-05sentimentisshite-140910080910-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> ºÝºÝߣ deck from a talk given at the BreakingNews.ie Measurement Conference on 10th September 2014. It&#39;s an updated version of a talk I gave (only once) in 2011. My understanding (and the technology) have developed since then.
Sentiment is Shite (2014) from Mat Morrison
]]> 4291 5 https://cdn.slidesharecdn.com/ss_thumbnails/2014-09-05sentimentisshite-140910080910-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 An Incomplete Guide to Open Graph metatags for Facebook /mediaczar/an-incomplete 2013-11-05ogtagsguide-131106040527-phpapp01
Knocked this together as a training tool; but it's going to be out of date as fast as the last one I made...]]>
Knocked this together as a training tool; but it's going to be out of date as fast as the last one I made...]]> Wed, 06 Nov 2013 04:05:27 GMT /mediaczar/an-incomplete mediaczar@slideshare.net(mediaczar) An Incomplete Guide to Open Graph metatags for Facebook mediaczar Knocked this together as a training tool; but it's going to be out of date as fast as the last one I made... <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2013-11-05ogtagsguide-131106040527-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Knocked this together as a training tool; but it&#39;s going to be out of date as fast as the last one I made...
An Incomplete Guide to Open Graph metatags for Facebook from Mat Morrison
]]> 2760 8 https://cdn.slidesharecdn.com/ss_thumbnails/2013-11-05ogtagsguide-131106040527-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Why your fan count doesn't matter. /slideshow/why-your-fan-count-doesnt-matter-21671568/21671568 2013-05-15whyyourfancountdoesntmatter-130522064205-phpapp01
Why do we think fans matter? And what should we be doing instead? You can read the script (together with the slides) here: http://blog.magicbeanlab.com/socialproof/screw-em-why-your-fan-count-doesnt-matter/ Presentation given on 22nd May 2013 at Digital Shoreditch "Future of Brands."]]>
Why do we think fans matter? And what should we be doing instead? You can read the script (together with the slides) here: http://blog.magicbeanlab.com/socialproof/screw-em-why-your-fan-count-doesnt-matter/ Presentation given on 22nd May 2013 at Digital Shoreditch "Future of Brands."]]> Wed, 22 May 2013 06:42:05 GMT /slideshow/why-your-fan-count-doesnt-matter-21671568/21671568 mediaczar@slideshare.net(mediaczar) Why your fan count doesn't matter. mediaczar Why do we think fans matter? And what should we be doing instead? You can read the script (together with the slides) here: http://blog.magicbeanlab.com/socialproof/screw-em-why-your-fan-count-doesnt-matter/ Presentation given on 22nd May 2013 at Digital Shoreditch "Future of Brands." <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2013-05-15whyyourfancountdoesntmatter-130522064205-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Why do we think fans matter? And what should we be doing instead? You can read the script (together with the slides) here: http://blog.magicbeanlab.com/socialproof/screw-em-why-your-fan-count-doesnt-matter/ Presentation given on 22nd May 2013 at Digital Shoreditch &quot;Future of Brands.&quot;
Why your fan count doesn't matter. from Mat Morrison
]]> 10476 10 https://cdn.slidesharecdn.com/ss_thumbnails/2013-05-15whyyourfancountdoesntmatter-130522064205-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 WTF Do You Want Me To Measure Now? /slideshow/wtf-do-you-want-me-to-measure-now/16504208 2013-02-07measurement-ie-130213061445-phpapp02
Talk given at Measurement.ie on 13 Feb 2013. What makes social media so different, so special? Ultimately, I argue, it all shares per view and clicks per share.]]>
Talk given at Measurement.ie on 13 Feb 2013. What makes social media so different, so special? Ultimately, I argue, it all shares per view and clicks per share.]]> Wed, 13 Feb 2013 06:14:45 GMT /slideshow/wtf-do-you-want-me-to-measure-now/16504208 mediaczar@slideshare.net(mediaczar) WTF Do You Want Me To Measure Now? mediaczar Talk given at Measurement.ie on 13 Feb 2013. What makes social media so different, so special? Ultimately, I argue, it all shares per view and clicks per share. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2013-02-07measurement-ie-130213061445-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Talk given at Measurement.ie on 13 Feb 2013. What makes social media so different, so special? Ultimately, I argue, it all shares per view and clicks per share.
WTF Do You Want Me To Measure Now? from Mat Morrison
]]> 1537 7 https://cdn.slidesharecdn.com/ss_thumbnails/2013-02-07measurement-ie-130213061445-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Engagement vs Social Media in 'Brand Republic' archives /slideshow/engagement-vs-social/16313051 engagementvssocial-130202144641-phpapp01
Two things to note: Firstly, both searches demonstrate a nice positive upward trend in articles mentioning the respective search terms. Secondly, the charts clearly show that the trend in mentions of 'Engagement' predates the trend in 'Social Media' by almost a decade. (N.B. The search for "engagement" is actually the aggregated search on over 60 bigrams like "engaging audiences", "emotional engagement" and "engages with")]]>
Two things to note: Firstly, both searches demonstrate a nice positive upward trend in articles mentioning the respective search terms. Secondly, the charts clearly show that the trend in mentions of 'Engagement' predates the trend in 'Social Media' by almost a decade. (N.B. The search for "engagement" is actually the aggregated search on over 60 bigrams like "engaging audiences", "emotional engagement" and "engages with")]]> Sat, 02 Feb 2013 14:46:41 GMT /slideshow/engagement-vs-social/16313051 mediaczar@slideshare.net(mediaczar) Engagement vs Social Media in 'Brand Republic' archives mediaczar Two things to note: Firstly, both searches demonstrate a nice positive upward trend in articles mentioning the respective search terms. Secondly, the charts clearly show that the trend in mentions of 'Engagement' predates the trend in 'Social Media' by almost a decade. (N.B. The search for "engagement" is actually the aggregated search on over 60 bigrams like "engaging audiences", "emotional engagement" and "engages with") <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/engagementvssocial-130202144641-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Two things to note: Firstly, both searches demonstrate a nice positive upward trend in articles mentioning the respective search terms. Secondly, the charts clearly show that the trend in mentions of &#39;Engagement&#39; predates the trend in &#39;Social Media&#39; by almost a decade. (N.B. The search for &quot;engagement&quot; is actually the aggregated search on over 60 bigrams like &quot;engaging audiences&quot;, &quot;emotional engagement&quot; and &quot;engages with&quot;)
Engagement vs Social Media in 'Brand Republic' archives from Mat Morrison
]]> 1936 4 https://cdn.slidesharecdn.com/ss_thumbnails/engagementvssocial-130202144641-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Redbull anecdotal example /mediaczar/redbull-anecdotal-example-16115269 redbullanecdotalexample-130122060926-phpapp01
Quick anecdotal example demonstrating how hosting content outside Facebook can help drive viral sharing (and deliver SEO benefits.)]]>
Quick anecdotal example demonstrating how hosting content outside Facebook can help drive viral sharing (and deliver SEO benefits.)]]> Tue, 22 Jan 2013 06:09:26 GMT /mediaczar/redbull-anecdotal-example-16115269 mediaczar@slideshare.net(mediaczar) Redbull anecdotal example mediaczar Quick anecdotal example demonstrating how hosting content outside Facebook can help drive viral sharing (and deliver SEO benefits.) <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/redbullanecdotalexample-130122060926-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Quick anecdotal example demonstrating how hosting content outside Facebook can help drive viral sharing (and deliver SEO benefits.)
Redbull anecdotal example from Mat Morrison
]]> 670 5 https://cdn.slidesharecdn.com/ss_thumbnails/redbullanecdotalexample-130122060926-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Get Tweet source data /slideshow/get-tweet-source-data/15466207 gettweetsourcedata-121203081948-phpapp01
Now that Twitter has removed the "via" information from their web interface, here's the only way I could think of to find it again... Of course, if you're the kind of person who cares about the originating client, you'll be using a 3rd party client. Twitter's Tweetdeck still displays the source.]]>
Now that Twitter has removed the "via" information from their web interface, here's the only way I could think of to find it again... Of course, if you're the kind of person who cares about the originating client, you'll be using a 3rd party client. Twitter's Tweetdeck still displays the source.]]> Mon, 03 Dec 2012 08:19:48 GMT /slideshow/get-tweet-source-data/15466207 mediaczar@slideshare.net(mediaczar) Get Tweet source data mediaczar Now that Twitter has removed the "via" information from their web interface, here's the only way I could think of to find it again... Of course, if you're the kind of person who cares about the originating client, you'll be using a 3rd party client. Twitter's Tweetdeck still displays the source. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/gettweetsourcedata-121203081948-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Now that Twitter has removed the &quot;via&quot; information from their web interface, here&#39;s the only way I could think of to find it again... Of course, if you&#39;re the kind of person who cares about the originating client, you&#39;ll be using a 3rd party client. Twitter&#39;s Tweetdeck still displays the source.
Get Tweet source data from Mat Morrison
]]> 3650 5 https://cdn.slidesharecdn.com/ss_thumbnails/gettweetsourcedata-121203081948-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Shareable Content /slideshow/shareable-content-14997200/14997200 2012-10-17shareablecontent-121102084416-phpapp02
I tend -- in my highly specialised line of work -- to concentrate on the channel, and not the content. My interest is mainly in the technology and psychology of social media marketing. That said, here are a few things that I've picked up along the way...]]>
I tend -- in my highly specialised line of work -- to concentrate on the channel, and not the content. My interest is mainly in the technology and psychology of social media marketing. That said, here are a few things that I've picked up along the way...]]> Fri, 02 Nov 2012 08:44:14 GMT /slideshow/shareable-content-14997200/14997200 mediaczar@slideshare.net(mediaczar) Shareable Content mediaczar I tend -- in my highly specialised line of work -- to concentrate on the channel, and not the content. My interest is mainly in the technology and psychology of social media marketing. That said, here are a few things that I've picked up along the way... <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2012-10-17shareablecontent-121102084416-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> I tend -- in my highly specialised line of work -- to concentrate on the channel, and not the content. My interest is mainly in the technology and psychology of social media marketing. That said, here are a few things that I&#39;ve picked up along the way...
Shareable Content from Mat Morrison
]]> 3651 7 https://cdn.slidesharecdn.com/ss_thumbnails/2012-10-17shareablecontent-121102084416-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 What do we want from our Facebook fans? /slideshow/what-do-we-want-from-our-facebook-fans/14996417 2012-10-19whatdowewantfromfacebookfans-121102073830-phpapp02
Coca Cola has 53m followers on Facebook these days (November 2012.) But it sells ~2bn servings a day. Even if we were to pretend that those 53m fans didn't represent a saturated market, how much Coca Cola would they have to buy tomorrow to move the needle? What are Fans for?]]>
Coca Cola has 53m followers on Facebook these days (November 2012.) But it sells ~2bn servings a day. Even if we were to pretend that those 53m fans didn't represent a saturated market, how much Coca Cola would they have to buy tomorrow to move the needle? What are Fans for?]]> Fri, 02 Nov 2012 07:38:28 GMT /slideshow/what-do-we-want-from-our-facebook-fans/14996417 mediaczar@slideshare.net(mediaczar) What do we want from our Facebook fans? mediaczar Coca Cola has 53m followers on Facebook these days (November 2012.) But it sells ~2bn servings a day. Even if we were to pretend that those 53m fans didn't represent a saturated market, how much Coca Cola would they have to buy tomorrow to move the needle? What are Fans for? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2012-10-19whatdowewantfromfacebookfans-121102073830-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Coca Cola has 53m followers on Facebook these days (November 2012.) But it sells ~2bn servings a day. Even if we were to pretend that those 53m fans didn&#39;t represent a saturated market, how much Coca Cola would they have to buy tomorrow to move the needle? What are Fans for?
What do we want from our Facebook fans? from Mat Morrison
]]> 812 5 https://cdn.slidesharecdn.com/ss_thumbnails/2012-10-19whatdowewantfromfacebookfans-121102073830-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Facebook - What You'd Forgotten (and Why it Matters) /slideshow/facebook-what-youd-forgotten-and-why-it-matters/14884397 2012-10-23facebookwhatyoudidntknow-121025103151-phpapp01
My deck from Social Media Marketing 2012. Many thanks to Luke Brynley-Jones and Our Social Times for putting this on. You can find links to some of the case studies at http://blog.magicbeanlab.com/networkanalysis/what-you-forgot-about-facebook-and-why-it-matters/]]>
My deck from Social Media Marketing 2012. Many thanks to Luke Brynley-Jones and Our Social Times for putting this on. You can find links to some of the case studies at http://blog.magicbeanlab.com/networkanalysis/what-you-forgot-about-facebook-and-why-it-matters/]]> Thu, 25 Oct 2012 10:31:50 GMT /slideshow/facebook-what-youd-forgotten-and-why-it-matters/14884397 mediaczar@slideshare.net(mediaczar) Facebook - What You'd Forgotten (and Why it Matters) mediaczar My deck from Social Media Marketing 2012. Many thanks to Luke Brynley-Jones and Our Social Times for putting this on. You can find links to some of the case studies at http://blog.magicbeanlab.com/networkanalysis/what-you-forgot-about-facebook-and-why-it-matters/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2012-10-23facebookwhatyoudidntknow-121025103151-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> My deck from Social Media Marketing 2012. Many thanks to Luke Brynley-Jones and Our Social Times for putting this on. You can find links to some of the case studies at http://blog.magicbeanlab.com/networkanalysis/what-you-forgot-about-facebook-and-why-it-matters/
Facebook - What You'd Forgotten (and Why it Matters) from Mat Morrison
]]> 3785 5 https://cdn.slidesharecdn.com/ss_thumbnails/2012-10-23facebookwhatyoudidntknow-121025103151-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Posts on Kohl's Facebook Page August - October 2012 /slideshow/posts-on-kohls-facebook-page-august-october-2012/14865338 kohls-121024071133-phpapp02
An overview of the conversation flow on Kohl's Facebook Page.]]>
An overview of the conversation flow on Kohl's Facebook Page.]]> Wed, 24 Oct 2012 07:11:31 GMT /slideshow/posts-on-kohls-facebook-page-august-october-2012/14865338 mediaczar@slideshare.net(mediaczar) Posts on Kohl's Facebook Page August - October 2012 mediaczar An overview of the conversation flow on Kohl's Facebook Page. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/kohls-121024071133-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> An overview of the conversation flow on Kohl&#39;s Facebook Page.
Posts on Kohl's Facebook Page August - October 2012 from Mat Morrison
]]> 649 4 https://cdn.slidesharecdn.com/ss_thumbnails/kohls-121024071133-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Marks & Spencer Facebook Page /slideshow/marks-spencer-facebook-page/14626106 marks-121007154415-phpapp01
This is a map of the interactions between members of the public on Marks & Spencer's Facebook Page between April 2009 and September 2012. I've removed all activity by the Page Admins.]]>
This is a map of the interactions between members of the public on Marks & Spencer's Facebook Page between April 2009 and September 2012. I've removed all activity by the Page Admins.]]> Sun, 07 Oct 2012 15:44:14 GMT /slideshow/marks-spencer-facebook-page/14626106 mediaczar@slideshare.net(mediaczar) Marks & Spencer Facebook Page mediaczar This is a map of the interactions between members of the public on Marks & Spencer's Facebook Page between April 2009 and September 2012. I've removed all activity by the Page Admins. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/marks-121007154415-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This is a map of the interactions between members of the public on Marks &amp; Spencer&#39;s Facebook Page between April 2009 and September 2012. I&#39;ve removed all activity by the Page Admins.
Marks & Spencer Facebook Page from Mat Morrison
]]> 981 6 https://cdn.slidesharecdn.com/ss_thumbnails/marks-121007154415-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 How People Use Facebook -- And Why It Matters /slideshow/how-people-use-facebook-and-what-i/14433036 2012-09-24facebookwhatyoudidntknow-120924101530-phpapp02
Most people never leave the newsfeed. What does that mean for Facebook Pages?]]>
Most people never leave the newsfeed. What does that mean for Facebook Pages?]]> Mon, 24 Sep 2012 10:15:29 GMT /slideshow/how-people-use-facebook-and-what-i/14433036 mediaczar@slideshare.net(mediaczar) How People Use Facebook -- And Why It Matters mediaczar Most people never leave the newsfeed. What does that mean for Facebook Pages? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2012-09-24facebookwhatyoudidntknow-120924101530-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Most people never leave the newsfeed. What does that mean for Facebook Pages?
How People Use Facebook -- And Why It Matters from Mat Morrison
]]> 931 6 https://cdn.slidesharecdn.com/ss_thumbnails/2012-09-24facebookwhatyoudidntknow-120924101530-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Measurement.ie /mediaczar/measurementie measurement-ie-120905073845-phpapp01
]]>
]]> Wed, 05 Sep 2012 07:38:42 GMT /mediaczar/measurementie mediaczar@slideshare.net(mediaczar) Measurement.ie mediaczar <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/measurement-ie-120905073845-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Measurement.ie from Mat Morrison
]]> 646 2 https://cdn.slidesharecdn.com/ss_thumbnails/measurement-ie-120905073845-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Facebook Pages are not a Community platform /slideshow/facebook-pages-are-not-a-community-platform/10325657 facebooknotacommunity-111125091439-phpapp01
Facebook Pages aren't a community. They're a fantastic platform for managing one-to-many conversations, but the numbers prove conclusively what common-sense tells us: Facebook Pages are a poor environment for many-to-many conversations.]]>
Facebook Pages aren't a community. They're a fantastic platform for managing one-to-many conversations, but the numbers prove conclusively what common-sense tells us: Facebook Pages are a poor environment for many-to-many conversations.]]> Fri, 25 Nov 2011 09:14:38 GMT /slideshow/facebook-pages-are-not-a-community-platform/10325657 mediaczar@slideshare.net(mediaczar) Facebook Pages are not a Community platform mediaczar Facebook Pages aren't a community. They're a fantastic platform for managing one-to-many conversations, but the numbers prove conclusively what common-sense tells us: Facebook Pages are a poor environment for many-to-many conversations. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/facebooknotacommunity-111125091439-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Facebook Pages aren&#39;t a community. They&#39;re a fantastic platform for managing one-to-many conversations, but the numbers prove conclusively what common-sense tells us: Facebook Pages are a poor environment for many-to-many conversations.
Facebook Pages are not a Community platform from Mat Morrison
]]> 519 4 https://cdn.slidesharecdn.com/ss_thumbnails/facebooknotacommunity-111125091439-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Supermarkets Xmas (for Jamie Riddell) /slideshow/supermarkets-10165520/10165520 supermarkets-111115030459-phpapp01
]]>
]]> Tue, 15 Nov 2011 03:04:58 GMT /slideshow/supermarkets-10165520/10165520 mediaczar@slideshare.net(mediaczar) Supermarkets Xmas (for Jamie Riddell) mediaczar <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/supermarkets-111115030459-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Supermarkets Xmas (for Jamie Riddell) from Mat Morrison
]]> 406 123 https://cdn.slidesharecdn.com/ss_thumbnails/supermarkets-111115030459-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 The Value of a Fan: Webit 2011: Script /mediaczar/the-value-of-a-fan-webit-2011-script valueofafanscript-txt-111031060956-phpapp01
Companion piece to http://www.slideshare.net/mediaczar/the-value-of-a-fan-webit-2011/]]>
Companion piece to http://www.slideshare.net/mediaczar/the-value-of-a-fan-webit-2011/]]> Mon, 31 Oct 2011 06:09:55 GMT /mediaczar/the-value-of-a-fan-webit-2011-script mediaczar@slideshare.net(mediaczar) The Value of a Fan: Webit 2011: Script mediaczar Companion piece to http://www.slideshare.net/mediaczar/the-value-of-a-fan-webit-2011/ <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/valueofafanscript-txt-111031060956-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Companion piece to http://www.slideshare.net/mediaczar/the-value-of-a-fan-webit-2011/
The Value of a Fan: Webit 2011: Script from Mat Morrison
]]> 1076 2 https://cdn.slidesharecdn.com/ss_thumbnails/valueofafanscript-txt-111031060956-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 The Value of a Fan: Webit 2011 /slideshow/the-value-of-a-fan-webit-2011/9958281 webit2011-111031052732-phpapp02
(Speaker Notes are included on the slides, and available separately at http://www.slideshare.net/mediaczar/the-value-of-a-fan-webit-2011-script)]]>
(Speaker Notes are included on the slides, and available separately at http://www.slideshare.net/mediaczar/the-value-of-a-fan-webit-2011-script)]]> Mon, 31 Oct 2011 05:27:29 GMT /slideshow/the-value-of-a-fan-webit-2011/9958281 mediaczar@slideshare.net(mediaczar) The Value of a Fan: Webit 2011 mediaczar (Speaker Notes are included on the slides, and available separately at http://www.slideshare.net/mediaczar/the-value-of-a-fan-webit-2011-script) <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/webit2011-111031052732-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> (Speaker Notes are included on the slides, and available separately at http://www.slideshare.net/mediaczar/the-value-of-a-fan-webit-2011-script)
The Value of a Fan: Webit 2011 from Mat Morrison
]]> 12235 13 https://cdn.slidesharecdn.com/ss_thumbnails/webit2011-111031052732-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Optimising the Facebook Stack for Earned Media /slideshow/optimising-the-facebook-stack-for-earned-media-9574381/9574381 optimisingthefacebookstack-111006084055-phpapp02
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]]> Thu, 06 Oct 2011 08:40:54 GMT /slideshow/optimising-the-facebook-stack-for-earned-media-9574381/9574381 mediaczar@slideshare.net(mediaczar) Optimising the Facebook Stack for Earned Media mediaczar <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/optimisingthefacebookstack-111006084055-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Optimising the Facebook Stack for Earned Media from Mat Morrison
]]> 535 4 https://cdn.slidesharecdn.com/ss_thumbnails/optimisingthefacebookstack-111006084055-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 https://cdn.slidesharecdn.com/profile-photo-mediaczar-48x48.jpg?cb=1672830040 "One of 5 people I know who gets Web PR/Marketing/Social" (disappointingly specific praise from Mike Butcher, Techcrunch's editor-at-large.) Mat Morrison has had a rich and broad career within the digital marketing comms field; working for large successful businesses (often just as they were starting out, as in the case of AKQA and Tribal DDB) across the digital agency, media agency, and public relations disciplines. In the mid 2000s he helped found an independent social media strategy consultancy; but was lured away to help Omnicom’s public relations network Porter Novelli make the transition to digital. More recently, he headed Social Media planning at Publicis’s Starcom MediaVest. H... blog.magicbeanlab.com/ https://cdn.slidesharecdn.com/ss_thumbnails/2015-04-01process-150609141242-lva1-app6891-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/2015-0401-process/49175397 Generic Process from C... https://cdn.slidesharecdn.com/ss_thumbnails/2014-09-05sentimentisshite-140910080910-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/sentiment-is-shite-2014/38917780 Sentiment is Shite (2014) https://cdn.slidesharecdn.com/ss_thumbnails/2013-11-05ogtagsguide-131106040527-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds mediaczar/an-incomplete An Incomplete Guide to...