際際滷shows by User: meena281 / http://www.slideshare.net/images/logo.gif 際際滷shows by User: meena281 / Tue, 27 Jan 2015 08:21:58 GMT 際際滷Share feed for 際際滷shows by User: meena281 SIM University - COM303 March 2012 - Guest Lecture /slideshow/com303-media-lecture-for-sim-university-meenakshi-shunmugham/43947960 com303medialectureforsimuniversity-meenakshishunmugham-150127082158-conversion-gate01
COM303 Media Lecture for SIM University, Singapore. Topic: The Media Business: Is it about Novel Ideas or New Tools?]]>
COM303 Media Lecture for SIM University, Singapore. Topic: The Media Business: Is it about Novel Ideas or New Tools?]]> Tue, 27 Jan 2015 08:21:58 GMT /slideshow/com303-media-lecture-for-sim-university-meenakshi-shunmugham/43947960 meena281@slideshare.net(meena281) SIM University - COM303 March 2012 - Guest Lecture meena281 COM303 Media Lecture for SIM University, Singapore. Topic: The Media Business: Is it about Novel Ideas or New Tools? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/com303medialectureforsimuniversity-meenakshishunmugham-150127082158-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> COM303 Media Lecture for SIM University, Singapore. Topic: The Media Business: Is it about Novel Ideas or New Tools?
SIM University - COM303 March 2012 - Guest Lecture from Meenakshi Shunmugham
]]> 308 1 https://cdn.slidesharecdn.com/ss_thumbnails/com303medialectureforsimuniversity-meenakshishunmugham-150127082158-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-meena281-48x48.jpg?cb=1637731258 My business cards say such things as Business Director, Brand Strategist and Regional Senior Planner. But when you get right down to it, Im so much more Im a marketer, a communications professional, an entrepreneur, a social media strategist and an avid volunteer. Im also a big believer in the power of branding. I believe that we dont just buy any stuff. We dont make purchase decisions based only on brand names, features and benefits. We make decisions based on emotions, gut feel and delivery on brand promise. We buy when we are moved. We buy when we are captivated and engaged to the point that we drop whatever it is were doing and say, Oh, I need some of THAT! And so I ...