ºÝºÝߣshows by User: meghscase / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: meghscase / Wed, 21 Mar 2018 20:27:13 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: meghscase Content Design: Where IA and content strategy converge /slideshow/content-design-where-ia-and-content-strategy-converge/91466035 contentdesignworkshopmeghancasey-180321202713
Add to Google Calendar Description In a digital world that’s flooded with content, it’s important to adopt a grounded approach for content strategy and management. Content design is an essential place to begin your journey to content maturity. In this workshop, Meghan Casey clarifies the role of content design for websites and empowers you with a practical framework and useful tools gleaned from her book, The Content Strategy Toolkit.]]>
Add to Google Calendar Description In a digital world that’s flooded with content, it’s important to adopt a grounded approach for content strategy and management. Content design is an essential place to begin your journey to content maturity. In this workshop, Meghan Casey clarifies the role of content design for websites and empowers you with a practical framework and useful tools gleaned from her book, The Content Strategy Toolkit.]]> Wed, 21 Mar 2018 20:27:13 GMT /slideshow/content-design-where-ia-and-content-strategy-converge/91466035 meghscase@slideshare.net(meghscase) Content Design: Where IA and content strategy converge meghscase Add to Google Calendar Description In a digital world that’s flooded with content, it’s important to adopt a grounded approach for content strategy and management. Content design is an essential place to begin your journey to content maturity. In this workshop, Meghan Casey clarifies the role of content design for websites and empowers you with a practical framework and useful tools gleaned from her book, The Content Strategy Toolkit. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/contentdesignworkshopmeghancasey-180321202713-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Add to Google Calendar Description In a digital world that’s flooded with content, it’s important to adopt a grounded approach for content strategy and management. Content design is an essential place to begin your journey to content maturity. In this workshop, Meghan Casey clarifies the role of content design for websites and empowers you with a practical framework and useful tools gleaned from her book, The Content Strategy Toolkit.
Content Design: Where IA and content strategy converge from Brain Traffic
]]> 2993 9 https://cdn.slidesharecdn.com/ss_thumbnails/contentdesignworkshopmeghancasey-180321202713-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 How to measure content effectiveness /slideshow/how-to-measure-content-effectiveness/79731167 contenttestingworkshop-170913152627
It’s hard to improve your content without a solid understanding of how your content performs with your users. This workshop will introduce you to a three-pronged approach to measuring content effectiveness. We will cover: - A framework to define what success looks like and how to measure it - Content testing methods that go beyond heuristics and analytics - Measurement reports you can act upon Who should attend: This workshop is for people who have been tasked with demonstrating how well content is working, or who are looking to improve content relevance for users. Presented by Bill Siemers and Meghan Casey at Confab Intensive. ]]>
It’s hard to improve your content without a solid understanding of how your content performs with your users. This workshop will introduce you to a three-pronged approach to measuring content effectiveness. We will cover: - A framework to define what success looks like and how to measure it - Content testing methods that go beyond heuristics and analytics - Measurement reports you can act upon Who should attend: This workshop is for people who have been tasked with demonstrating how well content is working, or who are looking to improve content relevance for users. Presented by Bill Siemers and Meghan Casey at Confab Intensive. ]]> Wed, 13 Sep 2017 15:26:27 GMT /slideshow/how-to-measure-content-effectiveness/79731167 meghscase@slideshare.net(meghscase) How to measure content effectiveness meghscase It’s hard to improve your content without a solid understanding of how your content performs with your users. This workshop will introduce you to a three-pronged approach to measuring content effectiveness. We will cover: - A framework to define what success looks like and how to measure it - Content testing methods that go beyond heuristics and analytics - Measurement reports you can act upon Who should attend: This workshop is for people who have been tasked with demonstrating how well content is working, or who are looking to improve content relevance for users. Presented by Bill Siemers and Meghan Casey at Confab Intensive. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/contenttestingworkshop-170913152627-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> It’s hard to improve your content without a solid understanding of how your content performs with your users. This workshop will introduce you to a three-pronged approach to measuring content effectiveness. We will cover: - A framework to define what success looks like and how to measure it - Content testing methods that go beyond heuristics and analytics - Measurement reports you can act upon Who should attend: This workshop is for people who have been tasked with demonstrating how well content is working, or who are looking to improve content relevance for users. Presented by Bill Siemers and Meghan Casey at Confab Intensive.
How to measure content effectiveness from Brain Traffic
]]> 1238 6 https://cdn.slidesharecdn.com/ss_thumbnails/contenttestingworkshop-170913152627-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Content design: What it is and how to do it /slideshow/content-design-what-it-is-and-how-to-do-it/76776907 contentdesignconfabcentral2017meghancasey-170608190415
Meghan Casey's talk at Confab Central 2017, www.confabevents.com]]>
Meghan Casey's talk at Confab Central 2017, www.confabevents.com]]> Thu, 08 Jun 2017 19:04:15 GMT /slideshow/content-design-what-it-is-and-how-to-do-it/76776907 meghscase@slideshare.net(meghscase) Content design: What it is and how to do it meghscase Meghan Casey's talk at Confab Central 2017, www.confabevents.com <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/contentdesignconfabcentral2017meghancasey-170608190415-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Meghan Casey&#39;s talk at Confab Central 2017, www.confabevents.com
Content design: What it is and how to do it from Brain Traffic
]]> 3156 10 https://cdn.slidesharecdn.com/ss_thumbnails/contentdesignconfabcentral2017meghancasey-170608190415-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Gov 2 0 may_25_2010_ /slideshow/gov-2-0-may252010/4402250 gov20may252010-100603121101-phpapp02
Content Strategy: Getting Your Online Content Under Control]]>
Content Strategy: Getting Your Online Content Under Control]]> Thu, 03 Jun 2010 12:10:19 GMT /slideshow/gov-2-0-may252010/4402250 meghscase@slideshare.net(meghscase) Gov 2 0 may_25_2010_ meghscase Content Strategy: Getting Your Online Content Under Control <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/gov20may252010-100603121101-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Content Strategy: Getting Your Online Content Under Control
Gov 2 0 may_25_2010_ from Brain Traffic
]]> 854 2 https://cdn.slidesharecdn.com/ss_thumbnails/gov20may252010-100603121101-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-meghscase-48x48.jpg?cb=1670259203 https://cdn.slidesharecdn.com/ss_thumbnails/contentdesignworkshopmeghancasey-180321202713-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/content-design-where-ia-and-content-strategy-converge/91466035 Content Design: Where ... https://cdn.slidesharecdn.com/ss_thumbnails/contenttestingworkshop-170913152627-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/how-to-measure-content-effectiveness/79731167 How to measure content... https://cdn.slidesharecdn.com/ss_thumbnails/contentdesignconfabcentral2017meghancasey-170608190415-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/content-design-what-it-is-and-how-to-do-it/76776907 Content design: What i...