şÝşÝߣshows by User: michaeljaymoon / http://www.slideshare.net/images/logo.gif şÝşÝߣshows by User: michaeljaymoon / Mon, 28 Jan 2013 14:31:38 GMT şÝşÝߣShare feed for şÝşÝߣshows by User: michaeljaymoon Orchestrating the Technologies and Processes of the Customer Engagement Cycle /slideshow/engagement-cycleexecwp-neu10/16224297 engagementcycleexecwp-neu-1-0-130128143138-phpapp01
Strategic roadmap for integrating traditional and online marketing and customer service with multichannel analytics, multimodal content, and analysis-driven email messaging Featured technologies of the Engagement Cycle Customer engagement theaters—Integration of online marketing with database marketing, email messaging platforms, social media, and field-marketing systems Multichannel analytics—Convergence of web, database, and social media analytics Analysis-driven messaging—Applying database analytics, segmentation insights, and individualization profiles to personalize email messaging Creative messaging and collaboration platforms—Strategic role of engagement agencies, dialog maps, and multichannel / multi-party creative briefs Social Web content management—Integration of social tagging and user-generated content with marketing content and personalization services Marketing operations management—Collaborative workflows, project management, and marketing process orchestration]]>
Strategic roadmap for integrating traditional and online marketing and customer service with multichannel analytics, multimodal content, and analysis-driven email messaging Featured technologies of the Engagement Cycle Customer engagement theaters—Integration of online marketing with database marketing, email messaging platforms, social media, and field-marketing systems Multichannel analytics—Convergence of web, database, and social media analytics Analysis-driven messaging—Applying database analytics, segmentation insights, and individualization profiles to personalize email messaging Creative messaging and collaboration platforms—Strategic role of engagement agencies, dialog maps, and multichannel / multi-party creative briefs Social Web content management—Integration of social tagging and user-generated content with marketing content and personalization services Marketing operations management—Collaborative workflows, project management, and marketing process orchestration]]> Mon, 28 Jan 2013 14:31:38 GMT /slideshow/engagement-cycleexecwp-neu10/16224297 michaeljaymoon@slideshare.net(michaeljaymoon) Orchestrating the Technologies and Processes of the Customer Engagement Cycle michaeljaymoon Strategic roadmap for integrating traditional and online marketing and customer service with multichannel analytics, multimodal content, and analysis-driven email messaging Featured technologies of the Engagement Cycle Customer engagement theaters—Integration of online marketing with database marketing, email messaging platforms, social media, and field-marketing systems Multichannel analytics—Convergence of web, database, and social media analytics Analysis-driven messaging—Applying database analytics, segmentation insights, and individualization profiles to personalize email messaging Creative messaging and collaboration platforms—Strategic role of engagement agencies, dialog maps, and multichannel / multi-party creative briefs Social Web content management—Integration of social tagging and user-generated content with marketing content and personalization services Marketing operations management—Collaborative workflows, project management, and marketing process orchestration <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/engagementcycleexecwp-neu-1-0-130128143138-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Strategic roadmap for integrating traditional and online marketing and customer service with multichannel analytics, multimodal content, and analysis-driven email messaging Featured technologies of the Engagement Cycle Customer engagement theaters—Integration of online marketing with database marketing, email messaging platforms, social media, and field-marketing systems Multichannel analytics—Convergence of web, database, and social media analytics Analysis-driven messaging—Applying database analytics, segmentation insights, and individualization profiles to personalize email messaging Creative messaging and collaboration platforms—Strategic role of engagement agencies, dialog maps, and multichannel / multi-party creative briefs Social Web content management—Integration of social tagging and user-generated content with marketing content and personalization services Marketing operations management—Collaborative workflows, project management, and marketing process orchestration
Orchestrating the Technologies and Processes of the Customer Engagement Cycle from Michael Moon
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