際際滷shows by User: michellem18 / http://www.slideshare.net/images/logo.gif 際際滷shows by User: michellem18 / Fri, 26 Apr 2019 13:01:00 GMT 際際滷Share feed for 際際滷shows by User: michellem18 Click to Close: PPC Lead Gen Strategies for All Stages of the Funnel /slideshow/click-to-close-ppc-lead-gen-strategies-for-all-stages-of-the-funnel/142319964 hc-leadgenerationstrategies-michellemorgan-190426130100
Learn strategies to improve your lead generation efforts by understanding the conversion process, improving lead quality, and optimizing for metrics down the buyer funnel.]]>
Learn strategies to improve your lead generation efforts by understanding the conversion process, improving lead quality, and optimizing for metrics down the buyer funnel.]]> Fri, 26 Apr 2019 13:01:00 GMT /slideshow/click-to-close-ppc-lead-gen-strategies-for-all-stages-of-the-funnel/142319964 michellem18@slideshare.net(michellem18) Click to Close: PPC Lead Gen Strategies for All Stages of the Funnel michellem18 Learn strategies to improve your lead generation efforts by understanding the conversion process, improving lead quality, and optimizing for metrics down the buyer funnel. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/hc-leadgenerationstrategies-michellemorgan-190426130100-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Learn strategies to improve your lead generation efforts by understanding the conversion process, improving lead quality, and optimizing for metrics down the buyer funnel.
Click to Close: PPC Lead Gen Strategies for All Stages of the Funnel from Michelle Morgan
]]> 514 3 https://cdn.slidesharecdn.com/ss_thumbnails/hc-leadgenerationstrategies-michellemorgan-190426130100-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Targeting Users at All Stages of the Buyer Funnel - Pubcon Vegas 2018 /slideshow/targeting-users-at-all-stages-of-the-buyer-funnel-pubcon-vegas-2018/119801406 pubconvegas2018-audiencetargeting-michellemorgan-181017231315
Learn how to build more meaningful retargeting lists, leverage them to create lookalikes, the build a campaign structure that nurtures users from awareness to customer across all of your advertising channels. ]]>
Learn how to build more meaningful retargeting lists, leverage them to create lookalikes, the build a campaign structure that nurtures users from awareness to customer across all of your advertising channels. ]]> Wed, 17 Oct 2018 23:13:15 GMT /slideshow/targeting-users-at-all-stages-of-the-buyer-funnel-pubcon-vegas-2018/119801406 michellem18@slideshare.net(michellem18) Targeting Users at All Stages of the Buyer Funnel - Pubcon Vegas 2018 michellem18 Learn how to build more meaningful retargeting lists, leverage them to create lookalikes, the build a campaign structure that nurtures users from awareness to customer across all of your advertising channels. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/pubconvegas2018-audiencetargeting-michellemorgan-181017231315-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Learn how to build more meaningful retargeting lists, leverage them to create lookalikes, the build a campaign structure that nurtures users from awareness to customer across all of your advertising channels.
Targeting Users at All Stages of the Buyer Funnel - Pubcon Vegas 2018 from Michelle Morgan
]]> 648 1 https://cdn.slidesharecdn.com/ss_thumbnails/pubconvegas2018-audiencetargeting-michellemorgan-181017231315-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Audience Targeting: Strategy, Optimization, Expansion /slideshow/audience-targeting-strategy-optimization-expansion/94144996 heroconfaustin2018-audiencetargeting-michellemorgan-180417212438
Rethink how you're building your audiences, then leverage those new audiences for better insights, campaign performance, and expansion across channels.]]>
Rethink how you're building your audiences, then leverage those new audiences for better insights, campaign performance, and expansion across channels.]]> Tue, 17 Apr 2018 21:24:38 GMT /slideshow/audience-targeting-strategy-optimization-expansion/94144996 michellem18@slideshare.net(michellem18) Audience Targeting: Strategy, Optimization, Expansion michellem18 Rethink how you're building your audiences, then leverage those new audiences for better insights, campaign performance, and expansion across channels. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/heroconfaustin2018-audiencetargeting-michellemorgan-180417212438-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Rethink how you&#39;re building your audiences, then leverage those new audiences for better insights, campaign performance, and expansion across channels.
Audience Targeting: Strategy, Optimization, Expansion from Michelle Morgan
]]> 932 2 https://cdn.slidesharecdn.com/ss_thumbnails/heroconfaustin2018-audiencetargeting-michellemorgan-180417212438-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Negative Audiences & Audience Shaping - SMX Advanced /slideshow/negative-audiences-audience-shaping-smx-advanced/77341648 michelle-morgan-smx-advanced-2017-negative-audiences-170628153152
Sometimes it's who you exclude from your audiences that makes all the difference. ]]>
Sometimes it's who you exclude from your audiences that makes all the difference. ]]> Wed, 28 Jun 2017 15:31:52 GMT /slideshow/negative-audiences-audience-shaping-smx-advanced/77341648 michellem18@slideshare.net(michellem18) Negative Audiences & Audience Shaping - SMX Advanced michellem18 Sometimes it's who you exclude from your audiences that makes all the difference. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/michelle-morgan-smx-advanced-2017-negative-audiences-170628153152-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Sometimes it&#39;s who you exclude from your audiences that makes all the difference.
Negative Audiences & Audience Shaping - SMX Advanced from Michelle Morgan
]]> 1177 4 https://cdn.slidesharecdn.com/ss_thumbnails/michelle-morgan-smx-advanced-2017-negative-audiences-170628153152-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Dynamic Search Ads: Hero Conf LA 2017 /slideshow/dynamic-search-ads-hero-conf-la-2017/75432374 heroconf-la2017-dsa-170426145246
Get a rundown of how to make DSA a valuable addition to any PPC account. And Lego Batman!]]>
Get a rundown of how to make DSA a valuable addition to any PPC account. And Lego Batman!]]> Wed, 26 Apr 2017 14:52:46 GMT /slideshow/dynamic-search-ads-hero-conf-la-2017/75432374 michellem18@slideshare.net(michellem18) Dynamic Search Ads: Hero Conf LA 2017 michellem18 Get a rundown of how to make DSA a valuable addition to any PPC account. And Lego Batman! <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/heroconf-la2017-dsa-170426145246-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Get a rundown of how to make DSA a valuable addition to any PPC account. And Lego Batman!
Dynamic Search Ads: Hero Conf LA 2017 from Michelle Morgan
]]> 801 6 https://cdn.slidesharecdn.com/ss_thumbnails/heroconf-la2017-dsa-170426145246-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Search & Display Retargeting Strategies: Hero Conf LA 2017 /slideshow/search-display-retargeting-strategies-hero-conf-la-2017/75432354 heroconf-la2017-retargetingstrategies-170426145207
Retargeting is widely used, but are you using it correctly? Check out my presentation to get ideas of what lists to build, how to use them, and my retargeting commandments.]]>
Retargeting is widely used, but are you using it correctly? Check out my presentation to get ideas of what lists to build, how to use them, and my retargeting commandments.]]> Wed, 26 Apr 2017 14:52:07 GMT /slideshow/search-display-retargeting-strategies-hero-conf-la-2017/75432354 michellem18@slideshare.net(michellem18) Search & Display Retargeting Strategies: Hero Conf LA 2017 michellem18 Retargeting is widely used, but are you using it correctly? Check out my presentation to get ideas of what lists to build, how to use them, and my retargeting commandments. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/heroconf-la2017-retargetingstrategies-170426145207-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Retargeting is widely used, but are you using it correctly? Check out my presentation to get ideas of what lists to build, how to use them, and my retargeting commandments.
Search & Display Retargeting Strategies: Hero Conf LA 2017 from Michelle Morgan
]]> 773 3 https://cdn.slidesharecdn.com/ss_thumbnails/heroconf-la2017-retargetingstrategies-170426145207-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Taking Dynamic Search Ads to the Next Level /slideshow/taking-dynamic-search-ads-to-the-next-level/73448308 michelle-morgan-dsa-ftw-smx-west-2017-170322001626
DSA can provide great targeting options for AdWords, but don't hesitate to go beyond the basics. ]]>
DSA can provide great targeting options for AdWords, but don't hesitate to go beyond the basics. ]]> Wed, 22 Mar 2017 00:16:26 GMT /slideshow/taking-dynamic-search-ads-to-the-next-level/73448308 michellem18@slideshare.net(michellem18) Taking Dynamic Search Ads to the Next Level michellem18 DSA can provide great targeting options for AdWords, but don't hesitate to go beyond the basics. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/michelle-morgan-dsa-ftw-smx-west-2017-170322001626-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> DSA can provide great targeting options for AdWords, but don&#39;t hesitate to go beyond the basics.
Taking Dynamic Search Ads to the Next Level from Michelle Morgan
]]> 968 2 https://cdn.slidesharecdn.com/ss_thumbnails/michelle-morgan-dsa-ftw-smx-west-2017-170322001626-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 DSA: A Tool for All PPC Accounts - HeroConf London 2017 /slideshow/dsa-a-tool-for-all-ppc-accounts-heroconf-london-2017/67586261 heroconf-london2016-161024145542
DSA can be a great tool for all account types. Check out this preso to see best practices for set up, account structure, lead gen vs ecom account tactics, and more. ]]>
DSA can be a great tool for all account types. Check out this preso to see best practices for set up, account structure, lead gen vs ecom account tactics, and more. ]]> Mon, 24 Oct 2016 14:55:42 GMT /slideshow/dsa-a-tool-for-all-ppc-accounts-heroconf-london-2017/67586261 michellem18@slideshare.net(michellem18) DSA: A Tool for All PPC Accounts - HeroConf London 2017 michellem18 DSA can be a great tool for all account types. Check out this preso to see best practices for set up, account structure, lead gen vs ecom account tactics, and more. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/heroconf-london2016-161024145542-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> DSA can be a great tool for all account types. Check out this preso to see best practices for set up, account structure, lead gen vs ecom account tactics, and more.
DSA: A Tool for All PPC Accounts - HeroConf London 2017 from Michelle Morgan
]]> 1797 6 https://cdn.slidesharecdn.com/ss_thumbnails/heroconf-london2016-161024145542-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-michellem18-48x48.jpg?cb=1556283285 I'm a paid search specialist with experience in and an affinity for search, display, remarketing, and social campaigns as well as conversion rate optimization and analytics. I've worked in both in-house and agency roles and I'm a certified professional in both Google AdWords and Bing Ads. http://www.ClixMarketing.com https://cdn.slidesharecdn.com/ss_thumbnails/hc-leadgenerationstrategies-michellemorgan-190426130100-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/click-to-close-ppc-lead-gen-strategies-for-all-stages-of-the-funnel/142319964 Click to Close: PPC Le... https://cdn.slidesharecdn.com/ss_thumbnails/pubconvegas2018-audiencetargeting-michellemorgan-181017231315-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/targeting-users-at-all-stages-of-the-buyer-funnel-pubcon-vegas-2018/119801406 Targeting Users at All... https://cdn.slidesharecdn.com/ss_thumbnails/heroconfaustin2018-audiencetargeting-michellemorgan-180417212438-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/audience-targeting-strategy-optimization-expansion/94144996 Audience Targeting: St...