�ݺ�ߣshows by User: mikedbarr

�ݺ�ߣshows by User: mikedbarr / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: mikedbarr / Tue, 10 Nov 2015 23:01:27 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: mikedbarr Voice of the Market to Spur Innovation /slideshow/voice-of-the-market-to-spur-innovation/54974715 voiceofthemarkettospurinnovation-151110230127-lva1-app6892
The slides show how to bring Voice of the Market into your innovation process. Customers don’t know what they need, but using insight to understand and continuously blend customer needs with your capabilities* will allow you generate new innovations.]]>
The slides show how to bring Voice of the Market into your innovation process. Customers don’t know what they need, but using insight to understand and continuously blend customer needs with your capabilities* will allow you generate new innovations.]]> Tue, 10 Nov 2015 23:01:27 GMT /slideshow/voice-of-the-market-to-spur-innovation/54974715 mikedbarr@slideshare.net(mikedbarr) Voice of the Market to Spur Innovation mikedbarr The slides show how to bring Voice of the Market into your innovation process. Customers don’t know what they need, but using insight to understand and continuously blend customer needs with your capabilities* will allow you generate new innovations. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/voiceofthemarkettospurinnovation-151110230127-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> The slides show how to bring Voice of the Market into your innovation process. Customers don’t know what they need, but using insight to understand and continuously blend customer needs with your capabilities* will allow you generate new innovations.

Voice of the Market to Spur Innovation from Michael Barr

]]> 569 5 https://cdn.slidesharecdn.com/ss_thumbnails/voiceofthemarkettospurinnovation-151110230127-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 Tips on Creating Your Own Customer Journey Maps /slideshow/tips-on-creating-your-own-customer-journey-maps/54974711 tipsoncreatingyourowncustomerjourneymaps-151110230119-lva1-app6891
Customer journey maps help marketers better understand customers at different stages of interaction with the Company / Product. They provide insight about the customer from the time the customer discovers a need (Needs Creation) to when he/she finds a better solution or no longer has the need (Replacement or Termination)]]>
Customer journey maps help marketers better understand customers at different stages of interaction with the Company / Product. They provide insight about the customer from the time the customer discovers a need (Needs Creation) to when he/she finds a better solution or no longer has the need (Replacement or Termination)]]> Tue, 10 Nov 2015 23:01:19 GMT /slideshow/tips-on-creating-your-own-customer-journey-maps/54974711 mikedbarr@slideshare.net(mikedbarr) Tips on Creating Your Own Customer Journey Maps mikedbarr Customer journey maps help marketers better understand customers at different stages of interaction with the Company / Product. They provide insight about the customer from the time the customer discovers a need (Needs Creation) to when he/she finds a better solution or no longer has the need (Replacement or Termination) <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/tipsoncreatingyourowncustomerjourneymaps-151110230119-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> Customer journey maps help marketers better understand customers at different stages of interaction with the Company / Product. They provide insight about the customer from the time the customer discovers a need (Needs Creation) to when he/she finds a better solution or no longer has the need (Replacement or Termination)

Tips on Creating Your Own Customer Journey Maps from Michael Barr

]]> 657 8 https://cdn.slidesharecdn.com/ss_thumbnails/tipsoncreatingyourowncustomerjourneymaps-151110230119-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 QDI Strategies: Market Assessments Project Example /slideshow/qdi-strategies-market-assessments-project-example/54530952 qdistrategiesmarketassessmentsprojectexample-151029154805-lva1-app6892
One of our clients developed a specialty component for tires that improves the tire’s durability and/or increases fuel efficiency, depending on the formulation (BREAKTHROUGH VALUE CREATION). However tire manufacturers were unwilling to pay more than a few cents to add these benefits to their tires. This describes customer behavior and shows that the value from increased fuel efficiency can be captured (DIFFERENT VALUE CAPTURE OPPORTUNITY; see the demand curve). ]]>
One of our clients developed a specialty component for tires that improves the tire’s durability and/or increases fuel efficiency, depending on the formulation (BREAKTHROUGH VALUE CREATION). However tire manufacturers were unwilling to pay more than a few cents to add these benefits to their tires. This describes customer behavior and shows that the value from increased fuel efficiency can be captured (DIFFERENT VALUE CAPTURE OPPORTUNITY; see the demand curve). ]]> Thu, 29 Oct 2015 15:48:05 GMT /slideshow/qdi-strategies-market-assessments-project-example/54530952 mikedbarr@slideshare.net(mikedbarr) QDI Strategies: Market Assessments Project Example mikedbarr One of our clients developed a specialty component for tires that improves the tire’s durability and/or increases fuel efficiency, depending on the formulation (BREAKTHROUGH VALUE CREATION). However tire manufacturers were unwilling to pay more than a few cents to add these benefits to their tires. This describes customer behavior and shows that the value from increased fuel efficiency can be captured (DIFFERENT VALUE CAPTURE OPPORTUNITY; see the demand curve). <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/qdistrategiesmarketassessmentsprojectexample-151029154805-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> One of our clients developed a specialty component for tires that improves the tire’s durability and/or increases fuel efficiency, depending on the formulation (BREAKTHROUGH VALUE CREATION). However tire manufacturers were unwilling to pay more than a few cents to add these benefits to their tires. This describes customer behavior and shows that the value from increased fuel efficiency can be captured (DIFFERENT VALUE CAPTURE OPPORTUNITY; see the demand curve).

QDI Strategies: Market Assessments Project Example from Michael Barr

]]> 4344 7 https://cdn.slidesharecdn.com/ss_thumbnails/qdistrategiesmarketassessmentsprojectexample-151029154805-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 QDI Strategies: Growth Strategy Project Example /slideshow/qdi-strategies-growth-strategy-project-example/54530688 qdistrategiesgrowthstrategyprojectexample-151029154308-lva1-app6892
One of QDI’s clients, a high end equipment manufacturer, could see the growing accessories volume was changing their market. Increasing volume and order frequency was making accessory and consumable distributors more powerful. Rather than give up power, our client said, “We have knowledge, equipment, software, and access to accessories and consumables -- Let’s create an even better solution.” (VALUE CREATION) The presentation shows the market structure, product mix, market shares, key findings, and strategy recommendations. ]]>
One of QDI’s clients, a high end equipment manufacturer, could see the growing accessories volume was changing their market. Increasing volume and order frequency was making accessory and consumable distributors more powerful. Rather than give up power, our client said, “We have knowledge, equipment, software, and access to accessories and consumables -- Let’s create an even better solution.” (VALUE CREATION) The presentation shows the market structure, product mix, market shares, key findings, and strategy recommendations. ]]> Thu, 29 Oct 2015 15:43:08 GMT /slideshow/qdi-strategies-growth-strategy-project-example/54530688 mikedbarr@slideshare.net(mikedbarr) QDI Strategies: Growth Strategy Project Example mikedbarr One of QDI’s clients, a high end equipment manufacturer, could see the growing accessories volume was changing their market. Increasing volume and order frequency was making accessory and consumable distributors more powerful. Rather than give up power, our client said, “We have knowledge, equipment, software, and access to accessories and consumables -- Let’s create an even better solution.” (VALUE CREATION) The presentation shows the market structure, product mix, market shares, key findings, and strategy recommendations. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/qdistrategiesgrowthstrategyprojectexample-151029154308-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> One of QDI’s clients, a high end equipment manufacturer, could see the growing accessories volume was changing their market. Increasing volume and order frequency was making accessory and consumable distributors more powerful. Rather than give up power, our client said, “We have knowledge, equipment, software, and access to accessories and consumables -- Let’s create an even better solution.” (VALUE CREATION) The presentation shows the market structure, product mix, market shares, key findings, and strategy recommendations.

QDI Strategies: Growth Strategy Project Example from Michael Barr

]]> 2259 7 https://cdn.slidesharecdn.com/ss_thumbnails/qdistrategiesgrowthstrategyprojectexample-151029154308-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 QDI Strategies: Channel Strategy and Management Project Example /slideshow/qdi-strategies-channel-strategy-and-management-project-example/54530401 qdistrategieschannelstrategyandmanagementprojectexample-151029153720-lva1-app6891
One of our clients believed that he needed to improve the performance of his distribution network. To do this, he asked QDI to help him develop a better understanding of how his products fit into his distributors’ businesses and to benchmark his performance versus their other suppliers. We provided a strategic perspective on our client’s business with recommendations that would improve the performance of his distributors. ]]>
One of our clients believed that he needed to improve the performance of his distribution network. To do this, he asked QDI to help him develop a better understanding of how his products fit into his distributors’ businesses and to benchmark his performance versus their other suppliers. We provided a strategic perspective on our client’s business with recommendations that would improve the performance of his distributors. ]]> Thu, 29 Oct 2015 15:37:20 GMT /slideshow/qdi-strategies-channel-strategy-and-management-project-example/54530401 mikedbarr@slideshare.net(mikedbarr) QDI Strategies: Channel Strategy and Management Project Example mikedbarr One of our clients believed that he needed to improve the performance of his distribution network. To do this, he asked QDI to help him develop a better understanding of how his products fit into his distributors’ businesses and to benchmark his performance versus their other suppliers. We provided a strategic perspective on our client’s business with recommendations that would improve the performance of his distributors. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/qdistrategieschannelstrategyandmanagementprojectexample-151029153720-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> One of our clients believed that he needed to improve the performance of his distribution network. To do this, he asked QDI to help him develop a better understanding of how his products fit into his distributors’ businesses and to benchmark his performance versus their other suppliers. We provided a strategic perspective on our client’s business with recommendations that would improve the performance of his distributors.

QDI Strategies: Channel Strategy and Management Project Example from Michael Barr

]]> 6603 7 https://cdn.slidesharecdn.com/ss_thumbnails/qdistrategieschannelstrategyandmanagementprojectexample-151029153720-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 QDI Strategies: Brand and Channel Strategy Project Example /slideshow/qdi-strategies-brand-and-channel-strategy-project-example/54529986 qdistrategiesbrandandchannelstrategyprojectexample-151029152930-lva1-app6891
One of QDI’s clients had grown very rapidly by selling several of their brands through Home Depot. However, this also resulted in lower margins, declining sales in the specialty channels, and a sense that the value of their lead brand had declined. The presentation shows examples of alternative strategies with operating profits that exceed the base line strategy by as much as $30 Million. It also shows it is possible to reverse the brand deterioration. ]]>
One of QDI’s clients had grown very rapidly by selling several of their brands through Home Depot. However, this also resulted in lower margins, declining sales in the specialty channels, and a sense that the value of their lead brand had declined. The presentation shows examples of alternative strategies with operating profits that exceed the base line strategy by as much as $30 Million. It also shows it is possible to reverse the brand deterioration. ]]> Thu, 29 Oct 2015 15:29:30 GMT /slideshow/qdi-strategies-brand-and-channel-strategy-project-example/54529986 mikedbarr@slideshare.net(mikedbarr) QDI Strategies: Brand and Channel Strategy Project Example mikedbarr One of QDI’s clients had grown very rapidly by selling several of their brands through Home Depot. However, this also resulted in lower margins, declining sales in the specialty channels, and a sense that the value of their lead brand had declined. The presentation shows examples of alternative strategies with operating profits that exceed the base line strategy by as much as $30 Million. It also shows it is possible to reverse the brand deterioration. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/qdistrategiesbrandandchannelstrategyprojectexample-151029152930-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> One of QDI’s clients had grown very rapidly by selling several of their brands through Home Depot. However, this also resulted in lower margins, declining sales in the specialty channels, and a sense that the value of their lead brand had declined. The presentation shows examples of alternative strategies with operating profits that exceed the base line strategy by as much as $30 Million. It also shows it is possible to reverse the brand deterioration.

QDI Strategies: Brand and Channel Strategy Project Example from Michael Barr

]]> 10627 14 https://cdn.slidesharecdn.com/ss_thumbnails/qdistrategiesbrandandchannelstrategyprojectexample-151029152930-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 QDI Strategies Behavioral Segmentation Project Example /slideshow/qdi-strategies-behavioral-segmentation-project-example/54500847 qdistrategiesbehavioralsegmentationprojectexample-151028225955-lva1-app6892
The purpose of this joint project was to measure the value that customers place on application sales support and determine if a segment that valued this support was large enough to justify a change in strategy to a direct sales model. The result enabled our client to capture a higher portion of the value created. (VALUE CAPTURE) ]]>
The purpose of this joint project was to measure the value that customers place on application sales support and determine if a segment that valued this support was large enough to justify a change in strategy to a direct sales model. The result enabled our client to capture a higher portion of the value created. (VALUE CAPTURE) ]]> Wed, 28 Oct 2015 22:59:54 GMT /slideshow/qdi-strategies-behavioral-segmentation-project-example/54500847 mikedbarr@slideshare.net(mikedbarr) QDI Strategies Behavioral Segmentation Project Example mikedbarr The purpose of this joint project was to measure the value that customers place on application sales support and determine if a segment that valued this support was large enough to justify a change in strategy to a direct sales model. The result enabled our client to capture a higher portion of the value created. (VALUE CAPTURE) <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/qdistrategiesbehavioralsegmentationprojectexample-151028225955-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> The purpose of this joint project was to measure the value that customers place on application sales support and determine if a segment that valued this support was large enough to justify a change in strategy to a direct sales model. The result enabled our client to capture a higher portion of the value created. (VALUE CAPTURE)

QDI Strategies Behavioral Segmentation Project Example from Michael Barr

]]> 2235 6 https://cdn.slidesharecdn.com/ss_thumbnails/qdistrategiesbehavioralsegmentationprojectexample-151028225955-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 QDI Strategies Introduction /slideshow/qdi-strategies-introduction/14206884 qdistrategiesintroduction2012september-13470432209962-phpapp02-120907135738-phpapp02
Introduction to QDI Strategies, Inc. and our approach to Marketing Strategy for Commercial, Industrial, Construction, and Utility Markets.]]>
Introduction to QDI Strategies, Inc. and our approach to Marketing Strategy for Commercial, Industrial, Construction, and Utility Markets.]]> Fri, 07 Sep 2012 13:41:04 GMT /slideshow/qdi-strategies-introduction/14206884 mikedbarr@slideshare.net(mikedbarr) QDI Strategies Introduction mikedbarr Introduction to QDI Strategies, Inc. and our approach to Marketing Strategy for Commercial, Industrial, Construction, and Utility Markets. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/qdistrategiesintroduction2012september-13470432209962-phpapp02-120907135738-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Introduction to QDI Strategies, Inc. and our approach to Marketing Strategy for Commercial, Industrial, Construction, and Utility Markets.

QDI Strategies Introduction from Michael Barr

]]> 845 5 https://cdn.slidesharecdn.com/ss_thumbnails/qdistrategiesintroduction2012september-13470432209962-phpapp02-120907135738-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 https://cdn.slidesharecdn.com/profile-photo-mikedbarr-48x48.jpg?cb=1721503465 At QDI, we think of ourselves a little like Sherlock Holmes, except we are go-to-market detectives who help companies accelerate the adoption of new products. We assist you in creating: Products and overall value propositions – benefits and costs – that are a winning fit for your target markets Channels capable, equipped, and motivated to support your marketing effort Effective positioning that communicates value to your customers www.qdistrategies.com https://cdn.slidesharecdn.com/ss_thumbnails/voiceofthemarkettospurinnovation-151110230127-lva1-app6892-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/voice-of-the-market-to-spur-innovation/54974715 Voice of the Market to... https://cdn.slidesharecdn.com/ss_thumbnails/tipsoncreatingyourowncustomerjourneymaps-151110230119-lva1-app6891-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/tips-on-creating-your-own-customer-journey-maps/54974711 Tips on Creating Your ... https://cdn.slidesharecdn.com/ss_thumbnails/qdistrategiesmarketassessmentsprojectexample-151029154805-lva1-app6892-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/qdi-strategies-market-assessments-project-example/54530952 QDI Strategies: Market...