�ݺ�ߣshows by User: mjgcae

�ݺ�ߣshows by User: mjgcae / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: mjgcae / Sun, 21 Apr 2013 11:29:51 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: mjgcae Different: Can Associations Escape the Competitive Herd? /slideshow/different-can-associations/19402432 differentver3-0-130421112951-phpapp02
In the digital world, is there really value differentiation between what associations offer and what is available from the abundance of content sources, and social media connections? The table stakes are high as traditional communications, networking, advocacy, and education are all being redefined in a globally mobile connected world. Are associations truly innovating or merely following the herd? This CEO panel from the 2013 Digital Now conference examined the key principles and issues explored in Youngme Moon’s book “Different,” in exploring how marketers incrementally focus on the same opportunities as everyone else and consequently lose sight of their mandate, which is to create meaningful grooves of separation or differentiation. Is this happening in associations as well, and are their ways to escape the “competitive herd” that Moon describes? When it comes to thriving in an age of widespread uncertainty and rapid-fire innovation, the only thing more worrisome than the prospect of too much experimentation and change may be the reality of too little experimentation and change. There are too many competitors wearing non-profit or for profit hats with products and services that look too much alike.]]>
In the digital world, is there really value differentiation between what associations offer and what is available from the abundance of content sources, and social media connections? The table stakes are high as traditional communications, networking, advocacy, and education are all being redefined in a globally mobile connected world. Are associations truly innovating or merely following the herd? This CEO panel from the 2013 Digital Now conference examined the key principles and issues explored in Youngme Moon’s book “Different,” in exploring how marketers incrementally focus on the same opportunities as everyone else and consequently lose sight of their mandate, which is to create meaningful grooves of separation or differentiation. Is this happening in associations as well, and are their ways to escape the “competitive herd” that Moon describes? When it comes to thriving in an age of widespread uncertainty and rapid-fire innovation, the only thing more worrisome than the prospect of too much experimentation and change may be the reality of too little experimentation and change. There are too many competitors wearing non-profit or for profit hats with products and services that look too much alike.]]> Sun, 21 Apr 2013 11:29:51 GMT /slideshow/different-can-associations/19402432 mjgcae@slideshare.net(mjgcae) Different: Can Associations Escape the Competitive Herd? mjgcae In the digital world, is there really value differentiation between what associations offer and what is available from the abundance of content sources, and social media connections? The table stakes are high as traditional communications, networking, advocacy, and education are all being redefined in a globally mobile connected world. Are associations truly innovating or merely following the herd? This CEO panel from the 2013 Digital Now conference examined the key principles and issues explored in Youngme Moon’s book “Different,” in exploring how marketers incrementally focus on the same opportunities as everyone else and consequently lose sight of their mandate, which is to create meaningful grooves of separation or differentiation. Is this happening in associations as well, and are their ways to escape the “competitive herd” that Moon describes? When it comes to thriving in an age of widespread uncertainty and rapid-fire innovation, the only thing more worrisome than the prospect of too much experimentation and change may be the reality of too little experimentation and change. There are too many competitors wearing non-profit or for profit hats with products and services that look too much alike. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/differentver3-0-130421112951-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> In the digital world, is there really value differentiation between what associations offer and what is available from the abundance of content sources, and social media connections? The table stakes are high as traditional communications, networking, advocacy, and education are all being redefined in a globally mobile connected world. Are associations truly innovating or merely following the herd? This CEO panel from the 2013 Digital Now conference examined the key principles and issues explored in Youngme Moon’s book “Different,” in exploring how marketers incrementally focus on the same opportunities as everyone else and consequently lose sight of their mandate, which is to create meaningful grooves of separation or differentiation. Is this happening in associations as well, and are their ways to escape the “competitive herd” that Moon describes? When it comes to thriving in an age of widespread uncertainty and rapid-fire innovation, the only thing more worrisome than the prospect of too much experimentation and change may be the reality of too little experimentation and change. There are too many competitors wearing non-profit or for profit hats with products and services that look too much alike.

Different: Can Associations Escape the Competitive Herd? from Mark Golden

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0 Race for relevance /slideshow/race-for-relevance/11838216 raceforrelevance-120302152906-phpapp01
On 14 April 2011, I moderated a seminar at ASAE with authors Harrison Coerver and Mary Byers on their new book," Race for Relevance: Five Radical Changes for Associations." In applying the principles from the book to my own association experience, I presented a case study on assessing return on investment and strategic prioirity for programs, services and activities. An Executive Summary of the presentation is attached.]]>
On 14 April 2011, I moderated a seminar at ASAE with authors Harrison Coerver and Mary Byers on their new book," Race for Relevance: Five Radical Changes for Associations." In applying the principles from the book to my own association experience, I presented a case study on assessing return on investment and strategic prioirity for programs, services and activities. An Executive Summary of the presentation is attached.]]> Fri, 02 Mar 2012 15:29:05 GMT /slideshow/race-for-relevance/11838216 mjgcae@slideshare.net(mjgcae) Race for relevance mjgcae On 14 April 2011, I moderated a seminar at ASAE with authors Harrison Coerver and Mary Byers on their new book," Race for Relevance: Five Radical Changes for Associations." In applying the principles from the book to my own association experience, I presented a case study on assessing return on investment and strategic prioirity for programs, services and activities. An Executive Summary of the presentation is attached. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/raceforrelevance-120302152906-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> On 14 April 2011, I moderated a seminar at ASAE with authors Harrison Coerver and Mary Byers on their new book," Race for Relevance: Five Radical Changes for Associations." In applying the principles from the book to my own association experience, I presented a case study on assessing return on investment and strategic prioirity for programs, services and activities. An Executive Summary of the presentation is attached.

Race for relevance from Mark Golden

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0 Politics 101 /slideshow/politics-101/11838015 politics101-120302151748-phpapp01
A basic briefing for state association volunteers on effective government relations activities.]]>
A basic briefing for state association volunteers on effective government relations activities.]]> Fri, 02 Mar 2012 15:17:45 GMT /slideshow/politics-101/11838015 mjgcae@slideshare.net(mjgcae) Politics 101 mjgcae A basic briefing for state association volunteers on effective government relations activities. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/politics101-120302151748-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> A basic briefing for state association volunteers on effective government relations activities.

Politics 101 from Mark Golden

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0 Is free the future for associations /slideshow/is-free-the-future-for-associations/11838014 isfreethefutureforassociations-120302151746-phpapp02
Chris Anderson’s book "Free: The Future of a Radical Price" picks up where his bestseller, "Long Tail," left off. In it, he argues that the digital age is exerting an inexorable downward pressure on the prices of all things “made of ideas” and that $0.00 is the future of business. Thought leadership and knowledge – products and service made of ideas – are quintessential elements of the association brand. What does this controversial thesis mean for the business model of associations? This presentation from the April 2010 DigitalNow conference, lays out the underlying assumptions of Free and Anderson’s taxonomy of “freeconomics,” looking at present day examples in each category, both in the for-profit and association market space, and considering the contrary view from Malcom Gladwell, among others.]]>
Chris Anderson’s book "Free: The Future of a Radical Price" picks up where his bestseller, "Long Tail," left off. In it, he argues that the digital age is exerting an inexorable downward pressure on the prices of all things “made of ideas” and that $0.00 is the future of business. Thought leadership and knowledge – products and service made of ideas – are quintessential elements of the association brand. What does this controversial thesis mean for the business model of associations? This presentation from the April 2010 DigitalNow conference, lays out the underlying assumptions of Free and Anderson’s taxonomy of “freeconomics,” looking at present day examples in each category, both in the for-profit and association market space, and considering the contrary view from Malcom Gladwell, among others.]]> Fri, 02 Mar 2012 15:17:45 GMT /slideshow/is-free-the-future-for-associations/11838014 mjgcae@slideshare.net(mjgcae) Is free the future for associations mjgcae Chris Anderson’s book "Free: The Future of a Radical Price" picks up where his bestseller, "Long Tail," left off. In it, he argues that the digital age is exerting an inexorable downward pressure on the prices of all things “made of ideas” and that $0.00 is the future of business. Thought leadership and knowledge – products and service made of ideas – are quintessential elements of the association brand. What does this controversial thesis mean for the business model of associations? This presentation from the April 2010 DigitalNow conference, lays out the underlying assumptions of Free and Anderson’s taxonomy of “freeconomics,” looking at present day examples in each category, both in the for-profit and association market space, and considering the contrary view from Malcom Gladwell, among others. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/isfreethefutureforassociations-120302151746-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Chris Anderson’s book "Free: The Future of a Radical Price" picks up where his bestseller, "Long Tail," left off. In it, he argues that the digital age is exerting an inexorable downward pressure on the prices of all things “made of ideas” and that $0.00 is the future of business. Thought leadership and knowledge – products and service made of ideas – are quintessential elements of the association brand. What does this controversial thesis mean for the business model of associations? This presentation from the April 2010 DigitalNow conference, lays out the underlying assumptions of Free and Anderson’s taxonomy of “freeconomics,” looking at present day examples in each category, both in the for-profit and association market space, and considering the contrary view from Malcom Gladwell, among others.

Is free the future for associations from Mark Golden

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0 2011 leadership nuts and bolts of associations /slideshow/2011-leadership-nuts-and-bolts-of-associations/11838013 2011leadership-nutsandboltsofassociations-120302151748-phpapp02
A basic briefing for state association volunteers on bringing focus, effectiveness and ethics to association governance. ]]>
A basic briefing for state association volunteers on bringing focus, effectiveness and ethics to association governance. ]]> Fri, 02 Mar 2012 15:17:45 GMT /slideshow/2011-leadership-nuts-and-bolts-of-associations/11838013 mjgcae@slideshare.net(mjgcae) 2011 leadership nuts and bolts of associations mjgcae A basic briefing for state association volunteers on bringing focus, effectiveness and ethics to association governance. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2011leadership-nutsandboltsofassociations-120302151748-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> A basic briefing for state association volunteers on bringing focus, effectiveness and ethics to association governance.

2011 leadership nuts and bolts of associations from Mark Golden

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0 https://cdn.slidesharecdn.com/profile-photo-mjgcae-48x48.jpg?cb=1607094837 Mark J. Golden, CAE, recently completed a nearly 14-year tenure as Executive Director and Chief Executive Officer of the National Court Reporters Association (NCRA), Vienna, Virginia. As Executive Director and CEO, Mr. Golden worked with the NCRA Board of Directors to develop policies and direction for the organization and heads a staff of 35 full-time and part-time employees. "Mark has been a tireless champion for our profession and for NCRA's membership, as well as an accomplished chief executive," NCRA President R. Douglas Friend said. "He served the elected leadership and membership through his vision, passion innovation, problem solving skills and advocacy for the profession." Before https://cdn.slidesharecdn.com/ss_thumbnails/differentver3-0-130421112951-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/different-can-associations/19402432 Different: Can Associa... https://cdn.slidesharecdn.com/ss_thumbnails/raceforrelevance-120302152906-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/race-for-relevance/11838216 Race for relevance https://cdn.slidesharecdn.com/ss_thumbnails/politics101-120302151748-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/politics-101/11838015 Politics 101