際際滷shows by User: mjussawalla / http://www.slideshare.net/images/logo.gif 際際滷shows by User: mjussawalla / Wed, 22 Apr 2020 14:23:07 GMT 際際滷Share feed for 際際滷shows by User: mjussawalla Accelteon Space Tourism - How it Will Change the World /slideshow/accelteon-space-tourism-how-it-will-change-the-world/232422757 accelteonspacetourism-200422142307
Overview of the Space Tourism industry. Though written 12 years ago, it provides a view into how firms such as Virgin Galactic, SpaceX and Blue Origin will drive further technological development.]]>
Overview of the Space Tourism industry. Though written 12 years ago, it provides a view into how firms such as Virgin Galactic, SpaceX and Blue Origin will drive further technological development.]]> Wed, 22 Apr 2020 14:23:07 GMT /slideshow/accelteon-space-tourism-how-it-will-change-the-world/232422757 mjussawalla@slideshare.net(mjussawalla) Accelteon Space Tourism - How it Will Change the World mjussawalla Overview of the Space Tourism industry. Though written 12 years ago, it provides a view into how firms such as Virgin Galactic, SpaceX and Blue Origin will drive further technological development. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/accelteonspacetourism-200422142307-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Overview of the Space Tourism industry. Though written 12 years ago, it provides a view into how firms such as Virgin Galactic, SpaceX and Blue Origin will drive further technological development.
Accelteon Space Tourism - How it Will Change the World from Malcolm Jussawalla
]]> 105 0 https://cdn.slidesharecdn.com/ss_thumbnails/accelteonspacetourism-200422142307-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Tribal Waters Embracing Consumer Tribes /slideshow/tribal-waters-embracing-consumer-tribes/16315617 tribalwatersembracingconsumertribes-130202201852-phpapp01
TORONTO, ON; CHICAGO, IL: The challenges facing marketers these days are two fold. First, they must keep up with the latest trends & technologies while determining what approach is best suited to reach new and existing consumers. Second, due to economic pressures they are pressed to be accountable and to deliver measurable results. Todays marketing problems will be solved by people with diverse skill sets. Accelteon Partners Inc. of Toronto, Ontario teamed up with Torque Ltd. of Chicago, Illinois to work on a collaborative project to demonstrate a way for marketers to break this impasse Tribal Marketing A big part of marketing today is striking the right balance between customizing the message and maintaining a respectable ROI. On one end of the curve are large demographic segments and on the other end is the notion of 1-to-1 marketing. While purely demographic approaches are losing effectiveness, exclusively pursuing profitable 1-to-1 may not build enough sales volume. Viewing consumers as tribes strikes the right balance while positioning brands as a means of supporting these tribal connections. It forms the basis for talking with your consumers rather than shouting at them., said Malcolm Jussawalla, Partner at Accelteon Partners Inc. In this e-book, we not only present a new way of marketing, but a new way of thinking about the brand, the consumers and how the two interrelate. The project was to develop a comprehensive e-book that outlines the market transformation of a bottled water company, from a me-too player to a tribally focused brand. The e-book draws upon Accelteons expertise in strategy & analytics and Torques expertise in market execution. By putting the tribe at the center of consideration, a brand can expand relationships with loyal consumers and also develop insights into fostering relationships with new consumers. said Kevin Masi, President & Co-Founder of Torque Ltd. For example, many people are concerned about the environmental impact of bottle water. We wanted to make sure that we pro-actively addressed this in our recommendations. ]]>
TORONTO, ON; CHICAGO, IL: The challenges facing marketers these days are two fold. First, they must keep up with the latest trends & technologies while determining what approach is best suited to reach new and existing consumers. Second, due to economic pressures they are pressed to be accountable and to deliver measurable results. Todays marketing problems will be solved by people with diverse skill sets. Accelteon Partners Inc. of Toronto, Ontario teamed up with Torque Ltd. of Chicago, Illinois to work on a collaborative project to demonstrate a way for marketers to break this impasse Tribal Marketing A big part of marketing today is striking the right balance between customizing the message and maintaining a respectable ROI. On one end of the curve are large demographic segments and on the other end is the notion of 1-to-1 marketing. While purely demographic approaches are losing effectiveness, exclusively pursuing profitable 1-to-1 may not build enough sales volume. Viewing consumers as tribes strikes the right balance while positioning brands as a means of supporting these tribal connections. It forms the basis for talking with your consumers rather than shouting at them., said Malcolm Jussawalla, Partner at Accelteon Partners Inc. In this e-book, we not only present a new way of marketing, but a new way of thinking about the brand, the consumers and how the two interrelate. The project was to develop a comprehensive e-book that outlines the market transformation of a bottled water company, from a me-too player to a tribally focused brand. The e-book draws upon Accelteons expertise in strategy & analytics and Torques expertise in market execution. By putting the tribe at the center of consideration, a brand can expand relationships with loyal consumers and also develop insights into fostering relationships with new consumers. said Kevin Masi, President & Co-Founder of Torque Ltd. For example, many people are concerned about the environmental impact of bottle water. We wanted to make sure that we pro-actively addressed this in our recommendations. ]]> Sat, 02 Feb 2013 20:18:52 GMT /slideshow/tribal-waters-embracing-consumer-tribes/16315617 mjussawalla@slideshare.net(mjussawalla) Tribal Waters Embracing Consumer Tribes mjussawalla TORONTO, ON; CHICAGO, IL: The challenges facing marketers these days are two fold. First, they must keep up with the latest trends & technologies while determining what approach is best suited to reach new and existing consumers. Second, due to economic pressures they are pressed to be accountable and to deliver measurable results. Todays marketing problems will be solved by people with diverse skill sets. Accelteon Partners Inc. of Toronto, Ontario teamed up with Torque Ltd. of Chicago, Illinois to work on a collaborative project to demonstrate a way for marketers to break this impasse Tribal Marketing A big part of marketing today is striking the right balance between customizing the message and maintaining a respectable ROI. On one end of the curve are large demographic segments and on the other end is the notion of 1-to-1 marketing. While purely demographic approaches are losing effectiveness, exclusively pursuing profitable 1-to-1 may not build enough sales volume. Viewing consumers as tribes strikes the right balance while positioning brands as a means of supporting these tribal connections. It forms the basis for talking with your consumers rather than shouting at them., said Malcolm Jussawalla, Partner at Accelteon Partners Inc. In this e-book, we not only present a new way of marketing, but a new way of thinking about the brand, the consumers and how the two interrelate. The project was to develop a comprehensive e-book that outlines the market transformation of a bottled water company, from a me-too player to a tribally focused brand. The e-book draws upon Accelteons expertise in strategy & analytics and Torques expertise in market execution. By putting the tribe at the center of consideration, a brand can expand relationships with loyal consumers and also develop insights into fostering relationships with new consumers. said Kevin Masi, President & Co-Founder of Torque Ltd. For example, many people are concerned about the environmental impact of bottle water. We wanted to make sure that we pro-actively addressed this in our recommendations. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/tribalwatersembracingconsumertribes-130202201852-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> TORONTO, ON; CHICAGO, IL: The challenges facing marketers these days are two fold. First, they must keep up with the latest trends &amp; technologies while determining what approach is best suited to reach new and existing consumers. Second, due to economic pressures they are pressed to be accountable and to deliver measurable results. Todays marketing problems will be solved by people with diverse skill sets. Accelteon Partners Inc. of Toronto, Ontario teamed up with Torque Ltd. of Chicago, Illinois to work on a collaborative project to demonstrate a way for marketers to break this impasse Tribal Marketing A big part of marketing today is striking the right balance between customizing the message and maintaining a respectable ROI. On one end of the curve are large demographic segments and on the other end is the notion of 1-to-1 marketing. While purely demographic approaches are losing effectiveness, exclusively pursuing profitable 1-to-1 may not build enough sales volume. Viewing consumers as tribes strikes the right balance while positioning brands as a means of supporting these tribal connections. It forms the basis for talking with your consumers rather than shouting at them., said Malcolm Jussawalla, Partner at Accelteon Partners Inc. In this e-book, we not only present a new way of marketing, but a new way of thinking about the brand, the consumers and how the two interrelate. The project was to develop a comprehensive e-book that outlines the market transformation of a bottled water company, from a me-too player to a tribally focused brand. The e-book draws upon Accelteons expertise in strategy &amp; analytics and Torques expertise in market execution. By putting the tribe at the center of consideration, a brand can expand relationships with loyal consumers and also develop insights into fostering relationships with new consumers. said Kevin Masi, President &amp; Co-Founder of Torque Ltd. For example, many people are concerned about the environmental impact of bottle water. We wanted to make sure that we pro-actively addressed this in our recommendations.
Tribal Waters Embracing Consumer Tribes from Malcolm Jussawalla
]]> 744 0 https://cdn.slidesharecdn.com/ss_thumbnails/tribalwatersembracingconsumertribes-130202201852-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Going Tribal - The Fun Book /slideshow/going-tribal-the-fun-book/1389402 goingtribal-thefunbook-090505123133-phpapp01
How limitless options, shrinking dollars and increased accountability have necessitated Tribal Strategy Tribal Marketing and Consumer Tribes]]>
How limitless options, shrinking dollars and increased accountability have necessitated Tribal Strategy Tribal Marketing and Consumer Tribes]]> Tue, 05 May 2009 12:31:25 GMT /slideshow/going-tribal-the-fun-book/1389402 mjussawalla@slideshare.net(mjussawalla) Going Tribal - The Fun Book mjussawalla How limitless options, shrinking dollars and increased accountability have necessitated Tribal Strategy Tribal Marketing and Consumer Tribes <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/goingtribal-thefunbook-090505123133-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> How limitless options, shrinking dollars and increased accountability have necessitated Tribal Strategy Tribal Marketing and Consumer Tribes
Going Tribal - The Fun Book from Malcolm Jussawalla
]]> 475 0 https://cdn.slidesharecdn.com/ss_thumbnails/goingtribal-thefunbook-090505123133-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Tribal Marketing - Accelteon /slideshow/tribal-marketing-accelteon/1043084 tribal-marketing-accelteon-1234977410936410-2
A white paper on Tribal Marketing For more info visit www.accelteon.com/blog]]>
A white paper on Tribal Marketing For more info visit www.accelteon.com/blog]]> Wed, 18 Feb 2009 11:19:40 GMT /slideshow/tribal-marketing-accelteon/1043084 mjussawalla@slideshare.net(mjussawalla) Tribal Marketing - Accelteon mjussawalla A white paper on Tribal Marketing For more info visit www.accelteon.com/blog <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/tribal-marketing-accelteon-1234977410936410-2-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A white paper on Tribal Marketing For more info visit www.accelteon.com/blog
Tribal Marketing - Accelteon from Malcolm Jussawalla
]]> 4036 0 https://cdn.slidesharecdn.com/ss_thumbnails/tribal-marketing-accelteon-1234977410936410-2-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://public.slidesharecdn.com/v2/images/profile-picture.png https://cdn.slidesharecdn.com/ss_thumbnails/accelteonspacetourism-200422142307-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/accelteon-space-tourism-how-it-will-change-the-world/232422757 Accelteon Space Touris... https://cdn.slidesharecdn.com/ss_thumbnails/tribalwatersembracingconsumertribes-130202201852-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/tribal-waters-embracing-consumer-tribes/16315617 Tribal Waters Embracin... https://cdn.slidesharecdn.com/ss_thumbnails/goingtribal-thefunbook-090505123133-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/going-tribal-the-fun-book/1389402 Going Tribal - The Fun...