/ http://www.slideshare.net/images/logo.gif / ºÝºÝߣShare feed for ºÝºÝߣshows by User: mmermell https://cdn.slidesharecdn.com/profile-photo-mmermell-48x48.jpg?cb=1523198296 Marshall Mermell is president of MKTworks, Inc. (Marketing Works), a full-service advertising and marketing firm. Marketing Works specializes in innovation marketing. Mermell initiated one of the first applications of One-to-One marketing in the medical-device manufacturing sector and is a pioneer in the discipline of risk-managed marketing. His experience includes direct response marketing, project management, public relations, marketing research and measurement analysis. Since the early 80’s he has led strategic marketing campaigns for a diverse group of clients, including those in the high technology service and manufacturing sectors, financial and healthcare industries, and nonprofit o