�ݺ�ߣshows by User: moragj

�ݺ�ߣshows by User: moragj / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: moragj / Tue, 31 Jan 2017 21:48:49 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: moragj The Shock and Awe of Incremental Website Changes - TSO Case Study /slideshow/the-shock-and-awe-of-incremental-website-changes-tso-case-study/71608621 torchi-shockandawe-tso-170131214849
The Toronto Symphony Orchestra's ambitious Digital First marketing strategy has resulted in Digital sales growing from 16% to 76% of the total, and played a role in 44 sold out performances in the 2015/16 season. When Morag started consulting with the TSO in 2015, her challenge was to work hand-in-hand with Marketing leadership to develop targeted customer-centric practices on a small budget, while personally adapting to the not for profit, symphonic culture. (Who knew that viola jokes are a thing?) This session will cover building trust with clients, making measurable improvements on a tight budget, and finding opportunities in day to day problem solving to nurture a self-sustaining, user-centered culture.]]>
The Toronto Symphony Orchestra's ambitious Digital First marketing strategy has resulted in Digital sales growing from 16% to 76% of the total, and played a role in 44 sold out performances in the 2015/16 season. When Morag started consulting with the TSO in 2015, her challenge was to work hand-in-hand with Marketing leadership to develop targeted customer-centric practices on a small budget, while personally adapting to the not for profit, symphonic culture. (Who knew that viola jokes are a thing?) This session will cover building trust with clients, making measurable improvements on a tight budget, and finding opportunities in day to day problem solving to nurture a self-sustaining, user-centered culture.]]> Tue, 31 Jan 2017 21:48:49 GMT /slideshow/the-shock-and-awe-of-incremental-website-changes-tso-case-study/71608621 moragj@slideshare.net(moragj) The Shock and Awe of Incremental Website Changes - TSO Case Study moragj The Toronto Symphony Orchestra's ambitious Digital First marketing strategy has resulted in Digital sales growing from 16% to 76% of the total, and played a role in 44 sold out performances in the 2015/16 season. When Morag started consulting with the TSO in 2015, her challenge was to work hand-in-hand with Marketing leadership to develop targeted customer-centric practices on a small budget, while personally adapting to the not for profit, symphonic culture. (Who knew that viola jokes are a thing?) This session will cover building trust with clients, making measurable improvements on a tight budget, and finding opportunities in day to day problem solving to nurture a self-sustaining, user-centered culture. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/torchi-shockandawe-tso-170131214849-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> The Toronto Symphony Orchestra's ambitious Digital First marketing strategy has resulted in Digital sales growing from 16% to 76% of the total, and played a role in 44 sold out performances in the 2015/16 season. When Morag started consulting with the TSO in 2015, her challenge was to work hand-in-hand with Marketing leadership to develop targeted customer-centric practices on a small budget, while personally adapting to the not for profit, symphonic culture. (Who knew that viola jokes are a thing?) This session will cover building trust with clients, making measurable improvements on a tight budget, and finding opportunities in day to day problem solving to nurture a self-sustaining, user-centered culture.

The Shock and Awe of Incremental Website Changes - TSO Case Study from Morag Johnston

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0 Understanding Client Dynamics, presented at Embrace UX /slideshow/understanding-client-dynamics-presented-at-embrace-ux/45343261 embraceux1-150302171700-conversion-gate01
UX Designers become more valuable to their team when they understand how to achieve a client’s goal while creating a great experience for customers and users. When you can demonstrate to your team and to clients that you can bring together multiple objectives into one user-friendly design, everyone is more open to “those crazy creative design ideas” you introduce. Look for ideas on: - The impact of project context on design - Meeting basics - How to respond to specific client behaviours in your project]]>
UX Designers become more valuable to their team when they understand how to achieve a client’s goal while creating a great experience for customers and users. When you can demonstrate to your team and to clients that you can bring together multiple objectives into one user-friendly design, everyone is more open to “those crazy creative design ideas” you introduce. Look for ideas on: - The impact of project context on design - Meeting basics - How to respond to specific client behaviours in your project]]> Mon, 02 Mar 2015 17:17:00 GMT /slideshow/understanding-client-dynamics-presented-at-embrace-ux/45343261 moragj@slideshare.net(moragj) Understanding Client Dynamics, presented at Embrace UX moragj UX Designers become more valuable to their team when they understand how to achieve a client’s goal while creating a great experience for customers and users. When you can demonstrate to your team and to clients that you can bring together multiple objectives into one user-friendly design, everyone is more open to “those crazy creative design ideas” you introduce. Look for ideas on: - The impact of project context on design - Meeting basics - How to respond to specific client behaviours in your project <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/embraceux1-150302171700-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> UX Designers become more valuable to their team when they understand how to achieve a client’s goal while creating a great experience for customers and users. When you can demonstrate to your team and to clients that you can bring together multiple objectives into one user-friendly design, everyone is more open to “those crazy creative design ideas” you introduce. Look for ideas on: - The impact of project context on design - Meeting basics - How to respond to specific client behaviours in your project

Understanding Client Dynamics, presented at Embrace UX from Morag Johnston

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0 Understanding Client Dynamics for UX Designers - Girl Geeks Toronto presentation /slideshow/understanding-client-dynamics-for-ux-designers-geek-girls-toronto-presentation/39581697 girlgeeks3-140926164612-phpapp01
See my presentation to Girl Geeks Toronto at http://youtu.be/ChpwJEd5d9E The stated goal of nearly every digital project is to deliver an outstanding digital experience. We often then jump from the brief directly to UX design work. Understanding the client's state of mind going into the project can get you to an even better user experience and business outcome and a higher likelihood of repeat business. You need to find out what their objective is beyond the one that's been shared with you, who's been assigned to this project team, and how much software experience do they have? With the right questions comes potential solutions. Relate client management techniques to standard product strategy and project planning activities.]]>
See my presentation to Girl Geeks Toronto at http://youtu.be/ChpwJEd5d9E The stated goal of nearly every digital project is to deliver an outstanding digital experience. We often then jump from the brief directly to UX design work. Understanding the client's state of mind going into the project can get you to an even better user experience and business outcome and a higher likelihood of repeat business. You need to find out what their objective is beyond the one that's been shared with you, who's been assigned to this project team, and how much software experience do they have? With the right questions comes potential solutions. Relate client management techniques to standard product strategy and project planning activities.]]> Fri, 26 Sep 2014 16:46:12 GMT /slideshow/understanding-client-dynamics-for-ux-designers-geek-girls-toronto-presentation/39581697 moragj@slideshare.net(moragj) Understanding Client Dynamics for UX Designers - Girl Geeks Toronto presentation moragj See my presentation to Girl Geeks Toronto at http://youtu.be/ChpwJEd5d9E The stated goal of nearly every digital project is to deliver an outstanding digital experience. We often then jump from the brief directly to UX design work. Understanding the client's state of mind going into the project can get you to an even better user experience and business outcome and a higher likelihood of repeat business. You need to find out what their objective is beyond the one that's been shared with you, who's been assigned to this project team, and how much software experience do they have? With the right questions comes potential solutions. Relate client management techniques to standard product strategy and project planning activities. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/girlgeeks3-140926164612-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /><br> See my presentation to Girl Geeks Toronto at http://youtu.be/ChpwJEd5d9E The stated goal of nearly every digital project is to deliver an outstanding digital experience. We often then jump from the brief directly to UX design work. Understanding the client's state of mind going into the project can get you to an even better user experience and business outcome and a higher likelihood of repeat business. You need to find out what their objective is beyond the one that's been shared with you, who's been assigned to this project team, and how much software experience do they have? With the right questions comes potential solutions. Relate client management techniques to standard product strategy and project planning activities.

Understanding Client Dynamics for UX Designers - Girl Geeks Toronto presentation from Morag Johnston

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0 https://cdn.slidesharecdn.com/profile-photo-moragj-48x48.jpg?cb=1551801303 * Usability heuristic review and recommendations for a Canada-wide Not-for-Profit organization * Completed the Coaching Fundamentals course from CTI (thecoaches.com) * Completed the Introduction to Data Visualization course from OCAD https://cdn.slidesharecdn.com/ss_thumbnails/torchi-shockandawe-tso-170131214849-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/the-shock-and-awe-of-incremental-website-changes-tso-case-study/71608621 The Shock and Awe of I... https://cdn.slidesharecdn.com/ss_thumbnails/embraceux1-150302171700-conversion-gate01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/understanding-client-dynamics-presented-at-embrace-ux/45343261 Understanding Client D... https://cdn.slidesharecdn.com/ss_thumbnails/girlgeeks3-140926164612-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/understanding-client-dynamics-for-ux-designers-geek-girls-toronto-presentation/39581697 Understanding Client D...