際際滷shows by User: morganandco / http://www.slideshare.net/images/logo.gif 際際滷shows by User: morganandco / Fri, 12 Jan 2018 21:09:08 GMT 際際滷Share feed for 際際滷shows by User: morganandco Tracing the Path from Ad to Purchase /slideshow/tracing-the-path-from-ad-to-purchase/86090108 hmcasestudy2-180112210908
A hotel client was seeing ad conversions in terms of clicks, lead activity and rooms booked, but they couldn't attribute which marketing activity was producing the actual bookings. This case study shows how having a greater understanding of the customer's path to purchase can help clearly attribute which activities drive actual room bookings.]]>
A hotel client was seeing ad conversions in terms of clicks, lead activity and rooms booked, but they couldn't attribute which marketing activity was producing the actual bookings. This case study shows how having a greater understanding of the customer's path to purchase can help clearly attribute which activities drive actual room bookings.]]> Fri, 12 Jan 2018 21:09:08 GMT /slideshow/tracing-the-path-from-ad-to-purchase/86090108 morganandco@slideshare.net(morganandco) Tracing the Path from Ad to Purchase morganandco A hotel client was seeing ad conversions in terms of clicks, lead activity and rooms booked, but they couldn't attribute which marketing activity was producing the actual bookings. This case study shows how having a greater understanding of the customer's path to purchase can help clearly attribute which activities drive actual room bookings. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/hmcasestudy2-180112210908-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A hotel client was seeing ad conversions in terms of clicks, lead activity and rooms booked, but they couldn&#39;t attribute which marketing activity was producing the actual bookings. This case study shows how having a greater understanding of the customer&#39;s path to purchase can help clearly attribute which activities drive actual room bookings.
Tracing the Path from Ad to Purchase from Morgan & Co
]]> 381 1 https://cdn.slidesharecdn.com/ss_thumbnails/hmcasestudy2-180112210908-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Morgan & co media planning mix /slideshow/morgan-co-media-planning-mix/23996912 morgancomediaplanningmix-130707150903-phpapp02
When drafting a media plan, getting the media mix right is critical. Morgan & Co presents some ideas to consider and follow with creating a media planning and buying mix for a marketing campaign.]]>
When drafting a media plan, getting the media mix right is critical. Morgan & Co presents some ideas to consider and follow with creating a media planning and buying mix for a marketing campaign.]]> Sun, 07 Jul 2013 15:09:03 GMT /slideshow/morgan-co-media-planning-mix/23996912 morganandco@slideshare.net(morganandco) Morgan & co media planning mix morganandco When drafting a media plan, getting the media mix right is critical. Morgan & Co presents some ideas to consider and follow with creating a media planning and buying mix for a marketing campaign. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/morgancomediaplanningmix-130707150903-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> When drafting a media plan, getting the media mix right is critical. Morgan &amp; Co presents some ideas to consider and follow with creating a media planning and buying mix for a marketing campaign.
Morgan & co media planning mix from Morgan & Co
]]> 424 3 https://cdn.slidesharecdn.com/ss_thumbnails/morgancomediaplanningmix-130707150903-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 https://cdn.slidesharecdn.com/profile-photo-morganandco-48x48.jpg?cb=1561667073 https://cdn.slidesharecdn.com/ss_thumbnails/hmcasestudy2-180112210908-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/tracing-the-path-from-ad-to-purchase/86090108 Tracing the Path from ... https://cdn.slidesharecdn.com/ss_thumbnails/morgancomediaplanningmix-130707150903-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/morgan-co-media-planning-mix/23996912 Morgan &amp; co media plan...