際際滷shows by User: mpatterson / http://www.slideshare.net/images/logo.gif 際際滷shows by User: mpatterson / Fri, 17 Jun 2011 18:15:34 GMT 際際滷Share feed for 際際滷shows by User: mpatterson Reimagining Brand Community /slideshow/reimagining-brand-community/8341364 reimaginingseminar-13083524437051-phpapp01-110617181727-phpapp01
Re-thinking the conceptualization of Brand Community]]>
Re-thinking the conceptualization of Brand Community]]> Fri, 17 Jun 2011 18:15:34 GMT /slideshow/reimagining-brand-community/8341364 mpatterson@slideshare.net(mpatterson) Reimagining Brand Community mpatterson Re-thinking the conceptualization of Brand Community <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/reimaginingseminar-13083524437051-phpapp01-110617181727-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Re-thinking the conceptualization of Brand Community
Reimagining Brand Community from Maurice Patterson
]]> 220 1 https://cdn.slidesharecdn.com/ss_thumbnails/reimaginingseminar-13083524437051-phpapp01-110617181727-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The power of brand stories /slideshow/the-power-of-brand-stories/7148558 thepowerofbrandstories-110304074036-phpapp01
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]]> Fri, 04 Mar 2011 07:40:35 GMT /slideshow/the-power-of-brand-stories/7148558 mpatterson@slideshare.net(mpatterson) The power of brand stories mpatterson <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/thepowerofbrandstories-110304074036-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
The power of brand stories from Maurice Patterson
]]> 260 1 https://cdn.slidesharecdn.com/ss_thumbnails/thepowerofbrandstories-110304074036-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-mpatterson-48x48.jpg?cb=1699370764 Before returning to the University of LImerick in 2002, Maurice spent a decade teaching in a number of academic institutions across the UK including Nottingham University, Nottingham Trent University and the University of Glamorgan. Maurice is a consumer researcher with a particular focus on embodiment, though he has also contributed work within the fields of branding and advertising. He has co-written two textbooks in the field of direct and relationship marketing, and has over 30 peer-reviewed publications. These publications have appeared in journals such as Consumption, Markets & Culture, the European Journal of Marketing, the Journal of Marketing Management, and Marketing Theory. He... www2.ul.ie/web/WWW/Faculties/Kemmy_Business_School/Departments/Management_&_Marketing/Faculty_&_Staff/Maurice_Patterson https://cdn.slidesharecdn.com/ss_thumbnails/reimaginingseminar-13083524437051-phpapp01-110617181727-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/reimagining-brand-community/8341364 Reimagining Brand Comm... https://cdn.slidesharecdn.com/ss_thumbnails/thepowerofbrandstories-110304074036-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/the-power-of-brand-stories/7148558 The power of brand sto...