際際滷shows by User: mperla1 / http://www.slideshare.net/images/logo.gif 際際滷shows by User: mperla1 / Mon, 15 Apr 2013 10:51:49 GMT 際際滷Share feed for 際際滷shows by User: mperla1 2011 0208 expedient_getquote /slideshow/2011-0208-expedientgetquote/18859760 20110208expedientgetquote-130415105149-phpapp01
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]]> Mon, 15 Apr 2013 10:51:49 GMT /slideshow/2011-0208-expedientgetquote/18859760 mperla1@slideshare.net(mperla1) 2011 0208 expedient_getquote mperla1 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/20110208expedientgetquote-130415105149-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
2011 0208 expedient_getquote from Mike Perla
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]]> Mon, 15 Apr 2013 10:51:34 GMT /slideshow/2013-315-colelists/18859748 mperla1@slideshare.net(mperla1) 2013 315 cole_lists mperla1 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2013315colelists-130415105135-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
2013 315 cole_lists from Mike Perla
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]]> Mon, 15 Apr 2013 10:51:34 GMT /slideshow/2013-315-colexdates/18859747 mperla1@slideshare.net(mperla1) 2013 315 cole_x_dates mperla1 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2013315colexdates-130415105134-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
2013 315 cole_x_dates from Mike Perla
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]]> Mon, 15 Apr 2013 10:51:24 GMT /slideshow/2012-0824-beewindowscontacus/18859738 mperla1@slideshare.net(mperla1) 2012 0824 bee_windowscontacus mperla1 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/20120824beewindowscontacus-130415105125-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
2012 0824 bee_windowscontacus from Mike Perla
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Friction is any part of the conversion process that can frustrate or confuse a user. While some friction is an unavoidable part of the conversion process, the amount of friction visitors encounter varies greatly across web properties. Fortunately, with the right skills and toolset, we can make the conversion process more user-friendly, thus reducing friction and generating more revenue for our clients. ]]>
Friction is any part of the conversion process that can frustrate or confuse a user. While some friction is an unavoidable part of the conversion process, the amount of friction visitors encounter varies greatly across web properties. Fortunately, with the right skills and toolset, we can make the conversion process more user-friendly, thus reducing friction and generating more revenue for our clients. ]]> Sat, 29 Dec 2012 12:21:14 GMT /mperla1/usability-reducing-friction-boosting-conversion mperla1@slideshare.net(mperla1) Usability - Reducing Friction & Boosting Conversion mperla1 Friction is any part of the conversion process that can frustrate or confuse a user. While some friction is an unavoidable part of the conversion process, the amount of friction visitors encounter varies greatly across web properties. Fortunately, with the right skills and toolset, we can make the conversion process more user-friendly, thus reducing friction and generating more revenue for our clients. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/20121009convcon-perlav9-121229122114-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Friction is any part of the conversion process that can frustrate or confuse a user. While some friction is an unavoidable part of the conversion process, the amount of friction visitors encounter varies greatly across web properties. Fortunately, with the right skills and toolset, we can make the conversion process more user-friendly, thus reducing friction and generating more revenue for our clients.
Usability - Reducing Friction & Boosting Conversion from Mike Perla
]]> 2599 2 https://cdn.slidesharecdn.com/ss_thumbnails/20121009convcon-perlav9-121229122114-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-mperla1-48x48.jpg?cb=1710535614 As Director of Conversion Optimization &amp; Creative, I head the conversion rate optimization and website design teams at Fathom. I joined Fathom in 2006 with more than 10 years of experience as a designer and developer for both online and print media. Soon after joining Fathom, I led the company's rebranding and was instrumental in the launching of our video production department. I have managed and directed high-traffic website designs. I have also developed proprietary Flash applications and have been involved in the promotion of best practices for conversion rate optimization, web design, persuasive copywriting, persona development and market positioning. Speaking Appearances I h www.linkedin.com/in/mikeperla/ https://cdn.slidesharecdn.com/ss_thumbnails/20110208expedientgetquote-130415105149-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/2011-0208-expedientgetquote/18859760 2011 0208 expedient_ge... https://cdn.slidesharecdn.com/ss_thumbnails/2013315colelists-130415105135-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/2013-315-colelists/18859748 2013 315 cole_lists https://cdn.slidesharecdn.com/ss_thumbnails/2013315colexdates-130415105134-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/2013-315-colexdates/18859747 2013 315 cole_x_dates