際際滷shows by User: mrosenhaft / http://www.slideshare.net/images/logo.gif 際際滷shows by User: mrosenhaft / Wed, 09 Jul 2014 07:50:19 GMT 際際滷Share feed for 際際滷shows by User: mrosenhaft Social Gastronomy: Reconciling Technology Marketing vs. Buyer Adoption /slideshow/social-gastronomy-reconciling-technology-vs-buyer-adoption/36789777 socialgastronomyreconcilingtechnologyvs-140709075019-phpapp01
The problem we solve for technology companies: the more disruptive the innovation, the more complex the adoption. You probably have an adoption complexity problem if you are asking the buyer to change behavior, but not defining what business problem(s) you solve. Is your adoption really about evangelizing your product in the market or helping buyers build consensus, change business processes, and leverage the right technology to solve a complex problem?]]>
The problem we solve for technology companies: the more disruptive the innovation, the more complex the adoption. You probably have an adoption complexity problem if you are asking the buyer to change behavior, but not defining what business problem(s) you solve. Is your adoption really about evangelizing your product in the market or helping buyers build consensus, change business processes, and leverage the right technology to solve a complex problem?]]> Wed, 09 Jul 2014 07:50:19 GMT /slideshow/social-gastronomy-reconciling-technology-vs-buyer-adoption/36789777 mrosenhaft@slideshare.net(mrosenhaft) Social Gastronomy: Reconciling Technology Marketing vs. Buyer Adoption mrosenhaft The problem we solve for technology companies: the more disruptive the innovation, the more complex the adoption. You probably have an adoption complexity problem if you are asking the buyer to change behavior, but not defining what business problem(s) you solve. Is your adoption really about evangelizing your product in the market or helping buyers build consensus, change business processes, and leverage the right technology to solve a complex problem? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/socialgastronomyreconcilingtechnologyvs-140709075019-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The problem we solve for technology companies: the more disruptive the innovation, the more complex the adoption. You probably have an adoption complexity problem if you are asking the buyer to change behavior, but not defining what business problem(s) you solve. Is your adoption really about evangelizing your product in the market or helping buyers build consensus, change business processes, and leverage the right technology to solve a complex problem?
Social Gastronomy: Reconciling Technology Marketing vs. Buyer Adoption from Matthew Rosenhaft
]]> 932 3 https://cdn.slidesharecdn.com/ss_thumbnails/socialgastronomyreconcilingtechnologyvs-140709075019-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Social Gastronomy: Reconciling Marketing and Adoption /mrosenhaft/social-gastronomy-reconciling-marketing-and-adoption socialgastronomyreconcilingmarketingandadoption-140707091955-phpapp02
Targeted buyer adoption is anchored in a change in behavior, while traditional market coverage is based on interest and awareness. Here is what to think about in order to fit adoption into marketing. ]]>
Targeted buyer adoption is anchored in a change in behavior, while traditional market coverage is based on interest and awareness. Here is what to think about in order to fit adoption into marketing. ]]> Mon, 07 Jul 2014 09:19:55 GMT /mrosenhaft/social-gastronomy-reconciling-marketing-and-adoption mrosenhaft@slideshare.net(mrosenhaft) Social Gastronomy: Reconciling Marketing and Adoption mrosenhaft Targeted buyer adoption is anchored in a change in behavior, while traditional market coverage is based on interest and awareness. Here is what to think about in order to fit adoption into marketing. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/socialgastronomyreconcilingmarketingandadoption-140707091955-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Targeted buyer adoption is anchored in a change in behavior, while traditional market coverage is based on interest and awareness. Here is what to think about in order to fit adoption into marketing.
Social Gastronomy: Reconciling Marketing and Adoption from Matthew Rosenhaft
]]> 465 2 https://cdn.slidesharecdn.com/ss_thumbnails/socialgastronomyreconcilingmarketingandadoption-140707091955-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-mrosenhaft-48x48.jpg?cb=1529241769 www.halfrosemarketing.com https://cdn.slidesharecdn.com/ss_thumbnails/socialgastronomyreconcilingtechnologyvs-140709075019-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/social-gastronomy-reconciling-technology-vs-buyer-adoption/36789777 Social Gastronomy: Rec... https://cdn.slidesharecdn.com/ss_thumbnails/socialgastronomyreconcilingmarketingandadoption-140707091955-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds mrosenhaft/social-gastronomy-reconciling-marketing-and-adoption Social Gastronomy: Rec...