�ݺ�ߣshows by User: mylocalwinestore

�ݺ�ߣshows by User: mylocalwinestore / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: mylocalwinestore / Tue, 24 Mar 2015 21:19:35 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: mylocalwinestore Wine Clubs and Recurring eCommerce: the times a-changing /slideshow/wine-clubs-nz0315pdf/46247276 wineclubs-nz0315-pdf-150324211935-conversion-gate01
This presentation was from a workshop series done in New Zealand in Q1 2015. It covered: - why traditional eCommerce and email marketing has failed to increase direct-to-consumer sales - how to grow your wine club and successfully sell it at the cellar door - how to calculate wine club profitability - how to structure a wine club, including schedules, quantities and prices Note a wine club is not a newsletter rather it is a "subscription" agreement. The wine consumer gives the winery their credit card details and agrees to periodically buy wine. This credit card subscription is the fundamental difference between selling multiple bottles over time rather than a single bottle at the cellar door. Indeed 83% of wineries in the US have this sort of wine club and the Australian wine industry has started to notice and now the likes of Brown Brothers, McWilliams, De Bortoli and many more have moved to subscription-type wine clubs. Bruce McGechan is a wine digital media expert, the author of "Wine Marketing Online: How to Use the Newest Tools of Marketing to Boost Profits and Build Brands", and head M&P a specialist wine ad agency.]]>
This presentation was from a workshop series done in New Zealand in Q1 2015. It covered: - why traditional eCommerce and email marketing has failed to increase direct-to-consumer sales - how to grow your wine club and successfully sell it at the cellar door - how to calculate wine club profitability - how to structure a wine club, including schedules, quantities and prices Note a wine club is not a newsletter rather it is a "subscription" agreement. The wine consumer gives the winery their credit card details and agrees to periodically buy wine. This credit card subscription is the fundamental difference between selling multiple bottles over time rather than a single bottle at the cellar door. Indeed 83% of wineries in the US have this sort of wine club and the Australian wine industry has started to notice and now the likes of Brown Brothers, McWilliams, De Bortoli and many more have moved to subscription-type wine clubs. Bruce McGechan is a wine digital media expert, the author of "Wine Marketing Online: How to Use the Newest Tools of Marketing to Boost Profits and Build Brands", and head M&P a specialist wine ad agency.]]> Tue, 24 Mar 2015 21:19:35 GMT /slideshow/wine-clubs-nz0315pdf/46247276 mylocalwinestore@slideshare.net(mylocalwinestore) Wine Clubs and Recurring eCommerce: the times a-changing mylocalwinestore This presentation was from a workshop series done in New Zealand in Q1 2015. It covered: - why traditional eCommerce and email marketing has failed to increase direct-to-consumer sales - how to grow your wine club and successfully sell it at the cellar door - how to calculate wine club profitability - how to structure a wine club, including schedules, quantities and prices Note a wine club is not a newsletter rather it is a "subscription" agreement. The wine consumer gives the winery their credit card details and agrees to periodically buy wine. This credit card subscription is the fundamental difference between selling multiple bottles over time rather than a single bottle at the cellar door. Indeed 83% of wineries in the US have this sort of wine club and the Australian wine industry has started to notice and now the likes of Brown Brothers, McWilliams, De Bortoli and many more have moved to subscription-type wine clubs. Bruce McGechan is a wine digital media expert, the author of "Wine Marketing Online: How to Use the Newest Tools of Marketing to Boost Profits and Build Brands", and head M&P a specialist wine ad agency. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/wineclubs-nz0315-pdf-150324211935-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> This presentation was from a workshop series done in New Zealand in Q1 2015. It covered: - why traditional eCommerce and email marketing has failed to increase direct-to-consumer sales - how to grow your wine club and successfully sell it at the cellar door - how to calculate wine club profitability - how to structure a wine club, including schedules, quantities and prices Note a wine club is not a newsletter rather it is a "subscription" agreement. The wine consumer gives the winery their credit card details and agrees to periodically buy wine. This credit card subscription is the fundamental difference between selling multiple bottles over time rather than a single bottle at the cellar door. Indeed 83% of wineries in the US have this sort of wine club and the Australian wine industry has started to notice and now the likes of Brown Brothers, McWilliams, De Bortoli and many more have moved to subscription-type wine clubs. Bruce McGechan is a wine digital media expert, the author of "Wine Marketing Online: How to Use the Newest Tools of Marketing to Boost Profits and Build Brands", and head M&P a specialist wine ad agency.

Wine Clubs and Recurring eCommerce: the times a-changing from Bruce McGechan

]]> 4054 11 https://cdn.slidesharecdn.com/ss_thumbnails/wineclubs-nz0315-pdf-150324211935-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 Wine Internet Marketing Workshop (NZ Tour, Feb-13) /slideshow/wine-internet-mmarketingworkshopnz0213slideshare/16931541 wine-internet-marketing-workshop-nz0213-slideshare-130304181815-phpapp01
Wine Internet Marketing Workshop slide deck that covered Social Media, Facebook, Twitter, Search Engine Optimzation, Internet Advertising, Conversions, Mobile and Email Marketing. Conducted in 5 regions in New Zealand in Feb-13 (personalized feedback not included).]]>
Wine Internet Marketing Workshop slide deck that covered Social Media, Facebook, Twitter, Search Engine Optimzation, Internet Advertising, Conversions, Mobile and Email Marketing. Conducted in 5 regions in New Zealand in Feb-13 (personalized feedback not included).]]> Mon, 04 Mar 2013 18:18:14 GMT /slideshow/wine-internet-mmarketingworkshopnz0213slideshare/16931541 mylocalwinestore@slideshare.net(mylocalwinestore) Wine Internet Marketing Workshop (NZ Tour, Feb-13) mylocalwinestore Wine Internet Marketing Workshop slide deck that covered Social Media, Facebook, Twitter, Search Engine Optimzation, Internet Advertising, Conversions, Mobile and Email Marketing. Conducted in 5 regions in New Zealand in Feb-13 (personalized feedback not included). <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/wine-internet-marketing-workshop-nz0213-slideshare-130304181815-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Wine Internet Marketing Workshop slide deck that covered Social Media, Facebook, Twitter, Search Engine Optimzation, Internet Advertising, Conversions, Mobile and Email Marketing. Conducted in 5 regions in New Zealand in Feb-13 (personalized feedback not included).

Wine Internet Marketing Workshop (NZ Tour, Feb-13) from Bruce McGechan

]]> 4656 11 https://cdn.slidesharecdn.com/ss_thumbnails/wine-internet-marketing-workshop-nz0213-slideshare-130304181815-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 Wine Social Media Mobile App Seminar Nov-12 NZ Tour /slideshow/wine-social-media-mobile-app-seminar-nov12-nz-tour/15236338 wine-social-media-mobile-app-seminar-nov-12-nz-121118163131-phpapp02
]]>
]]> Sun, 18 Nov 2012 16:31:29 GMT /slideshow/wine-social-media-mobile-app-seminar-nov12-nz-tour/15236338 mylocalwinestore@slideshare.net(mylocalwinestore) Wine Social Media Mobile App Seminar Nov-12 NZ Tour mylocalwinestore <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/wine-social-media-mobile-app-seminar-nov-12-nz-121118163131-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" />

Wine Social Media Mobile App Seminar Nov-12 NZ Tour from Bruce McGechan

]]> 1597 6 https://cdn.slidesharecdn.com/ss_thumbnails/wine-social-media-mobile-app-seminar-nov-12-nz-121118163131-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 Wine Social Media and Mobile App Seminar in Hunter Valley /slideshow/wine-social-media-and-mobile-app-seminar-in-hunter-valley/14492150 wine-sm-app-seminar-slideshare-h210912-120927175127-phpapp01
This seminar covered (1) Basic Wine Social Media and (2) Wine Mobile / Tablet Apps. Wine Social Media - the principles and practices of Social Media - Facebook EdgeRank and numerous - examples of Winery best practice - the wine industry internet database Wine Directory - Specialist wine social media monitoring tool called Social Connect - Facebook Wine Marketing software Social Candy with the Wine Directory plugin Wine Mobile (and iPad) Apps - Why use it? - What is it: Mobile www vs Apps, Native vs Web Apps - a new Wine App]]>
This seminar covered (1) Basic Wine Social Media and (2) Wine Mobile / Tablet Apps. Wine Social Media - the principles and practices of Social Media - Facebook EdgeRank and numerous - examples of Winery best practice - the wine industry internet database Wine Directory - Specialist wine social media monitoring tool called Social Connect - Facebook Wine Marketing software Social Candy with the Wine Directory plugin Wine Mobile (and iPad) Apps - Why use it? - What is it: Mobile www vs Apps, Native vs Web Apps - a new Wine App]]> Thu, 27 Sep 2012 17:51:25 GMT /slideshow/wine-social-media-and-mobile-app-seminar-in-hunter-valley/14492150 mylocalwinestore@slideshare.net(mylocalwinestore) Wine Social Media and Mobile App Seminar in Hunter Valley mylocalwinestore This seminar covered (1) Basic Wine Social Media and (2) Wine Mobile / Tablet Apps. Wine Social Media - the principles and practices of Social Media - Facebook EdgeRank and numerous - examples of Winery best practice - the wine industry internet database Wine Directory - Specialist wine social media monitoring tool called Social Connect - Facebook Wine Marketing software Social Candy with the Wine Directory plugin Wine Mobile (and iPad) Apps - Why use it? - What is it: Mobile www vs Apps, Native vs Web Apps - a new Wine App <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/wine-sm-app-seminar-slideshare-h210912-120927175127-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> This seminar covered (1) Basic Wine Social Media and (2) Wine Mobile / Tablet Apps. Wine Social Media - the principles and practices of Social Media - Facebook EdgeRank and numerous - examples of Winery best practice - the wine industry internet database Wine Directory - Specialist wine social media monitoring tool called Social Connect - Facebook Wine Marketing software Social Candy with the Wine Directory plugin Wine Mobile (and iPad) Apps - Why use it? - What is it: Mobile www vs Apps, Native vs Web Apps - a new Wine App

Wine Social Media and Mobile App Seminar in Hunter Valley from Bruce McGechan

]]> 1359 10 https://cdn.slidesharecdn.com/ss_thumbnails/wine-sm-app-seminar-slideshare-h210912-120927175127-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 Wine Social Media and Mobile App Seminar in Blenheim /slideshow/wine-social-media-and-mobile-app-seminar-in-blenheim/14301420 wine-sm-app-seminar-slideshare-b140912-120915183120-phpapp02
]]>
]]> Sat, 15 Sep 2012 18:31:18 GMT /slideshow/wine-social-media-and-mobile-app-seminar-in-blenheim/14301420 mylocalwinestore@slideshare.net(mylocalwinestore) Wine Social Media and Mobile App Seminar in Blenheim mylocalwinestore <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/wine-sm-app-seminar-slideshare-b140912-120915183120-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" />

Wine Social Media and Mobile App Seminar in Blenheim from Bruce McGechan

]]> 1283 6 https://cdn.slidesharecdn.com/ss_thumbnails/wine-sm-app-seminar-slideshare-b140912-120915183120-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

http://activitystrea.ms/schema/1.0/posted

0 https://cdn.slidesharecdn.com/profile-photo-mylocalwinestore-48x48.jpg?cb=1560905670 M&P is a full service Queenstown ad agency and marketing consultancy, specialising in the wine and tourism industries, with a particular emphasis on digital. Located at Level 2, 36 Shotover St, Queenstown. www.WineMarketingPros.com https://cdn.slidesharecdn.com/ss_thumbnails/wineclubs-nz0315-pdf-150324211935-conversion-gate01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/wine-clubs-nz0315pdf/46247276 Wine Clubs and Recurri... https://cdn.slidesharecdn.com/ss_thumbnails/wine-internet-marketing-workshop-nz0213-slideshare-130304181815-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/wine-internet-mmarketingworkshopnz0213slideshare/16931541 Wine Internet Marketin... https://cdn.slidesharecdn.com/ss_thumbnails/wine-social-media-mobile-app-seminar-nov-12-nz-121118163131-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/wine-social-media-mobile-app-seminar-nov12-nz-tour/15236338 Wine Social Media Mobi...