際際滷shows by User: nadzent / http://www.slideshare.net/images/logo.gif 際際滷shows by User: nadzent / Fri, 14 Oct 2016 17:21:58 GMT 際際滷Share feed for 際際滷shows by User: nadzent Content and the Art of Storytelling - Pubcon 2016 /slideshow/content-and-the-art-of-storytelling-pubcon-2016/67189461 artofstorytellingpubcon2016slideshare-161014172159
This presentation was delivered at Pubcon 2016 in Las Vegas. Talks about the upfront planning and strategy involved in a smart content marketing program. Going beyond Brand-focused content and SEO and shifting to a people-centric approach.]]>
This presentation was delivered at Pubcon 2016 in Las Vegas. Talks about the upfront planning and strategy involved in a smart content marketing program. Going beyond Brand-focused content and SEO and shifting to a people-centric approach.]]> Fri, 14 Oct 2016 17:21:58 GMT /slideshow/content-and-the-art-of-storytelling-pubcon-2016/67189461 nadzent@slideshare.net(nadzent) Content and the Art of Storytelling - Pubcon 2016 nadzent This presentation was delivered at Pubcon 2016 in Las Vegas. Talks about the upfront planning and strategy involved in a smart content marketing program. Going beyond Brand-focused content and SEO and shifting to a people-centric approach. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/artofstorytellingpubcon2016slideshare-161014172159-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This presentation was delivered at Pubcon 2016 in Las Vegas. Talks about the upfront planning and strategy involved in a smart content marketing program. Going beyond Brand-focused content and SEO and shifting to a people-centric approach.
Content and the Art of Storytelling - Pubcon 2016 from Nancy Adzentoivich
]]> 471 4 https://cdn.slidesharecdn.com/ss_thumbnails/artofstorytellingpubcon2016slideshare-161014172159-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Art and science of data in search campaigns smx15 /slideshow/art-and-science-of-data-in-search-campaigns-smx15/49008252 artandscienceofdatainsearchcampaignssmx15-150604205040-lva1-app6891
The evolution of advertising technology has given us the ability to utilize data as never before. Using search and social data to better understand the consumer mindset, motivations and affinities. The best performing ads are about more than ad copy theyre a blend of art and science. big data coupled with relentless testing so that they intuitively speak to the target audience based on their interest and intent. Its so commonplace now that we make jokes about it. But, people werent as willing to laugh about the sharing of their personal information just a few years ago. Now, with the prevalence of Facebook, Instagram and social media, weve become a creator-culture. We like to share our thoughts and experiences broadly. A high Instagram follower count is a badge of honor. Weve come a long way in a relatively short period of time. Process, technology, buy-in and trust have all been built. But having access to this data comes with great responsibility. It is up to us as marketers to use the data, tech and hard-earned trust, to create meaningful experiences for consumers that also drive incremental business results. It is the responsibility of the marketer and the expectation of the consumer. And when its done well, everyone wins.]]>
The evolution of advertising technology has given us the ability to utilize data as never before. Using search and social data to better understand the consumer mindset, motivations and affinities. The best performing ads are about more than ad copy theyre a blend of art and science. big data coupled with relentless testing so that they intuitively speak to the target audience based on their interest and intent. Its so commonplace now that we make jokes about it. But, people werent as willing to laugh about the sharing of their personal information just a few years ago. Now, with the prevalence of Facebook, Instagram and social media, weve become a creator-culture. We like to share our thoughts and experiences broadly. A high Instagram follower count is a badge of honor. Weve come a long way in a relatively short period of time. Process, technology, buy-in and trust have all been built. But having access to this data comes with great responsibility. It is up to us as marketers to use the data, tech and hard-earned trust, to create meaningful experiences for consumers that also drive incremental business results. It is the responsibility of the marketer and the expectation of the consumer. And when its done well, everyone wins.]]> Thu, 04 Jun 2015 20:50:40 GMT /slideshow/art-and-science-of-data-in-search-campaigns-smx15/49008252 nadzent@slideshare.net(nadzent) Art and science of data in search campaigns smx15 nadzent The evolution of advertising technology has given us the ability to utilize data as never before. Using search and social data to better understand the consumer mindset, motivations and affinities. The best performing ads are about more than ad copy theyre a blend of art and science. big data coupled with relentless testing so that they intuitively speak to the target audience based on their interest and intent. Its so commonplace now that we make jokes about it. But, people werent as willing to laugh about the sharing of their personal information just a few years ago. Now, with the prevalence of Facebook, Instagram and social media, weve become a creator-culture. We like to share our thoughts and experiences broadly. A high Instagram follower count is a badge of honor. Weve come a long way in a relatively short period of time. Process, technology, buy-in and trust have all been built. But having access to this data comes with great responsibility. It is up to us as marketers to use the data, tech and hard-earned trust, to create meaningful experiences for consumers that also drive incremental business results. It is the responsibility of the marketer and the expectation of the consumer. And when its done well, everyone wins. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/artandscienceofdatainsearchcampaignssmx15-150604205040-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The evolution of advertising technology has given us the ability to utilize data as never before. Using search and social data to better understand the consumer mindset, motivations and affinities. The best performing ads are about more than ad copy theyre a blend of art and science. big data coupled with relentless testing so that they intuitively speak to the target audience based on their interest and intent. Its so commonplace now that we make jokes about it. But, people werent as willing to laugh about the sharing of their personal information just a few years ago. Now, with the prevalence of Facebook, Instagram and social media, weve become a creator-culture. We like to share our thoughts and experiences broadly. A high Instagram follower count is a badge of honor. Weve come a long way in a relatively short period of time. Process, technology, buy-in and trust have all been built. But having access to this data comes with great responsibility. It is up to us as marketers to use the data, tech and hard-earned trust, to create meaningful experiences for consumers that also drive incremental business results. It is the responsibility of the marketer and the expectation of the consumer. And when its done well, everyone wins.
Art and science of data in search campaigns smx15 from Nancy Adzentoivich
]]> 347 1 https://cdn.slidesharecdn.com/ss_thumbnails/artandscienceofdatainsearchcampaignssmx15-150604205040-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Adzentoivich career day 2014 /slideshow/adzentoivich-career-day-2014-31771200/31771200 adzentoivichcareerday2014-140228111958-phpapp01
career day presentation for K and 2nd graders. Explaining the use of Math and Data Analysis to find out what people want.]]>
career day presentation for K and 2nd graders. Explaining the use of Math and Data Analysis to find out what people want.]]> Fri, 28 Feb 2014 11:19:58 GMT /slideshow/adzentoivich-career-day-2014-31771200/31771200 nadzent@slideshare.net(nadzent) Adzentoivich career day 2014 nadzent career day presentation for K and 2nd graders. Explaining the use of Math and Data Analysis to find out what people want. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/adzentoivichcareerday2014-140228111958-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> career day presentation for K and 2nd graders. Explaining the use of Math and Data Analysis to find out what people want.
Adzentoivich career day 2014 from Nancy Adzentoivich
]]> 366 2 https://cdn.slidesharecdn.com/ss_thumbnails/adzentoivichcareerday2014-140228111958-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-nadzent-48x48.jpg?cb=1522854829 SVP, Managing Director, Resolution Media https://cdn.slidesharecdn.com/ss_thumbnails/artofstorytellingpubcon2016slideshare-161014172159-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/content-and-the-art-of-storytelling-pubcon-2016/67189461 Content and the Art of... https://cdn.slidesharecdn.com/ss_thumbnails/artandscienceofdatainsearchcampaignssmx15-150604205040-lva1-app6891-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/art-and-science-of-data-in-search-campaigns-smx15/49008252 Art and science of dat... https://cdn.slidesharecdn.com/ss_thumbnails/adzentoivichcareerday2014-140228111958-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/adzentoivich-career-day-2014-31771200/31771200 Adzentoivich career da...