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Metaphors are useful and powerful communication devices used in our daily conversation and in academic research. They are conceptual tools that we use to make sense of the world and interpret meaning (Ortony, 1975; Oswick, Keenoy & Grant, 2002; Pepper, 1942; Smith & Simmons, 1983). By using analogies, metaphors create mental images that assist in interpreting the world. Morgan (1998) believes that by creating certain types of realities within our minds metaphors help us to contextualize the world in ways that we may not have imagined before (Hussain & Hafeez, 2009). Just as metaphors are helpful in understanding the point of a con- versation they can also bring clarity to the nature of an organization, or enterprise. Morgan provides eight perspectives of organizations; machine, organism, brain, culture, political sys- tem, flux & transformation, psychic prison, and instruments of domination. These metaphors help in understanding organizations, making sense of organizational structure, leadership style, management control and behavior by associating meaning to them. They provide different perspectives and allow multiple dimensions of organizations to emerge. By offering a multi- layered, multi-dimensional view our knowledge and perspectives expand. By expanding our perspective we open the way for innovation and creativity as well as provide the organizational change practitioner additional communication channels to convey the message and achieve the desired goals in organizational transformation. Published in the Pannon Management Journal, December 2014.]]>

Metaphors are useful and powerful communication devices used in our daily conversation and in academic research. They are conceptual tools that we use to make sense of the world and interpret meaning (Ortony, 1975; Oswick, Keenoy & Grant, 2002; Pepper, 1942; Smith & Simmons, 1983). By using analogies, metaphors create mental images that assist in interpreting the world. Morgan (1998) believes that by creating certain types of realities within our minds metaphors help us to contextualize the world in ways that we may not have imagined before (Hussain & Hafeez, 2009). Just as metaphors are helpful in understanding the point of a con- versation they can also bring clarity to the nature of an organization, or enterprise. Morgan provides eight perspectives of organizations; machine, organism, brain, culture, political sys- tem, flux & transformation, psychic prison, and instruments of domination. These metaphors help in understanding organizations, making sense of organizational structure, leadership style, management control and behavior by associating meaning to them. They provide different perspectives and allow multiple dimensions of organizations to emerge. By offering a multi- layered, multi-dimensional view our knowledge and perspectives expand. By expanding our perspective we open the way for innovation and creativity as well as provide the organizational change practitioner additional communication channels to convey the message and achieve the desired goals in organizational transformation. Published in the Pannon Management Journal, December 2014.]]>
Tue, 10 Mar 2015 21:49:54 GMT /slideshow/3-4-itkinnagy/45686558 nagymiklos@slideshare.net(nagymiklos) THEORETICAL AND PRACTICAL USE OF METAPHORS IN ORGANIZATIONAL DEVELOPMENT AND BEYOND nagymiklos Metaphors are useful and powerful communication devices used in our daily conversation and in academic research. They are conceptual tools that we use to make sense of the world and interpret meaning (Ortony, 1975; Oswick, Keenoy & Grant, 2002; Pepper, 1942; Smith & Simmons, 1983). By using analogies, metaphors create mental images that assist in interpreting the world. Morgan (1998) believes that by creating certain types of realities within our minds metaphors help us to contextualize the world in ways that we may not have imagined before (Hussain & Hafeez, 2009). Just as metaphors are helpful in understanding the point of a con- versation they can also bring clarity to the nature of an organization, or enterprise. Morgan provides eight perspectives of organizations; machine, organism, brain, culture, political sys- tem, flux & transformation, psychic prison, and instruments of domination. These metaphors help in understanding organizations, making sense of organizational structure, leadership style, management control and behavior by associating meaning to them. They provide different perspectives and allow multiple dimensions of organizations to emerge. By offering a multi- layered, multi-dimensional view our knowledge and perspectives expand. By expanding our perspective we open the way for innovation and creativity as well as provide the organizational change practitioner additional communication channels to convey the message and achieve the desired goals in organizational transformation. Published in the Pannon Management Journal, December 2014. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/34itkinnagy-150310214954-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Metaphors are useful and powerful communication devices used in our daily conversation and in academic research. They are conceptual tools that we use to make sense of the world and interpret meaning (Ortony, 1975; Oswick, Keenoy &amp; Grant, 2002; Pepper, 1942; Smith &amp; Simmons, 1983). By using analogies, metaphors create mental images that assist in interpreting the world. Morgan (1998) believes that by creating certain types of realities within our minds metaphors help us to contextualize the world in ways that we may not have imagined before (Hussain &amp; Hafeez, 2009). Just as metaphors are helpful in understanding the point of a con- versation they can also bring clarity to the nature of an organization, or enterprise. Morgan provides eight perspectives of organizations; machine, organism, brain, culture, political sys- tem, flux &amp; transformation, psychic prison, and instruments of domination. These metaphors help in understanding organizations, making sense of organizational structure, leadership style, management control and behavior by associating meaning to them. They provide different perspectives and allow multiple dimensions of organizations to emerge. By offering a multi- layered, multi-dimensional view our knowledge and perspectives expand. By expanding our perspective we open the way for innovation and creativity as well as provide the organizational change practitioner additional communication channels to convey the message and achieve the desired goals in organizational transformation. Published in the Pannon Management Journal, December 2014.
THEORETICAL AND PRACTICAL USE OF METAPHORS IN ORGANIZATIONAL DEVELOPMENT AND BEYOND from Miklos Nagy
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