ºÝºÝߣshows by User: naomikarten / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: naomikarten / Thu, 18 Aug 2011 10:57:49 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: naomikarten How to Gather Useful, Usable Customer Satisfaction Feedback /slideshow/how-to-gather-useful-usable-customer-satisfaction-feedback-8903777/8903777 custsatffeedback-110818105752-phpapp01
Do you know what your customers really think? Many organizations have woefully inadequate processes for gathering customer satisfaction feedback – processes that lead to distortion and misinterpretation rather than useful, usable information. In this presentation, I focus on key issues in planning, designing, gathering and using customer satisfaction feedback, and review some of the most blatant feedback-gathering flaws as well as some of the most subtle ones. I also describe the interesting approaches some organizations have used to gather feedback. This presentation includes numerous examples of what to do – and what not to do – to gather meaningful, actionable feedback.]]>
Do you know what your customers really think? Many organizations have woefully inadequate processes for gathering customer satisfaction feedback – processes that lead to distortion and misinterpretation rather than useful, usable information. In this presentation, I focus on key issues in planning, designing, gathering and using customer satisfaction feedback, and review some of the most blatant feedback-gathering flaws as well as some of the most subtle ones. I also describe the interesting approaches some organizations have used to gather feedback. This presentation includes numerous examples of what to do – and what not to do – to gather meaningful, actionable feedback.]]> Thu, 18 Aug 2011 10:57:49 GMT /slideshow/how-to-gather-useful-usable-customer-satisfaction-feedback-8903777/8903777 naomikarten@slideshare.net(naomikarten) How to Gather Useful, Usable Customer Satisfaction Feedback naomikarten Do you know what your customers really think? Many organizations have woefully inadequate processes for gathering customer satisfaction feedback – processes that lead to distortion and misinterpretation rather than useful, usable information. In this presentation, I focus on key issues in planning, designing, gathering and using customer satisfaction feedback, and review some of the most blatant feedback-gathering flaws as well as some of the most subtle ones. I also describe the interesting approaches some organizations have used to gather feedback. This presentation includes numerous examples of what to do – and what not to do – to gather meaningful, actionable feedback. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/custsatffeedback-110818105752-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Do you know what your customers really think? Many organizations have woefully inadequate processes for gathering customer satisfaction feedback – processes that lead to distortion and misinterpretation rather than useful, usable information. In this presentation, I focus on key issues in planning, designing, gathering and using customer satisfaction feedback, and review some of the most blatant feedback-gathering flaws as well as some of the most subtle ones. I also describe the interesting approaches some organizations have used to gather feedback. This presentation includes numerous examples of what to do – and what not to do – to gather meaningful, actionable feedback.
How to Gather Useful, Usable Customer Satisfaction Feedback from Naomi Karten
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