ºÝºÝߣshows by User: ncdilip99 / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: ncdilip99 / Tue, 08 Nov 2022 14:04:33 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: ncdilip99 about lifestyle brands.pdf /ncdilip99/about-lifestyle-brandspdf aboutlifestylebrands-221108140433-8b2d5fbd
All about how lifestyle branding. While the trend of lifestyle branding grows, an anti-branding movement led by activist Naomi Klein attacks such branding practices. Matt Merlin and Kacie Jung discuss the trend, its backlash and the implications for corporations and consumers. Companies strive for lifestyle branding because they can reap financial benefits by building and sustaining a strong, emotional and long-term bond with the consumer.High profit margin is just one reason for a company to become a lifestyle brand. Established lifestyle brands can also launch new products at a cheaper cost to the company because the strength of the brand name provides instant endorsement of new products, obviating the need for expensive advertising and promotion costs.A company achieves a quicker return on investment (ROI) because instant endorsement and subsequent purchases will convert directly into cash (Davis, 2000).Word-of-mouth endorsement from loyal brand consumers, employees and others who engage in contact with a brand provides instant credibility for potential customers. To achieve a lifestyle brand status, a company must convey a consistent brand personality to all stakeholders by implementing IMC strategies. Inconsistent messaging to customers dilutes brand image and prevents a brand from reaching its brand pinnacle. Companies must strategically integrate every point of contact with important customers and stakeholders to build profitable relationships (Gronstedt, 2000). Companies that do not embrace IMC methodology will have a difficult time projecting their corporate image and will not build a lifestyle brand. Some companies, such as Saturn, part of the General Motors Corporation, consider everyone who comes in contact with the brand — starting with the employees who make the car — an important public. Saturn employees are highly involved in the decision-making processes, giving them a vested interest in the company and building an emotional attachment to Saturn.While consumers do not usually have direct contact with the assemblers of an automobile, emotional goodwill is passed on throughout the company and reaches the customer indirectly at its retail/service. Through every Saturn touch point, its commitment to employee and customer care is reinforced, as it is the main premise of the Saturn brand. Other companies, such as Abercrombie and Fitch (A&F), highly regulate the appearance of their stores, advertising and even the physical appearance of store employees. But they do not push brand personality all the way down to the supply chain.The people who sew its clothing do not have an emotional commitment to the A&F. lifestyle.However, every customer, who enters an A&F store can feel the A&F style from the store layout to the cashier. While A&F’s IMC practices are not as all encompassing as Saturn’s, it is our opinion that both companies exhibit strong corporate will to integrate the perception of their brands through customer touch points.]]>
All about how lifestyle branding. While the trend of lifestyle branding grows, an anti-branding movement led by activist Naomi Klein attacks such branding practices. Matt Merlin and Kacie Jung discuss the trend, its backlash and the implications for corporations and consumers. Companies strive for lifestyle branding because they can reap financial benefits by building and sustaining a strong, emotional and long-term bond with the consumer.High profit margin is just one reason for a company to become a lifestyle brand. Established lifestyle brands can also launch new products at a cheaper cost to the company because the strength of the brand name provides instant endorsement of new products, obviating the need for expensive advertising and promotion costs.A company achieves a quicker return on investment (ROI) because instant endorsement and subsequent purchases will convert directly into cash (Davis, 2000).Word-of-mouth endorsement from loyal brand consumers, employees and others who engage in contact with a brand provides instant credibility for potential customers. To achieve a lifestyle brand status, a company must convey a consistent brand personality to all stakeholders by implementing IMC strategies. Inconsistent messaging to customers dilutes brand image and prevents a brand from reaching its brand pinnacle. Companies must strategically integrate every point of contact with important customers and stakeholders to build profitable relationships (Gronstedt, 2000). Companies that do not embrace IMC methodology will have a difficult time projecting their corporate image and will not build a lifestyle brand. Some companies, such as Saturn, part of the General Motors Corporation, consider everyone who comes in contact with the brand — starting with the employees who make the car — an important public. Saturn employees are highly involved in the decision-making processes, giving them a vested interest in the company and building an emotional attachment to Saturn.While consumers do not usually have direct contact with the assemblers of an automobile, emotional goodwill is passed on throughout the company and reaches the customer indirectly at its retail/service. Through every Saturn touch point, its commitment to employee and customer care is reinforced, as it is the main premise of the Saturn brand. Other companies, such as Abercrombie and Fitch (A&F), highly regulate the appearance of their stores, advertising and even the physical appearance of store employees. But they do not push brand personality all the way down to the supply chain.The people who sew its clothing do not have an emotional commitment to the A&F. lifestyle.However, every customer, who enters an A&F store can feel the A&F style from the store layout to the cashier. While A&F’s IMC practices are not as all encompassing as Saturn’s, it is our opinion that both companies exhibit strong corporate will to integrate the perception of their brands through customer touch points.]]> Tue, 08 Nov 2022 14:04:33 GMT /ncdilip99/about-lifestyle-brandspdf ncdilip99@slideshare.net(ncdilip99) about lifestyle brands.pdf ncdilip99 All about how lifestyle branding. While the trend of lifestyle branding grows, an anti-branding movement led by activist Naomi Klein attacks such branding practices. Matt Merlin and Kacie Jung discuss the trend, its backlash and the implications for corporations and consumers. Companies strive for lifestyle branding because they can reap financial benefits by building and sustaining a strong, emotional and long-term bond with the consumer.High profit margin is just one reason for a company to become a lifestyle brand. Established lifestyle brands can also launch new products at a cheaper cost to the company because the strength of the brand name provides instant endorsement of new products, obviating the need for expensive advertising and promotion costs.A company achieves a quicker return on investment (ROI) because instant endorsement and subsequent purchases will convert directly into cash (Davis, 2000).Word-of-mouth endorsement from loyal brand consumers, employees and others who engage in contact with a brand provides instant credibility for potential customers. To achieve a lifestyle brand status, a company must convey a consistent brand personality to all stakeholders by implementing IMC strategies. Inconsistent messaging to customers dilutes brand image and prevents a brand from reaching its brand pinnacle. Companies must strategically integrate every point of contact with important customers and stakeholders to build profitable relationships (Gronstedt, 2000). Companies that do not embrace IMC methodology will have a difficult time projecting their corporate image and will not build a lifestyle brand. Some companies, such as Saturn, part of the General Motors Corporation, consider everyone who comes in contact with the brand — starting with the employees who make the car — an important public. Saturn employees are highly involved in the decision-making processes, giving them a vested interest in the company and building an emotional attachment to Saturn.While consumers do not usually have direct contact with the assemblers of an automobile, emotional goodwill is passed on throughout the company and reaches the customer indirectly at its retail/service. Through every Saturn touch point, its commitment to employee and customer care is reinforced, as it is the main premise of the Saturn brand. Other companies, such as Abercrombie and Fitch (A&F), highly regulate the appearance of their stores, advertising and even the physical appearance of store employees. But they do not push brand personality all the way down to the supply chain.The people who sew its clothing do not have an emotional commitment to the A&F. lifestyle.However, every customer, who enters an A&F store can feel the A&F style from the store layout to the cashier. While A&F’s IMC practices are not as all encompassing as Saturn’s, it is our opinion that both companies exhibit strong corporate will to integrate the perception of their brands through customer touch points. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/aboutlifestylebrands-221108140433-8b2d5fbd-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> All about how lifestyle branding. While the trend of lifestyle branding grows, an anti-branding movement led by activist Naomi Klein attacks such branding practices. Matt Merlin and Kacie Jung discuss the trend, its backlash and the implications for corporations and consumers. Companies strive for lifestyle branding because they can reap financial benefits by building and sustaining a strong, emotional and long-term bond with the consumer.High profit margin is just one reason for a company to become a lifestyle brand. Established lifestyle brands can also launch new products at a cheaper cost to the company because the strength of the brand name provides instant endorsement of new products, obviating the need for expensive advertising and promotion costs.A company achieves a quicker return on investment (ROI) because instant endorsement and subsequent purchases will convert directly into cash (Davis, 2000).Word-of-mouth endorsement from loyal brand consumers, employees and others who engage in contact with a brand provides instant credibility for potential customers. To achieve a lifestyle brand status, a company must convey a consistent brand personality to all stakeholders by implementing IMC strategies. Inconsistent messaging to customers dilutes brand image and prevents a brand from reaching its brand pinnacle. Companies must strategically integrate every point of contact with important customers and stakeholders to build profitable relationships (Gronstedt, 2000). Companies that do not embrace IMC methodology will have a difficult time projecting their corporate image and will not build a lifestyle brand. Some companies, such as Saturn, part of the General Motors Corporation, consider everyone who comes in contact with the brand — starting with the employees who make the car — an important public. Saturn employees are highly involved in the decision-making processes, giving them a vested interest in the company and building an emotional attachment to Saturn.While consumers do not usually have direct contact with the assemblers of an automobile, emotional goodwill is passed on throughout the company and reaches the customer indirectly at its retail/service. Through every Saturn touch point, its commitment to employee and customer care is reinforced, as it is the main premise of the Saturn brand. Other companies, such as Abercrombie and Fitch (A&amp;F), highly regulate the appearance of their stores, advertising and even the physical appearance of store employees. But they do not push brand personality all the way down to the supply chain.The people who sew its clothing do not have an emotional commitment to the A&amp;F. lifestyle.However, every customer, who enters an A&amp;F store can feel the A&amp;F style from the store layout to the cashier. While A&amp;F’s IMC practices are not as all encompassing as Saturn’s, it is our opinion that both companies exhibit strong corporate will to integrate the perception of their brands through customer touch points.
about lifestyle brands.pdf from Dilip Kumar
]]> 66 0 https://cdn.slidesharecdn.com/ss_thumbnails/aboutlifestylebrands-221108140433-8b2d5fbd-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://public.slidesharecdn.com/v2/images/profile-picture.png Over 10 years of experience in Product Marketing, Brand Management & Channel Sales. Seeking respectable position in a firm that will enable me to use my skills in the best possible way for achieving the company’s marketing goals. Specialties: Sales / Marketing Communication and Product development. www.bsahercules.com