際際滷shows by User: nchess / http://www.slideshare.net/images/logo.gif 際際滷shows by User: nchess / Thu, 09 Feb 2017 16:15:34 GMT 際際滷Share feed for 際際滷shows by User: nchess Ditch the Keyword Based SEO Content Strategy /slideshow/ditch-the-keyword-based-seo-content-strategy/71967606 ditchthekeywordbasedcontentstrategy-161020204245-170209161534
Focusing on quality content rather than churning out blog post after blog post appears to be agreed upon by most, yet when it comes to action, a different story often emerges. SEOs still receive requests to, find a keyword that we can create a blog for and slightly more evolved, tell me how many blogs it will take to rank for this one keyword. Instead of following these requests its time we explore the needs of our clients and develop the strategies that will deliver on them. To do this, I share five methods Ive used with clients to move from a keyword based approach to a topic and intent strategy.]]>
Focusing on quality content rather than churning out blog post after blog post appears to be agreed upon by most, yet when it comes to action, a different story often emerges. SEOs still receive requests to, find a keyword that we can create a blog for and slightly more evolved, tell me how many blogs it will take to rank for this one keyword. Instead of following these requests its time we explore the needs of our clients and develop the strategies that will deliver on them. To do this, I share five methods Ive used with clients to move from a keyword based approach to a topic and intent strategy.]]> Thu, 09 Feb 2017 16:15:34 GMT /slideshow/ditch-the-keyword-based-seo-content-strategy/71967606 nchess@slideshare.net(nchess) Ditch the Keyword Based SEO Content Strategy nchess Focusing on quality content rather than churning out blog post after blog post appears to be agreed upon by most, yet when it comes to action, a different story often emerges. SEOs still receive requests to, find a keyword that we can create a blog for and slightly more evolved, tell me how many blogs it will take to rank for this one keyword. Instead of following these requests its time we explore the needs of our clients and develop the strategies that will deliver on them. To do this, I share five methods Ive used with clients to move from a keyword based approach to a topic and intent strategy. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ditchthekeywordbasedcontentstrategy-161020204245-170209161534-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Focusing on quality content rather than churning out blog post after blog post appears to be agreed upon by most, yet when it comes to action, a different story often emerges. SEOs still receive requests to, find a keyword that we can create a blog for and slightly more evolved, tell me how many blogs it will take to rank for this one keyword. Instead of following these requests its time we explore the needs of our clients and develop the strategies that will deliver on them. To do this, I share five methods Ive used with clients to move from a keyword based approach to a topic and intent strategy.
Ditch the Keyword Based SEO Content Strategy from Nicole Hess
]]> 407 3 https://cdn.slidesharecdn.com/ss_thumbnails/ditchthekeywordbasedcontentstrategy-161020204245-170209161534-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Successful Digital Content Strategy /slideshow/successful-digital-content-strategy-71693977/71693977 successfuldigitalcontentstrategy2-170202175916
Your business, content, and digital strategy - learn how to leverage success from one to build the others and repeat the cycle for measurable success. This presentation (from a lecture given at UArts in Feb '17) includes tactical tips and tools focused on digital strategies including SEO, content production, and content marketing.]]>
Your business, content, and digital strategy - learn how to leverage success from one to build the others and repeat the cycle for measurable success. This presentation (from a lecture given at UArts in Feb '17) includes tactical tips and tools focused on digital strategies including SEO, content production, and content marketing.]]> Thu, 02 Feb 2017 17:59:16 GMT /slideshow/successful-digital-content-strategy-71693977/71693977 nchess@slideshare.net(nchess) Successful Digital Content Strategy nchess Your business, content, and digital strategy - learn how to leverage success from one to build the others and repeat the cycle for measurable success. This presentation (from a lecture given at UArts in Feb '17) includes tactical tips and tools focused on digital strategies including SEO, content production, and content marketing. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/successfuldigitalcontentstrategy2-170202175916-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Your business, content, and digital strategy - learn how to leverage success from one to build the others and repeat the cycle for measurable success. This presentation (from a lecture given at UArts in Feb &#39;17) includes tactical tips and tools focused on digital strategies including SEO, content production, and content marketing.
Successful Digital Content Strategy from Nicole Hess
]]> 869 4 https://cdn.slidesharecdn.com/ss_thumbnails/successfuldigitalcontentstrategy2-170202175916-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 AMWA SEO -Optimize Your Online Content /slideshow/amwa-seo-optimize-your-online-content/66856385 final-seoamwa-161007124138
SEO Toolkit for Medical Writers and Editors]]>
SEO Toolkit for Medical Writers and Editors]]> Fri, 07 Oct 2016 12:41:38 GMT /slideshow/amwa-seo-optimize-your-online-content/66856385 nchess@slideshare.net(nchess) AMWA SEO -Optimize Your Online Content nchess SEO Toolkit for Medical Writers and Editors <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/final-seoamwa-161007124138-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> SEO Toolkit for Medical Writers and Editors
AMWA SEO -Optimize Your Online Content from Nicole Hess
]]> 702 5 https://cdn.slidesharecdn.com/ss_thumbnails/final-seoamwa-161007124138-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Mobile SEO - Technical, Content, Local, Apps and Beyond /slideshow/mobile-seo-technical-content-local-apps-and-beyond/51913567 mobileseo-seograil-2015-08-18-150821182355-lva1-app6891
Mobilegeddon struck fear in the hearts of clients and SEO's alike with Google's doomsday like predictions. Here's a look into what were some actual changes (Apps), what all the fuss was about and most importantly, how to get your client or brand into the heart and mind of the mobile user. Mobile technical SEO, mobile content strategy, App SEO, Local SEO, Schema and Knowledge Graph optimization are all explored as part of a robust mobile strategy. ]]>
Mobilegeddon struck fear in the hearts of clients and SEO's alike with Google's doomsday like predictions. Here's a look into what were some actual changes (Apps), what all the fuss was about and most importantly, how to get your client or brand into the heart and mind of the mobile user. Mobile technical SEO, mobile content strategy, App SEO, Local SEO, Schema and Knowledge Graph optimization are all explored as part of a robust mobile strategy. ]]> Fri, 21 Aug 2015 18:23:55 GMT /slideshow/mobile-seo-technical-content-local-apps-and-beyond/51913567 nchess@slideshare.net(nchess) Mobile SEO - Technical, Content, Local, Apps and Beyond nchess Mobilegeddon struck fear in the hearts of clients and SEO's alike with Google's doomsday like predictions. Here's a look into what were some actual changes (Apps), what all the fuss was about and most importantly, how to get your client or brand into the heart and mind of the mobile user. Mobile technical SEO, mobile content strategy, App SEO, Local SEO, Schema and Knowledge Graph optimization are all explored as part of a robust mobile strategy. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mobileseo-seograil-2015-08-18-150821182355-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Mobilegeddon struck fear in the hearts of clients and SEO&#39;s alike with Google&#39;s doomsday like predictions. Here&#39;s a look into what were some actual changes (Apps), what all the fuss was about and most importantly, how to get your client or brand into the heart and mind of the mobile user. Mobile technical SEO, mobile content strategy, App SEO, Local SEO, Schema and Knowledge Graph optimization are all explored as part of a robust mobile strategy.
Mobile SEO - Technical, Content, Local, Apps and Beyond from Nicole Hess
]]> 1824 10 https://cdn.slidesharecdn.com/ss_thumbnails/mobileseo-seograil-2015-08-18-150821182355-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-nchess-48x48.jpg?cb=1556028758 Hi, I'm Nicole, a digital strategist with roots in data analysis. I consult clients (and my team) to develop strategies that deliver an engaging and profitable web presence. Content Strategy and its implementation through SEO, Social Media, content marketing, branding, email marketing get this marketing geek excited every day. https://cdn.slidesharecdn.com/ss_thumbnails/ditchthekeywordbasedcontentstrategy-161020204245-170209161534-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/ditch-the-keyword-based-seo-content-strategy/71967606 Ditch the Keyword Base... https://cdn.slidesharecdn.com/ss_thumbnails/successfuldigitalcontentstrategy2-170202175916-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/successful-digital-content-strategy-71693977/71693977 Successful Digital Con... https://cdn.slidesharecdn.com/ss_thumbnails/final-seoamwa-161007124138-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/amwa-seo-optimize-your-online-content/66856385 AMWA SEO -Optimize You...