ºÝºÝߣshows by User: nobblytanner / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: nobblytanner / Fri, 24 Jun 2016 10:44:12 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: nobblytanner Innovating with Customer Journey Maps /slideshow/innovating-with-customer-journey-maps/63410702 customerjourneymappingforinnovation-160624104412
This presentation is aimed at helping organisations improve their brand proposition, by being truly focused on the customer. It is part of workshop programme, focusing on the value of customer experience.]]>
This presentation is aimed at helping organisations improve their brand proposition, by being truly focused on the customer. It is part of workshop programme, focusing on the value of customer experience.]]> Fri, 24 Jun 2016 10:44:12 GMT /slideshow/innovating-with-customer-journey-maps/63410702 nobblytanner@slideshare.net(nobblytanner) Innovating with Customer Journey Maps nobblytanner This presentation is aimed at helping organisations improve their brand proposition, by being truly focused on the customer. It is part of workshop programme, focusing on the value of customer experience. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/customerjourneymappingforinnovation-160624104412-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This presentation is aimed at helping organisations improve their brand proposition, by being truly focused on the customer. It is part of workshop programme, focusing on the value of customer experience.
Innovating with Customer Journey Maps from Customer Faithful
]]> 2032 6 https://cdn.slidesharecdn.com/ss_thumbnails/customerjourneymappingforinnovation-160624104412-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 How customer journey mapping lost the plot /slideshow/how-customer-journey-mapping-lost-the-plot/37321482 howcustomerjourneymappinglosttheplot-140724085838-phpapp02
Traditional customer journey maps tend to only look for those parts of its customers’ lives that it has some direct interest or control over. That makes them insular, even blinkered. It teaches organisations to only see half the story and lose the context. To see the product, the process, not the person. This presentation will show you not only where customer journey maps went wrong, but how to fix it. It will point towards the next generation - more akin to a customer landscape than a map. We call them Lifelines. Customer Journey Mapping. Reinvented. ]]>
Traditional customer journey maps tend to only look for those parts of its customers’ lives that it has some direct interest or control over. That makes them insular, even blinkered. It teaches organisations to only see half the story and lose the context. To see the product, the process, not the person. This presentation will show you not only where customer journey maps went wrong, but how to fix it. It will point towards the next generation - more akin to a customer landscape than a map. We call them Lifelines. Customer Journey Mapping. Reinvented. ]]> Thu, 24 Jul 2014 08:58:38 GMT /slideshow/how-customer-journey-mapping-lost-the-plot/37321482 nobblytanner@slideshare.net(nobblytanner) How customer journey mapping lost the plot nobblytanner Traditional customer journey maps tend to only look for those parts of its customers’ lives that it has some direct interest or control over. That makes them insular, even blinkered. It teaches organisations to only see half the story and lose the context. To see the product, the process, not the person. This presentation will show you not only where customer journey maps went wrong, but how to fix it. It will point towards the next generation - more akin to a customer landscape than a map. We call them Lifelines. Customer Journey Mapping. Reinvented. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/howcustomerjourneymappinglosttheplot-140724085838-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Traditional customer journey maps tend to only look for those parts of its customers’ lives that it has some direct interest or control over. That makes them insular, even blinkered. It teaches organisations to only see half the story and lose the context. To see the product, the process, not the person. This presentation will show you not only where customer journey maps went wrong, but how to fix it. It will point towards the next generation - more akin to a customer landscape than a map. We call them Lifelines. Customer Journey Mapping. Reinvented.
How customer journey mapping lost the plot from Customer Faithful
]]> 5704 6 https://cdn.slidesharecdn.com/ss_thumbnails/howcustomerjourneymappinglosttheplot-140724085838-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Introducing Lifelines - a methodology for patient-centricity /nobblytanner/introducing-lifelinesamethodologyforpatientcentricity introducing-lifelines-a-methodology-for-patient-centricity-130102125504-phpapp01
This document introduces Lifelines - a patient insight method for illustrating the things that matter most to people living with a health condition. It uses detailed patient experience interviews, along with social media monitoring and pre-existing research to identify gaps for where important needs & issues may not be meeting the requirements of patients.]]>
This document introduces Lifelines - a patient insight method for illustrating the things that matter most to people living with a health condition. It uses detailed patient experience interviews, along with social media monitoring and pre-existing research to identify gaps for where important needs & issues may not be meeting the requirements of patients.]]> Wed, 02 Jan 2013 12:55:04 GMT /nobblytanner/introducing-lifelinesamethodologyforpatientcentricity nobblytanner@slideshare.net(nobblytanner) Introducing Lifelines - a methodology for patient-centricity nobblytanner This document introduces Lifelines - a patient insight method for illustrating the things that matter most to people living with a health condition. It uses detailed patient experience interviews, along with social media monitoring and pre-existing research to identify gaps for where important needs & issues may not be meeting the requirements of patients. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/introducing-lifelines-a-methodology-for-patient-centricity-130102125504-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This document introduces Lifelines - a patient insight method for illustrating the things that matter most to people living with a health condition. It uses detailed patient experience interviews, along with social media monitoring and pre-existing research to identify gaps for where important needs &amp; issues may not be meeting the requirements of patients.
Introducing Lifelines - a methodology for patient-centricity from Customer Faithful
]]> 971 3 https://cdn.slidesharecdn.com/ss_thumbnails/introducing-lifelines-a-methodology-for-patient-centricity-130102125504-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Rising Trends Of The Post Recession Consumer /slideshow/rising-trends-of-the-post-recession-consumer/3422041 risingtrendsofthepostrecessionconsumer-100313111912-phpapp01
This presentation is a summary of the keynote speech delivered at "Consumer Day 2010" at Leuven University, Belgium in March 2010. It provides a framework for spotting and responding to consumer trends in post-recession Europe and is aimed at senior marketers and policymakers.]]>
This presentation is a summary of the keynote speech delivered at "Consumer Day 2010" at Leuven University, Belgium in March 2010. It provides a framework for spotting and responding to consumer trends in post-recession Europe and is aimed at senior marketers and policymakers.]]> Sat, 13 Mar 2010 11:18:58 GMT /slideshow/rising-trends-of-the-post-recession-consumer/3422041 nobblytanner@slideshare.net(nobblytanner) Rising Trends Of The Post Recession Consumer nobblytanner This presentation is a summary of the keynote speech delivered at "Consumer Day 2010" at Leuven University, Belgium in March 2010. It provides a framework for spotting and responding to consumer trends in post-recession Europe and is aimed at senior marketers and policymakers. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/risingtrendsofthepostrecessionconsumer-100313111912-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This presentation is a summary of the keynote speech delivered at &quot;Consumer Day 2010&quot; at Leuven University, Belgium in March 2010. It provides a framework for spotting and responding to consumer trends in post-recession Europe and is aimed at senior marketers and policymakers.
Rising Trends Of The Post Recession Consumer from Customer Faithful
]]> 1358 7 https://cdn.slidesharecdn.com/ss_thumbnails/risingtrendsofthepostrecessionconsumer-100313111912-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-nobblytanner-48x48.jpg?cb=1594223859 As Founder of Customer Faithful, my mission is to help organisations discover what their customers truly want or value most, and how to empower employees to deliver it. In short, my goal is enable companies to become 'customer faithful'. We use an innovative technique called 'Lifelines' to visualise the lived experience of people, whether as individuals or as part of a community. Its findings typically show a 'customer journey' that is very different from how providers see their service. www.customerfaithful.com https://cdn.slidesharecdn.com/ss_thumbnails/customerjourneymappingforinnovation-160624104412-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/innovating-with-customer-journey-maps/63410702 Innovating with Custom... https://cdn.slidesharecdn.com/ss_thumbnails/howcustomerjourneymappinglosttheplot-140724085838-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/how-customer-journey-mapping-lost-the-plot/37321482 How customer journey m... https://cdn.slidesharecdn.com/ss_thumbnails/introducing-lifelines-a-methodology-for-patient-centricity-130102125504-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds nobblytanner/introducing-lifelinesamethodologyforpatientcentricity Introducing Lifelines ...