�ݺ�ߣshows by User: nozurbina

�ݺ�ߣshows by User: nozurbina / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: nozurbina / Thu, 19 Nov 2020 19:35:10 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: nozurbina Component content 101 - Noz Urbina /slideshow/component-content-101/239340253 buddy-201119193511
Everything you want to know about adaptive, omnichannel, component content - all in one deck!]]>
Everything you want to know about adaptive, omnichannel, component content - all in one deck!]]> Thu, 19 Nov 2020 19:35:10 GMT /slideshow/component-content-101/239340253 nozurbina@slideshare.net(nozurbina) Component content 101 - Noz Urbina nozurbina Everything you want to know about adaptive, omnichannel, component content - all in one deck! <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/buddy-201119193511-thumbnail.jpg?width=120&height=120&fit=bounds" /> Everything you want to know about adaptive, omnichannel, component content - all in one deck!

Component content 101 - Noz Urbina from Noz Urbina

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0 Playing to Win: Create Evergreen and Topical Content From the Same Source /nozurbina/playing-to-win-create-evergreen-and-topical-content-from-the-same-source webinarnozurbinaevergreentopicalcontentfinalcompressed-180122095656
�ݺ�ߣs from the webinar of the same name, hosted by Mintent Software (https://www.getmintent.com/blog/resources/intelligent-content-demand-webinar/): How intelligent content can bridge the divide between the latest ‘hot’ topics, and content that outlives the rest by being useful for audiences over long periods of time. You will hear from Mintent CEO Matt Dion, and world-renowned content strategist- Noz Urbina about how you can rethink your content to allow assets to nurture leads with up-to-the-minute fresh content, while still making those same assets deliver longer term ROI. You'll also learn to break out of the struggle of justifying creation of content that goes through a short commission-publish-forget cycle. Get practical tips for getting started today!]]>
�ݺ�ߣs from the webinar of the same name, hosted by Mintent Software (https://www.getmintent.com/blog/resources/intelligent-content-demand-webinar/): How intelligent content can bridge the divide between the latest ‘hot’ topics, and content that outlives the rest by being useful for audiences over long periods of time. You will hear from Mintent CEO Matt Dion, and world-renowned content strategist- Noz Urbina about how you can rethink your content to allow assets to nurture leads with up-to-the-minute fresh content, while still making those same assets deliver longer term ROI. You'll also learn to break out of the struggle of justifying creation of content that goes through a short commission-publish-forget cycle. Get practical tips for getting started today!]]> Mon, 22 Jan 2018 09:56:56 GMT /nozurbina/playing-to-win-create-evergreen-and-topical-content-from-the-same-source nozurbina@slideshare.net(nozurbina) Playing to Win: Create Evergreen and Topical Content From the Same Source nozurbina �ݺ�ߣs from the webinar of the same name, hosted by Mintent Software (https://www.getmintent.com/blog/resources/intelligent-content-demand-webinar/): How intelligent content can bridge the divide between the latest ‘hot’ topics, and content that outlives the rest by being useful for audiences over long periods of time. You will hear from Mintent CEO Matt Dion, and world-renowned content strategist- Noz Urbina about how you can rethink your content to allow assets to nurture leads with up-to-the-minute fresh content, while still making those same assets deliver longer term ROI. You'll also learn to break out of the struggle of justifying creation of content that goes through a short commission-publish-forget cycle. Get practical tips for getting started today! <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/webinarnozurbinaevergreentopicalcontentfinalcompressed-180122095656-thumbnail.jpg?width=120&height=120&fit=bounds" /> �ݺ�ߣs from the webinar of the same name, hosted by Mintent Software (https://www.getmintent.com/blog/resources/intelligent-content-demand-webinar/): How intelligent content can bridge the divide between the latest ‘hot’ topics, and content that outlives the rest by being useful for audiences over long periods of time. You will hear from Mintent CEO Matt Dion, and world-renowned content strategist- Noz Urbina about how you can rethink your content to allow assets to nurture leads with up-to-the-minute fresh content, while still making those same assets deliver longer term ROI. You'll also learn to break out of the struggle of justifying creation of content that goes through a short commission-publish-forget cycle. Get practical tips for getting started today!

Playing to Win: Create Evergreen and Topical Content From the Same Source from Noz Urbina

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0 Why We Crave Semantic Structured Content - Lavacon Dublin 2016 /slideshow/why-we-crave-semantic-structured-content-lavacon-dublin-2016/63656873 2016-urbina-consulting-whywecravestructure-final-160701214412
My slides from LavaCon Dublin, 2016: Overview: The cutting edge of modern science and thousands of years of communication history lead us to the same conclusion: we are pattern-based, model-building beings. This can seem either obvious or foreign to you, depending on your background, but rarely when we're talking about structuring information do we properly reconnect with the bigger picture outside the world of words and pictures. Structured content isn't about XML, DITA or publishing, it's about imbuing content with some universal and deeply human qualities. With those qualities come a myriad of follow-on benefits to reader, writer and brand. With just the right amount of structure we're more engaged, more open-minded, and simply happier. This is true for content, but to prove it generally, we're going to first look at art, music, technology, communication and memory. Doing so we'll see how taking a wider view will help us structure content better, better bridge the silos in our organisations, and delight our customers throughout their journeys.]]>
My slides from LavaCon Dublin, 2016: Overview: The cutting edge of modern science and thousands of years of communication history lead us to the same conclusion: we are pattern-based, model-building beings. This can seem either obvious or foreign to you, depending on your background, but rarely when we're talking about structuring information do we properly reconnect with the bigger picture outside the world of words and pictures. Structured content isn't about XML, DITA or publishing, it's about imbuing content with some universal and deeply human qualities. With those qualities come a myriad of follow-on benefits to reader, writer and brand. With just the right amount of structure we're more engaged, more open-minded, and simply happier. This is true for content, but to prove it generally, we're going to first look at art, music, technology, communication and memory. Doing so we'll see how taking a wider view will help us structure content better, better bridge the silos in our organisations, and delight our customers throughout their journeys.]]> Fri, 01 Jul 2016 21:44:12 GMT /slideshow/why-we-crave-semantic-structured-content-lavacon-dublin-2016/63656873 nozurbina@slideshare.net(nozurbina) Why We Crave Semantic Structured Content - Lavacon Dublin 2016 nozurbina My slides from LavaCon Dublin, 2016: Overview: The cutting edge of modern science and thousands of years of communication history lead us to the same conclusion: we are pattern-based, model-building beings. This can seem either obvious or foreign to you, depending on your background, but rarely when we're talking about structuring information do we properly reconnect with the bigger picture outside the world of words and pictures. Structured content isn't about XML, DITA or publishing, it's about imbuing content with some universal and deeply human qualities. With those qualities come a myriad of follow-on benefits to reader, writer and brand. With just the right amount of structure we're more engaged, more open-minded, and simply happier. This is true for content, but to prove it generally, we're going to first look at art, music, technology, communication and memory. Doing so we'll see how taking a wider view will help us structure content better, better bridge the silos in our organisations, and delight our customers throughout their journeys. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2016-urbina-consulting-whywecravestructure-final-160701214412-thumbnail.jpg?width=120&height=120&fit=bounds" /> My slides from LavaCon Dublin, 2016: Overview: The cutting edge of modern science and thousands of years of communication history lead us to the same conclusion: we are pattern-based, model-building beings. This can seem either obvious or foreign to you, depending on your background, but rarely when we're talking about structuring information do we properly reconnect with the bigger picture outside the world of words and pictures. Structured content isn't about XML, DITA or publishing, it's about imbuing content with some universal and deeply human qualities. With those qualities come a myriad of follow-on benefits to reader, writer and brand. With just the right amount of structure we're more engaged, more open-minded, and simply happier. This is true for content, but to prove it generally, we're going to first look at art, music, technology, communication and memory. Doing so we'll see how taking a wider view will help us structure content better, better bridge the silos in our organisations, and delight our customers throughout their journeys.

Why We Crave Semantic Structured Content - Lavacon Dublin 2016 from Noz Urbina

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0 The wall falls down: Integrating our online and offline worlds [Confab 2015] /slideshow/the-wall-falls-down-integrating-our-online-and-offline-worlds-confab-2015/54714412 2015-urbina-consulting-confab-integratingoow-151104012419-lva1-app6891
[Confab version of my keynote talk] There are no longer discrete online and offline worlds. Holding onto this idea is hurting our communications. In this session, we will take a look at communications that seamlessly blend physical and digital experiences. When you take omnichannel, wearable devices, and the internet of things—and put them together in one integrated ecosystem for users—the dividing line disappears. What do we gain when we fully integrate online and offline? How should communications change to cope with a life of constantly accelerating change? We’ll look at examples and techniques that can help prepare for this new paradigm. ]]>
[Confab version of my keynote talk] There are no longer discrete online and offline worlds. Holding onto this idea is hurting our communications. In this session, we will take a look at communications that seamlessly blend physical and digital experiences. When you take omnichannel, wearable devices, and the internet of things—and put them together in one integrated ecosystem for users—the dividing line disappears. What do we gain when we fully integrate online and offline? How should communications change to cope with a life of constantly accelerating change? We’ll look at examples and techniques that can help prepare for this new paradigm. ]]> Wed, 04 Nov 2015 01:24:19 GMT /slideshow/the-wall-falls-down-integrating-our-online-and-offline-worlds-confab-2015/54714412 nozurbina@slideshare.net(nozurbina) The wall falls down: Integrating our online and offline worlds [Confab 2015] nozurbina [Confab version of my keynote talk] There are no longer discrete online and offline worlds. Holding onto this idea is hurting our communications. In this session, we will take a look at communications that seamlessly blend physical and digital experiences. When you take omnichannel, wearable devices, and the internet of things—and put them together in one integrated ecosystem for users—the dividing line disappears. What do we gain when we fully integrate online and offline? How should communications change to cope with a life of constantly accelerating change? We’ll look at examples and techniques that can help prepare for this new paradigm. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2015-urbina-consulting-confab-integratingoow-151104012419-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> [Confab version of my keynote talk] There are no longer discrete online and offline worlds. Holding onto this idea is hurting our communications. In this session, we will take a look at communications that seamlessly blend physical and digital experiences. When you take omnichannel, wearable devices, and the internet of things—and put them together in one integrated ecosystem for users—the dividing line disappears. What do we gain when we fully integrate online and offline? How should communications change to cope with a life of constantly accelerating change? We’ll look at examples and techniques that can help prepare for this new paradigm.

The wall falls down: Integrating our online and offline worlds [Confab 2015] from Noz Urbina

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0 Storming the Castle 2015 [LavaCon Breakout Session] /slideshow/storming-the-castle-2015-lavacon-breakout-session/54563894 2015-10-15-uc-lava-sesh-stormingthecastle-v1-151030121235-lva1-app6891
Updated for 2015.... It seems sometimes like management engagement with your content strategy is like a great mystical prize sealed up in the highest tower of a maze-like castle; and there’s a huge moat; and the whole thing is on top of a mountain… To actually reach it is a challenge that will in itself take a strategy, special tools (and weapons?), and a great mountain-climbing, maze-solving team. Noz Urbina shares some of his experience on how we can get closer to our content strategy objectives by not falling at the first barrier: getting the necessary support to develop and implement it. Based on a career selling content strategies into a diverse range of organisations – from a few hundred staff to tens-of-thousands – some of his tips will involve judicious use of common sense, and others will be potentially surprising. Learn how you can storm that castle, and claim your prize. ]]>
Updated for 2015.... It seems sometimes like management engagement with your content strategy is like a great mystical prize sealed up in the highest tower of a maze-like castle; and there’s a huge moat; and the whole thing is on top of a mountain… To actually reach it is a challenge that will in itself take a strategy, special tools (and weapons?), and a great mountain-climbing, maze-solving team. Noz Urbina shares some of his experience on how we can get closer to our content strategy objectives by not falling at the first barrier: getting the necessary support to develop and implement it. Based on a career selling content strategies into a diverse range of organisations – from a few hundred staff to tens-of-thousands – some of his tips will involve judicious use of common sense, and others will be potentially surprising. Learn how you can storm that castle, and claim your prize. ]]> Fri, 30 Oct 2015 12:12:35 GMT /slideshow/storming-the-castle-2015-lavacon-breakout-session/54563894 nozurbina@slideshare.net(nozurbina) Storming the Castle 2015 [LavaCon Breakout Session] nozurbina Updated for 2015.... It seems sometimes like management engagement with your content strategy is like a great mystical prize sealed up in the highest tower of a maze-like castle; and there’s a huge moat; and the whole thing is on top of a mountain… To actually reach it is a challenge that will in itself take a strategy, special tools (and weapons?), and a great mountain-climbing, maze-solving team. Noz Urbina shares some of his experience on how we can get closer to our content strategy objectives by not falling at the first barrier: getting the necessary support to develop and implement it. Based on a career selling content strategies into a diverse range of organisations – from a few hundred staff to tens-of-thousands – some of his tips will involve judicious use of common sense, and others will be potentially surprising. Learn how you can storm that castle, and claim your prize. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2015-10-15-uc-lava-sesh-stormingthecastle-v1-151030121235-lva1-app6891-thumbnail.jpg?width=120&height=120&fit=bounds" /> Updated for 2015.... It seems sometimes like management engagement with your content strategy is like a great mystical prize sealed up in the highest tower of a maze-like castle; and there’s a huge moat; and the whole thing is on top of a mountain… To actually reach it is a challenge that will in itself take a strategy, special tools (and weapons?), and a great mountain-climbing, maze-solving team. Noz Urbina shares some of his experience on how we can get closer to our content strategy objectives by not falling at the first barrier: getting the necessary support to develop and implement it. Based on a career selling content strategies into a diverse range of organisations – from a few hundred staff to tens-of-thousands – some of his tips will involve judicious use of common sense, and others will be potentially surprising. Learn how you can storm that castle, and claim your prize.

Storming the Castle 2015 [LavaCon Breakout Session] from Noz Urbina

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0 Adaptive / Reponsive Content vs Adaptive / Responsive Design - Term Disamguation /slideshow/adaptive-reponsive-content-vs-adaptive-responsive/50047677 2015-02-urbina-ac-vs-ic-2-150701121514-lva1-app6892
A work-in-progress. An attempt to clarify the term soup that's flowering in the industry: Adaptive Design, Adaptive Content, Responsive Design, Contextual Delivery, Intelligent Content, Structured Content, Personalised Content, Situational Content, Dynamic Delivery, Omnichannel Delivery, Conditional Content....]]>
A work-in-progress. An attempt to clarify the term soup that's flowering in the industry: Adaptive Design, Adaptive Content, Responsive Design, Contextual Delivery, Intelligent Content, Structured Content, Personalised Content, Situational Content, Dynamic Delivery, Omnichannel Delivery, Conditional Content....]]> Wed, 01 Jul 2015 12:15:14 GMT /slideshow/adaptive-reponsive-content-vs-adaptive-responsive/50047677 nozurbina@slideshare.net(nozurbina) Adaptive / Reponsive Content vs Adaptive / Responsive Design - Term Disamguation nozurbina A work-in-progress. An attempt to clarify the term soup that's flowering in the industry: Adaptive Design, Adaptive Content, Responsive Design, Contextual Delivery, Intelligent Content, Structured Content, Personalised Content, Situational Content, Dynamic Delivery, Omnichannel Delivery, Conditional Content.... <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2015-02-urbina-ac-vs-ic-2-150701121514-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds" /> A work-in-progress. An attempt to clarify the term soup that's flowering in the industry: Adaptive Design, Adaptive Content, Responsive Design, Contextual Delivery, Intelligent Content, Structured Content, Personalised Content, Situational Content, Dynamic Delivery, Omnichannel Delivery, Conditional Content....

Adaptive / Reponsive Content vs Adaptive / Responsive Design - Term Disamguation from Noz Urbina

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0 The Wall has Come Down: Integrating our Online and Offline Worlds (IoT / Wearables) /slideshow/online-and-offline-world/40316798 ihk56qg4qcycfdov5za3-signature-7eb3842563ad144d5181b857c7fc004952c40ed50176d89688bc241108a0b494-poli-141015142502-conversion-gate02
Thesis: There are no longer discrete online and offline worlds. Holding onto this idea is hurting our communications. In this session we take a look at the medium and long-term implications of wearable devices and the internet of things. Walking through a journey of realisation across 2 years, we'll go through what it means to content when you take omnichannel, wearable devices and the internet of things and put them together in one integrated ecosystem. Screens are shrinking and working in tandem; connectivity is marching on towards ubiquity. Eventually there comes a point where the online world or ‘digital space’ and our real-life day-to-day will integrate so seamlessly that differentiating them will seem antiquated. What does that mean to communication and content? What happens when Moore’s Law applies to our lives? What is the impact on information, technology and eventually culture? How should communications change to cope with a life of constantly accelerating change? We'll will address these questions and more.]]>
Thesis: There are no longer discrete online and offline worlds. Holding onto this idea is hurting our communications. In this session we take a look at the medium and long-term implications of wearable devices and the internet of things. Walking through a journey of realisation across 2 years, we'll go through what it means to content when you take omnichannel, wearable devices and the internet of things and put them together in one integrated ecosystem. Screens are shrinking and working in tandem; connectivity is marching on towards ubiquity. Eventually there comes a point where the online world or ‘digital space’ and our real-life day-to-day will integrate so seamlessly that differentiating them will seem antiquated. What does that mean to communication and content? What happens when Moore’s Law applies to our lives? What is the impact on information, technology and eventually culture? How should communications change to cope with a life of constantly accelerating change? We'll will address these questions and more.]]> Wed, 15 Oct 2014 14:25:02 GMT /slideshow/online-and-offline-world/40316798 nozurbina@slideshare.net(nozurbina) The Wall has Come Down: Integrating our Online and Offline Worlds (IoT / Wearables) nozurbina Thesis: There are no longer discrete online and offline worlds. Holding onto this idea is hurting our communications. In this session we take a look at the medium and long-term implications of wearable devices and the internet of things. Walking through a journey of realisation across 2 years, we'll go through what it means to content when you take omnichannel, wearable devices and the internet of things and put them together in one integrated ecosystem. Screens are shrinking and working in tandem; connectivity is marching on towards ubiquity. Eventually there comes a point where the online world or ‘digital space’ and our real-life day-to-day will integrate so seamlessly that differentiating them will seem antiquated. What does that mean to communication and content? What happens when Moore’s Law applies to our lives? What is the impact on information, technology and eventually culture? How should communications change to cope with a life of constantly accelerating change? We'll will address these questions and more. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ihk56qg4qcycfdov5za3-signature-7eb3842563ad144d5181b857c7fc004952c40ed50176d89688bc241108a0b494-poli-141015142502-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Thesis: There are no longer discrete online and offline worlds. Holding onto this idea is hurting our communications. In this session we take a look at the medium and long-term implications of wearable devices and the internet of things. Walking through a journey of realisation across 2 years, we'll go through what it means to content when you take omnichannel, wearable devices and the internet of things and put them together in one integrated ecosystem. Screens are shrinking and working in tandem; connectivity is marching on towards ubiquity. Eventually there comes a point where the online world or ‘digital space’ and our real-life day-to-day will integrate so seamlessly that differentiating them will seem antiquated. What does that mean to communication and content? What happens when Moore’s Law applies to our lives? What is the impact on information, technology and eventually culture? How should communications change to cope with a life of constantly accelerating change? We'll will address these questions and more.

The Wall has Come Down: Integrating our Online and Offline Worlds (IoT / Wearables) from Noz Urbina

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0 Multidimensional Content Strategy: A Plan for Dodging the Oncoming Train /slideshow/2014-urbinaconsultinglava-con24dc/40316796 51u6e3wxqeelnitkpbvk-signature-7eb3842563ad144d5181b857c7fc004952c40ed50176d89688bc241108a0b494-poli-141015142501-conversion-gate01
The conceptual model of 4D content is one that takes into account not just the length and width of a content asset, but looks at 'depth' ( related content, social layers, 'drill down') and 'time' (dynamic, contextually-relevant and personalised content). It is a model to support adaptive content personalisation on any device or channel. Our audiences are ever more adept at ignoring us on an ever growing number of channels. We are still reeling from the surge of mobile devices in all their many forms, but we can see wearable technologies and augmented reality bearing down on us like a freight train. To respond we must rethink how we work with content at a fundamental level. The world is four-dimensional place (length, width, depth and time), but we were raised and trained to think of content as flat, 2D deliverables. How can actually create and deliver content for everyone and no one at once? How can we create words and images like Lego that can be dynamically built into relevant and valuable content for the right person and the right context? How can we do all this coherently, without the train hitting us and smashing our messages into a fragmented mess? By changing our mindsets, and adopting a content strategy that can support today’s content initiatives. Check out this session and take the first step in the right direction.]]>
The conceptual model of 4D content is one that takes into account not just the length and width of a content asset, but looks at 'depth' ( related content, social layers, 'drill down') and 'time' (dynamic, contextually-relevant and personalised content). It is a model to support adaptive content personalisation on any device or channel. Our audiences are ever more adept at ignoring us on an ever growing number of channels. We are still reeling from the surge of mobile devices in all their many forms, but we can see wearable technologies and augmented reality bearing down on us like a freight train. To respond we must rethink how we work with content at a fundamental level. The world is four-dimensional place (length, width, depth and time), but we were raised and trained to think of content as flat, 2D deliverables. How can actually create and deliver content for everyone and no one at once? How can we create words and images like Lego that can be dynamically built into relevant and valuable content for the right person and the right context? How can we do all this coherently, without the train hitting us and smashing our messages into a fragmented mess? By changing our mindsets, and adopting a content strategy that can support today’s content initiatives. Check out this session and take the first step in the right direction.]]> Wed, 15 Oct 2014 14:25:01 GMT /slideshow/2014-urbinaconsultinglava-con24dc/40316796 nozurbina@slideshare.net(nozurbina) Multidimensional Content Strategy: A Plan for Dodging the Oncoming Train nozurbina The conceptual model of 4D content is one that takes into account not just the length and width of a content asset, but looks at 'depth' ( related content, social layers, 'drill down') and 'time' (dynamic, contextually-relevant and personalised content). It is a model to support adaptive content personalisation on any device or channel. Our audiences are ever more adept at ignoring us on an ever growing number of channels. We are still reeling from the surge of mobile devices in all their many forms, but we can see wearable technologies and augmented reality bearing down on us like a freight train. To respond we must rethink how we work with content at a fundamental level. The world is four-dimensional place (length, width, depth and time), but we were raised and trained to think of content as flat, 2D deliverables. How can actually create and deliver content for everyone and no one at once? How can we create words and images like Lego that can be dynamically built into relevant and valuable content for the right person and the right context? How can we do all this coherently, without the train hitting us and smashing our messages into a fragmented mess? By changing our mindsets, and adopting a content strategy that can support today’s content initiatives. Check out this session and take the first step in the right direction. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/51u6e3wxqeelnitkpbvk-signature-7eb3842563ad144d5181b857c7fc004952c40ed50176d89688bc241108a0b494-poli-141015142501-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> The conceptual model of 4D content is one that takes into account not just the length and width of a content asset, but looks at 'depth' ( related content, social layers, 'drill down') and 'time' (dynamic, contextually-relevant and personalised content). It is a model to support adaptive content personalisation on any device or channel. Our audiences are ever more adept at ignoring us on an ever growing number of channels. We are still reeling from the surge of mobile devices in all their many forms, but we can see wearable technologies and augmented reality bearing down on us like a freight train. To respond we must rethink how we work with content at a fundamental level. The world is four-dimensional place (length, width, depth and time), but we were raised and trained to think of content as flat, 2D deliverables. How can actually create and deliver content for everyone and no one at once? How can we create words and images like Lego that can be dynamically built into relevant and valuable content for the right person and the right context? How can we do all this coherently, without the train hitting us and smashing our messages into a fragmented mess? By changing our mindsets, and adopting a content strategy that can support today’s content initiatives. Check out this session and take the first step in the right direction.

Multidimensional Content Strategy: A Plan for Dodging the Oncoming Train from Noz Urbina

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0 This is Your Brain on Content: Cognitive Science Lessons for Content Strategy /slideshow/2014-urbinaconsultinglava-con3cogsci4/40316795 d8scpoyysv6jngxzgomu-signature-7eb3842563ad144d5181b857c7fc004952c40ed50176d89688bc241108a0b494-poli-141015142501-conversion-gate01
A 'director's cut' of my Biological Imperative for Adaptive Content session from earlier this year. The thesis: semantic, structured content is more suited to our brains natural functioning and mechanisms than traditional, unstructured content. It’s counter-intuitive, but is it true? Our basic understanding of communicating content has changed. Under the pressures of multi-channel and multi-device content challenges, the old rules we learned about good content and processes are breaking down. How do we optimize for all this diversity? Contemporary research in cognitive science and neurobiology can offer us new ways of thinking about communication at a basic, human level. This session could be considered a study in empathy, looking at how we can break out of our current mindsets, deconstruct old habits, and see justification for new ones around user needs. It offers cognitive science and neurolobiology lessons relevant to today’s content landscape, and a common language to help you bridge the communication issues with your clients, colleagues, managers, and end users. This session will cover models and methodologies to better structure content, optimize editorial processes, and build effective, influential strategies couched in the most human of terms.]]>
A 'director's cut' of my Biological Imperative for Adaptive Content session from earlier this year. The thesis: semantic, structured content is more suited to our brains natural functioning and mechanisms than traditional, unstructured content. It’s counter-intuitive, but is it true? Our basic understanding of communicating content has changed. Under the pressures of multi-channel and multi-device content challenges, the old rules we learned about good content and processes are breaking down. How do we optimize for all this diversity? Contemporary research in cognitive science and neurobiology can offer us new ways of thinking about communication at a basic, human level. This session could be considered a study in empathy, looking at how we can break out of our current mindsets, deconstruct old habits, and see justification for new ones around user needs. It offers cognitive science and neurolobiology lessons relevant to today’s content landscape, and a common language to help you bridge the communication issues with your clients, colleagues, managers, and end users. This session will cover models and methodologies to better structure content, optimize editorial processes, and build effective, influential strategies couched in the most human of terms.]]> Wed, 15 Oct 2014 14:25:01 GMT /slideshow/2014-urbinaconsultinglava-con3cogsci4/40316795 nozurbina@slideshare.net(nozurbina) This is Your Brain on Content: Cognitive Science Lessons for Content Strategy nozurbina A 'director's cut' of my Biological Imperative for Adaptive Content session from earlier this year. The thesis: semantic, structured content is more suited to our brains natural functioning and mechanisms than traditional, unstructured content. It’s counter-intuitive, but is it true? Our basic understanding of communicating content has changed. Under the pressures of multi-channel and multi-device content challenges, the old rules we learned about good content and processes are breaking down. How do we optimize for all this diversity? Contemporary research in cognitive science and neurobiology can offer us new ways of thinking about communication at a basic, human level. This session could be considered a study in empathy, looking at how we can break out of our current mindsets, deconstruct old habits, and see justification for new ones around user needs. It offers cognitive science and neurolobiology lessons relevant to today’s content landscape, and a common language to help you bridge the communication issues with your clients, colleagues, managers, and end users. This session will cover models and methodologies to better structure content, optimize editorial processes, and build effective, influential strategies couched in the most human of terms. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/d8scpoyysv6jngxzgomu-signature-7eb3842563ad144d5181b857c7fc004952c40ed50176d89688bc241108a0b494-poli-141015142501-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> A 'director's cut' of my Biological Imperative for Adaptive Content session from earlier this year. The thesis: semantic, structured content is more suited to our brains natural functioning and mechanisms than traditional, unstructured content. It’s counter-intuitive, but is it true? Our basic understanding of communicating content has changed. Under the pressures of multi-channel and multi-device content challenges, the old rules we learned about good content and processes are breaking down. How do we optimize for all this diversity? Contemporary research in cognitive science and neurobiology can offer us new ways of thinking about communication at a basic, human level. This session could be considered a study in empathy, looking at how we can break out of our current mindsets, deconstruct old habits, and see justification for new ones around user needs. It offers cognitive science and neurolobiology lessons relevant to today’s content landscape, and a common language to help you bridge the communication issues with your clients, colleagues, managers, and end users. This session will cover models and methodologies to better structure content, optimize editorial processes, and build effective, influential strategies couched in the most human of terms.

This is Your Brain on Content: Cognitive Science Lessons for Content Strategy from Noz Urbina

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0 COPE Content Modelling for Adaptive UX - Noz Urbina /slideshow/cope-content-modelling-for-adaptive-ux-noz-urbina/32820081 copecontentmodellingforadaptiveux-140327131157-phpapp02
FIRST PRESENTED AT CONTENT STRATEGY APPLIED 2013, eBay's OFFICES, LONDON, UK Multi-channel, or COPE (Create Once, Publish Everywhere), content is a bit of a holy grail right now. Our trade is discussing content being freed from the browser, available for reuse, and accessible in apps, kiosks, and responsive mobile deliverables. We need to deliver eBooks and syndication services to our partners – even deliver to wearable technologies. All this for the benefit of users, and of course, the organisations that serve them. Adaptive content is content that is agile enough to realise all these ambitions. But making our content adaptive means addressing a topic that sends many running for the fire exit or nearest window: semantic modelling of structured content. This session will connect the dots between adaptive content, responsive design, multi-channel delivery and user experiences to show you why you want and even need to have semantic content structures. It will then go through the non-terrifying intro to getting started with modelling your own content in a future-proof way.]]>
FIRST PRESENTED AT CONTENT STRATEGY APPLIED 2013, eBay's OFFICES, LONDON, UK Multi-channel, or COPE (Create Once, Publish Everywhere), content is a bit of a holy grail right now. Our trade is discussing content being freed from the browser, available for reuse, and accessible in apps, kiosks, and responsive mobile deliverables. We need to deliver eBooks and syndication services to our partners – even deliver to wearable technologies. All this for the benefit of users, and of course, the organisations that serve them. Adaptive content is content that is agile enough to realise all these ambitions. But making our content adaptive means addressing a topic that sends many running for the fire exit or nearest window: semantic modelling of structured content. This session will connect the dots between adaptive content, responsive design, multi-channel delivery and user experiences to show you why you want and even need to have semantic content structures. It will then go through the non-terrifying intro to getting started with modelling your own content in a future-proof way.]]> Thu, 27 Mar 2014 13:11:57 GMT /slideshow/cope-content-modelling-for-adaptive-ux-noz-urbina/32820081 nozurbina@slideshare.net(nozurbina) COPE Content Modelling for Adaptive UX - Noz Urbina nozurbina FIRST PRESENTED AT CONTENT STRATEGY APPLIED 2013, eBay's OFFICES, LONDON, UK Multi-channel, or COPE (Create Once, Publish Everywhere), content is a bit of a holy grail right now. Our trade is discussing content being freed from the browser, available for reuse, and accessible in apps, kiosks, and responsive mobile deliverables. We need to deliver eBooks and syndication services to our partners – even deliver to wearable technologies. All this for the benefit of users, and of course, the organisations that serve them. Adaptive content is content that is agile enough to realise all these ambitions. But making our content adaptive means addressing a topic that sends many running for the fire exit or nearest window: semantic modelling of structured content. This session will connect the dots between adaptive content, responsive design, multi-channel delivery and user experiences to show you why you want and even need to have semantic content structures. It will then go through the non-terrifying intro to getting started with modelling your own content in a future-proof way. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/copecontentmodellingforadaptiveux-140327131157-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> FIRST PRESENTED AT CONTENT STRATEGY APPLIED 2013, eBay's OFFICES, LONDON, UK Multi-channel, or COPE (Create Once, Publish Everywhere), content is a bit of a holy grail right now. Our trade is discussing content being freed from the browser, available for reuse, and accessible in apps, kiosks, and responsive mobile deliverables. We need to deliver eBooks and syndication services to our partners – even deliver to wearable technologies. All this for the benefit of users, and of course, the organisations that serve them. Adaptive content is content that is agile enough to realise all these ambitions. But making our content adaptive means addressing a topic that sends many running for the fire exit or nearest window: semantic modelling of structured content. This session will connect the dots between adaptive content, responsive design, multi-channel delivery and user experiences to show you why you want and even need to have semantic content structures. It will then go through the non-terrifying intro to getting started with modelling your own content in a future-proof way.

COPE Content Modelling for Adaptive UX - Noz Urbina from Noz Urbina

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0 The Biological Imperative for Intelligent Content /slideshow/2014-02-icc-noz-urbinabiologicalimperativeforic9disti/31895596 2014-02-20icc-20nozurbina-biological-imperative-for-ic-9-disti-140304092555-phpapp02
[Originally presented at Intelligent Content 2014] It's been about 1000 years since the last time our basic understanding of communicating content has changed as much as it's changing today. Under the pressures of multi-channel and multi-device content challenges, the old rules we learned about good content and processes are breaking down. How do we optimize for all this diversity? There is a way to understand, master, and even leverage all this change before competitors beat you to it. This isn’t an industry issue. The challenges around discussing and making full use of today’s digital communication platforms are faced by all cultures around the world as they adopt them. Contemporary research in cognitive science and neurobiology, leads us to new ways of thinking about communication at a basic, human level. This session could be considered a study in empathy. It offers cognitive science and neurolobiology lessons relevant to today's content landscape, and a common language to help you bridge the communication issues with your clients, colleagues, managers, and end users. Don’t worry – this session isn't a jargon-filled nerd-fest, but a roadmap to navigating the world of content, today and tomorrow. It will cover techniques and methodologies to better structure content, optimize editorial processes, and build effective, influential strategies. ]]>
[Originally presented at Intelligent Content 2014] It's been about 1000 years since the last time our basic understanding of communicating content has changed as much as it's changing today. Under the pressures of multi-channel and multi-device content challenges, the old rules we learned about good content and processes are breaking down. How do we optimize for all this diversity? There is a way to understand, master, and even leverage all this change before competitors beat you to it. This isn’t an industry issue. The challenges around discussing and making full use of today’s digital communication platforms are faced by all cultures around the world as they adopt them. Contemporary research in cognitive science and neurobiology, leads us to new ways of thinking about communication at a basic, human level. This session could be considered a study in empathy. It offers cognitive science and neurolobiology lessons relevant to today's content landscape, and a common language to help you bridge the communication issues with your clients, colleagues, managers, and end users. Don’t worry – this session isn't a jargon-filled nerd-fest, but a roadmap to navigating the world of content, today and tomorrow. It will cover techniques and methodologies to better structure content, optimize editorial processes, and build effective, influential strategies. ]]> Tue, 04 Mar 2014 09:25:55 GMT /slideshow/2014-02-icc-noz-urbinabiologicalimperativeforic9disti/31895596 nozurbina@slideshare.net(nozurbina) The Biological Imperative for Intelligent Content nozurbina [Originally presented at Intelligent Content 2014] It's been about 1000 years since the last time our basic understanding of communicating content has changed as much as it's changing today. Under the pressures of multi-channel and multi-device content challenges, the old rules we learned about good content and processes are breaking down. How do we optimize for all this diversity? There is a way to understand, master, and even leverage all this change before competitors beat you to it. This isn’t an industry issue. The challenges around discussing and making full use of today’s digital communication platforms are faced by all cultures around the world as they adopt them. Contemporary research in cognitive science and neurobiology, leads us to new ways of thinking about communication at a basic, human level. This session could be considered a study in empathy. It offers cognitive science and neurolobiology lessons relevant to today's content landscape, and a common language to help you bridge the communication issues with your clients, colleagues, managers, and end users. Don’t worry – this session isn't a jargon-filled nerd-fest, but a roadmap to navigating the world of content, today and tomorrow. It will cover techniques and methodologies to better structure content, optimize editorial processes, and build effective, influential strategies. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2014-02-20icc-20nozurbina-biological-imperative-for-ic-9-disti-140304092555-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> [Originally presented at Intelligent Content 2014] It's been about 1000 years since the last time our basic understanding of communicating content has changed as much as it's changing today. Under the pressures of multi-channel and multi-device content challenges, the old rules we learned about good content and processes are breaking down. How do we optimize for all this diversity? There is a way to understand, master, and even leverage all this change before competitors beat you to it. This isn’t an industry issue. The challenges around discussing and making full use of today’s digital communication platforms are faced by all cultures around the world as they adopt them. Contemporary research in cognitive science and neurobiology, leads us to new ways of thinking about communication at a basic, human level. This session could be considered a study in empathy. It offers cognitive science and neurolobiology lessons relevant to today's content landscape, and a common language to help you bridge the communication issues with your clients, colleagues, managers, and end users. Don’t worry – this session isn't a jargon-filled nerd-fest, but a roadmap to navigating the world of content, today and tomorrow. It will cover techniques and methodologies to better structure content, optimize editorial processes, and build effective, influential strategies.

The Biological Imperative for Intelligent Content from Noz Urbina

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0 The Internet is Everywhere – So What's Changed? [Noz Urbina, DITA EU 2013] /nozurbina/the-internet-is-everywhere-now-what 2013-10-nozurbina-interneteverywhere-v2-131205040750-phpapp01
The word “internet” is 30 years old, the actual networks even older. Email is nearly 40 years old. We now live in a world where professional-and-parenting-age adults have never known a World Without Web. But what has the impact been? This generation—and the internet user population as a whole—is consuming content in wildly different ways. Each new experience immediately sets new expectations for the future, creating a snowball effect. This session will look at that snowball, try to demonstrate quite how enormous it truly is, and discuss how DITA content helps us address a new crop of user expectations. We will look at how the true scale of changes in culture and expectations that impact communication, real-world scenarios where user and products will operate differently and why DITA is ideal to address the new challenges.]]>
The word “internet” is 30 years old, the actual networks even older. Email is nearly 40 years old. We now live in a world where professional-and-parenting-age adults have never known a World Without Web. But what has the impact been? This generation—and the internet user population as a whole—is consuming content in wildly different ways. Each new experience immediately sets new expectations for the future, creating a snowball effect. This session will look at that snowball, try to demonstrate quite how enormous it truly is, and discuss how DITA content helps us address a new crop of user expectations. We will look at how the true scale of changes in culture and expectations that impact communication, real-world scenarios where user and products will operate differently and why DITA is ideal to address the new challenges.]]> Thu, 05 Dec 2013 04:07:50 GMT /nozurbina/the-internet-is-everywhere-now-what nozurbina@slideshare.net(nozurbina) The Internet is Everywhere – So What's Changed? [Noz Urbina, DITA EU 2013] nozurbina The word “internet” is 30 years old, the actual networks even older. Email is nearly 40 years old. We now live in a world where professional-and-parenting-age adults have never known a World Without Web. But what has the impact been? This generation—and the internet user population as a whole—is consuming content in wildly different ways. Each new experience immediately sets new expectations for the future, creating a snowball effect. This session will look at that snowball, try to demonstrate quite how enormous it truly is, and discuss how DITA content helps us address a new crop of user expectations. We will look at how the true scale of changes in culture and expectations that impact communication, real-world scenarios where user and products will operate differently and why DITA is ideal to address the new challenges. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2013-10-nozurbina-interneteverywhere-v2-131205040750-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> The word “internet” is 30 years old, the actual networks even older. Email is nearly 40 years old. We now live in a world where professional-and-parenting-age adults have never known a World Without Web. But what has the impact been? This generation—and the internet user population as a whole—is consuming content in wildly different ways. Each new experience immediately sets new expectations for the future, creating a snowball effect. This session will look at that snowball, try to demonstrate quite how enormous it truly is, and discuss how DITA content helps us address a new crop of user expectations. We will look at how the true scale of changes in culture and expectations that impact communication, real-world scenarios where user and products will operate differently and why DITA is ideal to address the new challenges.

The Internet is Everywhere – So What's Changed? [Noz Urbina, DITA EU 2013] from Noz Urbina

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0 [soap Keynote] The Freedom to Grow: how standards facilitate the techcomm industry [Noz Urbina] /slideshow/2013-09noz-urbinasoap-krakow4x3v3/28538460 2013-09-noz-20urbina-soap-20krakow-4x3-v3-131122163945-phpapp01
Standards – either in the XML sense or simply communication best practices –help grow, accelerate and “professionalise” an industry. Would construction be without material standards for width and strengths, or certification for specific skills? How could we have transportation without standards for traffic and processes? Standards are what help ad-hoc processes become enterprise-class, and scale beyond our expectations. Technical communication is in an era of rapid, disruptive and revolutionary change. The true nature of the challenge is understood by a few, and pros and cons of potential solutions by even fewer. The future therefore will require that we work together to exchange knowledge as best we can to help each other hit the many moving targets. We must do this because our old techniques and processes just can’t keep up, and no one organisation has the time or funds to re-invent every solution on their own. Standards help an organisation with little funds tackle larger challenges, and larger organisations implement profound change with reduced risk. The alternative is potentially getting left behind as the industry and community rush forward. ]]>
Standards – either in the XML sense or simply communication best practices –help grow, accelerate and “professionalise” an industry. Would construction be without material standards for width and strengths, or certification for specific skills? How could we have transportation without standards for traffic and processes? Standards are what help ad-hoc processes become enterprise-class, and scale beyond our expectations. Technical communication is in an era of rapid, disruptive and revolutionary change. The true nature of the challenge is understood by a few, and pros and cons of potential solutions by even fewer. The future therefore will require that we work together to exchange knowledge as best we can to help each other hit the many moving targets. We must do this because our old techniques and processes just can’t keep up, and no one organisation has the time or funds to re-invent every solution on their own. Standards help an organisation with little funds tackle larger challenges, and larger organisations implement profound change with reduced risk. The alternative is potentially getting left behind as the industry and community rush forward. ]]> Fri, 22 Nov 2013 16:39:45 GMT /slideshow/2013-09noz-urbinasoap-krakow4x3v3/28538460 nozurbina@slideshare.net(nozurbina) [soap Keynote] The Freedom to Grow: how standards facilitate the techcomm industry [Noz Urbina] nozurbina Standards – either in the XML sense or simply communication best practices –help grow, accelerate and “professionalise” an industry. Would construction be without material standards for width and strengths, or certification for specific skills? How could we have transportation without standards for traffic and processes? Standards are what help ad-hoc processes become enterprise-class, and scale beyond our expectations. Technical communication is in an era of rapid, disruptive and revolutionary change. The true nature of the challenge is understood by a few, and pros and cons of potential solutions by even fewer. The future therefore will require that we work together to exchange knowledge as best we can to help each other hit the many moving targets. We must do this because our old techniques and processes just can’t keep up, and no one organisation has the time or funds to re-invent every solution on their own. Standards help an organisation with little funds tackle larger challenges, and larger organisations implement profound change with reduced risk. The alternative is potentially getting left behind as the industry and community rush forward. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2013-09-noz-20urbina-soap-20krakow-4x3-v3-131122163945-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Standards – either in the XML sense or simply communication best practices –help grow, accelerate and “professionalise” an industry. Would construction be without material standards for width and strengths, or certification for specific skills? How could we have transportation without standards for traffic and processes? Standards are what help ad-hoc processes become enterprise-class, and scale beyond our expectations. Technical communication is in an era of rapid, disruptive and revolutionary change. The true nature of the challenge is understood by a few, and pros and cons of potential solutions by even fewer. The future therefore will require that we work together to exchange knowledge as best we can to help each other hit the many moving targets. We must do this because our old techniques and processes just can’t keep up, and no one organisation has the time or funds to re-invent every solution on their own. Standards help an organisation with little funds tackle larger challenges, and larger organisations implement profound change with reduced risk. The alternative is potentially getting left behind as the industry and community rush forward.

[soap Keynote] The Freedom to Grow: how standards facilitate the techcomm industry [Noz Urbina] from Noz Urbina

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0 [Workshop] The incremental steps towards�dynamic and embedded content delivery [Tekom 2013, Urbina] /slideshow/workshop-the-incremental-steps-towards-dynamic-embedded-delivery/28157642 2013-10-nozurbina-tekom-incremental-workshop-v2-131112075109-phpapp02
[A variant of my 2013 Technical Communcations UK presentation] Dynamic delivery is delivery of context-appropriate information that can be assembled at the time of request with the most up-to-date, relevant content appropriate for the user and interface in question. Embedded content is where content becomes a seamless part of device interfaces. Products become “self-describing”, allowing users to work uninterrupted by the need to open help files or manuals. Many aspire to working in this way, but few (so far) have achieved it. This workshop looks at the benefits, requirements, and barriers related to these new types of delivery. We will look at: Why should we bother with this type of delivery? What type of techniques, technologies and skills are required to realise such a system? What are the risks at each stage? ]]>
[A variant of my 2013 Technical Communcations UK presentation] Dynamic delivery is delivery of context-appropriate information that can be assembled at the time of request with the most up-to-date, relevant content appropriate for the user and interface in question. Embedded content is where content becomes a seamless part of device interfaces. Products become “self-describing”, allowing users to work uninterrupted by the need to open help files or manuals. Many aspire to working in this way, but few (so far) have achieved it. This workshop looks at the benefits, requirements, and barriers related to these new types of delivery. We will look at: Why should we bother with this type of delivery? What type of techniques, technologies and skills are required to realise such a system? What are the risks at each stage? ]]> Tue, 12 Nov 2013 07:51:09 GMT /slideshow/workshop-the-incremental-steps-towards-dynamic-embedded-delivery/28157642 nozurbina@slideshare.net(nozurbina) [Workshop] The incremental steps towards�dynamic and embedded content delivery [Tekom 2013, Urbina] nozurbina [A variant of my 2013 Technical Communcations UK presentation] Dynamic delivery is delivery of context-appropriate information that can be assembled at the time of request with the most up-to-date, relevant content appropriate for the user and interface in question. Embedded content is where content becomes a seamless part of device interfaces. Products become “self-describing”, allowing users to work uninterrupted by the need to open help files or manuals. Many aspire to working in this way, but few (so far) have achieved it. This workshop looks at the benefits, requirements, and barriers related to these new types of delivery. We will look at: Why should we bother with this type of delivery? What type of techniques, technologies and skills are required to realise such a system? What are the risks at each stage? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2013-10-nozurbina-tekom-incremental-workshop-v2-131112075109-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> [A variant of my 2013 Technical Communcations UK presentation] Dynamic delivery is delivery of context-appropriate information that can be assembled at the time of request with the most up-to-date, relevant content appropriate for the user and interface in question. Embedded content is where content becomes a seamless part of device interfaces. Products become “self-describing”, allowing users to work uninterrupted by the need to open help files or manuals. Many aspire to working in this way, but few (so far) have achieved it. This workshop looks at the benefits, requirements, and barriers related to these new types of delivery. We will look at: Why should we bother with this type of delivery? What type of techniques, technologies and skills are required to realise such a system? What are the risks at each stage?

[Workshop] The incremental steps towards dynamic and embedded content delivery [Tekom 2013, Urbina] from Noz Urbina

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0 Rebuilding Your Mindset for the Future of Content Work [Tekom /TCWorld 2013] /slideshow/2013-09noz-urbinarejiggingyourmindv13disti-27959722/27959722 2013-09-nozurbina-rejiggingyourmind-v1-131106052928-phpapp01
[A variant of my session from http://bit.ly/nozu_istc13a now with "The bright side of the NSA scandal!] This session is about getting yourself ready for the future, whatever it may bring. Change is not something that we usually excel at in technical communications. If we don’t update our thinking, content and methods, each new wave of technology puts us yet another step behind the curve. Even though tablets and smart phones have reached near ubiquity with professional users, most organisations do not have their people, processes, platforms or content ready for mobile delivery. Many are not even internet-ready. Today we’re bombarded by announcements of new content creation and consumption technologies that are wearable, social, dynamic or embedded directly in products. Although we can talk about how to do something about it, before our content and processes can change, we must change. We must address what is actually holding us back: how we think about our content in the first place. This session will provide a new and inspiring perspective on how you can and must work with content to be ready for the future. We’ll look at updating our processes, structures and the biases and habits that surround them.]]>
[A variant of my session from http://bit.ly/nozu_istc13a now with "The bright side of the NSA scandal!] This session is about getting yourself ready for the future, whatever it may bring. Change is not something that we usually excel at in technical communications. If we don’t update our thinking, content and methods, each new wave of technology puts us yet another step behind the curve. Even though tablets and smart phones have reached near ubiquity with professional users, most organisations do not have their people, processes, platforms or content ready for mobile delivery. Many are not even internet-ready. Today we’re bombarded by announcements of new content creation and consumption technologies that are wearable, social, dynamic or embedded directly in products. Although we can talk about how to do something about it, before our content and processes can change, we must change. We must address what is actually holding us back: how we think about our content in the first place. This session will provide a new and inspiring perspective on how you can and must work with content to be ready for the future. We’ll look at updating our processes, structures and the biases and habits that surround them.]]> Wed, 06 Nov 2013 05:29:28 GMT /slideshow/2013-09noz-urbinarejiggingyourmindv13disti-27959722/27959722 nozurbina@slideshare.net(nozurbina) Rebuilding Your Mindset for the Future of Content Work [Tekom /TCWorld 2013] nozurbina [A variant of my session from http://bit.ly/nozu_istc13a now with "The bright side of the NSA scandal!] This session is about getting yourself ready for the future, whatever it may bring. Change is not something that we usually excel at in technical communications. If we don’t update our thinking, content and methods, each new wave of technology puts us yet another step behind the curve. Even though tablets and smart phones have reached near ubiquity with professional users, most organisations do not have their people, processes, platforms or content ready for mobile delivery. Many are not even internet-ready. Today we’re bombarded by announcements of new content creation and consumption technologies that are wearable, social, dynamic or embedded directly in products. Although we can talk about how to do something about it, before our content and processes can change, we must change. We must address what is actually holding us back: how we think about our content in the first place. This session will provide a new and inspiring perspective on how you can and must work with content to be ready for the future. We’ll look at updating our processes, structures and the biases and habits that surround them. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2013-09-nozurbina-rejiggingyourmind-v1-131106052928-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> [A variant of my session from http://bit.ly/nozu_istc13a now with "The bright side of the NSA scandal!] This session is about getting yourself ready for the future, whatever it may bring. Change is not something that we usually excel at in technical communications. If we don’t update our thinking, content and methods, each new wave of technology puts us yet another step behind the curve. Even though tablets and smart phones have reached near ubiquity with professional users, most organisations do not have their people, processes, platforms or content ready for mobile delivery. Many are not even internet-ready. Today we’re bombarded by announcements of new content creation and consumption technologies that are wearable, social, dynamic or embedded directly in products. Although we can talk about how to do something about it, before our content and processes can change, we must change. We must address what is actually holding us back: how we think about our content in the first place. This session will provide a new and inspiring perspective on how you can and must work with content to be ready for the future. We’ll look at updating our processes, structures and the biases and habits that surround them.

Rebuilding Your Mindset for the Future of Content Work [Tekom /TCWorld 2013] from Noz Urbina

]]> 1029 2 https://cdn.slidesharecdn.com/ss_thumbnails/2013-09-nozurbina-rejiggingyourmind-v1-131106052928-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

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0 Adaptive Content equals Architecture plus Process minus Reality [Noz Urbina, LavaCon 2013] /slideshow/adaptive-content-architecture-process-reality-noz-urbina-lavacon-2013/27439224 2013-06-20nozurbina-adaptivecontent-v2-131022020112-phpapp01
Adaptive content is one of the most powerful and critical concepts of this decade. It is an attempt to address a never-before-seen diversity of content contexts and platforms, as well as sky-high user expectations. We are in an age where our smartphones are already starting to bore us. What were head-spinning miracles of science and technology less than three years ago “lack innovation” today. With customers assimilating new technologies into their lives and resetting expectations at this speed, the pressure to provide innovative, differentiating and strategically significant content experience is higher than ever. New platforms and interface paradigms are just around the corner. Adaptive content promises to help us address these challenges, but it still takes organisations years to adapt themselves. Noz Urbina focuses on how content architecture and process need to be altered for adaptive content, and what to do when reality sets in. ]]>
Adaptive content is one of the most powerful and critical concepts of this decade. It is an attempt to address a never-before-seen diversity of content contexts and platforms, as well as sky-high user expectations. We are in an age where our smartphones are already starting to bore us. What were head-spinning miracles of science and technology less than three years ago “lack innovation” today. With customers assimilating new technologies into their lives and resetting expectations at this speed, the pressure to provide innovative, differentiating and strategically significant content experience is higher than ever. New platforms and interface paradigms are just around the corner. Adaptive content promises to help us address these challenges, but it still takes organisations years to adapt themselves. Noz Urbina focuses on how content architecture and process need to be altered for adaptive content, and what to do when reality sets in. ]]> Tue, 22 Oct 2013 02:01:12 GMT /slideshow/adaptive-content-architecture-process-reality-noz-urbina-lavacon-2013/27439224 nozurbina@slideshare.net(nozurbina) Adaptive Content equals Architecture plus Process minus Reality [Noz Urbina, LavaCon 2013] nozurbina Adaptive content is one of the most powerful and critical concepts of this decade. It is an attempt to address a never-before-seen diversity of content contexts and platforms, as well as sky-high user expectations. We are in an age where our smartphones are already starting to bore us. What were head-spinning miracles of science and technology less than three years ago “lack innovation” today. With customers assimilating new technologies into their lives and resetting expectations at this speed, the pressure to provide innovative, differentiating and strategically significant content experience is higher than ever. New platforms and interface paradigms are just around the corner. Adaptive content promises to help us address these challenges, but it still takes organisations years to adapt themselves. Noz Urbina focuses on how content architecture and process need to be altered for adaptive content, and what to do when reality sets in. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2013-06-20nozurbina-adaptivecontent-v2-131022020112-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Adaptive content is one of the most powerful and critical concepts of this decade. It is an attempt to address a never-before-seen diversity of content contexts and platforms, as well as sky-high user expectations. We are in an age where our smartphones are already starting to bore us. What were head-spinning miracles of science and technology less than three years ago “lack innovation” today. With customers assimilating new technologies into their lives and resetting expectations at this speed, the pressure to provide innovative, differentiating and strategically significant content experience is higher than ever. New platforms and interface paradigms are just around the corner. Adaptive content promises to help us address these challenges, but it still takes organisations years to adapt themselves. Noz Urbina focuses on how content architecture and process need to be altered for adaptive content, and what to do when reality sets in.

Adaptive Content equals Architecture plus Process minus Reality [Noz Urbina, LavaCon 2013] from Noz Urbina

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0 Rejigging your mindset for the future of content work [ISTC13] /slideshow/rejigging-your-mindset-for-the-future-of-content-work-istc13/26610068 2013-09-nozurbina-rejiggingyourmind-v1-130927040346-phpapp02
This session is about getting yourself ready for the future, whatever it may bring. Change is not something that we usually excel at in technical communications. If we don’t update our thinking, content and methods, each new wave of technology puts us yet another step behind the curve. Even though tablets and smart phones have reached near ubiquity with professional users, most organisations do not have their people, processes, platforms or content ready for mobile delivery. Many are not even internet-ready. Today we’re bombarded by announcements of new content creation and consumption technologies that are wearable, social, dynamic or embedded directly in products. Although we can talk about how to do something about it, before our content and processes can change, we must change. We must address what is actually holding us back: how we think about our content in the first place. This session will provide a new and inspiring perspective on how you can and must work with content to be ready for the future. We’ll look at updating our processes, structures and the biases and habits that surround them.]]>
This session is about getting yourself ready for the future, whatever it may bring. Change is not something that we usually excel at in technical communications. If we don’t update our thinking, content and methods, each new wave of technology puts us yet another step behind the curve. Even though tablets and smart phones have reached near ubiquity with professional users, most organisations do not have their people, processes, platforms or content ready for mobile delivery. Many are not even internet-ready. Today we’re bombarded by announcements of new content creation and consumption technologies that are wearable, social, dynamic or embedded directly in products. Although we can talk about how to do something about it, before our content and processes can change, we must change. We must address what is actually holding us back: how we think about our content in the first place. This session will provide a new and inspiring perspective on how you can and must work with content to be ready for the future. We’ll look at updating our processes, structures and the biases and habits that surround them.]]> Fri, 27 Sep 2013 04:03:46 GMT /slideshow/rejigging-your-mindset-for-the-future-of-content-work-istc13/26610068 nozurbina@slideshare.net(nozurbina) Rejigging your mindset for the future of content work [ISTC13] nozurbina This session is about getting yourself ready for the future, whatever it may bring. Change is not something that we usually excel at in technical communications. If we don’t update our thinking, content and methods, each new wave of technology puts us yet another step behind the curve. Even though tablets and smart phones have reached near ubiquity with professional users, most organisations do not have their people, processes, platforms or content ready for mobile delivery. Many are not even internet-ready. Today we’re bombarded by announcements of new content creation and consumption technologies that are wearable, social, dynamic or embedded directly in products. Although we can talk about how to do something about it, before our content and processes can change, we must change. We must address what is actually holding us back: how we think about our content in the first place. This session will provide a new and inspiring perspective on how you can and must work with content to be ready for the future. We’ll look at updating our processes, structures and the biases and habits that surround them. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2013-09-nozurbina-rejiggingyourmind-v1-130927040346-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> This session is about getting yourself ready for the future, whatever it may bring. Change is not something that we usually excel at in technical communications. If we don’t update our thinking, content and methods, each new wave of technology puts us yet another step behind the curve. Even though tablets and smart phones have reached near ubiquity with professional users, most organisations do not have their people, processes, platforms or content ready for mobile delivery. Many are not even internet-ready. Today we’re bombarded by announcements of new content creation and consumption technologies that are wearable, social, dynamic or embedded directly in products. Although we can talk about how to do something about it, before our content and processes can change, we must change. We must address what is actually holding us back: how we think about our content in the first place. This session will provide a new and inspiring perspective on how you can and must work with content to be ready for the future. We’ll look at updating our processes, structures and the biases and habits that surround them.

Rejigging your mindset for the future of content work [ISTC13] from Noz Urbina

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0 Adaptive Content & Responsive design: the content challenge /slideshow/responsive-design-and-the-content-challenge-2013-06/24490763 2013-06-20nozurbina-adaptivecontent-v1-130722054510-phpapp01
Responsive (and Adaptive) design can sometimes be thought of as the art and science of hammering round pegs into square holes. Content that isn’t properly structured and controlled with a solid content strategy can struggle to properly adapt to different display contexts. Noz Urbina looks at how CS and UX professionals can work together to engage and please users in a multi-device world. Lessons learned from this session: This session received strong reviews. People were quite engaged by the concept of Adaptive Content. Questions focussed around the IA/CS relationship: How and where is IA handled inside body content and how can teams work together. The answer is generally: much more closely. CSs are both guiding and soliciting the support of IAs to extend real structure and semantics into body content blocks to enable reuse, tranformation and filtering. IA and CS professionals need to work more closesly for Adaptive Content than they would otherwise. Originally presented 2013-06-18 at UXPA UK (User Experience Professionals Association UK) event held at Sapient Nitro's offices in London. Organised by Lisa Moore, WriteByte. ]]>
Responsive (and Adaptive) design can sometimes be thought of as the art and science of hammering round pegs into square holes. Content that isn’t properly structured and controlled with a solid content strategy can struggle to properly adapt to different display contexts. Noz Urbina looks at how CS and UX professionals can work together to engage and please users in a multi-device world. Lessons learned from this session: This session received strong reviews. People were quite engaged by the concept of Adaptive Content. Questions focussed around the IA/CS relationship: How and where is IA handled inside body content and how can teams work together. The answer is generally: much more closely. CSs are both guiding and soliciting the support of IAs to extend real structure and semantics into body content blocks to enable reuse, tranformation and filtering. IA and CS professionals need to work more closesly for Adaptive Content than they would otherwise. Originally presented 2013-06-18 at UXPA UK (User Experience Professionals Association UK) event held at Sapient Nitro's offices in London. Organised by Lisa Moore, WriteByte. ]]> Mon, 22 Jul 2013 05:45:10 GMT /slideshow/responsive-design-and-the-content-challenge-2013-06/24490763 nozurbina@slideshare.net(nozurbina) Adaptive Content & Responsive design: the content challenge nozurbina Responsive (and Adaptive) design can sometimes be thought of as the art and science of hammering round pegs into square holes. Content that isn’t properly structured and controlled with a solid content strategy can struggle to properly adapt to different display contexts. Noz Urbina looks at how CS and UX professionals can work together to engage and please users in a multi-device world. Lessons learned from this session: This session received strong reviews. People were quite engaged by the concept of Adaptive Content. Questions focussed around the IA/CS relationship: How and where is IA handled inside body content and how can teams work together. The answer is generally: much more closely. CSs are both guiding and soliciting the support of IAs to extend real structure and semantics into body content blocks to enable reuse, tranformation and filtering. IA and CS professionals need to work more closesly for Adaptive Content than they would otherwise. Originally presented 2013-06-18 at UXPA UK (User Experience Professionals Association UK) event held at Sapient Nitro's offices in London. Organised by Lisa Moore, WriteByte. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2013-06-20nozurbina-adaptivecontent-v1-130722054510-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Responsive (and Adaptive) design can sometimes be thought of as the art and science of hammering round pegs into square holes. Content that isn’t properly structured and controlled with a solid content strategy can struggle to properly adapt to different display contexts. Noz Urbina looks at how CS and UX professionals can work together to engage and please users in a multi-device world. Lessons learned from this session: This session received strong reviews. People were quite engaged by the concept of Adaptive Content. Questions focussed around the IA/CS relationship: How and where is IA handled inside body content and how can teams work together. The answer is generally: much more closely. CSs are both guiding and soliciting the support of IAs to extend real structure and semantics into body content blocks to enable reuse, tranformation and filtering. IA and CS professionals need to work more closesly for Adaptive Content than they would otherwise. Originally presented 2013-06-18 at UXPA UK (User Experience Professionals Association UK) event held at Sapient Nitro's offices in London. Organised by Lisa Moore, WriteByte.

Adaptive Content & Responsive design: the content challenge from Noz Urbina

]]> 2125 5 https://cdn.slidesharecdn.com/ss_thumbnails/2013-06-20nozurbina-adaptivecontent-v1-130722054510-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post

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0 Choosing a CMS: One Management System to Rule Them All? /slideshow/2012-12-dcl-one-cms-v2/16084175 2012-12dclonecmsv2-130120112821-phpapp01
[Originally Presented as part of the DCL Learning Series http://bit.ly/Wgfmfx] With so many “MSs” on the market today — CCMS, CMS, DMS, WCMS, ECMS, LMS, PLMs, CRMs and more — what do you need, and how integrated can or should they be? Can you have the sought-after unified content strategy without a common software platform? With the myriad of options, many potential users, and worse, the procurement staff who need to supply them with tools, don’t know really know the real, detailed differences between them. This session will help you navigate the forest of MSs by looking at three common types—Component CMS, Web CMS, Document MS—the differences between them, how they can be combined to support some common content scenarios like technical communications, web delivery, and document regulation and audit-trail control (and a little on mobile devices while we’re at it). ]]>
[Originally Presented as part of the DCL Learning Series http://bit.ly/Wgfmfx] With so many “MSs” on the market today — CCMS, CMS, DMS, WCMS, ECMS, LMS, PLMs, CRMs and more — what do you need, and how integrated can or should they be? Can you have the sought-after unified content strategy without a common software platform? With the myriad of options, many potential users, and worse, the procurement staff who need to supply them with tools, don’t know really know the real, detailed differences between them. This session will help you navigate the forest of MSs by looking at three common types—Component CMS, Web CMS, Document MS—the differences between them, how they can be combined to support some common content scenarios like technical communications, web delivery, and document regulation and audit-trail control (and a little on mobile devices while we’re at it). ]]> Sun, 20 Jan 2013 11:28:21 GMT /slideshow/2012-12-dcl-one-cms-v2/16084175 nozurbina@slideshare.net(nozurbina) Choosing a CMS: One Management System to Rule Them All? nozurbina [Originally Presented as part of the DCL Learning Series http://bit.ly/Wgfmfx] With so many “MSs” on the market today — CCMS, CMS, DMS, WCMS, ECMS, LMS, PLMs, CRMs and more — what do you need, and how integrated can or should they be? Can you have the sought-after unified content strategy without a common software platform? With the myriad of options, many potential users, and worse, the procurement staff who need to supply them with tools, don’t know really know the real, detailed differences between them. This session will help you navigate the forest of MSs by looking at three common types—Component CMS, Web CMS, Document MS—the differences between them, how they can be combined to support some common content scenarios like technical communications, web delivery, and document regulation and audit-trail control (and a little on mobile devices while we’re at it). <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2012-12dclonecmsv2-130120112821-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> [Originally Presented as part of the DCL Learning Series http://bit.ly/Wgfmfx] With so many “MSs” on the market today — CCMS, CMS, DMS, WCMS, ECMS, LMS, PLMs, CRMs and more — what do you need, and how integrated can or should they be? Can you have the sought-after unified content strategy without a common software platform? With the myriad of options, many potential users, and worse, the procurement staff who need to supply them with tools, don’t know really know the real, detailed differences between them. This session will help you navigate the forest of MSs by looking at three common types—Component CMS, Web CMS, Document MS—the differences between them, how they can be combined to support some common content scenarios like technical communications, web delivery, and document regulation and audit-trail control (and a little on mobile devices while we’re at it).

Choosing a CMS: One Management System to Rule Them All? from Noz Urbina

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0 Leveraging Your Business Assets with Multichannel Publishing [Noz Urbina] /slideshow/leveraging-your-business-assets-with-multichannel-publishing-14964114/14964114 2012-10-nozurbina-csworkshops-leveragingbusinessassets-121031042646-phpapp01
If properly integrated into a content strategy, multi-channel publishing has the ability to multiply the value of existing asset across various contexts and scenarios. Going beyond mere “web + mobile” a true multi-channel content strategy can look at making content and surrounding processes ready for reuse and curation across a theoretically unlimited number of formats. Across various verticals and industries an integrated and consistent strategic approach to content can improve brand impression in the market, save bottom line costs, and increase customer engagement. Although extensive benefits are on offer, tackling such a strategy is not for the faint of heart. Usually a cross-disciplinary team and a good series of management presentations are required before content silos can be integrated, and collaboration can begin. In this session you’ll learn about: Why multichannel? Why now? What does multichannel content even look like? Who you need to get on board, and how to sell them the vision. How to take baby steps to success ]]>
If properly integrated into a content strategy, multi-channel publishing has the ability to multiply the value of existing asset across various contexts and scenarios. Going beyond mere “web + mobile” a true multi-channel content strategy can look at making content and surrounding processes ready for reuse and curation across a theoretically unlimited number of formats. Across various verticals and industries an integrated and consistent strategic approach to content can improve brand impression in the market, save bottom line costs, and increase customer engagement. Although extensive benefits are on offer, tackling such a strategy is not for the faint of heart. Usually a cross-disciplinary team and a good series of management presentations are required before content silos can be integrated, and collaboration can begin. In this session you’ll learn about: Why multichannel? Why now? What does multichannel content even look like? Who you need to get on board, and how to sell them the vision. How to take baby steps to success ]]> Wed, 31 Oct 2012 04:26:45 GMT /slideshow/leveraging-your-business-assets-with-multichannel-publishing-14964114/14964114 nozurbina@slideshare.net(nozurbina) Leveraging Your Business Assets with Multichannel Publishing [Noz Urbina] nozurbina If properly integrated into a content strategy, multi-channel publishing has the ability to multiply the value of existing asset across various contexts and scenarios. Going beyond mere “web + mobile” a true multi-channel content strategy can look at making content and surrounding processes ready for reuse and curation across a theoretically unlimited number of formats. Across various verticals and industries an integrated and consistent strategic approach to content can improve brand impression in the market, save bottom line costs, and increase customer engagement. Although extensive benefits are on offer, tackling such a strategy is not for the faint of heart. Usually a cross-disciplinary team and a good series of management presentations are required before content silos can be integrated, and collaboration can begin. In this session you’ll learn about: Why multichannel? Why now? What does multichannel content even look like? Who you need to get on board, and how to sell them the vision. How to take baby steps to success <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2012-10-nozurbina-csworkshops-leveragingbusinessassets-121031042646-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> If properly integrated into a content strategy, multi-channel publishing has the ability to multiply the value of existing asset across various contexts and scenarios. Going beyond mere “web + mobile” a true multi-channel content strategy can look at making content and surrounding processes ready for reuse and curation across a theoretically unlimited number of formats. Across various verticals and industries an integrated and consistent strategic approach to content can improve brand impression in the market, save bottom line costs, and increase customer engagement. Although extensive benefits are on offer, tackling such a strategy is not for the faint of heart. Usually a cross-disciplinary team and a good series of management presentations are required before content silos can be integrated, and collaboration can begin. In this session you’ll learn about: Why multichannel? Why now? What does multichannel content even look like? Who you need to get on board, and how to sell them the vision. How to take baby steps to success

Leveraging Your Business Assets with Multichannel Publishing [Noz Urbina] from Noz Urbina

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0 https://cdn.slidesharecdn.com/profile-photo-nozurbina-48x48.jpg?cb=1721147350 Noz Urbina is a globally recognised leader in the field of content strategy and customer experience consultancy who can effectively bridge organisational and user goals. He's well known as a pioneer in adaptive content modelling for delivering rich, personalised, and contextually relevant content experiences. Being able to speak the languages of business, technology and content has been a key asset during a diverse project background covering multi- and omnichannel strategies. He is co-author of the book "Content Strategy: Connecting the dots between business, brand, and benefits". He has coached teams, developed processes and spearheaded solutions that have helped organisations leverag... www.urbinaconsulting.com https://cdn.slidesharecdn.com/ss_thumbnails/buddy-201119193511-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/component-content-101/239340253 Component content 101 ... https://cdn.slidesharecdn.com/ss_thumbnails/webinarnozurbinaevergreentopicalcontentfinalcompressed-180122095656-thumbnail.jpg?width=320&height=320&fit=bounds nozurbina/playing-to-win-create-evergreen-and-topical-content-from-the-same-source Playing to Win: Create... https://cdn.slidesharecdn.com/ss_thumbnails/2016-urbina-consulting-whywecravestructure-final-160701214412-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/why-we-crave-semantic-structured-content-lavacon-dublin-2016/63656873 Why We Crave Semantic ...