ºÝºÝߣshows by User: nurago / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: nurago / Thu, 02 Feb 2012 04:50:46 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: nurago GfK NIS and nurago: Measuring Digital Consumer Journeys /nurago/gfk-nis-and-nurago-measuring-digital-consumer-journeys 120201m-days2012gfk-stefanknecht-screen-120202045049-phpapp02
GfK NIS and nurago are measuring Digital Consumer Journeys across all media types and customer touchpoints. We combine Network-centered measuring (NIS) with User-centered metering (nurago). GfK Network Intelligence Solution’s methodology transfers anonymised, real-time IP traffic into fine-grained metrics to understand cross media and long tail consumer behaviour in motion. GfK nurago‘s LEOtrace® technology measures and tracks individual user behaviour and application usage on-device within controlled consumer panels. Measuring and interpreting traffic on mobile network operator’s backbones helps understanding the long tail of Mobile. Currently, data from 5+ million unique users are anonymously evaluated. NIS is new and tested in 7 countries with 8 operators. Data is enriched with demographics, geographics, device features, and content categorisation into a fully consumer privacy proof solution. nurago‘s LEOtrace® technology provides Holistic Measurement in smaller samples: Events and data points measured at the point of origin: Web and App Usage, Communication, Location — then enriched with purchase information, attitudinal user feedbacks – and other media usage. The combination of both results in multidimensional analysis and robust insights. The presentation was held at M-Days 2012, Feb 1. ]]>
GfK NIS and nurago are measuring Digital Consumer Journeys across all media types and customer touchpoints. We combine Network-centered measuring (NIS) with User-centered metering (nurago). GfK Network Intelligence Solution’s methodology transfers anonymised, real-time IP traffic into fine-grained metrics to understand cross media and long tail consumer behaviour in motion. GfK nurago‘s LEOtrace® technology measures and tracks individual user behaviour and application usage on-device within controlled consumer panels. Measuring and interpreting traffic on mobile network operator’s backbones helps understanding the long tail of Mobile. Currently, data from 5+ million unique users are anonymously evaluated. NIS is new and tested in 7 countries with 8 operators. Data is enriched with demographics, geographics, device features, and content categorisation into a fully consumer privacy proof solution. nurago‘s LEOtrace® technology provides Holistic Measurement in smaller samples: Events and data points measured at the point of origin: Web and App Usage, Communication, Location — then enriched with purchase information, attitudinal user feedbacks – and other media usage. The combination of both results in multidimensional analysis and robust insights. The presentation was held at M-Days 2012, Feb 1. ]]> Thu, 02 Feb 2012 04:50:46 GMT /nurago/gfk-nis-and-nurago-measuring-digital-consumer-journeys nurago@slideshare.net(nurago) GfK NIS and nurago: Measuring Digital Consumer Journeys nurago GfK NIS and nurago are measuring Digital Consumer Journeys across all media types and customer touchpoints. We combine Network-centered measuring (NIS) with User-centered metering (nurago). GfK Network Intelligence Solution’s methodology transfers anonymised, real-time IP traffic into fine-grained metrics to understand cross media and long tail consumer behaviour in motion. GfK nurago‘s LEOtrace® technology measures and tracks individual user behaviour and application usage on-device within controlled consumer panels. Measuring and interpreting traffic on mobile network operator’s backbones helps understanding the long tail of Mobile. Currently, data from 5+ million unique users are anonymously evaluated. NIS is new and tested in 7 countries with 8 operators. Data is enriched with demographics, geographics, device features, and content categorisation into a fully consumer privacy proof solution. nurago‘s LEOtrace® technology provides Holistic Measurement in smaller samples: Events and data points measured at the point of origin: Web and App Usage, Communication, Location — then enriched with purchase information, attitudinal user feedbacks – and other media usage. The combination of both results in multidimensional analysis and robust insights. The presentation was held at M-Days 2012, Feb 1. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/120201m-days2012gfk-stefanknecht-screen-120202045049-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> GfK NIS and nurago are measuring Digital Consumer Journeys across all media types and customer touchpoints. We combine Network-centered measuring (NIS) with User-centered metering (nurago). GfK Network Intelligence Solution’s methodology transfers anonymised, real-time IP traffic into fine-grained metrics to understand cross media and long tail consumer behaviour in motion. GfK nurago‘s LEOtrace® technology measures and tracks individual user behaviour and application usage on-device within controlled consumer panels. Measuring and interpreting traffic on mobile network operator’s backbones helps understanding the long tail of Mobile. Currently, data from 5+ million unique users are anonymously evaluated. NIS is new and tested in 7 countries with 8 operators. Data is enriched with demographics, geographics, device features, and content categorisation into a fully consumer privacy proof solution. nurago‘s LEOtrace® technology provides Holistic Measurement in smaller samples: Events and data points measured at the point of origin: Web and App Usage, Communication, Location — then enriched with purchase information, attitudinal user feedbacks – and other media usage. The combination of both results in multidimensional analysis and robust insights. The presentation was held at M-Days 2012, Feb 1.
GfK NIS and nurago: Measuring Digital Consumer Journeys from nurago
]]> 7275 7 https://cdn.slidesharecdn.com/ss_thumbnails/120201m-days2012gfk-stefanknecht-screen-120202045049-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Vorstellung nurago https://de.slideshare.net/slideshow/vorstellung-nurago/7308180 vorstellungnuragofinal-110318110634-phpapp02
nurago zählt zu den weltweit innovativsten Experten für die digitale Marken-, Media- und Usability-Forschung. Auf Basis flexibler technologischer Plattformen kombiniert nurago neuartige Messverfahren und klassische Forschungsmethoden. nurago setzt damit Marktstandards und ermöglicht besonders effiziente und valide Erfolgskontrollen zur Optimierung der Touchpoints in digitalen Medien. Als Teil der GfK-Unternehmensgruppe arbeiten an den Standorten Hannover, Hamburg, München, Berlin, London und Los Angeles mehr als 70 Mitarbeiter für internationale Werbetreibende unterschiedlicher Branchen sowie Media-Agenturen und Forschungsinstitute (u.a. Google, YouTube, eBay, Yahoo, SpiegelQC, pilot, G+J|ems, aevolve, die Advertising Research Foundation und das IAB).]]>
nurago zählt zu den weltweit innovativsten Experten für die digitale Marken-, Media- und Usability-Forschung. Auf Basis flexibler technologischer Plattformen kombiniert nurago neuartige Messverfahren und klassische Forschungsmethoden. nurago setzt damit Marktstandards und ermöglicht besonders effiziente und valide Erfolgskontrollen zur Optimierung der Touchpoints in digitalen Medien. Als Teil der GfK-Unternehmensgruppe arbeiten an den Standorten Hannover, Hamburg, München, Berlin, London und Los Angeles mehr als 70 Mitarbeiter für internationale Werbetreibende unterschiedlicher Branchen sowie Media-Agenturen und Forschungsinstitute (u.a. Google, YouTube, eBay, Yahoo, SpiegelQC, pilot, G+J|ems, aevolve, die Advertising Research Foundation und das IAB).]]> Fri, 18 Mar 2011 11:06:30 GMT https://de.slideshare.net/slideshow/vorstellung-nurago/7308180 nurago@slideshare.net(nurago) Vorstellung nurago nurago nurago zählt zu den weltweit innovativsten Experten für die digitale Marken-, Media- und Usability-Forschung. Auf Basis flexibler technologischer Plattformen kombiniert nurago neuartige Messverfahren und klassische Forschungsmethoden. nurago setzt damit Marktstandards und ermöglicht besonders effiziente und valide Erfolgskontrollen zur Optimierung der Touchpoints in digitalen Medien. Als Teil der GfK-Unternehmensgruppe arbeiten an den Standorten Hannover, Hamburg, München, Berlin, London und Los Angeles mehr als 70 Mitarbeiter für internationale Werbetreibende unterschiedlicher Branchen sowie Media-Agenturen und Forschungsinstitute (u.a. Google, YouTube, eBay, Yahoo, SpiegelQC, pilot, G+J|ems, aevolve, die Advertising Research Foundation und das IAB). <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/vorstellungnuragofinal-110318110634-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> nurago zählt zu den weltweit innovativsten Experten für die digitale Marken-, Media- und Usability-Forschung. Auf Basis flexibler technologischer Plattformen kombiniert nurago neuartige Messverfahren und klassische Forschungsmethoden. nurago setzt damit Marktstandards und ermöglicht besonders effiziente und valide Erfolgskontrollen zur Optimierung der Touchpoints in digitalen Medien. Als Teil der GfK-Unternehmensgruppe arbeiten an den Standorten Hannover, Hamburg, München, Berlin, London und Los Angeles mehr als 70 Mitarbeiter für internationale Werbetreibende unterschiedlicher Branchen sowie Media-Agenturen und Forschungsinstitute (u.a. Google, YouTube, eBay, Yahoo, SpiegelQC, pilot, G+J|ems, aevolve, die Advertising Research Foundation und das IAB).
from nurago
]]> 1229 14 https://cdn.slidesharecdn.com/ss_thumbnails/vorstellungnuragofinal-110318110634-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-nurago-48x48.jpg?cb=1523049770 nurago is one of the most innovative service providers for solutions in digital brand, media, and usability research worldwide. With its expertise - based on flexible technological platforms - nurago combines research about consumers' behaviour and attitudes in a unique way to deliver new perspectives. nurago truly understands digital markets and thus delivers new insights regarding the clients’ needs. nurago‘s team consists of more than 70 employees with offices in Hanover, Hamburg, Munich, Berlin, London and Los Angeles. nurago’s clients include numerous international companies from global brands to media agencies to research institutes, including Google, YouTube, eBay, Yahoo, MyS www.nurago.com https://cdn.slidesharecdn.com/ss_thumbnails/120201m-days2012gfk-stefanknecht-screen-120202045049-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds nurago/gfk-nis-and-nurago-measuring-digital-consumer-journeys GfK NIS and nurago: Me... https://cdn.slidesharecdn.com/ss_thumbnails/vorstellungnuragofinal-110318110634-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/vorstellung-nurago/7308180 Vorstellung nurago