際際滷shows by User: ogilvyonednx / http://www.slideshare.net/images/logo.gif 際際滷shows by User: ogilvyonednx / Tue, 08 Sep 2015 10:20:10 GMT 際際滷Share feed for 際際滷shows by User: ogilvyonednx When_will_Marketers_be_promoted_to_the_boardroom /slideshow/whenwillmarketersbepromotedtotheboardroom/52530612 509beada-6dac-4fd9-83cb-5e8c4f03055c-150908102010-lva1-app6891
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]]> Tue, 08 Sep 2015 10:20:10 GMT /slideshow/whenwillmarketersbepromotedtotheboardroom/52530612 ogilvyonednx@slideshare.net(ogilvyonednx) When_will_Marketers_be_promoted_to_the_boardroom ogilvyonednx <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/509beada-6dac-4fd9-83cb-5e8c4f03055c-150908102010-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
When_will_Marketers_be_promoted_to_the_boardroom from Jo Lane
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"Emotion in B2B Marketing? Don't make me laugh" Darren Bolton, Executive Creative Director, OgilvyOne dnx, explores why the usual rules - of getting someone interested by hooking them emotionally - don't seem to apply for B2B Marketing, and why they should. Emotional marketing leads to better customer engagement, whether B2B or B2C, and ultimately the more engaged customers are, the more valuable they are in terms of revenue and long term loyalty. ]]>
"Emotion in B2B Marketing? Don't make me laugh" Darren Bolton, Executive Creative Director, OgilvyOne dnx, explores why the usual rules - of getting someone interested by hooking them emotionally - don't seem to apply for B2B Marketing, and why they should. Emotional marketing leads to better customer engagement, whether B2B or B2C, and ultimately the more engaged customers are, the more valuable they are in terms of revenue and long term loyalty. ]]> Wed, 05 Nov 2014 08:48:14 GMT /slideshow/emotion-41158610/41158610 ogilvyonednx@slideshare.net(ogilvyonednx) Emotion ogilvyonednx "Emotion in B2B Marketing? Don't make me laugh" Darren Bolton, Executive Creative Director, OgilvyOne dnx, explores why the usual rules - of getting someone interested by hooking them emotionally - don't seem to apply for B2B Marketing, and why they should. Emotional marketing leads to better customer engagement, whether B2B or B2C, and ultimately the more engaged customers are, the more valuable they are in terms of revenue and long term loyalty. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/emotion-141105084814-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> &quot;Emotion in B2B Marketing? Don&#39;t make me laugh&quot; Darren Bolton, Executive Creative Director, OgilvyOne dnx, explores why the usual rules - of getting someone interested by hooking them emotionally - don&#39;t seem to apply for B2B Marketing, and why they should. Emotional marketing leads to better customer engagement, whether B2B or B2C, and ultimately the more engaged customers are, the more valuable they are in terms of revenue and long term loyalty.
Emotion from Jo Lane
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