ºÝºÝߣshows by User: omegadm / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: omegadm / Mon, 03 Feb 2020 12:59:31 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: omegadm Gaining Consent - The Death of Remarketing & Personalisation...? /slideshow/gaining-consent-the-death-of-remarketing-personalisation/226797328 superweek20-200203125931
My presentation from Superweek 2020 highlighting the poor compliance of requesting visitor consent on websites. That is, 98% fail this test - a result that is in alignment with other published studies. The fixes are straightforward, though site owners MUST avoid the cliff edge affect of offering visitors a binary Y/N option. Data presented comes from verified-data.com.]]>
My presentation from Superweek 2020 highlighting the poor compliance of requesting visitor consent on websites. That is, 98% fail this test - a result that is in alignment with other published studies. The fixes are straightforward, though site owners MUST avoid the cliff edge affect of offering visitors a binary Y/N option. Data presented comes from verified-data.com.]]> Mon, 03 Feb 2020 12:59:31 GMT /slideshow/gaining-consent-the-death-of-remarketing-personalisation/226797328 omegadm@slideshare.net(omegadm) Gaining Consent - The Death of Remarketing & Personalisation...? omegadm My presentation from Superweek 2020 highlighting the poor compliance of requesting visitor consent on websites. That is, 98% fail this test - a result that is in alignment with other published studies. The fixes are straightforward, though site owners MUST avoid the cliff edge affect of offering visitors a binary Y/N option. Data presented comes from verified-data.com. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/superweek20-200203125931-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> My presentation from Superweek 2020 highlighting the poor compliance of requesting visitor consent on websites. That is, 98% fail this test - a result that is in alignment with other published studies. The fixes are straightforward, though site owners MUST avoid the cliff edge affect of offering visitors a binary Y/N option. Data presented comes from verified-data.com.
Gaining Consent - The Death of Remarketing & Personalisation...? from Brian Clifton
]]> 832 0 https://cdn.slidesharecdn.com/ss_thumbnails/superweek20-200203125931-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The (poor) State of Google Analytics Data /slideshow/the-poor-state-of-google-analytics-data/130283465 thestateofgoogleanlaytics-superweekprint-190202133642
My presentation from the Superweek 2019 conference on Google Analytics data quality.]]>
My presentation from the Superweek 2019 conference on Google Analytics data quality.]]> Sat, 02 Feb 2019 13:36:42 GMT /slideshow/the-poor-state-of-google-analytics-data/130283465 omegadm@slideshare.net(omegadm) The (poor) State of Google Analytics Data omegadm My presentation from the Superweek 2019 conference on Google Analytics data quality. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/thestateofgoogleanlaytics-superweekprint-190202133642-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> My presentation from the Superweek 2019 conference on Google Analytics data quality.
The (poor) State of Google Analytics Data from Brian Clifton
]]> 2258 2 https://cdn.slidesharecdn.com/ss_thumbnails/thestateofgoogleanlaytics-superweekprint-190202133642-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-omegadm-48x48.jpg?cb=1654635901 With over two decades in digital marketing and Google Analytics consulting, Brian is recognised internationally as a Google Analytics expert that has helped shape the industry. His best selling books have sold more than 100,000 copies and are used by students and professionals worldwide. As Google’s first Head of Web Analytics for Europe (2005-8), Brian built the pan-European team of product specialists. A legacy of that work was the online learning centre and test known as the GAIQ, which for 10+ years has been the certification for analysts. As a keynote speaker, Brian presents his research and ideas on data quality and online privacy. A key theme of his work is "ethical tracking'. BrianClifton.com https://cdn.slidesharecdn.com/ss_thumbnails/superweek20-200203125931-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/gaining-consent-the-death-of-remarketing-personalisation/226797328 Gaining Consent - The ... https://cdn.slidesharecdn.com/ss_thumbnails/thestateofgoogleanlaytics-superweekprint-190202133642-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/the-poor-state-of-google-analytics-data/130283465 The (poor) State of Go...