ºÝºÝߣshows by User: onemarketing / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: onemarketing / Thu, 10 Nov 2016 15:00:10 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: onemarketing Programmatic ad buying in 3 slides /slideshow/programmatic-ad-buying-in-3-slides/68589323 programmaticadbuyingin3slides-161110150010
The very, very simple guide to how programmatic online ad buying works - the technology may be clever and complex - but the principle is not. We explain.]]>
The very, very simple guide to how programmatic online ad buying works - the technology may be clever and complex - but the principle is not. We explain.]]> Thu, 10 Nov 2016 15:00:10 GMT /slideshow/programmatic-ad-buying-in-3-slides/68589323 onemarketing@slideshare.net(onemarketing) Programmatic ad buying in 3 slides onemarketing The very, very simple guide to how programmatic online ad buying works - the technology may be clever and complex - but the principle is not. We explain. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/programmaticadbuyingin3slides-161110150010-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The very, very simple guide to how programmatic online ad buying works - the technology may be clever and complex - but the principle is not. We explain.
Programmatic ad buying in 3 slides from One Marketing Ltd
]]> 490 3 https://cdn.slidesharecdn.com/ss_thumbnails/programmaticadbuyingin3slides-161110150010-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Top tips for international branding /slideshow/top-tips-for-international-branding/42091403 toptipsforinternationalbranding-141127063301-conversion-gate01
Every export market is different. Ten key things you need to get right to grow successful international brands.]]>
Every export market is different. Ten key things you need to get right to grow successful international brands.]]> Thu, 27 Nov 2014 06:33:00 GMT /slideshow/top-tips-for-international-branding/42091403 onemarketing@slideshare.net(onemarketing) Top tips for international branding onemarketing Every export market is different. Ten key things you need to get right to grow successful international brands. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/toptipsforinternationalbranding-141127063301-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Every export market is different. Ten key things you need to get right to grow successful international brands.
Top tips for international branding from One Marketing Ltd
]]> 3534 6 https://cdn.slidesharecdn.com/ss_thumbnails/toptipsforinternationalbranding-141127063301-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Social media measurement /slideshow/social-media-measurement-41346664/41346664 smmeasurement-141110054728-conversion-gate02
What should you be measuring in social media and why? What stats will actually be useful to you and what will you do with the data. First steps in social media measurement.]]>
What should you be measuring in social media and why? What stats will actually be useful to you and what will you do with the data. First steps in social media measurement.]]> Mon, 10 Nov 2014 05:47:28 GMT /slideshow/social-media-measurement-41346664/41346664 onemarketing@slideshare.net(onemarketing) Social media measurement onemarketing What should you be measuring in social media and why? What stats will actually be useful to you and what will you do with the data. First steps in social media measurement. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/smmeasurement-141110054728-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> What should you be measuring in social media and why? What stats will actually be useful to you and what will you do with the data. First steps in social media measurement.
Social media measurement from One Marketing Ltd
]]> 465 4 https://cdn.slidesharecdn.com/ss_thumbnails/smmeasurement-141110054728-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Social Marketing Strategy /slideshow/social-marketing-strategy-41346232/41346232 smstrategy-141110053606-conversion-gate01
Why social marketing strategy is important - how to strat creating your own social media strategy.First steps]]>
Why social marketing strategy is important - how to strat creating your own social media strategy.First steps]]> Mon, 10 Nov 2014 05:36:06 GMT /slideshow/social-marketing-strategy-41346232/41346232 onemarketing@slideshare.net(onemarketing) Social Marketing Strategy onemarketing Why social marketing strategy is important - how to strat creating your own social media strategy.First steps <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/smstrategy-141110053606-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Why social marketing strategy is important - how to strat creating your own social media strategy.First steps
Social Marketing Strategy from One Marketing Ltd
]]> 324 1 https://cdn.slidesharecdn.com/ss_thumbnails/smstrategy-141110053606-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The marketing mix /slideshow/the-marketing-mix-23397307/23397307 themarketingmix-130624054414-phpapp01
How use the marketing decision variables to gain competitive advantage - examples of turning the theory into practice.]]>
How use the marketing decision variables to gain competitive advantage - examples of turning the theory into practice.]]> Mon, 24 Jun 2013 05:44:13 GMT /slideshow/the-marketing-mix-23397307/23397307 onemarketing@slideshare.net(onemarketing) The marketing mix onemarketing How use the marketing decision variables to gain competitive advantage - examples of turning the theory into practice. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/themarketingmix-130624054414-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> How use the marketing decision variables to gain competitive advantage - examples of turning the theory into practice.
The marketing mix from One Marketing Ltd
]]> 1282 3 https://cdn.slidesharecdn.com/ss_thumbnails/themarketingmix-130624054414-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 What is marketing /slideshow/what-is-marketing-21825964/21825964 whatismarketing-130524045029-phpapp01
There's a lot of confusion about what we understand as marketing. The media use the term lazily to mean everything from advertising to branding. Marketing is a very fundamental process. Here we bring it down to its essential meaning by a simple narrative.]]>
There's a lot of confusion about what we understand as marketing. The media use the term lazily to mean everything from advertising to branding. Marketing is a very fundamental process. Here we bring it down to its essential meaning by a simple narrative.]]> Fri, 24 May 2013 04:50:29 GMT /slideshow/what-is-marketing-21825964/21825964 onemarketing@slideshare.net(onemarketing) What is marketing onemarketing There's a lot of confusion about what we understand as marketing. The media use the term lazily to mean everything from advertising to branding. Marketing is a very fundamental process. Here we bring it down to its essential meaning by a simple narrative. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/whatismarketing-130524045029-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> There&#39;s a lot of confusion about what we understand as marketing. The media use the term lazily to mean everything from advertising to branding. Marketing is a very fundamental process. Here we bring it down to its essential meaning by a simple narrative.
What is marketing from One Marketing Ltd
]]> 1238 3 https://cdn.slidesharecdn.com/ss_thumbnails/whatismarketing-130524045029-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Creativity, innovation and culture /slideshow/creativity-innovation-and-culture/9081928 creativityinnovationandculture-110831054037-phpapp02
Innovation and creativity presentation delivered in August 2011 at St Catherine's College, Cambridge on behalf of The Ethics Centre.]]>
Innovation and creativity presentation delivered in August 2011 at St Catherine's College, Cambridge on behalf of The Ethics Centre.]]> Wed, 31 Aug 2011 05:40:33 GMT /slideshow/creativity-innovation-and-culture/9081928 onemarketing@slideshare.net(onemarketing) Creativity, innovation and culture onemarketing Innovation and creativity presentation delivered in August 2011 at St Catherine's College, Cambridge on behalf of The Ethics Centre. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/creativityinnovationandculture-110831054037-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Innovation and creativity presentation delivered in August 2011 at St Catherine&#39;s College, Cambridge on behalf of The Ethics Centre.
Creativity, innovation and culture from One Marketing Ltd
]]> 1275 4 https://cdn.slidesharecdn.com/ss_thumbnails/creativityinnovationandculture-110831054037-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Six ways to kill great ideas at birth. /slideshow/six-ways-to-kill-great-ideas-at-birth/8977560 ideakiller-110823094628-phpapp01
Businesses work hard to srimulate creativity and new ideas, then kill them of with poor creative leadership. These are some of the sure-fire ways to kill great ideas.]]>
Businesses work hard to srimulate creativity and new ideas, then kill them of with poor creative leadership. These are some of the sure-fire ways to kill great ideas.]]> Tue, 23 Aug 2011 09:46:26 GMT /slideshow/six-ways-to-kill-great-ideas-at-birth/8977560 onemarketing@slideshare.net(onemarketing) Six ways to kill great ideas at birth. onemarketing Businesses work hard to srimulate creativity and new ideas, then kill them of with poor creative leadership. These are some of the sure-fire ways to kill great ideas. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ideakiller-110823094628-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Businesses work hard to srimulate creativity and new ideas, then kill them of with poor creative leadership. These are some of the sure-fire ways to kill great ideas.
Six ways to kill great ideas at birth. from One Marketing Ltd
]]> 260 1 https://cdn.slidesharecdn.com/ss_thumbnails/ideakiller-110823094628-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Marketing to the power of 3 /slideshow/marketing-to-the-power-of-3/7003550 marketingtothepowerof3-110221160320-phpapp02
Marketing to the power of 3 - digitally, internationally and brand focused. How to make your marketing punch way above its weight with One-Marketing.]]>
Marketing to the power of 3 - digitally, internationally and brand focused. How to make your marketing punch way above its weight with One-Marketing.]]> Mon, 21 Feb 2011 16:03:18 GMT /slideshow/marketing-to-the-power-of-3/7003550 onemarketing@slideshare.net(onemarketing) Marketing to the power of 3 onemarketing Marketing to the power of 3 - digitally, internationally and brand focused. How to make your marketing punch way above its weight with One-Marketing. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/marketingtothepowerof3-110221160320-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Marketing to the power of 3 - digitally, internationally and brand focused. How to make your marketing punch way above its weight with One-Marketing.
Marketing to the power of 3 from One Marketing Ltd
]]> 329 2 https://cdn.slidesharecdn.com/ss_thumbnails/marketingtothepowerof3-110221160320-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The key model /slideshow/the-key-model/6919450 thekeymodel-110214070129-phpapp01
Brand propositions - internationalization v localization. The key-model unlocks brand market potential.]]>
Brand propositions - internationalization v localization. The key-model unlocks brand market potential.]]> Mon, 14 Feb 2011 07:01:27 GMT /slideshow/the-key-model/6919450 onemarketing@slideshare.net(onemarketing) The key model onemarketing Brand propositions - internationalization v localization. The key-model unlocks brand market potential. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/thekeymodel-110214070129-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Brand propositions - internationalization v localization. The key-model unlocks brand market potential.
The key model from One Marketing Ltd
]]> 566 2 https://cdn.slidesharecdn.com/ss_thumbnails/thekeymodel-110214070129-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-onemarketing-48x48.jpg?cb=1523010254 Ian West was born in Manchester and originally trained in art and design before moving to London to work as art director for paperback publisher Corgi Books. Qualifying in marketing he moved up to the Midlands to start his own consultancy specialising branding and identity development with a strong international bias. His client list contained many household names Adams Foods, Asda, Lotus, Evode,, Vileda and Qualcast. In the 1980’s the business became part of a leading Midlands marketing services group with Ian taking on a number of roles over the years, including founding and running the digital marketing division. In 2005 he took over the specialist marketing consultancy, One-Marketi. www.one-marketing.eu https://cdn.slidesharecdn.com/ss_thumbnails/programmaticadbuyingin3slides-161110150010-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/programmatic-ad-buying-in-3-slides/68589323 Programmatic ad buying... https://cdn.slidesharecdn.com/ss_thumbnails/toptipsforinternationalbranding-141127063301-conversion-gate01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/top-tips-for-international-branding/42091403 Top tips for internati... https://cdn.slidesharecdn.com/ss_thumbnails/smmeasurement-141110054728-conversion-gate02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/social-media-measurement-41346664/41346664 Social media measurement